“My name is Donald Trump and I’m the largest real estate developer in New York. I own buildings all over the place. I’ve mastered the art of the deal and turned the name Trump into the highest-quality brand.”
This is how Donald Trump introduced himself in the opening credits of The Apprentice when it first aired on 8 January 2004.
He was already a well-known businessman, having turned his father Fred’s rental company into a billion-dollar real estate empire. His turbulent finances – and love life – had also gained him notoriety in the tabloid press.
But it was his 11 years on The Apprentice that many say solidified his reputation – and paved the way to his shock White House win of 2016 – and second attempt at the presidency this year.
Image: In his Trump Tower office in 2012. Pic: AP
‘My jet’s going to be in every episode’
When NBC first had the idea for The Apprentice, Donald Trump was one of many moguls who would sit at the boardroom table – with others proposed to front future series.
But having negotiated a 50% stake in the show and the episodes being filmed in Trump Tower, potential successors were soon shelved – and Trump stayed at the helm for 14 seasons.
According to reports, filming for the first episode, “Meet The Billionaire”, overran by hours, and Trump would call the channel at 6am the day after each one aired to get the earliest viewing figures.
Seemingly laser-focused on how the show could promote his businesses, he reportedly told TV bosses at the time: “My jet’s going to be in every episode. Even if it doesn’t get the ratings, it’s still going to be great for my brand.”
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Image: WithMark Burnett on The Apprentice.
Pic: Trump Prod/Mark Burnett Prod/Kobal/Shutterstock
Further episodes were entitled “Sex, Lies and Altitude” and “Ethics Schmethics”.
Meanwhile, his opening voiceover acknowledged his previous financial difficulties, claiming, “It wasn’t always easy,” and that “15 years ago I was seriously in trouble… billions of dollars in debt”.
But he then exclaimed: “I fought back and I won… bigly.
“I used my brain and my negotiating skills and I worked it all out. Now my company is the biggest and strongest it ever was. And I’m having more fun than I ever have.”
Image: At an NBC event for The Apprentice in 2015. Pic: AP
During his time on the show, he battled bankruptcies, court cases, and personal scandal.
But with 20 million viewers in the first year alone, his ‘The Donald’ persona and ‘You’re fired’ catchphrase is what many Americans knew and remembered him for.
Fresh Prince and Sex And The City
After rebranding his father’s business empire the Trump Organization in 1971, he was often pictured with celebrities at parties and married Czech model and athlete Ivana Zelnickova in 1977.
Image: With first wife Ivana. Pic:MediaPunch /AP
His longstanding feud with then New York mayor Ed Koch often played out in newspaper and magazine interviews – also helping ensure he stayed in the public eye.
Meanwhile, throughout the 1980s and 1990s he bought casinos, hotels, and golf courses – as well as an American football team, 282ft yacht, and the Miss Universe, Miss USA, and Miss Teen USA beauty pageants.
Image: With Miss California USA, Carrie Prejean, in 2009. Pic: AP
Image: With Miss Universe candidates in 2011. Pic: AP
During the 1990s, he also started making cameos on TV.
When the Home Alone sequel Lost In New York was released in 1992, both Trump and one of his biggest assets – Manhattan’s Plaza Hotel – were featured.
In 1994 he and his second wife, actress and TV presenter Marla Marples, played themselves in an episode of The Fresh Prince of Bel Air.
Image: With second wife Marla Maples in New York in 1992. Pic: AP
As prospective buyers of the family home, Will Smith’s on-screen cousin Carlton screams: “It’s The Donald, oh my god!” before fainting, before his sister Hilary says: “You look much richer in person.”
When he appeared in the sitcom The Nanny in 1996, his team is reported to have asked scriptwriters to change the reference to him from a millionaire to a billionaire.
He also made appearances in the film The Little Rascals and as a business contact of a rich older man trying to seduce Kim Cattrall’s character Samantha in Sex And The City.
Image: With Macaulay Culkin in Home Alone 2. Pic:20thCentFox/Everett/Shutterstock
Image: On Saturday Night Live in 1993. Pic: AP
Meanwhile, the Trump empire was suffering major financial difficulty.
The US recession of the early 1990s hit Trump’s businesses and he eventually accumulated $5bn (£3.8bn) in debt.
He was forced to sell his airline, yacht, and take out third mortgages on most of his properties, with many banks refusing to do business with him as a result.
Image: With P Diddy and wife Melania in Florida in 2005. Pic: Reuters
In the 1990s and 2000s, Trump filed for bankruptcy six times.
Deutsche Bank came to his rescue, however, when they entered the US market in the early 2000s offering him millions in credit to fund Trump Tower among other projects.
Away from business, in 2005, Trump married his third wife, Melania.
Image: Trump’s star on the Hollywood Walk of Fame in 2007. Pic: AP
Dropped by Apprentice over Mexico claims
Trump had flirted with politics from 2000, running as a candidate for the fringe Reform Party in the California and Michigan primaries.
That year, he also published a book called The America We Deserve, in which he expressed a series of conservative political views.
Over the next decade, he registered as both a Republican and a Democrat.
Image: With wife Melania during his Reform Party days in 1999. Pic: Miami Herald/AP
He made moves towards another presidential bid, this time as a Republican, in 2011, but ultimately declared he wouldn’t run.
Despite his failure to progress, he received widespread attention for promoting ‘birtherism’ – a conspiracy theory that President Barack Obama was not born in the US.
The start of Trump’s political career marked the end of his time on The Apprentice.
In June 2015, NBC dropped him from the show over comments during his campaign launch speech about US Mexican immigrants being “rapists” and “bringing drugs”.
It was during this speech that he first vowed to “Make America Great Again”, having declared the American Dream “dead”.
Image: Wearing a MAGA hat in March 2016 in Arizona. Pic: AP
His campaign was overseen by the right-wing media figure Steve Bannon, who he appointed chief executive in mid-2016. In rally speeches, he made promises to “build a wall” along the US-Mexico border and throw his Democrat opponent Hillary Clinton in prison over claims she was “crooked”.
He trailed in the opinion polls and an audio clip from 2005 appeared to reveal him bragging about sexually assaulting women.
But despite many failing to take him seriously, the race narrowed and Clinton suffered a shock defeat, paving the way for a Trump White House in January 2017.
Image: Hillary Clinton gives her concession speech in New York after losing the 2016 election. Pic: Reuters
Twitter president
Trump continued causing controversy when he entered the Oval Office.
He often bypassed official communication channels, preferring to make formal policy announcements on Twitter instead.
Image: With wife Melania and daughter Tiffany at his 2017 inauguration. Pic: AP
Domestically, he made moves to dismantle Obamacare, and shifted the political makeup of the Supreme Court by nominating three conservative justices, which has since led to the overturning of constitutional abortion rights through Roe v Wade.
He quickly imposed what was dubbed a ‘Muslim ban’, temporarily stopping immigration from seven Muslim-majority countries.
Abroad, he withdrew the US from the Paris Climate Agreement and fundamentally changed trade relations with China and other key states.
He was praised for spearheading the Abraham Accords, which normalised relations between Israel, the UAE, and Bahrain, and many hoped would help move closer to peace for Israel-Palestine.
Despite declaring he had “made peace in the Middle East”, however, he also withdrew the US from the Iran nuclear deal.
Image: With the leaders from Israel (left), UAE (second right), and Morocco (right) at the White House in 2020. Pic: Reuters
Meanwhile, his 2016 election campaign was investigated for alleged Russian interference. More than 30 people were charged, with his former attorney Michael Cohen among those sent to prison. Trump himself was never indicted and the special counsel probe failed to show any criminal collusion.
He was impeached twice – the first time in 2019 after an inquiry found he asked Ukrainian President Volodymyr Zelenskyy to dig up dirt on his 2020 election rival Joe Biden – and the second time over the 6 January insurrection.
His handling of the coronavirus pandemic was widely criticised – but supported by libertarians, mask and vaccine sceptics.
Image: On the White House balcony in October 2020. Pic: AP
Despite contracting the virus in October 2020, he repeatedly referred to it as the “China virus” and made false claims that bleach could cure it.
At the November election, Trump got 74 million votes – more than any other sitting president in history – but lost by seven million overall.
Insurrection, impeachments and indictments
Trump immediately disputed the 2020 election result, claiming widespread electoral fraud in multiple states.
His “stop the steal” campaign culminated in a “Save America” rally at Washington DC’s National Mall on 6 January 2021.
Ahead of the formal verification of votes by the Electoral College, Trump urged supporters to “fight like hell”, vowing “we will never concede” and “we are going to the Capitol”.
Image: Trump supporters at his Save America rally on 6 January 2021. Pic: Reuters
When the rally ended, a mob descended on the Capitol, breaking into buildings, making death threats, and causing damage.
Six people died as a result, Trump was impeached for a second time, and he faced both criminal and civil lawsuits.
Image: Trump supporters scale the wall of the Capitol Building in Washington DC on 6 January 2021. Pic: Reuters
The aftermath saw Trump largely abandoned by the Republican Party.
He refused to attend his successor’s inauguration and was banned by nearly all mainstream social media platforms, leading him to set up his own – Truth Social – in 2022.
Momentum began to build against him legally – and he faced criminal cases for alleged electoral fraud in Georgia, the removal of classified documents in Florida, and ‘hush money’ over an affair with former adult film star Stormy Daniels in New York.
Image: Adult film star Stormy Daniels in 2005. Pic: AP
The Florida case was thrown out but he became the first US president in history to be convicted when he was found guilty in the hush money case. He is yet to be sentenced.
Separately, he lost two civil lawsuits in New York – one for sexually assaulting and defaming the writer E Jean Caroll and a second for overvaluing his business assets to secure bank loans. The fines for both totalled almost £350m.
Image: Mugshot from the Fulton County Sherriff’s Office in Georgia. Pic: AP/Fulton County Sherriff
Comeback
After the insurrection, Republican donors, congressmen and women effectively disowned Trump and he was blamed for the party’s results in the 2022 midterm elections.
But he remained popular with the grassroots, and had a more direct line to them when Elon Musk took over Twitter, reinstating Trump’s account.
Trump used the criminal cases against him to fuel his anti-establishment image and amid poor approval ratings for Joe Biden and a lack of another clear candidate, he re-emerged as a serious contender for the Republican nomination.
Image: Joe Biden at the 2024 Democratic National Convention Pic: AP
Image: Raising a fist as security agents try to shield him in Pennsylvania. Pic: AP
At the same time, Mr Biden’s age and mental capacity came increasingly into question.
And after confusing Ukraine’s President Volodymyr Zelenskyy with Russia’s Vladimir Putin – and a disastrous TV debate, during which Trump said “I don’t think he knows what he said”, he was forced to pull out of the 2024 race.
Trump’s narrow escape from an assassination attempt at a Pennsylvania rally emboldened him and his supporters further.
Image: Republican supporters wear solidarity ear bandages for Trump at the party convention. Pic: AP
His defiant raised fist and ear injury became symbols of the subsequent Republican Convention, where he formally accepted the party’s nomination and his most loyal followers sported solidarity ear bandages.
He now faces Kamala Harris for the presidency and a second shot at the White House on 5 November.
Donald Trump’s trade war has expanded to cover the world, with 25% tariffs on all steel and aluminium imports to the US in effect from today.
The duties were announced in mid-February as stock market investors cheered President Trump‘s ‘America first’ agenda which saw only Mexico, Canada and China come under initial pressure.
While two rounds of tariffs on China have been enacted, 25% duties on some Canadian and most Mexican cross-border trade have been withdrawn until 2 April at the earliest.
The tariffs beginning today are designed to protect US manufacturing and bolster jobs by making foreign-made products less attractive.
They threaten to make the cost of things like cars to soft drink cans – and therefore some drinks – more expensive.
Canada is the biggest exporter of both steel and aluminium to America. However, the White House on Tuesday rowed back on a threat to double the country’s tariff to 50%.
The EU is to retaliate with €26bn of counter tariffs on US goods starting from 1 April, the European Commission said on Wednesday morning.
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Commission president Ursula von der Leyen said she remained open to “meaningful dialogue” with the US.
During Mr Trump’s first term, the bloc countered with charges on products such as bourbon and jeans.
The American tariffs are also a threat to UK steel exports – worth north of £350m annually – with the bulk of that coming from stainless steel.
The business secretary Jonathan Reynolds confirmed on Wednesday morning that while he was disappointed, there would be no immediate retaliation by the UK government as negotiations continue over a wider trade deal with the US.
“I will continue to engage closely and productively with the US to press the case for UK business interests,” he said.
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1:04
Feb: Prices to rise for planes, trains and automobiles
Any fall in demand among US customers will leave producers scrambling for new markets, though some could be directed to domestic projects within the UK.
That steel could prove attractive as China, the world’s largest producer of steel, has threatened to limit its exports in response to the Trump tariffs.
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0:54
Carney: ‘Canada will win’
President Trump is under growing pressure to row back, particularly in his planned battle with nearest neighbours Mexico and Canada.
Markets have turned on the tariff regime, with jitters about the effects of higher import prices souring the US economy first being seen through the currency and bond markets.
The dollar has lost around five cents against both the pound and a resurgent euro alone in the past few weeks.
Stock markets have joined in, with the combined market value of the broad S&P 500’s constituent companies down by more than $4trn on the peak seen just last month.
The big fear is that the protectionism will push the world’s largest economy into recession – a scenario Mr Trump did not deny was possible during a weekend interview.
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US firms, already also grappling the complexities associated with an expanding tariff regime, are also letting it be known that they expect damage to their own businesses.
Delta Airlines lowered its first quarter growth forecast on the back of the turmoil this week while US firms are increasingly facing product boycotts.
Travel bodies have also reported a big drop in the number of Canadians crossing the US border, with road trips down by almost a quarter last month compared to February 2023 according to Statistics Canada.
Volodymyr Zelenskyy is ready to accept a ceasefire deal – as the US says it has immediately resumed intelligence sharing and military aid with Ukraine.
In a post on Telegram after US and Ukrainian officials met in Saudi Arabia, Mr Zelenskyy said “the American side understands our arguments” and “accepts our proposals” – and that Kyiv “accepts” the US proposal of a full 30-day ceasefire with Russia.
“I want to thank President Trump for the constructiveness of the conversation between our teams,” he said.
“Today, in the conversation, the American side proposed to take the first step immediately and try to establish a full ceasefire for 30 days, not only concerning rockets, drones, and bombs, not only in the Black Sea, but also along the entire front line.
“Ukraine accepts this proposal, we consider it positive, and we are ready to take this step.”
Image: Volodymyr Zelenskyy says he is ready to accept the US’ 30-day ceasefire proposal. Pic: Saudi Press Agency / Reuters
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20:04
Ukraine agrees 30-day ceasefire
‘Ukraine is ready for peace’
The Ukrainian president then said the US “must convince Russia to do this” and that “if the Russians agree – that’s when the silence will work”.
He added: “An important element of today’s conversation is America’s readiness to restore defensive assistance to Ukraine, as well as intelligence support.
“Ukraine is ready for peace. Russia must show whether it is ready to stop the war or continue it.
“The time has come for the full truth. I thank everyone who helps Ukraine.”
Meanwhile, in a joint statement with Kyiv following nine-hour-long talks in Jeddah, the US State Department said it will immediately lift the pause on intelligence-sharing and military aid.
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4:58
Analysis: A pause in aid for Ukraine
‘Ball is now in Russia’s court’
Marco Rubio, US secretary of state, also told reporters that “the ball is now in Russia’s court” after meeting with the Ukrainian delegation.
After the positive talks, Mr Rubio said “we’re going to take the offer” to Russia, adding: “We’re going to tell them this is what’s on the table, Ukraine is ready to stop shooting and start talking, and now it’ll be up to them to say yes or no.
“I hope they’re going to say yes, and if they do then I think we made great progress.”
Image: ‘The ball is now in Russia’s court’ to agree to a ceasefire, Marco Rubio (R) said. Pic: Reuters
He then said that while no deadline has been set, he hopes a deal can be reached “as soon as possible” and that “this is serious stuff, this is not Mean Girls, this is not some episode of some television show”.
“The number one goodwill gesture we could see from the Russians is to see the Ukrainian offer and reciprocate it with a yes,” Mr Rubio added.
National security adviser Mike Waltz also added it is “very clear” that Kyiv shares Donald Trump’s vision for peace and that “they share his determination to end the fighting”.
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Over in the US, Mr Trump said that officials will meet with Russia either today or tomorrow and confirmed he would invite Mr Zelenskyy back to the White House.
“We want to get the Ukraine war over with,” the US president said, before saying he hopes to have a total ceasefire in the coming days.
He also told reporters he thinks he will talk to Russian President Vladimir Putin this week – but warned “it takes two to tango”.
Image: Donald Trump said ‘we want to get the Ukraine war over with’. Pic: Reuters
US vice president JD Vancetold the Ukrainian president “you should be thanking” Mr Trump “for trying to bring an end to this conflict,” sparking a tense 10-minute back-and-forth.
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0:42
From February: What happened when Trump met Zelenskyy?
A press conference with the two leaders and the signing of an agreement was then cancelled.
Following a meeting with Kyiv officials in Saudi Arabia, US secretary of state Marco Rubio told reporters “the ball is now in Russia’s court” and the next step is for Moscow to agree to terms.
US President Donald Trump said “we want to get the Ukraine war over with” and hopes to have a total ceasefire in the coming days.
But what has been agreed by the US and Ukraine? Here’s what we know so far…
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1:16
‘Do you think you’ll get a ceasefire?’
Straight after the nine-hour talks in Jeddah, the US State Department said Washington would immediately lift the pause on intelligence sharing and military aid to Ukraine.
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Mr Zelenskyy confirmed in his post that an “important element of today’s conversation is America’s readiness to restore defensive assistance to Ukraine, as well as intelligence support”.
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4:58
Analysis: A pause in aid for Ukraine
As part of their plan, the US said both sides should agree to an immediate 30-day ceasefire which could then be mutually extended.
A joint statement from the US and Ukraineadded that Washington “will communicate to Russia that Russian reciprocity is the key to achieving peace”.
The Ukrainian president added that the proposal was “not only concerning rockets, drones, and bombs, not only in the Black Sea, but also along the entire front line” – although the official statement does not mention this.
The statement also makes no mention of territory – despite Ukraine previously calling for Russia to return occupied lands, and the US saying Kyiv might have to concede territory – or the foreign deployment of soldiers in Ukraine for peacekeeping.
The joint statement does say officials discussed aid efforts as part of the peace process, including “the exchange of prisoners of war, the release of civilian detainees, and the return of forcibly transferred Ukrainian children”.
Ukraine also reiterated that European partners would be involved in the peace process, and both countries agreed a deal on Kyiv’s minerals and rare earths should “conclude as soon as possible”.
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2:32
How many critical minerals does Ukraine have?
What has Ukraine said?
Mr Zelenskyy said Ukraine agrees to the terms, adding that “the American side understands our arguments” and “accepts our proposals”.
He then said he wanted “to thank President Trump for the constructiveness of the conversation between our teams,” before adding: “Ukraine is ready for peace.
“Russia must show whether it is ready to stop the war or continue it. The time has come for the full truth.”
Image: Zelenskyy met with Saudi’s Crown Prince Mohammed bin Salman before the US delegation arrived. Pic: Saudi Press Agency / Reuters
Ukraine’s foreign minister Andrii Sybiha – who was in Jeddah for the talks – called the meeting a step forward “both on the path to peace and in developing the strategic Ukraine-US partnership” on social media.
And speaking to Sky News’ Mark Austin, Ukrainian MP Lesia Vasylenko added that “we will have to wait and see what comes of it” but that “clearly it’s good news”.
“On first glance it’s amazing,” she said. “If we can get the Russians to agree to a ceasefire for 30 days, then our soldiers on the frontline will have a break…”
However, she said: “In previous years [Russia has] shown an absolute inability to understand what a ceasefire is and to stick to the basic rules of a ceasefire – which means not firing any weapons.”
Mr Rubio said the next step is “going to take the offer” to Russia, adding: “We’re going to tell them this is what’s on the table, Ukraine is ready to stop shooting and start talking, and now it’ll be up to them to say yes or no.
“I hope they’re going to say yes, and if they do then I think we made great progress.”
Mr Trump echoed this outside the White House, saying Ukraine has agreed to the “total ceasefire” and that “hopefully Russia will agree to it”.
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0:28
‘I’ll talk to Vladimir Putin’
He added that he will speak to Vladimir Putin in the coming days, warning the Russian president that “it takes two to tango”.
How has Russia reacted?
So far, there’s been no official reaction to the proposal other than to acknowledge Mr Trump’s comments about talks within the next week.
But ahead of the breakthrough talks in Jeddah, Russian foreign minister Sergei Lavrov said Mr Zelenskyy does not want peace.
According to state news agency TASS, Mr Lavrov added: “Mr Zelenskyy publicly declares that he does not want any ceasefire unless the Americans provide him with assurances that they will launch a nuclear strike on Russia if necessary.
“He frames the issue in much the same manner. For now, [a peace talk] is not serious.”
Mr Zelenskyy has not called for the US to strike Russia with nuclear weapons, but did say last month that Ukraine should be given them if talks on joining NATO are protracted for years.