BYD surges past Honda and Nissan’s sales for the first time, targets Ford with low-cost EVs
China’s leading EV maker, BYD, sold more vehicles than Honda and Nissan for the first time in the second quarter. BYD is now the world’s seventh-largest automaker. With low-cost EVs hitting key global markets, BYD is quickly catching up to Ford.
Affordable EVs driving demand
According to MarkLines (via Nikkei), BYD’s new vehicle sales climbed 40% between April and June to 980,000. The growth was enough to overtake Japan’s Honda and Nissan for the first time to become the seventh-largest automaker globally.
A big part of BYD’s surging sales numbers is its incredibly affordable electric cars. BYD continues slashing prices while releasing lower-cost EV models.
Its cheapest EV, the Seagull, starts at just $9,700 (69,800 yuan) in China. Meanwhile, much of BYD’s success this year is thanks to growing overseas sales.
BYD sold 105,000 vehicles outside of China, roughly tripling from last year. After launching in key markets like Mexico, Brazil, Japan, Europe, Thailand, and other Southeast Asian countries, BYD is already a leading EV brand.
Although global auto leaders like Volkswagen and Toyota’s sales numbers fell in Q2, BYD continued to see more demand.
Toyota is the only Japanese automaker that sold more vehicles than BYD in Q2, a stark contrast from past years.
Will BYD top Ford in vehicle sales?
BYD’s growing global presence is symbolic of the auto industry’s shift to electric. Although China is leading the transition, many countries are setting aggressive EV goals as they look toward a cleaner, more sustainable future.
While BYD’s sales jumped 35% in China in June, Honda and many foreign rivals had double-digit sales declines. And it’s not only in China. Honda plans to halve capacity in Thailand, where BYD is already emerging as a market leader.
BYD is also planning to open several overseas plants as it expands its global manufacturing footprint.
It opened its first in Thailand last month, with Hungary, Brazil, Turkey, Mexico, and Pakistan plants in the works.
After topping Honda and Nissan in Q2, BYD is quickly closing in on other legacy automakers, including Ford and America’s “Big Three.”
Ford’s wholesales reached 1.14 million in the second quarter, a slight increase from the 1.12 million in Q2 2023.
The American automaker announced several new EV delays this week, including pushing back its next-gen electric pickup until the second half of 2027, two years later than expected.
Ford also canceled plans for its three-row electric SUV to focus on hybrids, opening the door for rivals like Kia and Volvo to take over the segment. The company said it will give a more complete update on its EV strategy next year.
Meanwhile, BYD plans to expand into Ford’s territory by selling vehicles in Canada. It’s also closing in on a plant in Mexico that will produce 150,000 vehicles in its first stage.
Eventually, the plant will produce 400,000 to 500,000 cars, BYD’s Mexico boss told Reuters this week.
Electrek’s Take
After Japanese automakers like Honda and Nissan were some of the slowest to shift to electric, they are now feeling the heat in several key markets.
Despite many headlines promoting an “EV slowdown,” sales are still climbing while gas-powered vehicles fall out of favor.
Automakers that have failed to keep up with the transition are losing market share, while EV leaders like BYD and Tesla have emerged as leading global auto brands.
BYD is now the seventh-largest automaker globally, up from tenth last year. Can it overtake Ford?
Ford has already announced it’s shifting to smaller, more affordable EVs as it looks to overcome massive losses. The American automaker lost $2.5 billion on its electric vehicles through the first half of 2024 after losing $4.7 billion in 2023.
Meanwhile, a recent study from Rhodium Group found that BYD earns over $15,000 (14,300 euros) on every Seal U model sold in the EU.
Ford’s CEO Jim Farley has praised BYD’s low-cost EVs, calling the Seagull “pretty damn good.” Will it be able to match BYD? Or will Ford have the same fate as Honda and Nissan?
Although BYD is best known for its low-cost EVs, it’s quickly expanding its lineup with new pickup trucks, luxury vehicles, and electric supercars hitting the market. BYD launched the Shark PHEV pickup this summer in Mexico, which will rival Ford’s Ranger and the Toyota Hilux.
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Environment
Ford’s new Universal EV Platform is a game changer that will unlock $30,000 electric cars
Ford claims its new midsize EV pickup will have a lower cost of ownership than a Tesla Model Y and more space than a Toyota RAV4. Starting at $30,000, it will also cost about the same as the RAV4. Here’s how the new Ford EV Universal Platform will make it happen.
Ford reveals new affordable Universal EV platform
Ford’s big bet is about to pay off. The company is preparing to launch a family of affordable electric vehicles based on the new Ford Universal EV Platform.
The first vehicle based on the platform will be the promised midsize four-door electric pickup. Ford’s new EV pickup will start at around $30,000 and will be assembled at its Louisville Assembly Plant.
Based on the new Ford Universal EV Platform, it will also have more passenger space than the latest Toyota RAV4.
“We took a radical approach to a very hard challenge: Create affordable electric vehicles that delight customers in every way that matters – design, innovation, flexibility, space, driving pleasure, and cost of ownership,” Ford’s CEO Jim Farley said during the event in Kentucky.
According to Farley, Ford is done with the “good college tries” from other Detroit automakers to make affordable EVs, promising the company’s new platform will change the game by lowering costs and optimizing efficiency.
Ford is the first automaker to build prismatic LFP batteries in the US, which will not only cut costs but also free up interior space.
Farley explained that the new platform reduces parts by 20% compared to the average vehicle. It also has 25% fewer fasteners, 40% fewer worstations dock-to-dock in the plant, and 15% faster assembly time.
Perhaps, most importantly, Ford’s leader explained that it will help reduce costs for owners. Farley claimed that the new Ford Universal EV platform will enable “lower cost of ownership over five years than a three-year-old used Tesla Model Y.”
How so? For one, it’s significantly more efficient than the first-gen Ford EVs. The wiring harness alone in the new midsize truck will be 4,000 feet shorter and 10 kg lighter.
The LFP batteries lie flat under the floor, which improves handling, creates a quiet ride, and “provides a surprising amount of interior space,” Ford said. In fact, it will have more passenger room than the latest Toyota RAV4. And that’s not even including the added Frunk and truck bed.
Doug Field, Ford’s Chief EV, digital, and design officer, said the company took inspiration from the Model T to make it more than just a utility vehicle.
Ford promises that the new electric pickup will also be fun to drive, with a targeted 0 to 60 mph time as fast as the Mustang EcoBoost, and even more downforce.
The company will release additional information for the midsize electric pickup soon, including a reveal date, final prices, range, battery sizes, and charge times.
Ford said it’s aiming for a starting price of around $30,000, with customer deliveries set to begin in 2027. The company invested around $5 billion into its Louisville Assembly Complex, creating nearly 4,000 jobs to deliver its new EV pickup and LFP batteries.
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Jeep said the Recon was “inspired by the legendary Wrangler,” but it looks more like a Ford Bronco. With its debut expected any day now, Jeep’s new electric SUV was spotted on a car carrier, revealing a familiar look.
Jeep’s new electric SUV is coming for the Ford Bronco
The Recon was one of four electric SUVs unveiled in 2022 as part of Jeep’s plans to become “the global Zero-Emission SUV leader.”
It started with the Avenger, a compact electric SUV in Europe, followed by the Wagoneer S, a larger, luxury model that’s rolling out globally.
Next up will be the Recon. Jeep’s new electric SUV is set to make its first official appearance by the end of the year, but we’re already getting a sneak peek at the Ford Bronco lookalike.
The Recon is “designed from the ground up to be 100% Jeep4x4 and 100% zero emission,” but Jeep promises it will offer much more. With Jeep’s Selec-Terrain traction control system and an open-air feel, it was expected to arrive as an electric sibling to the Wrangler, but the latest spy photos show it could take the form of a rival.
With its official debut coming up, Jeep’s new electric SUV was spotted on a car carrier with barely any camouflage, and it looks just like a Ford Bronco.
The new video from KindelAuto gives us our closest look at the Recon yet — and from what we can see, it’s shaping up to be one sharp-looking SUV.
Jeep actually took a jab at the Ford Bronco during the Super Bowl last year, previewing the Recon racing past a Ford Bronco on an off-road trail. At the end, Harrison Ford joked, “This Jeep makes me happy, even though my name is Ford.”
Jeep’s former CEO, Christian Meunier, claimed the Recon will have “the capability to cross the mighty Rubicon Trail, one of the most challenging off-road trails in the US.”
Perhaps, even more importantly, Meunier added that the electric SUV will “reach the end of the trail with enough range to drive back to town and recharge.
Jeep maker Stellantis filed a patent in May for a unique three-speed gearbox for electric vehicles, which could debut in the Recon. The new unit is designed to deliver enhanced off-road performance without compromising driving range.
Based on the same STLA Large platform as the Wagoneer S, the Recon is expected to arrive with a driving range of at least 300 miles. Like the Wrangler, it will likely be offered with several trims, including a Willys, Overland, and Moab model.
The Jeep Recon EV is scheduled to go on sale later this year as a 2026 model year. Prices are expected to start at around $60,000. More expensive trims, like the Moab, could cost upwards of $80,000.
What do you think of the Recon? Can Jeep’s new electric SUV go head-to-head with the Ford Bronco? We will learn more later this year. Check back for the latest.
Source: KindelAuto, JeepReconForum
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Tesla’s director of service for the North American market announced that he left the automaker after almost 9 years.
The talent exodus continues at Tesla.
Since a wave of mass layoffs last year, Tesla has been experiencing a talent exodus.
Here is just a short list of Tesla execs who left the company this year:
- David Imai: Director of Design; departed February 2025
- David Lau: VP of Software Engineering; departed April 2025
- Mark Westfall: Head of Mechanical Engineering (Tesla Energy); departed April 2025
- Prashant Menon: Regional Director (India); departed May 2025
- Vineet Mehta: Head of Battery Architecture; departed May 2025
- Omead Afshar: VP/Head of Sales and Manufacturing (North America and Europe); departed June 2025
- Milan Kovac: Head of Optimus Humanoid Robot Team; departed June 2025
- Jenna Ferrua: Director of HR; departed June 2025
- Troy Jones: VP of Sales, Service, and Delivery (North America); departed July 2025
- Pete Bannon: VP of Hardware Engineering (Chip Tech and Dojo Supercomputer); departed August 2025
Now, we need to add one more to the list: Piero Landolfi, Director of Service in North America.
Landolfi announced that he was leaving Tesla on LinkedIn yesterday:
After 8 3/4 years I have made the difficult decision to leave Tesla. It was hard because of the incredibly talented and passionate people that I had the privilege to work, sweat and laugh with as we were accelerating the world to sustainable energy, against all odds and in spite of what used to be the general beliefs about electric cars. It was hard because of the amazing products we build, the first principle thinking and the getting stuff done mentality that makes Tesla such an exciting place to work at. However, it is now time for my next adventure. This is the way.
The executive joined Tesla in 2016 to lead technical service operations, a time when the automaker was implementing “F1-inspired fast lanes” in its service operations.
He was later promoted to Director of Service for the North American market.
According to his LinkedIn profile, he has joined Nimble, a robotics company serving warehouses and e-commerce, as SVP of Operations. The company includes several former Tesla veterans in its leadership.
Electrek’s Take
The talent bleed continues. I want to emphasize that we are only reporting on the exec levels (C-level, VPs, and directors), but there are many more people leaving in key engineering and management positions.
I’m considering writing an article on those, as this talent exodus has been one of the main concerns about Tesla for a while.
For the longest time, Tesla’s ability to attract top talent has been its main advantage.
Looking at the comings and goings at Tesla over the last year, this is clearly not the case anymore.
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