Dynamic ticket pricing questioned by Mercury Prize stars: ‘Where’s the money going?’
“It makes me furious,” says singer-songwriter CMAT. “The level of greed is disgusting. No one should be allowed to do it.”
The Irish star is of course referring to dynamic ticket pricing, the controversial music industry issue that has dominated headlines, social media discourse and even politics this week following the chaotic Oasis reunion sale.
At this year’s Mercury Prize ceremony, honouring the 12 best albums from the UK and Ireland, many of the shortlisted artists, as well as the winners, English Teacher, spoke out about the issue.
Irish singer-songwriter CMAT is an Oasis fan with tickets for gigs next year. Pic: JM Enternational
CMAT, whose real name is Ciara Mary-Alice Thompson, is an Oasis fan who plans to go to three gigs next year. But she didn’t pay dynamic pricing, she says, and believes the system should be banned.
“Why is every venue in the UK closing down? Why is every single part of the music industry on its knees, but somebody is benefiting from [increased] ticket prices?
“Because if I was to allow dynamic pricing on my tickets – which I never, ever, ever would, and I have fought against it for the past year – I wouldn’t be getting that [money]. My management wouldn’t.”
CMAT continues: “Where’s this money going? Who’s getting it? Because it’s not benefiting anyone.”
As an independent artist, she says she has maintained more input and control of decision making when it comes to setting prices – and the conversation about dynamic pricing has “reared its ugly head” every so often over the past year.
However, the singer also believes there are artists “pressured into it that either don’t know any better, or don’t actually have the power or the right to fight against it, because they’re in some deal” they cannot escape from.
As for the inflated Oasis tickets that have already been sold? “Realistically, [sellers] should be refunding people,” she says.
L-R: Liam and Noel Gallagher have reunited Oasis for gigs next year. Pic: AP
‘There’s economics and there’s creativity’
Oasis fans spent hours in virtual queues after the sale opened on Saturday – only for many to find that some tickets had more than doubled due to “in demand” pricing for the reunion tour.
The Competition and Markets Authority (CMA) has launched an investigation into the Ticketmaster sale, saying it will look into concerns over how dynamic pricing may have been used, and whether or not buyers were given clear and timely information explaining prices could change.
Rapper Berwyn – nominated for the second time for his debut album Who Am I, after becoming the first artist to make the list with a mix tape in 2021. Pic: Mercury Prize
Oasis themselves have announced further gigs with a change to the way tickets are bought, with an “invitation-only ballot ticket sale” as “a small step towards making amends”.
The band deny being aware of the decision to use dynamic pricing.
“I think there’s very, very rarely any instances in history where a commercial venture and a creative, artistic venture have collaborated to the benefit of them both,” says rapper Berwyn, another 2024 Mercury Prize shortlisted artist.
“I think there’s economics and there’s creativity. They both contribute to culture but opposite ends of the spectrum. Oftentimes they meet in the middle and the conversation is very rarely a good one.”
Jazz musician corto.alto says the system needs to be looked into. Pic: Mercury Prize
‘It’s not hit the jazz world yet’
“I think putting that barrier to entry on to any kind of event or music, it doesn’t really support inclusivity,” says musician and producer corto.alto, shortlisted for his debut album Bad With Names.
“Thankfully it’s not hit the jazz world yet… although there were big headlines when I announced my tour as well, about dynamic pricing.” He laughs. “Joking, there was not. But it’s something I think has to be looked at, for sure.”
“It makes it really inaccessible,” says Lewis Whiting, from English Teacher. “If you’re selling a ticket for a price, it should stay like that.”
Rapper Ghetts – nominated for the second time for his fourth album, On Purpose, With Purpose. Pic: JM Enternational
Rapper Ghetts, shortlisted for the second time for his fourth album On Purpose, With Purpose, says he sees fans as family. “I wouldn’t want to overcharge them in any way.
“I always want to put them first and be like, that’s a bit unreasonable, especially in the times that we’re living in. When you look at people’s outgoings and their incomings, it’s a lot to ask for people sometimes.”
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Like CMAT, Nia Archives is an Oasis fan – one who is “manifesting” tickets for one of their Manchester shows next year. “But the cost of living crisis really affected a lot of young people and festivals, we’re seeing them shut down because they can’t afford to keep running,” she says.
“I think it’s really important to have that community aspect, to have those free things and real-life moments, people that aren’t so money focused.”
Ticketmaster has said it does not set prices and its website says this is down to the “event organiser” who had “priced these tickets according to their market value”.
In response to the CMA announcement, the company said: “We are committed to cooperating with the CMA and look forward to sharing more facts about the ticket sale with them.”
The one where Ross divorces the rock star…?
David Schwimmer says he once served British singer Sir Rod Stewart with divorce papers, while the actor was working in a summer job as a teenager.
The Friends star recalled a brief time as a process server – someone employed to formally serve documents to parties in a legal case – while in his first year of university and how it led to the odd encounter with Sir Rod.
Speaking on The Late Show With Stephen Colbert, Schwimmer said: “One summer after my freshman year in college, I was just looking for work and my mum said you can be a process server for me.
“My mum was a divorce lawyer, and so I was the guy who would pop out of the bushes and serve you divorce papers.”
The 58-year-old actor, best known for playing ‘three-divorces Ross’ in the long-running sitcom, said he felt like James Bond during the job at age 18.
“Because you get a tip, you’re tipped off as to where they might be,” he said.
“Thank goodness I’ve never run into him since – but I served Rod Stewart.
“I don’t even know if he knows. I don’t think he knows.”
“He knows now,” Colbert joked in reply.
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Schwimmer did not specify which divorce it was for, but the British star split from his first wife Alana Stewart in 1984, when the actor would have been around 18.
Rod Stewart with his wife Alana and their children at Heathrow Airport in 1983. Pic: PA
The veteran rocker married his current wife, Penny Lancaster, in 2007.
Schwimmer, who was born in New York City but grew up partly in Los Angeles, didn’t get his first proper acting role until 1989, according to IMDB, in TV movie A Deadly Silence, and went on to appear in Friends from 1994.
Stars including Beyonce, Eva Longoria and Jamie Lee Curtis have pledged funds to support families affected by the fires in Los Angeles – along with Paris Hilton, who is among those who have lost their homes.
The blazes which erupted in the Pacific Palisades and other areas of the county last week have destroyed thousands of properties and killed at least 24 people.
US reality star and businesswoman Hilton has launched an emergency fund to support families who have been displaced, and kickstarted it with a personal donation of $100,000 dollars (£82,000).
The 43-year-old, who watched her home in Malibu “burn to the ground” as the fires were covered on TV, has also been spending time with animal organisations. She announced on social media that she is fostering a dog whose owners lost their home.
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Paris Hilton posts video of destroyed home
“While I’ve lost my Malibu home, my thoughts are with the countless families who have lost so much more – their homes, cherished keepsakes, the communities they loved, and their sense of stability,” Hilton said in a statement on social media.
Beyonce contributed $2.5m to a newly launched LA Fire Relief Fund, created by her charitable foundation, BeyGOOD.
“The fund is earmarked to aid families in the Altadena/Pasadena area who lost their homes, and to churches and community centres to address the immediate needs of those affected by the wildfires,” the organisation said in a statement.
Pic: AP/Noah Berger
Beyonce’s mother Tina Knowles lost her bungalow in Malibu in the fires.
“It was my favourite place, my sanctuary, my sacred happy place,” she wrote on Instagram. “Now it is gone. God Bless all the brave men and women in our fire department who risked their lives in dangerous conditions.”
Other celebrities who have donated funds include Desperate Housewives star Longoria and her foundation, the Screen Actors Guild, the Recording Academy, which runs the Grammys, and Oscar-winning actress Jamie Lee Curtis and her family – who have all pledged $1m (£819,000) each.
Prince Harry and Meghan are believed to have donated clothing, children’s items and other essential supplies, and were seen making a surprise visit to hand out food to evacuees in Pasadena.
Read more:
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The winds that fuelled fires are back – here’s what it could mean
Prince Harry and his wife Meghan supported residents in Pasadena
Actors Mel Gibson, Miles Teller, Jeff Bridges, Billy Crystal, Jamie Chung and Bryan Greenberg are also among the Hollywood stars confirmed to have lost homes, along with talk show host Ricki Lake, and reality stars Spencer and Heidi Pratt.
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Ricki Lake shared on Instagram the moment flames got to her property in Malibu
The fires, which are burning around Los Angeles, come at the start of Hollywood’s awards season.
Organisers of the Oscars have postponed the nominations announcement twice, with the shortlists currently set to be revealed on 23 January, and the event’s annual luncheon ahead of the ceremony has been cancelled.
The show itself is still set to go ahead on 2 March. The Grammys, scheduled for 2 February, is also reportedly still set to go ahead.
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