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In late 2022, OpenAI’s launch of ChatGPT spurred an explosion of interest in the possibilities for artificial intelligence.

Within months, some of the biggest tech companies in the world, including Microsoft, Meta and Google, joined the party, launching their own AI chatbots and generative AI tools. By the end of 2023, Nvidia proved it was the only company in the world positioned to make huge amounts of money by powering those services.

Fast-forward to 2024, and a big theme in AI involves our consumer favorite gadgets, with tech companies trying to bring AI to phones and laptops.

Earlier this year, Samsung launched its AI-powered Galaxy S24 smartphone. Microsoft, partnering with companies like Dell, HP and Qualcomm, started selling a new crop of AI computers over the summer called Copilot+ PCs. A few weeks ago, Google launched its Pixel 9 series of AI phones.

So far, these new devices have underwhelmed. Rather than creating whole new experiences, they’ve introduced features for making it easier to edit photos, talk to a chatbot or provide live captions for videos. Then there’s Humane’s AI pin, a clip-on gizmo that launched in April and was immediately panned in reviews. By August, reports surfaced that daily returns were outpacing sales.

Apple will try to change the narrative.

On Monday, the company is expected to show off its new family of iPhones, packed with the AI capabilities announced in June. The system is called Apple Intelligence, and it’ll be rolling out over the coming months. Current Apple devices like the iPhone 15 Pro and some newer iPads and Macs will also have access to it.

Apple Intelligence's key role is adding 'stickiness' to the Apple ecosystem, analyst says

But Apple Intelligence will be free. So the company needs to convince hundreds of millions of iPhone customers that it’s time for an upgrade.

That’s what Wall Street is watching for when the latest iPhones go on sale this month. Will Apple Intelligence move more iPhones? Or will the post-pandemic sales slump continue?

“The reality is GenAI is still in its early stages and use cases that have been announced are probably only the tip of the iceberg of what’s to come,” said Nabila Popal, a mobile analyst at IDC.

Apple plans to roll out Apple Intelligence in stages. It will initially only be available in U.S. English, and will likely be blocked in countries with strict AI regulations, like China. Plus, many of the features Apple announced in June won’t be ready on Day 1. Instead, they’ll be introduced in phases over the coming months.

Because of Apple’s measured rollout strategy, even the most bullish analysts expect it to take years for the company to get its AI into the hands of the 1 billion or so iPhone users.

Do consumers want AI gadgets?

Apple typically adds modest enhancements to its iPhones each year. The camera gets a little better. The processors are faster. The battery life improves. None of that is compelling enough to get consumers to rush to upgrade every year or two as they did in the earlier days of the iPhone when big hardware innovations were standard. You can expect the same kind of iterative hardware improvements for this year’s phones.

That puts more pressure on Apple Intelligence to deliver. But consumer appetite is a question mark.

Results from a recent survey by research firm Canalys showed just 7% of consumers had a “very high inclination” to make a purchasing decision because of AI. Interest is significantly higher in Apple’s two most lucrative markets, the U.S. and China, but there’s a giant disparity between them.

In the U.S., 15% of respondents said they had a high or very high inclination to buy gadgets because of AI. In China, where consumers tend to care more about tech specs, that number was 43%. The relatively muted interested, especially in the U.S., suggests that Apple will need its marketing machine to tell a compelling story around what AI can do for the typical iPhone user.

“There are lots of interesting features, but you have to bring those to the normal user in situations they can use repeatedly, not just a one-time feature,” said Gerrit Schneemann, an analyst at Counterpoint Technology. “It’s hard to tell that story in a store with a poster or a two-second sales pitch.”

Apple CEO Tim Cook speaks during Apple’s annual Worldwide Developers Conference in Cupertino, California, on June 10, 2024.

Nic Coury | Afp | Getty Images

Apple Intelligence will use the personal data stored on your phone and help supercharge Siri into a more capable assistant. Plus, app developers will be able tap into Apple intelligence, so you can use it everywhere on your phone. Schneemann said that’s a fresh take on AI compared with Google or Samsung.

“There is the potential to help speed up that educational curve and permeate into the market,” he said.

Samsung’s Galaxy S24, its latest flagship device, has sold better than last year’s model. But there’s little evidence that AI is the primary driver, IDC’s Popal said. Apple is in another category.

“The psyche for premium Apple customers is different,” Popal said, adding that many iPhone customers buy their phones using financing plans, which make it easier to upgrade.

More recently, Google launched its Pixel 9 series of phones, which has the company’s digital AI assistant, Gemini, built directly into the software. Google’s smartphones have never been major sellers, but they often show what’s possible on Android phones before those features make their way to Samsung or Motorola devices.

The marquee feature on the Pixel is a version of Gemini that can carry out natural conversations instead of responding to one command at a time, a capability other Android phones with Gemini should get in the future.

While the reviews for the Pixel 9 were positive, it’s still too early to tell if AI can finally juice sales.

In the PC market, Microsoft’s Copilot+ PCs launched this summer, but without their marquee AI feature, Recall. (Microsoft learned the hard way it’s not a good idea to launch a product that takes screenshots of everything you do on your computer every few seconds.) Recall will hit this market later this fall for a limited number of early testers.

Without Recall, there’s not much AI in this batch of AI PCs.

The real benefit for now seems to be the power and performance from the new PC chips from Qualcomm that debuted in Copilot+ PCs. The processors are based on the same technology as your phone chip, meaning they’re still plenty powerful without using up the battery.

“This is the transition of the traditional PC, turning it to look like a mobile device,” said Alex Katouzian, Qualcomm’s general manager for mobile and wearable technology. He said Microsoft is working on more AI features and fixing the privacy issues with Recall.

Microsoft said it expects 50 million Copilot+ PCs to ship this year, which would represent about 1 in 5 PCs expected to be sold. Katouzian said Qualcomm-powered Copilot PCs are “on track” so far.

Still, Copilot PCs made up “a relatively small percentage” of PC sales at Best Buy this summer, CEO Corie Barry said on the company’s most recent earnings call. She added that customers “just want to replace and upgrade” without necessarily looking for a device with AI or spending a premium for it.

Apple’s AI rollout

If Apple can buck the trend and successfully wow its customers with Apple Intelligence, the next step will be rolling it out globally to drive iPhone sales in markets outside the U.S.

There are other roadblocks in its way.

China, where Apple generates nearly a fifth of its sales, requires government approval before an AI model can launch in the country. Apple CEO Tim Cook told CNBC in August his team is working with regulators in China to make that happen.

Then there’s the EU, which has passed a slew of stringent laws regulating the world’s largest technology companies. Apple said this summer it won’t launch Apple Intelligence right away in the EU because of those regulations.

In the meantime, Apple Intelligence users will be members of a relatively exclusive club. Apple’s job is to convince customers to pay up for a new device and join.

“We’re very excited about the value that Apple Intelligence gives to users,” Cook told CNBC in August. “For that reason, we think it’s another compelling reason to upgrade … we’ll see how the season goes once we start shipping, but we’re very excited about it.”

Correction: Humane’s AI pin launched in April. An earlier version misstated the month,

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Tesla, Nvidia lead tech-heavy Nasdaq to one of best days of 2024 after Fed rate cut

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Tesla, Nvidia lead tech-heavy Nasdaq to one of best days of 2024 after Fed rate cut

Nvidia CEO Jensen Huang presents the Nvidia Blackwell platform at an event ahead of the COMPUTEX Forum, in Taipei, Taiwan, on June 2, 2024.

Ann Wang | Reuters

Investors poured into tech stocks at one of the fastest clips of the year a day after the Federal Reserve cut its benchmark interest rate for the first time since 2020.

Led by a 7.4% gain in shares of Tesla and a 4% jump in Nvidia, the Nasdaq rose 2.5% on Thursday, its fourth-sharpest rally of 2024. The biggest gain of the year for the tech-heavy index was a 3% increase on Feb. 22.

Lower interest rates tend to benefit tech stocks, because reduced borrowing costs and bond yields make risky bets more attractive. In addition to the central bank’s half-point reduction, the Federal Open Market Committee indicated through its “dot plot” the equivalent of 50 more basis points of cuts by the end of the year, eventually coming down by 2 percentage points beyond Wednesday’s move.

While the Nasdaq has been on a steady rise this year, powered by Nvidia and the enthusiasm around artificial intelligence, Thursday’s rally pushed the benchmark to its highest since mid-July. The Nasdaq peaked at 18,647.45 on July 10, and it’s now just 3.5% shy of that level, closing at 18,013.98.

Nvidia, whose processors are powering the generative AI boom and services like OpenAI’s ChatGPT, gained 4% on Thursday to $117.87. The shares are up about 138% for the year after more than tripling in 2023, though they’re still 13% below their all-time high reached in June.

Nvidia counts on a relatively small group of customers — namely Microsoft, Meta, Alphabet, Amazon, Oracle and OpenAI — for an outsized amount of revenue because those are the companies either developing large language models, hosting big AI workloads or doing both. Any sign of slackening demand creates concern around Nvidia’s stock.

But lower rates are seen as another potential boon.

Fellow chipmakers Advanced Micro Devices and Broadcom also rallied big on Thursday, gaining 5.7% and 3.9%, respectively. AMD is trying to challenge Nvidia in the AI market, but it’s far behind and has some skeptics on Wall Street. The stock is only up about 6% this year.

AMD CEO Lisa Su told CNBC’s Jim Cramer on Wednesday that AI is a very long game, and we’re at the early stages.

“Let’s not be impatient. Tech trends are meant to play out over years, not over months,” Su said. “We’ve only been in this, let’s call it, ChatGPT world for maybe like 18 months. We’re all learning. It’s fun. We all use it.”

Su said AI is going to make its way into “all aspects of our lives,” including education and drug development.

“The beauty of all this is you need the computing, and that’s what we do,” Su said.

Tesla was the biggest gainer among tech’s megacap companies on Thursday, gaining 7.4%. The electric car maker has been a relative laggard for the year, down almost 2%, compared to the Nasdaq’s 20% gain. However, Tesla is up 72% from its low for the year in April.

Among the other top tech companies, Apple and Meta also closed with big gains, each rising almost 4%.

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Elon Musk’s X and Starlink face nearly $1 million in daily fines for alleged ban evasion in Brazil

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Elon Musk’s X and Starlink face nearly  million in daily fines for alleged ban evasion in Brazil

Combinations showing Entrepreneur Elon Musk (L) and Brazil Supreme Court Justice Alexandre de Moraes (R)

Reuters (L) | Getty Images (R)

Elon Musk’s X faces steep daily fines in Brazil for allegedly evading a ban on the service there, according to a statement from the country’s supreme court on Thursday.

The fines, imposed by Brazil’s supreme court (Supremo Tribuno Federal or STF) amount to $5 million in Brazilian reals, about $920,000, a day. The court said it would continue to impose “joint liability” on Starlink, the satellite internet service owned and operated by SpaceX, Musk’s aerospace venture.

The suspension of X in Brazil was initially ordered by the country’s chief justice Alexandre de Moraes at the end of August, with orders upheld by a panel of justices in early September. The court found that under Musk, X had violated Brazilian law, which requires social media companies to employ a legal representative in the country and to remove hate speech and other content deemed harmful to democratic institutions. The court also found that X failed to suspend accounts allegedly engaged in doxxing federal officers.

X recently moved to servers hosted by Cloudflare, and appeared to be using dynamic internet protocol addresses that constantly change, enabling many users in Brazil to access the site. In a previous setup, the company had used static and specific IP addresses in Brazil, which were more easily blocked by internet service providers at the order of regulators.

Musk, who owns the company formerly known as Twitter, has been lashing out at de Moraes for months, and continued to do so after the order was issued. He’s characterized de Moraes as a villain, comparing him to Darth Vader and Harry Potter character Voldemort. He has also repeatedly called for de Moraes to be impeached.

Brazil previously withdrew money for fines it levied against X from the accounts of X and Starlink at financial institutions in the country. The new fines will begin as of Sept. 19, with the court calculating a total based on “the number of days of non-compliance” with its earlier orders to suspend X nationwide.

While Musk presents himself as a free speech absolutist, X has acquiesced to requests to remove profiles and posts in countries including India, Turkey and Hungary.

Musk and X may be in the process of complying with Brazil’s takedown orders as well. Correio Braziliense, a Brazilian publication, reported on Wednesday that X has started blocking accounts as per suspension orders issued by the country’s supreme court.

Among the apparently banned accounts were those of some internet influencers who are reportedly being investigated for spreading misinformation and promoting attacks against democratic institutions in Brazil. 

X said it wasn’t intending to restore access for Brazilian users.

“When X was shut down in Brazil, our infrastructure to provide service to Latin America was no longer accessible to our team,” a company spokesperson told CNBC on Wednesday. “To continue providing optimal service to our users, we changed network providers. This change resulted in an inadvertent and temporary service restoration to Brazilian users. While we expect the platform to be inaccessible again in Brazil soon, we continue efforts to work with the Brazilian government to return very soon for the people of Brazil.”

Brazil’s national telecommunication agency, Anatel, has been ordered by de Moraes to prevent access to the platform by blocking Cloudflare, as well as Fastly and EdgeUno servers, and others that the court said had been “created to circumvent” a suspension of X in Brazil.

Cloudflare didn’t immediately respond to a request for comment, but the company is reportedly cooperating with authorities in Brazil.

Before the suspension, X had an estimated 22 million users in Brazil, according to Data Reportal.

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Tesla’s Chinese rival Nio cuts price for new Onvo-branded car

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Tesla’s Chinese rival Nio cuts price for new Onvo-branded car

Chinese electric car company Nio launched its lower-cost brand Onvo on Wednesday, May 15, 2024, in Shanghai, China.

CNBC | Evelyn Cheng

HEFEI, China — There’s yet another Chinese electric car aiming to undercut Tesla, with a steeper discount.

Onvo, the lower-priced brand launched by premium electric car company Nio, announced its first car, the L60 SUV, would start as low as 149,900 Chinese yuan ($21,210) when buying battery services via a monthly subscription, starting at 599 yuan. That’s the equivalent to just over $1,000 a year for “renting” the battery.

A model with the battery and the car starts at 206,900 yuan. Deliveries are set to begin Sept. 28.

Nio shares briefly rose by more than 3.5% in U.S. trading Thursday after the Onvo L60 launch.

The L60’s new price is even less than what the company announced previously. When Nio launched the Onvo brand in May, the company said the L60 would start selling at 219,900 yuan versus Tesla’s Model Y at 249,900 yuan.

Nio CEO William Li told CNBC in an exclusive interview Thursday that he hoped to launch Onvo in Europe as soon as next year, but he did not have a specific timeframe to share.

He said the lower-priced brand would help the company better reach a global market, due to growing tariffs and other challenges for the premium Nio brand to reach its target overseas markets of Europe and the U.S.

As for whether Onvo would cannibalize the Nio-branded sales, Li said the two brands are aimed at very different price segments. He noted how Nio’s deliveries have improved since the company announced its plans for Onvo.

China’s electric car industry has become fiercely competitive over the last few years, with Nio and other companies vying for part of Tesla’s market share.

Geely-backed Zeekr is set to launch its first midsize electric SUV, the Zeekr 7X, in China on Sept. 20, starting at 239,900 yuan.

Xpeng in late August announced its mass market brand Mona would begin sales of its M03 electric coupe in China. The basic version starts at 119,800 yuan, with a driving range of 515 kilometers (320 miles) and some parking assist features.

A version of the Mona M03 with the more advanced “Max” driver assist features and a driving range of 580 kilometers will sell for 155,800 yuan.

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In comparison, Tesla’s cheapest car — the Model 3 — costs 231,900 yuan in China, after a price cut in April.

Chinese electric car companies have gradually expanded overseas, often starting with Europe. However, the European Union is nearing the end of a process that would increase tariffs on imported Chinese-made battery electric cars starting in early November. The bloc began an investigation into the Chinese EV makers’ use of subsidies last year.

Nio cooperated with the EU’s probe but was not sampled, meaning its cars would be subject to a 20.8% duty, as of a July announcement from the European Commission. That’s higher than the 19.9% tariffs slated for Geely cars, and 17.4% for BYD’s.

In the fourth quarter, Nio plans to start deliveries in the United Arab Emirates, Li told investors on an earnings call on Sept. 5.

“Because of the tariff in Europe now, selling or exporting cars from China to Europe becomes more expensive,” Li said, according to a FactSet transcript.

“So we will focus on the existing five European markets that we have already started. We also know that to establish NIO such a premium brand in the European market will also take a longer time, and we are very patient with that.”

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“But in the meantime, it doesn’t mean that we have stopped our activities there,” Li said. “Earlier this year, we have just opened our NIO house in Amsterdam, and we are still installing and deploying our power swap stations in Europe.”

He expects the L60 to reach 10,000 monthly deliveries in December, and 20,000 vehicle deliveries a month next year. He anticipates 15% vehicle margin on the new Onvo-branded cars.

The brand aims to have more than 200 stores in China by the end of this year, and already opened more than 100 as of early September.

Li said on the earnings call that Onvo and Firefly, an even lower-priced brand set to begin deliveries next year, would look to release vehicles for the international market.

— CNBC’s Sonia Heng contributed to this report.

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