Volvo will unleash two electric SUVs to revamp EV sales in the US
Volvo expects a momentum shift in the US, with two new electric SUVs hitting the market. Volvo will launch its three-row EX90, followed by the smaller, more affordable EX30. Can Volvo’s new electric SUVs help revamp EV sales in the US? The brand expects big results. Here’s why.
Volvo expects new electric SUVs to drive US EV sales
Although Volvo delayed the launch of both models, they are finally about to hit the US market.
Volvo’s flagship EX90 is scheduled to arrive at US dealerships later this year, while the EX30 will follow in the second half of 2025.
Volvo’s electric SUVs are hitting the market at a critical time. According to Cox Automotive, Volvo’s US electric vehicle sales slipped 72% in the first half of 2024. Volvo has only sold 2,109 C40 and XC40 Recharge models, compared to over 7,600 last year.
As a result, Volvo’s share of the US EV market fell from 0.4% last year to 0.3% through June 2024. Volvo Cars US President Michael Cottone believes things will turn around quickly with its next-gen EVs rolling out.
The EX90, Volvo’s three-row electric SUV, “is the first car that we will have launched and developed outside of Europe in our company’s almost 100-year history,” Cottone said at a media event this week (via Automotive News).
Volvo’s flagship EV “was designed for the U.S. market and then built in the U.S. market,” according to Cottone.
Built in the US, for the US
With the seven-seat crossover segment being a growth engine for the Swedish automaker in the US, the EX90 is expected to play a key role in revamping EV sales.
The XC90, Volvo’s gas-powered three-row SUV, was its top-selling vehicle in 2023, representing almost a third of sales. “We are offering another car to another subset of consumers that we don’t have today,” Volvo’s US boss said.
With an electric option, Volvo expects the EX90 to draw more buyers into showrooms. One Volvo dealer, Mathew Haiken, said the EX90 had the XC90-like DNA, which “has become a classic like the Range Rover or Porsche 911.”
“The EX90 is the antithesis of the Tesla Model X,” Haiken explained in terms of design. He added, “Most EVs look like computers on wheels.”
Volvo’s first EX90 rolled off the production line in South Carolina in June ahead of deliveries later this year.
Although Volvo announced the EX90 would start at $77,990, it was forced to raise prices after the US increased tariffs on the electric SUV’s CATL-made battery. The EX90 now starts at $81,290, including destination.
The EX30, Volvo’s smallest and cheapest EV, will arrive in the US in the second half of 2025. It will start at $34,950 as one of the most affordable EVs in the US.
Electrek’s Take
There is light at the end of the tunnel for Volvo. The EX90 is hitting the sweet spot of the US market. While Ford canceled its three-row electric SUV, foreign rivals continue seeing demand for the larger models.
For example, Kia sold nearly 11,500 EV9 models, its first three-row electric SUV, in the US through July. Kia is also producing EV9 models in the US as it looks to establish itself as a leader in the massive North American auto market.
Meanwhile, Volvo’s EX30 is already a top seller in Europe. According to new data from Jato Dynamics, the EX30 was the second-best-selling EV in Europe last month. With 6,573 registrations, Volvo’s EX30 trailed only Tesla’s Model Y (9,544).
With the new model, Volvo was the market share winner in Europe in July, gaining 5.5%. BMW was second and topped Tesla for the first time in total EV sales in Europe.
Will the EX30 have the same impact in the US? With two new electric SUVs rolling out, Volvo expects EV sales to turn around quickly.
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In a move that helps the brand duck protectionist anti-Chinese tariffs, Volvo Cars has switched production of its award-winning EX30 models destined for US roads from its Zhangjiakou plant in China to the Ghent facility in Belgium.
Volvo EX30 production began in the company’s Ghent factory back in April, but those first cars were earmarked for the Swedish domestic and European export markets, but that move wasn’t primarily motivated by avoiding tariffs. As Electrive reports, the company seemed happy enough to continue importing its small electric crossover from China and accepting the new 28.8% tariffs (up from 10%), but the wait times to get the vehicles shipped in from China was imply too long.
In 2024, Swedish and German buyers had to wait up to eight months for their EX30 in some cases, according to Volvo Cars’ European boss, Arek Nowinski, per Automotive News. Once production in Ghent is fully up to speed, however, wait times should be cut to about 90 days. Those wait times, and the price hike associated with the tariffs, have hurt sales of the originally Chinese-made Volvo EV. In 2024, for example, the EX30 ranked third in European EV sales, but slipped out of the top 10 first half of 2025.
“The car is now being built in Europe, which means faster delivery times,” Volvo Cars CEO Hakan Samuelsson to Automotive News. “We should return to the sales and market share figures for the EX30 that we had before the introduction of tariffs.”
Coming to Staying in America
The EX30’s switch to Ghent is good news for American fans of the compact, lickety-quick Volvo EV. Now that it’s no longer exclusively made in China, Volvo has decided to give it a stay of execution as it revamps its US product lineup to better align with market trends (read: SUVs) and the changing political landscape (read: tariffs and inflation).
The reason? The Made in China version of the EX30 would virtually unsellable in the US due to the implementation of 147% tariffs on vehicles imported from China. Vehicles imported from Europe, meanwhile, carry just 15% tariffs, keeping the EX30 in a competitive price bracket.
Expect to see both Ghent and South Carolina play an increasingly large role in Volvo’s US product mix – at least for the next three-odd years.
SOURCE | IMAGES: Volvo Cars, Automotive News, via Electrive.
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New filings have revealed that BYD is about to release a ridiculous 3,000 hp electric supercar: the Yangwang U9 Track Edition.
BYD already shocked the world when it launched the Yangwang U9, its first all-electric supercar.
It featured four advanced electric motors with a combined power of nearly 1,300 horsepower. The U9 can accelerate from 0 to 62 mph (0 to 100 km/h) in just 2.36 seconds.
With a motor at each wheel and a highly advanced electric-air suspension, the U9 can turn on itself and even jump over potholes.
But that was only the beginning.
Based on a new filing with the Ministry of Industry and Information Technology (MIIT), BYD is preparing to launch a new ‘Track Edition’ of the Yangwang U9:
When an automaker releases a “track” version of a car, it typically primarily features body changes for better aerodynamic performance, adding downforce, and it will also often feature bigger brakes.
The Yangwang U9 ‘Track Edition’ appears to feature all that… and much more.
The filing reveals that BYD updated the motors at each wheel to a new 555 kW motor. That’s a higher-performing motor than in most performance electric vehicles. The U9 Track Edition has four of them for a total of 2,220 kW (3,019 hp).
I would have thought that this was a typo if it wasn’t for the insane electric vehicles coming out of China these days.
Here are a few pictures from the MIIT filing:
There are a lot of performance specs that are not included in the MIIT filing. Therefore, it will be interesting to see when the vehicle is fully unveiled and BYD reveals what kind of performance it can achieve with 3,000 hp packed in 4 electric motors.
Here are a few other features mentioned in the filing:
Standard features:
- 20-inch wheels with 325/35 R20 tyres
- Carbon-fibre roof
- Large fixed carbon-fibre rear wing
- Rear diffuser with adjustable blades for aerodynamic optimisation
Optional aerodynamic parts:
- Standard or enhanced carbon-fibre front splitter
- Electric rear wing
Electrek’s Take
How are they going to keep that thing from flying away? Seriously.
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