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While Ford is canceling plans to launch its three-row electric SUV, overseas brands like Kia, Hyundai, and Volvo are looking to take advantage. By scrapping its larger SUV, Ford opened the door for rivals to take control of the segment.

The “personal bullet train,” as Doug Field, Ford’s head of EVs, called the three-row electric SUV, is no longer part of the plans.

Ford announced a drastic shake-up to its EV strategy on Wednesday, including canceling plans for its first three-row electric SUV. The American automaker will instead focus on a new family of hybrid models.

“The reality is that the market changed,” Marin Gjaja, Ford’s COO, told Reuters on Thursday. Following Ford’s investor day last year, share prices rallied when the model was announced.

However, with pushed-back EV initiatives and growing losses in the second quarter, Ford’s stock is down nearly 20% over the past month as investors question its direction.

Gjaja said Ford’s strategy shift shows the automaker is making moves to produce profitable EVs. Ford also announced it will delay the launch of its next-gen pickup. “Project T3” until the second half of 2027, two years later than expected.

Ford-three-row-electric-SUV-rivals
Ford Explorer Electric (Source: Ford)

Ford is focusing on its low-cost EV platform. The first model to launch on it will be a more affordable mid-size electric truck in 2027. It will also introduce a “digitally advanced” electric van in 2026. But will it be enough to fend off overseas rivals?

Ford cancels three-row electric SUV while rivals step in

By scrapping its larger electric SUV, Ford is opening the door for overseas rivals to take over the segment.

After launching in the US late last year, Kia has sold nearly 11,500 EV9s through July, its first three-row electric SUV.

Ford-three-row-electric-SUV-rivals
Kia EV9 GT-Line (Source: Kia)

Starting under $55,000, Kia calls the EV9’s price tag a “wake-up call” for the industry. The EV9 was the sixteenth top-selling EV in the US in Q2, topping Kia’s Niro and the Nissan Ariya.

Hyundai, Kia’s sister company, also plans to launch a three-row EV SUV. The IONIQ 9, as it’s expected to be called, will be revealed later this year. Hyundai’s larger electric SUV has been spotted testing in the US several times ahead of its debut (see a video of it here).

Hyundai-three-row-electric-SUV
Hyundai IONIQ 9 (SEVEN) electric SUV concept (Source: Hyundai)

Hyundai Motor Group, including Kia and Genesis, already topped Ford in the second quarter, accounting for 10% of the US electric vehicle market.

Ford was third with 7.4% of the market, followed by GM at 6.3%, according to data from Motor Intelligence.

Volvo is another brand that’s targeting the three-row electric SUV market. The Swedish automaker expects big results from its upcoming EX90, which is scheduled to hit US dealerships later this year.

Volvo-three-row-electric-SUV
Volvo EX90 (Source: Volvo)

Volvo and Kia are both building electric SUVs in the US as they look to grab a piece of the market.

Rival GM is also planning to begin building its three-row Cadillac Escalade IQ SUV. Meanwhile, after upgrading its Normal, IL plant in April, Rivian expects R1S output to pick up in the second half of the year. Rivian’s R1S was already the sixth top-selling EV in the US in Q2.

Will affordable electric cars be Ford’s savior? Or will it be too little too late by then? Let us know your thoughts in the comments.

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I got my wife an electric bike that’s faster than cars. Here’s why

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I got my wife an electric bike that's faster than cars. Here’s why

A couple years ago, my wife started a new job as an elementary school principal. It was an exciting milestone, but it also came with a stressful commute. The school isn’t far – just a few kilometers across the city – but during rush hour, taking the bus often meant sitting in gridlock for 45 minutes. Not exactly the best way to start or end a workday.

So we got her an electric bike.

Not just any e-bike, either. She picked out a sleek little folding model called the Rayvolt Exxite XS. It’s light, stylish, easy to ride, and best of all, it doesn’t take up much space at home or at school.

But here’s the kicker: it only goes 25 km/h (15.5 mph). It doesn’t even have a throttle. You have to pedal it, you know, like a neanderthal.

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And yet… it’s faster than cars. A lot faster.

Her commute now takes about 10 minutes. Maybe 12 minutes if she catches a few red lights. She zips past long lines of idling cars, breezes down bike lanes, and parks right at the school entrance. No searching for a parking space. No waiting for late buses. No moving so slow that you can clearly see a piece of gum stuck on the road. Just hop on and go.

In raw numbers, her commute time has been cut by more than 75%. Now she’s easily traveling 3-4x faster than a car or bus.

And the only thing that changed was swapping four wheels for two – and ditching the idea that the “faster” vehicle is always the one with more horsepower and an extra few thousand kilos to lug around.

She went with something of a sleek-looking e-bike, but anyone could get the same or better performance from a simple, mass-market e-bike like a $999 Lectric XP4, all for a few months of car payments or nearly a year of bus riding. This isn’t expensive stuff. In fact, it’s cheaper, it saves time, and it’s more fun.

In cities choked with traffic, a modest Class 1 e-bike like hers can be 3–4 times faster than driving. Not because it’s a speed machine (it’s not), but because cars are stuck. Stuck behind other cars. Stuck behind buses. Stuck behind the myth that they’re the only real way to get around.

The bike’s other benefits aren’t lost on her either. She gets a bit of exercise every day to help keep her in shape. She gets fresh air. She gets to actually experience our amazing city instead of watching it go by through a window. And she arrives at school with a smile instead of a headache.

At school, she parks in a guarded area. Back home, she can easily take her bike right up to our apartment in the elevator. It’s no muss, no fuss, easy breezy beautiful e-bike girl.

So yeah, I got my wife an e-bike that’s faster than cars. It didn’t take 1,000 watts or some monster battery pack. It just took rethinking what speed really means in a city.

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Mercedes says the GLC EV ‘redefines’ the brand with a new face, but what is that?

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Mercedes says the GLC EV 'redefines' the brand with a new face, but what is that?

The best-selling Mercedes-Benz SUV is going electric, and it’s bringing a new style with it. Mercedes promises the new GLC EV “redefines” the face of the luxury brand. Here’s our first look.

Mercedes previews flashy new face with the GLC EV

We will get our first look at the new electric SUV in a little over a month at the Munich Motor Show. Ahead of its official debut, Mercedes has been hyping the GLC EV up as what could be one of its most important vehicles (EV or gas) to date.

The GLC is already the best-selling Mercedes SUV globally and in the US, but the luxury automaker is promising the electric version will take it to the next level.

“Our new iconic grille is not just a new front for the GLC, it redefines the face of our brand,” according to Gorden Wagener, Mercedes’ chief design boss. Wagener says the new look is “the perfect fusion” of lasting design (and more LED lights) that will be used on upcoming vehicles.

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The new Mercedes GLC EV prototype (Source: Mercedes-Benz)

The new electric GLC will be the first to showcase the new face. Mercedes gave us a sneak peek of it on Monday, revealing the revamped grille design.

When you pass by the iconic three-point star, you know it’s a Mercedes-Benz vehicle. For over 100 years, the chrome grille has been the face of nearly every model.

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Mercedes-Benz CEO Ola Källenius with the new GLC EV (Source: Mercedes-Benz)

Although it’s been updated and evolved, this is its most extreme redesign yet. The new grille is bold and wide. Again, you won’t be missing this one when it drives by.

After adopting a more “EV-look” with the closed-off grille in its first-gen electric vehicles, Mercedes is reverting to a more traditional luxury design, similar to that of Cadillac or BMW, with a chunky, wide chrome grille. An illuminated version will also be available, featuring 942 backlit dots.

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The new Mercedes GLC EV will showcase a new face (Source: Mercedes-Benz)

Mercedes says the optional high-tech pixel design can even be animated to bring the electric GLC to life.” The iconic star and border of the panel are also illuminated.

The GLC EV is the first of a new family of vehicles that will feature its advanced new MB.OS supercomputer alongside the updated design.

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Mercedes GLC EV prototype with EQ Technology testing in Sweden (Source: Mercedes-Benz

Mercedes is also promising an optional new MBUX HYPERSCREEN, “elevates the interior of the new GLC in a way never seen before.” We will get our first official look at the new Mercedes GLC EV on September 7 at the Munich Motor Show.

The luxury automaker says the event will mark the beginning of a new era with its largest product launch yet. In addition to the electric GLC debut, Mercedes will hold the world premiere for the new CLA EV, CLA Shooting Brake, and Concept AMG GT XX. Check back soon for more updates leading up to the event.

What do you think of the new face of Mercedes? Are you a fan? Or should the luxury brand go back to the chalkboard again? Let us know your thoughts in the comments.

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Costco EV Marketplace celebrates six-month milestone with fresh deals

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Costco EV Marketplace celebrates six-month milestone with fresh deals

Costco’s EV Marketplace hopes to guide its members through every step of their electrification journey with helpful articles, insights, and resources. The online resource gas just hit its six-month milestone, and to celebrate, they’re rolling out fresh deals on three new Volvo EVs.

SKIP THE STORYtake me to the deals.

“It’s normal to have questions when you’re considering an EV,” reads Costco’s Marketplace copy. “Are EVs safe? How long will my EV last? Can EVs handle harsh weather? We’ve answered these questions and more so you can have peace of mind about living the EV life.”

That’s how it starts, and the Marketplace, true to its word, continues with informational articles about EV incentives (Money Matters), charging FAQs (All About Charging), the differences between hybrids, PHEVS, and EREVs (Hybrids and PHEVs), and Expert Perspectives on topics like autonomous driving and buying usd EVs.

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It’s pretty basic stuff, and you’d probably get a lot more nuanced and useful real-world takes on the hows and whys of fitting an EV into your everyday life by reading the comments on Electrek, but the Costco site passes the Jo Borrás Father-In-Law Test™: it’s easy, accessible, and does everything it can to avoid taking any sort of environmental or political stand.

And, best of all, it neatly organizes all the different GM EVs eligible for Costco member discounts. And, now through September, that list includes a (returning) trio of all-electric Volvo models: the EX90, EX40, and Electrek EV of the year for 2024, the Volvo EX30.

Check out the deals, below, and click on the Make/Model names to find more discounts and deals on new EVs in inventory near you.

Costco members only Volvo deals


Volvo-EX30-EV-sales
Volvo EX30, via Volvo.
  • Volvo EX90
    $ 1,500 incentive for Gold Star & Business members
    $ 2,000 incentive for Executive members
  • Volvo EX40
    $ 1,000 incentive for Gold Star & Business members
    $ 1,250 incentive for Executive members
  • Volvo EX30
    $ 1,000 incentive for Gold Star & Business members
    $ 1,250 incentive for Executive members

Costco members only GM deals


Chevy-Blazer-EV-sales
2024 Chevy Blazer EV RS, via GM.
  • Chevrolet Blazer EV
    $ 1,000 incentive for Gold Star & Business members
    $ 1,250 incentive for Executive members
  • Chevrolet Equinox EV
    $ 1,000 incentive for Gold Star & Business members
    $ 1,250 incentive for Executive members
  • Chevrolet Silverado EV
    $ 1,000 incentive for Gold Star & Business members
    $ 1,250 incentive for Executive members
  • GMC Sierra EV
    $ 1,000 incentive for Gold Star & Business members
    $ 1,250 incentive for Executive members
  • GMC Hummer EV
    $ 1,000 incentive for Gold Star & Business members
    $ 1,250 incentive for Executive members
  • Cadillac OPTIQ
    $ 1,000 incentive for Gold Star & Business members
    $ 1,250 incentive for Executive members
  • Cadillac VISTIQ
    $ 1,000 incentive for Gold Star & Business members
    $ 1,250 incentive for Executive members
  • Cadillac ESCALADE IQ
    $ 1,000 incentive for Gold Star & Business members
    $ 1,250 incentive for Executive members

Brightdrop Costco member deal


Chevrolet BrightDrop ZEVO; via GM.

Finally, I absolutely must stop and highlight what might be the absolute best deals going. With 272 miles of range and more room inside its walls than your college dorm, GM’s Chevy Brightdrop electric van is one of the best commercial EVs you can buy. As a Costco Executive member, you can get one for yourself or your business with an absolutely incredible $31,500 discount. (!)

You can check out Costco’s EV Marketplace for yourself at this link, then let us know what you think of it as a resource – and if you’d recommend it to your in-laws – in the comments.

SOURCE: Costco; images via Volvo, GM.


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