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Amazon’s computing unit AWS is in talks with Italy to invest billions of euros in the expansion of its data center business in the country as part of the tech giant’s effort to boost its cloud offer in Europe, four people familiar with the matter said.

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LONDON — Amazon Web Services (AWS), the U.S. e-commerce giant’s cloud division, announced plans to invest £8 billion ($10.45 billion) over the next five years to build and operate data centers in the U.K. as it ramps up its cloud computing efforts in the country.

The investment, announced early Wednesday London time, comes as cloud players talk up the benefits of generative artificial intelligence (AI) and as companies look to integrate the tech into their businesses.

“We’ve seen a real uptake of cloud computing and AI technology by British businesses, and we know the U.K. has a very ambitious digital plan,” Tanuja Randery, managing director for European, Middle East and Africa at AWS, told CNBC in an interview.

“So this will go toward helping our customers to really be able to harness cloud computing, because you need the data centers to be able to actually provide cloud computing for our customers.”

AWS executive discusses the company's chip and cloud development, cost optimization

Randery said generative AI is “probably the most transformative technology we have seen, possibly since the cloud and the internet” and that businesses are currently trialing the nascent tech.

“We’ve also seen that businesses are looking at this in terms of both revenue growth, employee productivity, which is really, really critical, as you know, but also being able to compete globally.”

AWS, along with other cloud players, has been investing heavily in infrastructure, such as data centers and Nvidia chips, in order to train and run AI models. These cloud players then sell AI services to businesses.

AWS competes with Microsoft and Google in the U.K. and its investment continues the company’s focus on expansion in Europe. AWS said this year it plans to invest 8.8 billion euros in existing cloud infrastructure in Germany.

Entire value of Amazon can be justified by just AWS, says D.A. Davidson's Luria

But this investment also comes at a time when regulators in the U.K. are scrutinizing competition in the cloud market with AWS and Microsoft under the microscope. The Competitions and Markets Authority is currently looking into the the U.K. cloud market.

Randery said AWS is “working very constructively” with the CMA but that authorities need to balance regulation and innovation.

“We worked very closely with governments and regulators around the world, we believe that it’s important to have regulation, but that regulation should continue to be innovation friendly,” Randery told CNBC.

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Instacart shares drop on report that FTC is probing company over AI pricing tool

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Instacart shares drop on report that FTC is probing company over AI pricing tool

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Shares of grocery delivery service Instacart dropped about 7% in extended trading on Wednesday, following a report that said the U.S. Federal Trade Commission has begun an investigation into the company’s pricing practices.

The FTC sent a civil investigative demand to Instacart, Reuters reported, citing unnamed people.

A study released last week showed that prices for the same products in the same supermarkets that work with Instacart can vary by around 7%, which can result in over $1,000 in extra annual costs for customers. Instacart responded by saying that retailers determine prices listed in the app.

In 2022, Instacart spent $59 million to acquire Eversight, a company specializing in artificial intelligence-driven pricing and promotions for retailers and consumer packaged goods. Instacart sought to “create compelling savings opportunities for customers in real-time” with Eversight, according to a regulatory filing.

The FTC and Instacart did not immediately respond to requests for comment.

Read Reuters’ full report here.

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Cramer slams Amazon for considering a circular AI deal reminiscent of the dotcom bubble

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Cramer slams Amazon for considering a circular AI deal reminiscent of the dotcom bubble

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Amazon says AI chief Rohit Prasad is leaving, Peter DeSantis to lead ‘AGI’ group

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Amazon says AI chief Rohit Prasad is leaving, Peter DeSantis to lead 'AGI' group

Rohit Prasad, Senior VP & Head Scientist for Alexa, Amazon, on Centre Stage during day one of Web Summit 2022 at the Altice Arena in Lisbon, Portugal.

Ben McShane | Sportsfile | Getty Images

Rohit Prasad, a top Amazon executive overseeing its artificial general intelligence unit, is leaving the company at the end of this year, the company confirmed Wednesday.

As part of the move, Amazon CEO Andy Jassy said the company is reorganizing the AGI unit under a more expansive division that will also include its silicon development and quantum computing teams. The new division will be led by Peter DeSantis, a 27-year veteran of Amazon who currently serves as a senior vice president in its cloud unit.

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