I sold all my Tesla shares (TSLA), here’s why
I fully divested from Tesla (TSLA), selling all my shares. I’m going to try to explain why. At Electrek, we like to be clear about our biases rather than claim we have none.
I’ve followed Tesla since 2008 and invested in the company after it went public in 2010. I started writing about EVs, and especially Tesla, full-time in 2015.
I invested in the stock mainly because I fully supported Tesla’s mission to accelerate the advent of electric transportation. I thought then, and still do today, that a combination of battery-powered vehicles, with the ethical sourcing of raw battery materials, battery recycling, and renewable electricity production to power electric vehicles, is the only solution to making the transportation sector long-term sustainable while decarbonizing it.
Over the years, I had become a fan of electric vehicles, but I was clueless about how they could become mainstream until I read Elon Musk’s 2006 ‘Tesla secret master plan’. The plan made sense to me: make a high-end electric vehicle that is uncompromising against its gas-powered counterparts. Once you prove that it can be done, make increasingly cheaper and higher-volume EV models with the same approach.
That sounds simple, but it was a difficult task from an engineering perspective. Either way, it seemed to be the only way to meaningfully move the industry toward battery-electric vehicles.
On top of Musk’s blog post, which Tesla has recently removed from its website, I was also convinced by lectures given by Tesla’s original two co-founders, Martin Eberhard and Marc Tarpenning.
While these guys have been forgotten by many as part of Tesla’s history, partly due to Musk’s own effort, I credit them as early pioneers of the electric revolution. They were great early communicators of the feasibility of electrifying the auto industry and the necessity to do it.
Not without hurdles, Tesla did it. I am not going to recap Tesla’s entire incredible history, but the company was successful in convincing the world and the auto industry that electric vehicles are here, here to stay, and the future of the industry — something that most were denying less than a decade ago.
Tesla engineered and designed several highly competitive and attractive EV products, managed to ramp them up to millions of units, and forced the rest of the industry to invest hundreds of billions of dollars in electric vehicles.
This was possible due to a lot of different factors. A lot:
- The vision of Tesla’s early leadership
- Elon Musk’s early funding and leadership
- The incredible talent that the mission attracted, including many early employees that became critical to Tesla, like JB Straubel, Drew Baglino, Deepak Ahuja, Franz von Holzhausen, and many more
- The support of early investors like Antonio Gracias, Sergey Brin, Larry Page, Jeff Skoll, and Steve Jurvetson, among others
- The support from other automakers, like Daimler and Toyota, who both invested in Tesla at a critical time
- Government support was a big one, especially California’s support. California regulations, which spread to other states in the US known as ‘CARB states’, were critical in Tesla’s early success and were also factors in Daimler and Toyota’s investments as the automakers made deals with Tesla to help them produce EVs to comply with the state regulations. Later, the federal EV tax credit helped, the IRA helped, the solar tax credit, and more also helped.
- The support from passionate owners
- The support from passionate retail investors
I’m most likely forgetting some factors, but these are some of the most important ones, in my opinion.
Many will say that they weren’t equally important, and that might be true, but I seriously doubt that Tesla would have survived if you removed any of these factors.
If you contributed to any of these factors, it’s my personal opinion that you should be proud to have contributed to the electrification of the auto industry.
The Shift
In the last few years, Tesla has become a widely different company. My main issue with this shift is that I no longer feel like the original mission to accelerate the advent of sustainable transport or renewable energy is a priority.
Now, it’s all about AI, self-driving, and robots.
I’m not saying that those things are wrong or that they will not happen. I think all these technologies are important and will transform the world, but it’s simply not what I invested in.
I would also argue that Tesla is not the same company, which makes sense since the company is no longer about its mission.
That’s my main issue. It can’t be more evident than Tesla’s EV deliveries tracking down year-over-year for the first time in a decade, Musk canceling EV programs in favor of Robotaxi, and even the CEO going as far as saying that “Tesla is worth nothing without self-driving.”
My other issue is the leadership. I don’t trust Elon Musk anymore. I think a combination of social media addiction and the cult of personality around him has broken his feedback loop and set him on the wrong path.
I think he disqualified himself from running Tesla or any public company when he started threatening to breach his fiduciary duty to shareholders if he didn’t get 25% control over Tesla.
On top of my distrust of the CEO, I think that his own changes in the last few years, combined with the shift away from the mission, have driven a lot of the rest of the leadership away:
As part of my job, I track the comings and goings of top talent at Tesla very closely, and in the last few years, I’ve seen tons of high-level departures and very few new top hires.
There’s still a lot of great talent at Tesla, I’m not denying that, but I think it’s also clear that there has been a significant talent exodus at Tesla, especially over the last year.
Despite these issues becoming clear to me over the last few years, I remained a shareholder because I naively thought things could go back to normal. I thought maybe Musk would wake up from his social media-fueled madness, or shareholders would give him the boot.
This brings me to my next issue: I am becoming unaligned with the majority of Tesla shareholders.
It couldn’t have been clearer when 73% of them voted to reinstate Musk’s ~$50 billion compensation package without any change after a legal discovery process showed that the board and the CEO didn’t follow due process in getting the original shareholder vote.
Some greedy lawyers and a courageous judge gave Tesla shareholders an opportunity to tell Musk and Tesla’s board that the company deserves proper governance and not be “run like a family business,” as Tesla’s largest independent investor said.
The timing was incredible. The opportunity came right after:
- Musk threatened shareholders to not build products he himself claimed were critical to Tesla if he didn’t get 25% of the company
- He sold tens of billions of dollars worth of Tesla shares to buy Twitter, said he would stop selling and yet kept going
- He entirely lost his mind for a while and challenged Mark Zuckerberg to an MMA fight, then chickened out (I thought this was all a joke at first, and it might have been at first, but it undoubtedly became not a joke)
- Musk seemed completely uninterested in Tesla for about a year, when he was running Twitter, SpaceX, Neurallink, the Boring Company, and xAI – with many of those companies recruiting from Tesla. Then, he returned and fired 15-20% of the company, including the entire charging team for no good reason.
- Finally, he canceled the stock options of Tesla employees
The last one was a big one for me. Musk had just canceled the stock options for Tesla employees just a month before the judge’s decision to rescind his own stock option package. Right after the judge’s decision, Musk got interested in Tesla again, started talking about the company more, and, of course, started to fight to get his own stock options back.
In his view, his stock options are essential, but those of Tesla employees? Less so.
I thought that Tesla shareholders would see the hypocrisy in this. They would see that Musk has become a burden at Tesla more than an asset.
Instead, despite all those factors, Tesla shareholders convinced themselves that it was “the right thing to do” to give more money to the wealthiest man in the world. Not only that, they made “lists” of shareholders who said they were voting against the package and told them to go ‘f*ck’ themselves and that they wouldn’t be part of the Tesla community anymore.
I don’t want to be a part of that anymore. I still love many of Tesla’s products and I will keep reporting on them, but I am completely unaligned with the investor base, so I don’t think it makes sense for me to be a shareholder anymore.
Finally, and for full disclosure, the last reason why I sold has nothing to do with Tesla. I see a lot of signs that we are entering a recession. I prefer to be more liquid in those situations, and Tesla is up 10% in two days for seemingly no reason, so it felt like a good time to get out since I don’t feel aligned with shareholders.
I sincerely hope the best for them, though. I know that many of them are well-intentioned people. That said, I recommend caution as I think you are also in the company of low-moral individuals who are poisoning the TSLA community.
FSD side note: what if Tesla does solve self-driving? I am mentioning it because I know this is something that keeps a lot of people in, but there’s no FOMO for this MOFO. If it happens, it happens. I’ll celebrate it and shed a tear for my wallet.
I’m the first to admit that if Tesla can solve self-driving with its approach, it would result in unprecedented value creation, but I am simply not convinced that this will happen anytime soon or before others can solve it.
Why? As a Tesla shareholder, you have two options: take Elon at his word or trust the data.
For the reasons mentioned above, I don’t trust what Elon says, so we can forget about the former.
As for the latter, despite Tesla now openly using miles between interventions as a metric to track FSD progress, the automaker has never released this data. This is a giant red flag.
For the data, we have to rely on our own experience with the system and the experience of others. I’ve had Tesla FSD for years and I’ve been impressed at times and unimpressed other times. The only thing I’m certain of based on my experience is that it is currently nothing close to an unsupervised self-driving system.
We can also use the crowdsourced data, which is limited, but the best we have since Tesla refuses to release its own:
The average of the v12.5.1 versions, the latest to be released, is 32 miles between disengagement and 128 miles between critical disengagement.
This compares to 30 miles between disengagement and 189 miles between critical disengagement for v12.3.6, which is the last FSD version that went into a wide release earlier this year.
Elon is talking about 3x that this month and maybe 6x that next month. He has been consistently wrong about these predictions, but even if he was right, most experts are talking about 400x to 1,000x needed to achieve an unsupervised robotaxi service.
Even with exponential growth, this will take way longer than what Elon is claiming right now. Then, it needs to make that work on the current hardware and the HW3, which is already running a smaller model than HW4.
If the Tesla investment thesis relies on this program to work, which is what Elon himself is saying, it’s a pass for me.
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Environment
YASA just destroyed its own record for power density with its state-of-the-art axial flux motor
Three months after declaring an unofficial world record achievement in power density for an electric motor, YASA’s latest axial flux prototype has shattered that previous benchmark. The axial flux motor specialist is touting another unofficial world record, achieved with an even lighter design.
If you haven’t heard of YASA, we recommend checking out this unique company, which is doing some extraordinary things with electric motors. Over the past 16 years, YASA has evolved in tandem with its technology, revisiting and refining traditional designs dating back to the 1820s by optimizing them with modern components and materials. The result is the axial flux motor – a genuinely viable alternative to conventional radial motors used in most EVs today.
YASA motors have been integrated in production vehicles like the Koenigsegg Regera and the Ferrari Stradale SF90 hybrid. In 2023, we saw the first implementation of YASA’s axial flux motors in a Mercedes vehiclee, the Vision One Eleven concept, after the German automaker acquired the company in 2021.
By late 2024, we saw Mercedes’ first integration of YASA’s axial flux motors into its AMG.EA architecture featuring 800V capabilities and support for dual and tri-motor systems. At the time, YASA said each of its axial flux motors offers four times more torque and double the power of nearly all current tech on the market.
Over the summer, YASA proved the tremendous power of its axial flux motor during real-world trials, achieving an unofficial world record in power density. Now, just a few months later, YASA is touting a lighter motor that delivers significantly more power, declaring yet another unofficial world record.
YASA’s axial flux motors could be a game-changer
To understand the latest milestone recently achieved by YASA, you need to look at the data from its last record-setting trial, which included a 13.1 kg axial flux prototype. As we reported in July, that version was able to achieve a peak rating of 550 kW (738 hp), equating to a power density of 42 kW/kg.
An unofficial world record.
Most recently, however, YASA has been testing a lighter axial flux motor prototype, weighing in at 12.7kg, on a more powerful dynamometer. The latest trials delivered a 750 kW (1000+ hp) short-term peak rating, resulting in a power density of 59 kW/kg – a 40% increase from initial testing and another unofficial world record.
According to YASA CEO Joerg Miska, that’s also triple the performance density of the top radial flux motors currently available in the industry.
Peak power aside, YASA’s latest axial flux motor has the makings of something truly special. The company reported that it estimates the continuous power of its latest prototype to be “in the region of 350kW-400kW (469 hp-536 hp).”
That’s quite impressive when you consider the limited weight and size of such an electric motor and even more exciting when you think of the possibility of four of them (or even two) powering future EVs. YASA founder and CTO Tim Woolmer spoke to the achievement:
On behalf of the entire YASA team, I’m proud and excited to so quickly follow up on the already remarkable results of our initial testing with this incredible result. To achieve a 750 kW short-term peak rating and a density of 59 kW/kg is a major validation of our next-generation axial flux technology. It’s proof of what focused engineering innovation can achieve. And this isn’t a concept on a screen — it’s running, right now, on the dynos. We’ve built an electric motor that’s significantly more power-dense than anything before it – all with scalable materials and processes. This motor will bring game-changing technology to the high-performance automotive sector.
While these prototypes still have a way to go before reaching scaled production, this latest achievement offers real-life evidence that the technology works and could change the way OEMs approach powertrain design. YASA’s Chief of New Technology, Simon Odling, said it best:
The early results are extremely encouraging. The motor’s performance on the dyno has exceeded even our most optimistic simulations. As well as its incredible peak power and overall power density, we estimate this new motor will be able to deliver all-important continuous power in the region of 350kW-400kW. This is real hardware, in real life, delivering real data – and it’s performing beautifully.
YASA’s team of engineers is already deep into the validation process of this latest axial flux prototype motor, promising further details of its development in the near future.
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America’s heartland is full of rural communities that are miles away from its major cities, both geographically and culturally – but that doesn’t mean these more sparsely populated regions can’t reap the benefits of electrification. In fact, EVs offer rural drivers even more benefits than they do to city-dwellers!
“An electric lifestyle would be a boon to our rural heartland,” wrote the Union of Concerned Scientists’ Maria Cecilia Pinto de Moura. “Rural communities across the country have their own distinguishing characteristics, but certain shared characteristics such as driving distances, the type of vehicles driven, and socio-economics are factors which contribute to this larger potential to benefit from vehicle electrification.”
Pinto de Moura went on to outline five ways rural and country drivers could benefit from going electric – but that was in 2021, and a whole lot has changed in the nearly five years since.
As such, I thought it was high time we revisit some of the reasons EVs could be a great fit for rural lifestyles, see if we could uncover any new ones, and outline the reasons we think rural drivers should rush to embrace electric vehicles in the coming calendar year.
1. More miles means more savings
When you hear that line about, “the average American drives 30 to 40 miles a day,” remember that in towns like Wellington, Ohio, or Colfax, Washington, 30 miles is a grocery run. Each way. So when people trot out that old line about range anxiety, what rural drivers actually hear isn’t reassurance. It’s dismissal — a suggestion that they drive too far for an EV to work, when nothing could be further from the truth.
A recent study by Rural Climate Partnership found that rural drivers spend an average of 44% more on fuel than city dwellers, and that the top 3.6% of rural drivers — the “supermilers” who rack up the most miles — could save over $4,000 each year by switching to electric fuel.
2. Electric trucks have arrived
Country guys and gals love their pickups, and arguably the single biggest difference between the EV markets of 2021 and 2025 is the proliferation of electric trucks and SUVs ready to help haul, chore, camp, and tow.
Why not save your expensive horses from breathing in gas and diesel exhaust. Haul ’em with your quiet new EV, instead!
3. Home charging just works
With only about 45% of rural counties having access to DC fast charging, public charging still isn’t as visible as many first-time EV buyers might like, but it’s far better than it used to be — and improving fast. Still, that’s not the real EV advantage. Home charging is.
Unlike many apartment-dwelling urban drivers, most rural owners can charge right at home. More than 80% of rural households have a driveway or garage that are ideal for overnight Level 2 charging, and many already have a 240V outlet, keeping setup costs (if there even are any) to a minimum.
Plug in before bed, wake up to a full battery every morning, and do it for pennies on the dollar, especially with off-peak rates.
4. Lifesaving battery power
If disaster strikes and you lose power, many electric trucks have the ability to power your home and appliances with the energy stored in their massive batteries – either from the truck itself, or through a V2X home battery system. If you live in an area prone to extreme weather events, the ability to keep medication refrigerated can be a literal life-saver!
5. EVs are more affordable than ever
It’s been a few years since a working class guy could reasonably expect to get a new pickup for less than $50,000. And, while much has been made of the “high cost of electric vehicles,” the truth is that thanks to killer lease deals, new tax incentives, and companies like Ford Pro and TRC that are willing to help you find even more funding to help pay for them, EVs can often be had for less than a comparable gas model.
As such, getting behind the wheel of an ultra-powerful, ultra smooth-running electric pickup truck from your favorite brand is easier than ever.
6. Energy independence and American jobs
At the risk of sounding like a paranoid red hat, rural Americans are proud Americans – just like rural Canadians are proud Canadians. Unfortunately, every gallon of gas burned in their pickups and SUVs came from oil drilled, refined, and traded on global markets — and that means supporting the oil business and economies of nations whose values don’t always align with, or maybe are even outright hostile to theirs.
Switching to an EV can help more of that money right here at home, especially as more and better battery recycling efforts come online and newer battery and anode/cathode chemistries are developed, reducing dependence on rare Earth metals, cobalt, and even lithium.
Even better, thanks to the rapid expansion and dramatically reduced costs of wind and solar power, you can power your EV with energy that is 100% Made in the USA, that doesn’t support foreign oil interests even indirectly, and which creates good-paying construction and maintenance jobs for local workers.
What am I missing?
There are obviously more reasons to go electric than these, from lower cost of ownership to saving the planet to absolutely killer burnouts that would make the one-tire-fire era IROC Camaros hang their 305s in shame – but I think those kind of fade into the background as being appealing to all, instead of being especially appealing to rural drivers.
That said, it’s been a long time since I was back in Ohio, so maybe I’ve forgotten what it’s like. You guys are smart, head on down to the comments and let me know what I missed!
Original content from Electrek.
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Honda’s electric SUV is on a roll. The Prologue was the third best-selling EV in the US in August, trailing only the Tesla Model Y and Model 3. Even with the federal EV tax credit now expired, Honda is still offering nearly $17,000 off the Prologue.
Honda Prologue registrations surge with huge incentives
As the $7,500 credit expired at the end of September, automakers rolled out steep discounts, many topping five figures with combined incentives.
The Honda Prologue has been one of the most discounted EVs over the past year or so. Last month, buyers could score up to over $20,000 in combined savings, including a $7,500 credit, $9,500 in financing bonuses, trade-in offers, and 0% interest for six years.
According to the latest registration data from S&P Global Mobility (via Automotive News), the incentives helped propel the Honda Prologue to become the third most popular EV in August.
A total of 138,457 EVs were registered in the US in August, up 24% from a year ago. Honda Prologue registrations surged 81% to 9,005 vehicles, the data showed.
Honda’s electric SUV had more registrations than the Chevy Equinox EV in August, and it’s based on the same GM Ultium platform. However, the Equinox is still outselling the Prologue through September.
Since some automakers don’t report monthly or US sales numbers, the S&P Global Mobility data offers a snapshot of sales performance.
The Prologue was yet again one of the most discounted models, with incentives of $12,704 in August, according to Motor Intelligence. Last August, Prologue incentives were just $5,813. Honda’s gas-powered CR-V had just $2,016 in incentives in August.
Although the $7,500 credit expired on September 30, Honda is still offering generous incentives for Prologue buyers and lessees.
The 2025 Honda Prologue is available with up to $16,550 in lease cash in most states. The offer includes $5,000 in lease bonus cash, $8,250 in Honda lease cash, and a $3,3300 loyalty or conquest bonus. Honda is offering the deal until November 11. Or, you can opt for 0% APR financing for up to 60 months.
2025 Honda Prologue trim |
Starting Price* | EPA Range (miles) |
| EX (FWD) | $47,400 | 308 |
| EX (AWD) | $50,400 | 294 |
| Touring (FWD) | $51.700 | 308 |
| Touring (AWD) | $54,700 | 294 |
| Elite (AWD) | $57,900 | 283 |
Although the Acura ZDX will not return for a 2026 model year, Honda is planning to launch the 2026 Prologue. We have yet to learn prices, but we could see it priced slightly lower due to the loss of the $7,500 EV credit.
Hyundai announced earlier this month it’s reducing 2026 IONIQ 5 prices by up to nearly $10,000 on some trims. The 2026 Hyundai IONIQ 5 now starts at under $35,000. Hyundai is offering leases as low as $289 per month right now. Will Honda match it?
Want to see the Prologue in person? You can use our link to find Honda Prologue models near you (trusted affiliate link).
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