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Marc Benioff, CEO of Salesforce.com, speaks during a keynote at the Dreamforce 2023 conference in San Francisco on Sept. 12, 2023.

Marlena Sloss | Bloomberg | Getty Images

Salesforce announced Thursday that it would pay $1.9 billion in cash for Own Co., a startup specializing in tools for backing up data in cloud-based applications. Salesforce intends to close the deal in the quarter ending in January 2025 if regulators give it their blessing, according to a statement.

The startup, formerly known as OwnBackup, was valued at $3.35 billion in a 2021 funding round. Salesforce Ventures, the cloud software company’s venture arm, invested in that round and earlier ones.

The proposed deal would mark the return of sizable deals for Salesforce, less than two years after co-founder and CEO Marc Benioff said the board was eliminating a committee on mergers and acquisitions.

Benioff’s pronouncement came after activist investors bought stakes in Salesforce and raised questions about profitability after the company had splurged on expensive assets, including MuleSoft and Slack, without delivering major growth in return.

The decline in value for Own reflects a more sluggish backdrop for software companies.

In late 2021, investors became less interested in cloud software, which had seen a surge in adoption in 2020 thanks to remote-work policies instituted after Covid. Central banks raised rates to ward off inflation, prompting money-losing cloud companies to focus more on profitability. Enterprises aiming to slim down information-technology budgets consolidated their purchases, burdening single-product companies, including startups and publicly traded companies.

Anaplan, Avalara, Coupa, Everbridge, Qualtrics, Sumo Logic and Zendesk all went private.

Own, which had specialized in helping Salesforce clients, sought to diversify. In its 2021 funding announcement, it touted its intent to work with Microsoft’s Dynamics enterprise software that competes with Salesforce’s core applications. Support for ServiceNow followed.

Salesforce in recent weeks has also revealed plans to buy smaller startups PredictSpring and Tenyx.

Salesforce said the Own acquisition wouldn’t impact Salesforce’s shareholder return initiatives, and said the deal would be accretive to free cash flow starting in the second year after the deal closes.

In April, data-management software maker Informatica said it was not in talks to be acquired after media outlets reported Salesforce was interested in buying the company for around $10 billion.

“We’re going to be looking at products organically, but, yes, we will continue to look at products inorganically,” Benioff told analysts on Salesforce’s May earnings call. “But as we’ve committed to you, if we’re looking at a large-scale acquisition, we’re going to make sure that it is not dilutive to our customers, that it’s accretive, that it has the right metrics.”

WATCH: Salesforce CEO Marc Benioff goes one-on-one with Jim Cramer

Salesforce CEO Marc Benioff goes one-on-one with Jim Cramer

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Salesforce pledges to invest $1 billion in Singapore over five years in AI push

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Salesforce pledges to invest  billion in Singapore over five years in AI push

Marc Benioff, Chairman & CEO of Salesforce, speaking on CNBC’s Squawk Box outside the World Economic Forum in Davos, Switzerland on Jan. 22nd, 2025.

Gerry Miller | CNBC

Salesforce on Wednesday announced plans to invest $1 billion in Singapore over the next five years.

The cloud software giant said the investment is designed to accelerate the country’s digital transformation and the adoption of Salesforce’s flagship AI offering Agentforce.

Salesforce is among the many technology companies hoping to boost revenue with generative AI features.

The company launched the newest version of Agentforce last month. It has previously described the system — which it says can tackle sophisticated questions in Salesforce’s Slack communications app, based on all available data — as the first digital AI platform for enterprises.

Salesforce CEO Marc Benioff is scheduled to speak at CNBC’s CONVERGE LIVE at around 9:25 a.m. Singapore time (9:25 p.m. ET) on Wednesday.

“We are in an incredible new era of digital labor where every business will be transformed by autonomous agents that augment the work of humans, revolutionizing productivity and enabling every company to scale without limits,” Benioff said in a statement.

“Singapore is at the forefront of this shift, and as the world’s largest provider of digital labor through our Agentforce platform,” he added.

Salesforce said Agentforce can help Singapore to “rapidly expand” its labor force in several key service and public sector roles at a time when the country is grappling with an aging population and declining birth rates.

Jermaine Loy, managing director of the Singapore Economic Development Board, welcomed Salesforce’s investment, saying it will help to boost the country’s efforts “to build a vibrant hub for AI innovation.”

— CNBC’s Jordan Novet contributed to this report.

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Reddit rallies after three-day slump as analyst calls sell-off ‘excessive’

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Reddit rallies after three-day slump as analyst calls sell-off 'excessive'

Reddit CEO Steve Huffman stands on the floor of the New York Stock Exchange (NYSE) after ringing a bell on the floor setting the share price at $47 in its initial public offering (IPO) on March 21, 2024 in New York City.

Spencer Platt | Getty Images News | Getty Images

Reddit shares rose more than 10% on Tuesday, reversing a three-day slump that coincided with a broader decline among technology companies.

Despite Tuesday’s gains, Reddit shares are still roughly 30% below the close on Wednesday.

Reddit’s stock market upswing was likely bolstered by a Loop Capital analyst note published Tuesday that reiterated a buy rating and characterized the company’s shares as “extremely attractive.” The analyst note said that Reddit’s 50% drop on Wall Street in the past month “is excessive,” and that the social media company “has the biggest upside potential relative to Street estimates in our coverage universe.”

The company’s shares dropped more than 15% in February after the company reported weaker-than-expected fourth-quarter user numbers as a result of a Google search change that temporarily hurt its search-derived traffic. Although Reddit said at the time that it had recovered from the algorithmic shift, the user number miss spooked investors.

Reddit’s shares have since spiraled downward along with other tech companies like Apple, Nvidia and Tesla off of concerns related to President Donald Trump‘s tariffs and growing fears of a recession. The seven most valuable tech companies lost more than $750 billion in market value on Monday with Nasdaq experiencing its biggest decline since 2022.

Loop Capital managing director Alan Gould acknowledged in the note that investors are operating in a “risk-off market environment,” but he contended that Reddit “has been one of the top performing stocks over the past year,” aside from its most recent dip.

“RDDT wildly exceeded ours and Street estimates for 2024, which explains why the stock increased almost 7-fold from a $34 IPO price to a peak of $230 in less than a year,” Gould wrote, noting Reddit’s growing revenue and improved advertising tools, among other positive developments.

Reddit’s fourth-quarter sales grew 71% year over year to $428 million, which represents the fastest growth rate for any quarter since 2022.

“In our view, RDDT deserves the revaluation it had experiencing based on the growth it has shown in the recent earnings reports and future projected growth driven by the ability to narrow the ARPU gap, and data licensing possibilities,” Gould wrote.

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Waymo expands its robotaxi service again, this time to parts of Silicon Valley

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Waymo expands its robotaxi service again, this time to parts of Silicon Valley

Waymo self-driving cars with roof-mounted sensor arrays traveling near palm trees and modern buildings along the Embarcadero, San Francisco, California, February 21, 2025. 

Smith Collection/gado | Archive Photos | Getty Images

Waymo on Tuesday announced it is expanding its service to include another 27 square miles of coverage around the San Francisco Bay Area.

With the expansion, Waymo will now take passengers around Mountain View, Los Altos, Palo Alto and parts of Sunnyvale, California. The Alphabet-owned company opened its robotaxi service to the general public in San Francisco in June.

Waymo will initially limit the availability of its Silicon Valley service to users of the Waymo One app who are residents with ZIP codes in the area, the company said. Waymo plans to serve more riders across the region over time. The fleet of vehicles that will be in use in the new coverage areas are fully electric Jaguar I-Pace vehicles with Waymo’s fifth generation of self-driving sensors, software and other technology.

“Opening our fully autonomous ride-hailing service in Silicon Valley marks a special milestone in our Bay Area journey,” Waymo product chief Saswat Panigrahi said in a statement. “This is where Waymo began and where we’re headquartered.”

Waymo expanded its San Francisco Bay Area robotaxi service last summer into Daly City, Broadmoor and Colma. Its robotaxis do not yet carry passengers to San Francisco International Airport.

A spokesperson told CNBC that Waymo is in “active discussions with SFO,” and added that the company is “working to connect” Silicon Valley and San Francisco to “provide seamless autonomous rides across more of the Bay Area in the future.”

Waymo also recently launched a commercial robotaxi service in Austin, Texas, just in time for the city’s annual South by Southwest festival.

While would-be competitors including Elon Musk‘s automaker Tesla, and Amazon-owned Zoox, are continuing their own robotaxi testing and development, Waymo has pulled far ahead of self-driving companies in the U.S. 

Before Tuesday’s expansion, Waymo said it was serving more than 200,000 paid trips per week across San Francisco, Los Angeles and Phoenix.

Alphabet doesn’t disclose financial results for the autonomous vehicle business, but Waymo is part of its “Other Bets.” That business unit generated $400 million in the fourth quarter of 2024 and incurred operating losses of $1.17 billion, according to the company’s most recent financial filing.

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