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Messaging is a key weapon in any government’s armoury.

Back in 2010 the new coalition spent the first few months re-iterating the line that Labour had caused economic chaos, aided by the famous note “there is no money left”.

It was so successful that some political analysis believe it was a big factor in helping David Cameron get re-elected some five year later.

Labour have learnt that lesson, so Sir Keir Starmer‘s message from his first keynote speech as prime minister on Tuesday is fundamentally about expectation management.

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‘Hunt lied over state of public finances’

He will warn life in the UK is “going to get worse” before it improves and things are “worse than we ever imagined”.

In contrast to the cheering optimism on the day he entered Downing Street the prime minister will now say: “Part of that is being honest with people – about the choices we face. And how tough this will be. Frankly – things will get worse before we get better.”

Whether things are worse than anyone ever thought before the election is a moot political point.

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In some areas things are clearly very difficult: Prisons, the asylum system and public finances are clearly under enormous strain.

It is sensible for Labour, prudent in fact to point out that any change will take time.

And in theory if the messaging lands well, it should buy them some time and space with voters not to expect immediate improvements.

Prime Minister David Cameron holds up a note Liam Byrne left on his Treasury desk after Labour's 2010 election defeat. Pic: PA
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Prime Minister David Cameron holds up a note Liam Byrne left on his Treasury desk after Labour’s 2010 election defeat. Pic: PA

Starmer will speak of the “rot set deep in the heart of the foundations of our country under previous Tory governments” and Labour will be hoping that they will be the beneficiaries of any, and all improvements.

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Frankly the macro-economic picture in the UK is pretty good. migration figures are beginning to fall, unemployment remains low. The inheritance is not all bad, don’t be surprised if Labour start to claim some of these successes when the election date fades in people’s minds.

Ultimately no government can get away from the reality of people’s lives and the problems people face.

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But if they can manage exceptions, if they can frame narratives, history suggests this tactic can help governments beat their political foes in the future.

So Sir Keir will be hoping that voters take note of his speech not just this week but in the years to come too.

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Protesters throw powder on Tower Bridge during London Marathon

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Protesters throw powder on Tower Bridge during London Marathon

Two pro-Palestinian demonstrators have thrown red powder on Tower Bridge – just moments before leading runners in the London Marathon went past.

The protesters were arrested on suspicion of causing a public nuisance and remain in custody, said the Metropolitan Police.

A video shared by Youth Demand, which is calling for a trade embargo on Israel, shows two people jumping over a barrier that separates spectators from the race course.

The pair, wearing t-shirts that say “Youth Demand: Stop Arming Israel”, are then seen standing in the middle of the road on the bridge.

Pic: LNP
Image:
Pic: LNP

They throw red powder in the air as an official marathon car goes past displaying the race time.

A motorbike with a cameraman on board continues along the route, while a second motorbike stops and one of the riders gets off and pushes the pair out of the way, just before the men’s elite runners pass.

Several police officers then jump over the barrier and detain the pair, the footage shows.

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There appeared to be no impact on the marathon.

More than 56,000 participants were expected to take part in the 26.2-mile race through the capital.

Sabastian Sawe of Kenya won the men’s elite race in a time of two hours, two minutes and 27 seconds, while Ethiopia’s Tigst Assefa shattered the women’s-only world record in two hours, 15 minutes and 50 seconds.

Assefa beat the previous best of two hours, 16 minutes and 16 seconds set last year in London by Kenyan Peres Jepchirchir.

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Badenoch does not rule out local coalitions with Reform

Pic: LNP
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Pic: LNP

The Metropolitan Police said in a statement: “At around 10.38am, two protesters from Youth Demand jumped over barriers at Tower Bridge and threw red paint on to the road.

“Marathon event staff intervened to remove the protesters from the path of the men’s elite race which was able to pass unobstructed.”

The force added that they were “quickly supported by police officers who arrested the protesters on suspicion of causing a public nuisance”.

The Met said the paint “appeared to be chalk-based” and was not expected to “present a hazard to runners yet to pass this point”.

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Kemi Badenoch does not rule out local coalitions with Reform after next week’s council elections

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Kemi Badenoch does not rule out local coalitions with Reform after next week's council elections

Kemi Badenoch has not ruled out forming coalitions at a local level with Reform after the council elections next week.

Speaking to Sunday Morning with Trevor Phillips, the Conservative leader did however categorically rule out a pact with Nigel Farage’s party on a national level.

“I am not going into any coalition with Nigel Farage… read my lips,” she said.

However, she did not deny that deals could be struck with Reform at a local level, arguing that some councils might be under no overall control and in that case, “you have to do what is right for your local area”.

“You look at the moment, we are in coalition with Liberal Democrats, with independents,” she said. “We’ve been in coalition with Labour before at local government level.

“They [councillors] have to look at who the people are that they’re going into coalition with and see how they can deliver for local people.”

She added: “What I don’t want to hear is talks of stitch-ups or people planning things before the results are out. They have to do what is right for their communities.”

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A total of 23 councils are up for grabs when voters go to the polls on Thursday 1 May – mostly in places that were once deemed Tory shires, until last year’s general election.

It includes 14 county councils, all but two of which have been Conservative-controlled, as well as eight unitary authorities, all but one of which are Tory.

Ms Badenoch has set expectations low for the Tories, suggesting they could lose all the councils they are contesting.

The last time this set of councils were up for election was in 2021, when the Conservative Party was led by Boris Johnson who was riding high from the COVID vaccine bounce.

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Counter-terrorism police investigating after two women injured in Leeds

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Counter-terrorism police investigating after two women injured in Leeds

Counter-terrorism police are investigating after an incident involving a crossbow and a firearm left two women injured in Leeds.

Police were called to Otley Road at 2.47pm on Saturday to reports of a “serious incident involving a man seen with weapons”, West Yorkshire Police said.

Officers arrived at the scene to find two women injured – and a 38-year-old man with a self-inflicted injury. All three were taken to hospital, with the man held under arrest, but their injuries are not believed to be life-threatening.

“Two weapons have been recovered from the scene, which were a crossbow and a firearm,” Counter Terrorism Policing North East said in a statement.

The incident happened on the ‘Otley Run’ pub crawl, with one venue saying it was closed for the evening due to “unforeseen circumstances”.

Officers guard one of the crime scenes in Leeds
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Officers guard one of the crime scenes

Officers inside the cordon in Leeds
Image:
Officers inside the cordon in Leeds

Counter Terrorism Policing’s statement added: “Due to the circumstances surrounding the incident, Counter Terrorism Policing North East have taken responsibility for leading the investigation with the support of West Yorkshire Police.

“Extensive enquiries continue to establish the full circumstances and explore any potential motivation.”

Home Secretary Yvette Cooper described it as a “serious violent incident” and said she was being kept updated by police.

“Thank you to the police and emergency services for their swift response,” she said. “My thoughts are with the victims and all those affected by this attack.”

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