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The government has promised to look into dynamic ticket pricing, after the cost of tickets for the Oasis reunion tour more than doubled while on sale.

Culture Secretary Lisa Nandy described the selling of inflated Oasis tickets as “incredibly depressing” as she said surge pricing would be included in a government review of the secondary gig sales market.

On Saturday, fans of the world-famous band sat in virtual queues for hours hoping to get their hands on tickets to one of the reunion shows next year.

However, when they got through the two queues and lengthy waits, many were met with ticket prices far higher than face value.

A person in a queue to access the Ticketmaster website on their phone, with the StubHub website in the background, detailing information about Oasis concert tickets for sale, in London. Oasis fans across the UK and Ireland who missed out on pre-sale tickets will be attempting to secure their place at the band's reunion concerts during Saturday's general sale. Issue date: Saturday August 31, 2024.
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Fans found themselves stuck in queues on Saturday during the scramble for Oasis tickets

Some expressed their anger on social media, as tickets worth £148 were being sold for £355 on Ticketmaster within hours of release, due to the dynamic pricing systems.

Speaking over the weekend, Ms Nandy announced that such issues, as well as the “technology around queuing systems which incentivise it”, would be looked into in an upcoming government consultation.

She said: “After the incredible news of Oasis’s return, it’s depressing to see vastly inflated prices excluding ordinary fans from having a chance of enjoying their favourite band live.

“This government is committed to putting fans back at the heart of music.

“So we will include issues around the transparency and use of dynamic pricing, including the technology around queuing systems which incentivise it, in our forthcoming consultation on consumer protections for ticket resales.

“Working with artists, industry, and fans we can create a fairer system that ends the scourge of touts, rip-off resales, and ensures tickets at fair prices.”

What is dynamic pricing?

The demand-based system was introduced by Ticketmaster in 2022.

It said it was brought in to stop touts and ensure more money goes to the artists.

Essentially, when there is a lot of demand for tickets, and limited supply, the price can go up.

Amid anger over Oasis’s ticket prices, the company said they do not set prices and shared a link to a website that said costs could be “fixed or market-based”.

On its own website, Ticketmaster describes its “Platinum” tickets as those that have their price adjusted according to supply and demand.

It says the goal of the dynamic pricing system is to “give fans fair and safe access to the tickets, while enabling artists and other people involved in staging live events to price tickets closer to their true market value”.

The company claims it is artists, their teams, and promoters who set pricing and choose whether dynamic pricing is used for their shows.

Government minister Lucy Powell was among those hit by dynamic pricing on Saturday, and eventually forked out more than double the original quoted cost of a ticket for an Oasis show.

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It comes after Noel and Liam Gallagher confirmed the band’s long-awaited reunion on Tuesday last week.

Dynamic pricing is common within industries beyond music, with it being used frequently in the travel industry, with hotel rooms and airline tickets.

Frequent Taylor Swift collaborator Jack Antonoff previously said that dynamic pricing is an issue.

He told Stereogum that he wanted artists to be able to opt out of the system and be able to sell them at the price they chose.

Ticketmaster has been approached for comment.

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UK long-term borrowing costs highest this century

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UK long-term borrowing costs highest this century

UK long-term borrowing costs have hit their highest level since 1998.

The unwanted milestone for the Treasury’s coffers was reached ahead of an auction of 30-year bonds, known as gilts, this morning.

The yield – the effective interest rate demanded by investors to hold UK public debt – peaked at 5.21%.

At that level, it is even above the yield seen in the wake of the mini-budget backlash of 2022 when financial markets baulked at the Truss government’s growth agenda which contained no independent scrutiny from the Office for Budget Responsibility.

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The premium is up, market analysts say, because of growing concerns the Bank of England will struggle to cut interest rates this year.

Just two cuts are currently priced in for 2025 as investors fear policymakers’ hands could be tied by a growing threat of stagflation.

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The jargon essentially covers a scenario when an economy is flatlining at a time of rising unemployment and inflation.

Growth has ground to a halt, official data and private surveys have shown, since the second half of last year.

Critics of the government have accused Sir Keir Starmer and his chancellor, Rachel Reeves, of talking down the economy since taking office in July amid their claims of needing to fix a “£22bn black hole” in the public finances.

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Chancellor reacts to inflation rise

Both warned of a tough budget ahead. That first fiscal statement put businesses and the wealthy on the hook for £40bn of tax rises.

Corporate lobby groups have since warned of a hit to investment, pay growth and jobs to help offset the additional costs.

At the same time, consumer spending has remained constrained amid stubborn price growth elements in the economy.

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UK economy showed no growth

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Higher borrowing costs also reflect a rising risk premium globally linked to the looming return of Donald Trump as US president and his threats of universal trade tariffs.

The higher borrowing bill will pose a problem for Ms Reeves as she seeks to borrow more to finance higher public investment and spending.

Tuesday’s auction saw the Debt Management Office sell £2.25bn of 30-year gilts to investors at an average yield of 5.198%.

It was the highest yield for a 30-year gilt since its first auction in May 1998, Refinitiv data showed.

This extra borrowing could mean Ms Reeves is at risk of breaking the spending rules she created for herself, to bring down debt, and so she may have less money to spend, analysts at Capital Economics said.

“There is a significant chance that the Office for Budget Responsibility (OBR) will judge that the Chancellor Rachel Reeves is on course to miss her main fiscal rule when it revises its forecasts on 26 March. To maintain fiscal credibility, this may mean that Ms Reeves is forced to tighten fiscal policy further,” said Ruth Gregory, the deputy chief UK economist at Capital Economics.

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Growing threat to finances from rising bills

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There is mounting evidence that consumers are facing hikes to bills on many fronts after Next became the latest to warn of price rises ahead.

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Higher prices for 2025 as Christmas trading fails to meet expectations – BRC says

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Higher prices for 2025 as Christmas trading fails to meet expectations - BRC says

Shop prices will rise in 2025 as the key Christmas trading period failed to meet retailers’ expectations, according to industry data.

Shop sales grew just 0.4% in the so-called golden quarter, the critical three shopping months from October to December, according to the British Retail Consortium (BRC) and big four accounting company KPMG.

Many retailers rely on trade during this period to see them through tougher months such as January and February. Some make most of their yearly revenue over Christmas.

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The minimal growth came amid weak consumer confidence and difficult economic conditions, the lobby group said, and “reflected the ongoing careful management of many household budgets”, KPMG’s UK head of consumer, retail and leisure Linda Ellett said.

Non-food sales were the worst hit in the four weeks up to 28 December, figures from the BRC showed and were actually less than last year, contracting 1.5%.

What were people buying?

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Food sales grew 3.3% across all of 2024, compared to 2023.

In the festive period beauty products, jewellery and electricals did well, the BRC’s chief executive Helen Dickinson said.

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Poundland customers left Christmas shopping late

AI-enabled tech and beauty advent calendars boosted festive takings, Ms Ellett said.

What it means for next year

With employer costs due to rise in April as the minimum wage and employers’ national insurance contributions are upped, businesses will face higher wage bills.

The BRC estimates there is “little hope” of covering these costs through higher sales, so retailers will likely push up prices and cut investment in stores and jobs, “harming our high streets and the communities that rely on them”, Ms Dickinson said.

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Separate figures from high street bank Barclays showed card spending remained flat since December 2023, while essential spending fell 3% partly as inflation concerns forced consumers to cut back but also through lower fuel costs.

The majority of those surveyed by the lender (86%) said they were concerned about rising food costs and 87% were concerned about household bills.

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Numerous UK retail giants will update shareholders on their Christmas performance this week including high street bellwether Next on Tuesday, Marks and Spencer and Tesco on Thursday and Sainsbury’s on Friday.

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