The HMD Barbie phone is a co-branded product with Mattel, the toymaking giant behind the franchise.
HMD
HMD, the company behind Nokia-branded phones, launched a Barbie-branded phone Wednesday that comes with calls, texts, and a classic “flip” design — but no internet or social media apps.
The HMD Barbie Phone is a hot pink device that flips open and shut and sports a bold “Barbie” logo on the back, harking back to the iconic fashion doll collection.
It is the result of a partnership with Mattel, the toymaking giant behind the Barbie franchise, which has produced and sold Barbie toys and accessories since 1959.
The phone is available for purchase in the U.K. starting Wednesday, retailing at £99 ($130.74). A U.S. launch is planned “soon,” according to HMD, which added that it will reveal exact details of the U.S. launch on social media.
Unlike the internet-connected smartphones of today, which are the most widely-adopted form factor when it comes to mobile devices, HMD’s Barbie phone won’t be connected to the internet.
The firm is seeking to capitalize on an emerging trend in recent years among mainly Gen Z consumers embracing so-called “dumb phones,” which lack internet and offer only basic text, call and camera features.
The concept of taking a “digital detox” has become more popular over the last few years as consumers have sought to limit harmful effects of social media on their daily lives.
“In our fast-paced digital world, it can often feel like the online buzz never stops,” Lars Silberbauer, chief marketing officer for HMD, said in a statement Wednesday.
“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon, Barbie.”
The Barbie phone comes equipped with a 0.3 megapixel camera, along with a flash torch for taking “Y2K style” images, HMD said. When taking a photo, users can add a Barbie camera frame to go around their pictures.
The device will also sell with a hot pink Barbie cover, as well as two interchangeable back covers, including one with colored swirls and another with a shooting heart design. It also comes with Barbie-themed stickers and a pastel beaded phone strap.
HMD and Mattel are hoping to tap into the hype that swirled the Barbie franchise last year off the back of 2023’s “Barbie” movie.
The blockbuster film, which featured stars Margot Robbie, Ryan Gosling, and Will Ferrell, grossed $1.4 billion at the box office, making it the highest-grossing film of 2023.
For some, there might be a sense that the phone’s launch is arriving a little too late after the film’s release last July.
Despite the phone’s launch arriving more than a year after the film’s release, research firm CCS Insight is forecasting promising sales for the device. It estimates HMD will sell 400,000 units of its Barbie phone in the U.K. this year.
“The Barbie phone taps into the current digital detox trend with a fun design that could have broad appeal,” said Ben Wood, chief analyst of CCS Insight, in emailed comments.
“I’d imagine quite a few people will be tempted to buy it as a bit of fun, but in reality, everyone is so dependent on their smartphones that anything more than the odd day of detox will be a stretch.”
HMD has held the rights to sell Nokia-branded mobile products since 2016 after striking a deal to acquire the Nokia mobile brand from Microsoft in 2016 with electronics industry supplier Foxconn Technology.
The company, which was then known as HMD Global, rebranded earlier this year as Human Mobile Devices. Nokia earns royalty payments on sales of devices with its brand by HMD.
The price of the second largest cryptocurrency rose as high as $4,954.81 on Sunday afternoon. It was last higher by less than 1% at $4,776.46.
Meanwhile, bitcoin at one point erased all the gains from its Friday rally, falling as low as $110,779.01, its lowest level since July 10. It was last trading lower by nearly 2% at about $112,000. The flagship cryptocurrency hit its most recent record of $124,496 on Aug. 13.
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Ether (ETH) and bitcoin (BTC)
On Friday, crypto rocketed with the broader market after Federal Reserve Chair Jerome Powell hinted at upcoming rate cuts and investors returned to risk-on mode. Ether surged 15% and bitcoin gained 4%.
Ether, rather than bitcoin, has been leading the crypto marker for several weeks thanks to regulatory tailwinds, a boom in interest in stablecoins and buying en masse by a new cohort of corporate ether accumulators. On Saturday, Bitmine Immersion Technologies, the ether treasury company chaired by Wall Street bull Tom Lee, bought $45 million of ether, according to crypto data provider Arkham.
That shift in leadership has helped sustain ETH, which has sustained the $4,000 level this month after unsuccessfully testing the resistance mark a handful of times since 2021.
“The buyers are finally bigger than the sellers,” said Ben Kurland, CEO at crypto research platform DYOR. “ETH ETFs are drawing steady inflows, and public companies are beginning to treat ETH as a treasury asset they can stake for yield — a stickier form of demand than retail speculation.”
“Additionally, nearly a third of supply is locked in staking, scaling solutions are mature and, with rate cuts back on the table, the cost of capital is falling,” he added. “Those forces turned $4,000 from a resistance level into a foundation for re-pricing ETH’s next chapter.”
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SpaceX is valued at around $400 billion and is critical for U.S. space access, but it wasn’t always the powerhouse that it is today.
Elon Musk founded SpaceX in 2002. Using money that he made from the sale of PayPal, Musk and his new company developed their first rocket, the Falcon 1, to challenge existing launch providers.
“There were actually a lot of startup aerospace companies looking to take on this market. They recognized we had a monopoly provider called United Launch Alliance. They had merged the Boeing and Lockheed rocket launch capacity to one company, and they were charging the government hundreds of millions of dollars to launch satellites,” said Lori Garver, a former deputy administrator at NASA.
In 2003, Musk paraded Falcon 1 around the streets of Washington hoping to attract the attention of government agencies and the multi-million dollar contracts that they offered. It worked, and in 2004, SpaceX secured a few million dollars from the Defense Advanced Research Projects Agency, or DARPA, and the U.S. Air Force to further develop its rockets.
Despite the government support, the company struggled. Its first three launches of the Falcon 1 failed to reach orbit.
“NASA, and specifically the the initial commercial cargo contract, is what saved the company when it was on the brink of bankruptcy,” said Chris Quilty, president and Co-CEO of Quilty Space, a space-focused research firm.
NASA awarded the $1.6 billion contract, known as Commercial Resupply Services to SpaceX in 2008, just months after the first successful flight of the Falcon 1. The contract called on SpaceX to use its new rocket, the Falcon 9, along with its Dragon capsule to ferry cargo and supplies to the International Space Station over the course of 12 missions. In 2014, SpaceX won another NASA contract worth $2.6 billion to develop and operate vehicles to ferry astronauts to and from the International Space Station.
Today, SpaceX dominates large parts of the space market from launch to satellites. In 2024, SpaceX conducted a record-breaking 134 orbital launches, more than double the amount of launches done by the next most prolific launch provider, the China Aerospace Science and Technology Corporation, according to science and technology consulting firm BryceTech. These 134 launches accounted for 83% of all spacecraft launched last year. According to a July report by Bloomberg, SpaceX was valued at $400 billion.
SpaceX’s Dragon capsule and Falcon 9 rocket are the primary means by which NASA launches astronauts and supplies to the International Space Station. The company’s Starlink satellites have become indispensable for providing internet access to remote areas as well as to U.S. allies during wartime. The company’s Starship rocket, though still in testing, is also key to the U.S. plan to return to the moon. SpaceX is also building a network of spy satellites for the U.S. government called Starshield as part of a $1.8 billion contract. Even competitors including Amazon and OneWeb have launched their satellites on SpaceX rockets.
“The ecosystem of space is changed by, really it’s SpaceX,” Garver said. “The lower cost of access to space is doing what we had dreamed of. It is built up a whole community of companies around the world that now have access to space.”
Sanjay Beri, chief executive officer and founder of Netskope Inc., listens during a Bloomberg West television interview in San Francisco, California.
David Paul Morris | Bloomberg | Getty Images
Cloud security platform Netskope will go public on the Nasdaq under the ticker symbol “NTSK,” the company said in an initial public offering filing Friday.
The Santa Clara, California-based company said annual recurring revenue grew 33% to $707 million, while revenues jumped 31% to about $328 million in the first half of the year.
But Netskope isn’t profitable yet. The company recorded a $170 million net loss during the first half of the year. That narrowed from a $207 million loss a year ago.
Netskope joins an increasing number of technology companies adding momentum to the surge in IPO activity after high inflation and interest rates effectively killed the market.
So far this year, design software firm Figma more than tripled in its New York Stock Exchange debut, while crypto firm Circle soared 168% in its first trading day. CoreWeave has also popped since its IPO, while trading app eToro surged 29% in its May debut.
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Netskope’s offering also coincides with a busy period for cybersecurity deals.
Founded in 2012, Netskope made a name for itself in its early years in the cloud access security broker space. The company lists Palo Alto Networks, Cisco, Zscaler, Broadcom and Fortinet as its major competitors.
Netskope’s biggest backers include Accel, Lightspeed Ventures and Iconiq, which recently benefited from Figma’s stellar debut.
Morgan Stanley and JPMorgan are leading the offering. Netskope listed 13 other Wall Street banks as underwriters.