Connect with us

Published

on

Vice President Kamala Harris, left, and former President Donald Trump

Reuters

Consumers who cut their cable cord in recent years are finding that there’s one thing about linear TV they can’t escape: political ads.

With the U.S. presidential election less than 70 days away, campaigns are swarming streaming services like Roku and Hulu to such a degree that connected TVs are seeing more ad spending than internet platforms such as Facebook and Google.

That’s according to data provided to CNBC by political ad analytics firm AdImpact, which started tracking the connected TV (CTV) category in 2022. AdImpact projected that the CTV market brought in about $236 million in ad sales related to the presidential race this year through Aug. 23. The digital category brought in just under $235 million during the same time, AdImpact said, with Facebook and Google accounting for almost all of it.

“CTV is where there is more engagement,” said Jaime Vasil Winkelfoos, the group vice president of candidates and causes at ad tech firm Basis Technologies. “When voters say they are watching TV, they don’t’ say ‘I’m watching broadcast.”

That trend, Winkelfoos said, is “important for political campaigns when allocating budgets.”

Still, while more money is flowing to streaming services, the total amount is dwarfed by traditional broadcast television.

AdImpact currently projects that overall political ad spending for the 2024 election cycle will be as high as $10.7 billion. Broadcast will account for roughly half, followed by CTV at around 14% and digital at close to 12%. According to a report last week from eMarketer, CTV’s share of spending this election will surge to 13% from 2.7% in the last presidential cycle.

Broadcast brought in about $473 million from early January through Aug. 23. That’s down from $875 million during the same time period of 2020, underscoring CTV’s rapid rise.

Meanwhile, overall election-related spending on Facebook and Google has declined by more than half from 2020, when political ads on those two platforms hit $480 million from Jan. 1 through Aug. 23. The steep drop is mostly because that election featured a competitive Democratic primary with one particular candidate — Mike Bloomberg — spending an enormous amount of money on ads.

“That flowed to direct ads and it benefited Meta and Google specifically,” said Eric Haggstrom, vice president of business intelligence at Advertiser Perceptions.

Streaming services have not only become increasingly popular for consumers in the last few years, but they’ve also opened up new ad-based services. Netflix, for example, first introduced its ad-supported subscription plan in late 2022 as part of a wider effort to drive revenue amid slowing subscriber growth.  Netflix doesn’t yet accept political ads.

Winkelfoos said there’s now more available advertising inventory available on CTV than ever, coinciding with the market’s growth. One nuance in the AdImpact data is that Google’s YouTube video service is in the digital category, while YouTube TV is part of CTV.

Breaking down the 2024 political ad spending trends

AdImpact noted that it provides estimates for the amount of political ad spending on CTV, because those platforms aren’t subject to the Federal Communications Commission’s rules that require traditional TV operators to report certain political ad information. Facebook and Google, like CTV platforms, aren’t subject to the FCC rules, but they disclose some political ad data.

A Meta spokesperson declined to comment, but pointed to remarks made by CFO Susan Li in February, when she said political advertising is “not really a material contributor to revenue growth for us.”

“Even during our last U.S. presidential election cycle in 2020, the government and politics vertical was not among our top 10 verticals either globally or in the U.S.,” Li said at the time. 

For CTV users, especially in swing states, the ad blitz is about to hit hard. Robin Porter, the head of political for ad company LoopMe, said that 60% to 70% of spending typically comes after Labor Day, which is this coming Monday.

Prospective voters can expect to see a lot of ads for Vice President Kamala Harris. Earlier this month, the Democratic nominee announced plans to spend $370 million in a fall advertising rush. The campaign reserved $200 million worth of ad space across streaming platforms like Hulu, Roku and Pandora as part of its strategy to reach U.S. consumers.

“There is more upfront spend, especially in CTV, to secure the inventory upfront, even compared to 2022,” Porter said.

In her home state of Georgia, Porter said there’s been a big push by both presidential campaigns to secure post-Labor Day ad space on both CTV and linear broadcasting. With its 16 electoral votes, Georgia is viewed as a critical battleground in the race to secure the 270 electoral votes needed to win the election.

Winkelfoos said the Harris campaign’s announcement regarding its ad plans, which landed just days before this month’s Democratic National Convention, was huge for the industry.

“We haven’t had that big national moment related to big spending until Kamala,” said Winkelfoos.

WATCH: Mark Zuckerberg says White House ‘pressured’ Meta to ‘censor’ Covid-19 content.

Mark Zuckerberg says White House ‘pressured’ Meta to ‘censor’ Covid-19 content

Continue Reading

Technology

AWS’ custom chip strategy is showing results, and cutting into Nvidia’s AI dominance

Published

on

By

AWS' custom chip strategy is showing results, and cutting into Nvidia's AI dominance

AWS announces new CPU chip: Here's what to know

Amazon Web Services is set to announce an update to its Graviton4 chip that includes 600 gigabytes per second of network bandwidth, what the company calls the highest offering in the public cloud.

Ali Saidi, a distinguished engineer at AWS, likened the speed to a machine reading 100 music CDs a second.

Graviton4, a central processing unit, or CPU, is one of many chip products that come from Amazon’s Annapurna Labs in Austin, Texas. The chip is a win for the company’s custom strategy and putting it up against traditional semiconductor players like Intel and AMD.

But the real battle is with Nvidia in the artificial intelligence infrastructure space.

At AWS’s re:Invent 2024 conference last December, the company announced Project Rainier – an AI supercomputer built for startup Anthropic. AWS has put $8 billion into backing Anthropic.

AWS Senior Director for Customer and Project Engineering Gadi Hutt said Amazon is looking to reduce AI training costs and provide an alternative to Nvidia’s expensive graphics processing units, or GPUs.

Anthropic’s Claude Opus 4 AI model is trained on Trainium2 GPUs, according to AWS, and Project Rainier is powered by over half a million of the chips – an order that would have traditionally gone to Nvidia.

Read more CNBC tech news

Hutt said that while Nvidia’s Blackwell is a higher-performing chip than Trainium2, the AWS chip offers better cost performance.

“Trainium3 is coming up this year, and it’s doubling the performance of Trainium2, and it’s going to save energy by an additional 50%,” he said.

The demand for these chips is already outpacing supply, according to Rami Sinno, director of engineering at AWS’ Annapurna Labs.

“Our supply is very, very large, but every single service that we build has a customer attached to it,” he said.

With Graviton4’s upgrade on the horizon and Project Rainier’s Trainium chips, Amazon is demonstrating its broader ambition to control the entire AI infrastructure stack, from networking to training to inference.

And as more major AI models like Claude 4 prove they can train successfully on non-Nvidia hardware, the question isn’t whether AWS can compete with the chip giant — it’s how much market share it can take.

The release schedule for the Graviton4 update will be provided by the end of June, according to an AWS spokesperson.

Continue Reading

Technology

JPMorgan moves further into crypto with stablecoin-like token JPMD

Published

on

By

JPMorgan moves further into crypto with stablecoin-like token JPMD

Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co., speaks to the Economic Club of New York in Manhattan, New York City, on April 23, 2024.

Mike Segar | Reuters

JPMorgan Chase is taking a step further into the cryptocurrency space with its own stablecoin-like token, called JPMD.

The U.S. banking giant told CNBC on Tuesday that it’s planning to launch a so-called deposit token on Coinbase’s public blockchain Base, which is built on top of the Ethereum network. Each deposit token is meant to serve as a digital representation of a commercial bank deposit.

JPMD will offer clients round-the-clock settlement as well as the ability to pay interest to holders. It is a so-called “permissioned token,” meaning it is only available to JPMorgan’s institutional clients — unlike many stablecoins, which are publicly available.

“We see institutions using JPMD for onchain digital asset settlement solutions as well as for making cross-border business-to-business transactions,” Naveen Mallela, global co-head of Kinexys, J.P. Morgan’s blockchain unit, told CNBC Tuesday.

“Given the fact that deposit tokens would eventually be interest bearing as well, this would provide better fungibility with existing deposit products that institutions currently use,” he added.

Deposit token vs. stablecoin

JPMorgan said the benefit of launching a deposit token over a stablecoin is that it gives institutional clients a way to move money around faster and easier while still having a close connection with traditional banking systems.

A stablecoin is a type of digital token that’s designed to be pegged 1:1 to the value of a fiat currency at all times. The most popular stablecoins are Tether’s USDT and Circle’s USDC. The entire stablecoin market is worth approximately $262 billion, according to data from CoinGecko.

In the U.S., stablecoins remain broadly unregulated — although this is likely to change soon. The Senate is set to vote Tuesday on the GENIUS Act, legislation that would introduce formal regulation for such tokens.

Elsewhere, the European Union regulates stablecoins under its Markets in Crypto-Assets Regulation, or MiCA, while the U.K. has also laid out plans to regulate the crypto industry. Britain’s Financial Conduct Authority is currently consulting on proposals to require stablecoin issuers to ensure their tokens maintain their value against a given asset.

Read more CNBC tech news

JPMorgan’s digital asset chief told CNBC that the bank chose Coinbase as its blockchain partner since the crypto exchange is already a long-standing client and a leader in the crypto space.

JPMD has had “preliminary interest from large institutional players who want more native onchain cash solutions from pre-eminent and reputed financial institutions,” Mallela added.

Speculation had been building around JPMorgan’s new crypto offering after a trademark application filed by the bank for “JPMD” was made public Monday.

The trademark outlined a broad range of crypto services under the JPMD name, including trading, exchange, transfer and payment services for digital assets.

Various crypto media outlets had speculated whether the bank was about to launch its own stablecoin. However, JPMorgan says that, while its token may share some similarities with a stablecoin, it’s ultimately a different kind of product.

Watch CNBC’s full interview with JPMorgan CEO Jamie Dimon

Continue Reading

Technology

Canva expands from design into analytics with acquisition of MagicBrief

Published

on

By

Canva expands from design into analytics with acquisition of MagicBrief

From left, Cliff Obrecht, Canva’s co-founder and chief operating officer, and George Howes, co-founder and CEO of MagicBrief, pose for a photo at the Cannes Lions festival in Cannes, France, in June 2025.

Canva

Canva has grown into a $32 billion startup through its popular design tools used for easily creating images, marketing material and presentations.

Now the company, with its 12th acquisition, is buying its way into the analytics market.

Canva said on Tuesday that it’s buying MagicBrief, whose technology is used for analyzing ad performance, for an undisclosed sum. With MagicBrief, companies can track spending and engagement on their ads and see what’s working well for competitors.

Around 240 million people use Canva’s products, which compete with offerings from Adobe’s Creative Cloud. The company has been deepening its capabilities in artificial intelligence, incorporating it into photo editing, coding and by incorporating chatbots.

“We feel like, especially with AI, we can really democratize marketing and allow marketers to do a lot more with less,” Cliff Obrecht, Canva’s co-founder and chief operating officer, said in an interview.

Canva, which ranked fifth on CNBC’s latest Disruptor 50 list, has raised over $560 million, and was valued most recently at $32 billion, though that’s a step down from its peak of $40 billion in 2021, when private markets were at their frothiest. Obrecht said the company has $1 billion in the bank.

Canva plans to incorporate MagicBrief into a broader product that it will announce later this year, Obrecht said. In October, Adobe announced the availability of a tool for creating ads with AI and then tracking performance.

Meanwhile, Alphabet, Amazon, Meta and Reddit are all pushing generative AI systems to boost the reach of online ads. Some marketers have used Meta’s offerings to tweak the visual appearance of their ads with hopes of gaining traction with certain audiences, CNBC reported in December.

Founded in 2022, MagicBrief has 14 employees and is based in Canva’s hometown of Sydney, Australia. In 2023, the company announced a $2 million funding round, with investments from Archangel and Blackbird, which was Canva’s first investor. The startup has tens of millions of dollars in annualized revenue, Obrecht said.

Canva, which started up in 2013, has 5,500 employees, with over $3 billion in annualized revenue. It’s one of the companies that venture capitalists are most excited about as an IPO candidate, but Obrecht said there won’t be an offering this year.

The focus, he said, is winning “over the next 10 years,” and not just hitting quarterly numbers.

“We feel that’s very short-sighted, and public markets do gravitate you more to quarter-on-quarter performance,” he said.

— CNBC’s Jonathan Vanian contributed to this report.

WATCH: The design space overall has a lot of room to run, says Bessemer Venture Partners’ Elliott Robinson

The design space overall has a lot of room to run, says Bessemer Venture Partners' Elliott Robinson

Continue Reading

Trending