EV sales continue to rise, but the last year of headlines falsely stating otherwise would leave you thinking they haven’t. After about full year of these lies, it would be nice for journalists to stop pushing this false narrative that they could find the truth behind by simply looking up a single number for once.
Here’s what’s actually happening: Over the course of the last year or so, sales of battery electric vehicles, while continuing to grow, have posted lower year-over-year percentage growth rates than they had in previous years.
This alone is not particularly remarkable – it is inevitable that any growing product or category will show slower percentage growth rates as sales rise, particularly one that has been growing at such a fast rate for so long.
In some recent years, we’ve even seen year-over-year doublings in EV market share (though one of those was 2020->2021, which was anomalous). To expect improvement at that level perpetually would be close to impossible – after 3 years of doubling market share from 2023’s 18% number, EVs would account for more than 100% of the global automotive market, which cannot happen.
Clearly, growth percentages will need to trend downward as a new product category grows. It would be impossible for them not to.
To take an extreme example, it would be odd to say that sales are slumping in Norway, which just set a record at 94% EV market share in August with 10,480 units moved, because BEV sales only went up 5% compared to the previous August’s 9,974 units.
And yet, this mathematical necessity has been reported time and time again in media, and by anti-EV political forces, as if EV sales are down, despite that they continue to rise.
The actual short-term status of EV sales – they’re still up
Instead of the perpetual 50% CAGR that had been optimistically expected, we are seeing growth rates this year of ~10% in advanced economies, and higher in economies with lower EV penetration (+40% in “rest of world” beyond US/EU/China). Notably, this ~10% growth rate is higher than the above Norway example, which nobody would consider a “slump” at 94% market share.
It’s also clear that EV sales growth rates are being held back in the short term by Tesla, which has heretofore been the global leader in EV sales. Tesla actually has seen a year-over-year reduction in sales in recent quarters – likely at least partially due to chaotic leadership at the wayward EV leader – as buyers have been drawn to other brands, while most of which have seen significant increases in EV sales.
Brands saw big increases in EV sales in Q1, except Tesla, VW (prior to refresh of its one US EV model), and GM (after retiring its most-popular model). Source: Bloomberg
Finally, some have suggested that this is a natural part of any technology adoption curve, as a technology transitions from being used by “early adopters” to “early majority.” Most consider the “chasm” between these groups to be somewhere around the 10-20% adoption range.
In terms of hybrid sales, much has been made of customers “shifting from EVs to hybrids,” which is also not the case. Conventional gas-hybrid sales are indeed up (as opposed to plug-in hybrids, which continue to lag behind gas-hybrids/BEVs, though have shown some growth lately), and gas-hybrids are up more than EV sales, after EV sales having had higher growth rates for many years than gas-hybrids have.
But gas-hybrid sales have not come at the cost of EV sales, but at the cost of gas-only car sales. Because EV sales are still up.
In covering these trends, some journalists have at least used the correct phrasing “slower growth,” showing that EV sales are still growing, but at a lower percentage change than previously seen.
But many, or perhaps even most, have taken the lazy – and incorrect – route of using descriptors that make it seem like sales have gone down, despite that they continue to go up.
This often takes the form of words like “cool” “fall” “slow” and “slump.” But none of these are accurate descriptors of still-rising sales.
All of these words would be best applied to a number that is decreasing, not to a number that is rising.
If an object is thrown up in the air, it would not be described as “falling” until after it reaches the peak of its travel, despite that it is continually showing downward acceleration of 9.81m/s2 from the moment it is released.
If today is hotter than yesterday, temperatures are not “cooling” even if the degree of temperature rise was lower than it was on the previous day (80º -> 85º -> 88º does not show a “cooling” trend).
If a car goes 0-30 in 2 seconds, and 30-60 in 3 seconds, that car is not “slowing” from 30-60. It is still accelerating.
If a graph shows a rising curve, that curve is not “slumping” before it reaches its peak. A “slump” would be better applied to a trough or nadir in the graph, not the zenith of it and certainly not anywhere in the runup to the zenith.
Indeed, the only way to make an argument that EV sales are “slowing” is to rely on the second derivative of sales numbers. Having to do integral calculus in order to suggest that sales are down, when sales are actually up, smacks of a certain level of desperation by a losing industry.
Gas car sales are actually going down
Because that’s just the thing: the number of gas-only vehicles being sold worldwide is a number that actually is falling. That number continues to go down year over year.
Sales of new gas-powered cars are down by about a quarter from their peak in 2017, and show no signs of recovering. It is exceedingly likely that 2017 will be the high-water mark of gas-powered cars ever sold on this planet.
And yet, somehow, virtually every headline you read is about the “EV sales slump,” rather than the “gas-car sales slump.” The latter is real, the former is incorrect.
These numbers are easily verifiable in moments. No matter what region of the world you’re in, EV sales are up in the first half of this year, and gas car sales are down. This has been true for most recent quarters when taking into account year-over-year numbers (the traditional way to measure car sales, since car sales are seasonal), and it’s true for the first half of this year so far – when the majority of these false headlines have been written.
Why does it matter? These lies influence policy – and cause more pollution
All of this matters because the constant incorrect reporting is causing changes in plans for both automakers and governments who are pulling back on EV plans, which dooms humanity to worse health and climate outcomes.
Early on as this pattern of lies started to show itself in the media, David Reichmuth of the Union of Concerned Scientists suggested that one motivation behind the false headlines could be to influence regulations. The idea goes that, by pretending EV sales were “cooling,” despite that they were not, automakers could convince governments to pull back on their future commitments, thus allowing automakers to continue business as usual instead of having to put in effort to make actually good cars that don’t poison everything around them.
But those regulations already passed and timelines were loosened after automaker whining, so congratulations, you got what you wanted, you get to poison people a bit more for a few more years, and you can all stop lying now.
And yet, the headlines have continued, and so many outlets continue to push the same false narrative that they have for around a year now claiming that EV sales are down. But it wasn’t true then, and it isn’t true now.
All this said – yes, higher EV sales growth rates would be preferable to the current status quo and are needed to meet climate targets. Or rather, a faster decline in gas car sales is what’s truly needed – and would be beneficial to all living beings on this planet.
The environment cannot wait, and humans can’t spend the next 10-20 years breathing down the poison coming out of the tailpipe of each gas-powered vehicle sold today. This needs to end and it needs to end now. The faster we act, the easier it will be for the world to reach carbon reductions that are objectively necessary to achieve.
So stop lying about EV sales trends
But overall, the point of this article is that media headlines suggesting some slowdown in EV sales are simply incorrect. And it’s hard to imagine that these headlines, which have gone on for around a year now, are not intentional at this point.
Each journalist who has spent the last year perpetuating the myth of an EV sales slowdown could have read any one of our articles, or googled a single number showing year-over-year EV sales in any region or for most countries and most brands, and found that they are still going up. The information is out there and easy to find.
And if misinformation is done knowingly and intentionally despite ready access to truth, which is your job as a journalist to seek and find, it’s a lie. So stop lying.
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In a significant move that marks a departure from its traditional e-bike offerings, Trek has introduced the FX+ 1, its first-ever electric bike equipped with a throttle. This launch responds to growing consumer demand for more versatile and accessible e-biking options, particularly in the North American market.
The FX+ 1 is a hybrid e-bike designed for urban commuting, recreational riding, and light off-road adventures. At its core is a 500W Hyena rear hub motor delivering 60 Nm of torque, providing enough power for various terrain riding, though it might not be able to hang with the wide range of 750W e-bikes cruising US streets. The motor is paired with a UL-certified 540 Wh battery integrated into the downtube, offering a range of up to 50 miles on a single charge.
The top speed can be user-adjusted to either 20 mph or 28 mph (32 km/h or 45 km/h), providing performance that matches the maximum limit for Class 2 and Class 3 e-bikes in the US, respectively.
Riders can choose between two versions: the standard FX+ 1, a Class 2 e-bike with pedal assist and throttle support up to 20mph, and the FX+ 1S, a Class 3 variant that extends pedal-assisted speeds up to 28mph while maintaining the same throttle limit.
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The FX+ 1 boasts a lightweight aluminum frame available in both mid-step and high-step configurations, accommodating riders from 5’1” to 6’6”. It rolls on 27.5-inch wheels fitted with 50mm Bontrager GR0 gravel tires, balancing efficiency on pavement with comfort on rougher paths.
The bike includes with integrated front and rear lights, with brake light and turn signal functions as well. Trek even says that once the battery is depleted to 0%, there’s still enough juice left in it to run the bike’s lights for another three hours.
The bike also features an 8-speed Shimano ESSA drivetrain, hydraulic disc brakes with 180mm rotors, and mounts for racks and fenders, improving its utility for daily commutes and errands.
Charging is streamlined through Trek’s new EasyMag magnetic charger, which fully charges the battery in approximately 5.5 hours. The system includes a wall-mountable unit with easy-to-see LED indicators, simplifying the charging process.
Historically, Trek has focused on pedal-assist e-bikes, emphasizing a natural riding experience shying away from throttles that allow riders to power the bike’s motor without any pedaling input. The introduction of a throttle-equipped model signifies a strategic pivot to meet the preferences of many North American e-bike consumers who have long shown a buying preference for e-bikes with throttles..
Taylor Cook, marketing manager for Trek Canada, explained the rationale: “There are a lot of bikes out there calling themselves e-bikes that aren’t really made to be pedaled. This isn’t that. It’s still a Trek bike, built to be ridden, just with an extra bit of help when you need it.”
By entering the throttle e-bike segment, Trek positions itself head-to-head against newer brands that have capitalized on this market niche. The FX+ 1’s combination of reputable build quality, thoughtful design, and relative affordability (for a Trek) at $1,999 makes it a compelling option for a broad range of riders.
Electrek’s Take
The FX+ 1 is certainly an interesting expansion of Trek’s e-bike portfolio, and I think fans will be happy to see the company blending traditional cycling performance with modern electric bike throttles. Its introduction shows that the company is well aware of how many US riders prefer to have a throttle on their e-bike, and has made moves to meet that need.
The fact that Trek’s sister company Electra began including throttles two years ago was likely a great way for Trek to get its feet wet in the throttle game. The company no doubt saw the increase of riders that were flocking to Electra’s throttle-equipped electric bikes and wanted to get a piece of that pie as well.
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That network of dependable high-speed chargers, paired with solid app integration that makes it easy for Tesla drivers to find available chargers just about anywhere in the US, gave the brand a leg up – but no more. By opening up the Supercharger network to brands like Ford, Hyundai, Kia, and others, Tesla has given away its biggest competitive advantage.
Add in charging and route-planning apps like Chargeway, that make navigating the transition from CCS to NACS easier than ever with its intuitive colors and numbers and easy on/off switch for vehicles equipped with NACS adapters, and it feels like the time is right to start suggesting alternatives to the old EV industry stalwarts. As such, that’s exactly what I’m going to do.
Here, then, are my picks for the best Tesla S3XY (and Cybertruck) alternatives you can buy.
Less Model S, more Lucid Air
Lucid Air sedans; via Lucid.
Developed by OG Tesla Model S engineers with tunes from Annie Get Your Gun playing continuously in their heads, the Lucid Air promises to be the car Tesla should and could have built, if only Elon had listened to the engineers.
With panel fit, material finish, and overall build quality that’s at least as good as anything else in the automotive space, the Lucid Air is a compelling alternative to the Model S at every price level – and I, for one, would take a “too f@#king fast” Lucid Air Sapphire over an “as seen on TV” Model S Plaid any day of the week. And, with Supercharger access reportedly coming later this quarter, Air buyers will have every advantage the Supercharger Network can provide.
HONORABLE MENTIONS
Less Model 3, more Hyundai IONIQ 6
2025 Hyundai IONIQ 6 Limited; via Hyundai.
Hyundai has been absolutely killing it these days, with EVs driving record sales and new models earning rave reviews from the automotive press. Even in that company the IONIQ 6 stands out, with up to 338 miles of EPA-rated range and lickety-quick 350 kW charging available to make road tripping easy – especially now that the aerodynamically efficient IONIQ 6 has Supercharger access through a NACS adapter (the 2026 “facelift” models get a NACS port as standard).
Once upon a time, Mrs. Jo Borrás and I were shopping three-row SUVs and found ourselves genuinely drawn to the then-new Model X. Back then it was the only three-row EV on the market, but it wasn’t Elon’s antics or access to charging, or even the Model X’s premium pricing that squirreled the deal. It was the stupid doors.
We went with the similarly new Volvo XC90 T8 in denim blue, and followed up the big PHEV with a second, three years later, in Osmium Gray. When it’s time to replace this one, you can just about bet your house that the new 510 hp EX90 with 310 miles of all-electric range will be near the top of the shopping list.
The sporty EV6 GT made its global debut by drag racing some of the fastest ICE-powered cars of the day, including a Lamborghini, Mercedes-AMG GT, a Porsche, even a turbocharged Ferrari – and it beat the pants off ’em. Combine supercar-baiting speed with an accessible price tag, NACS accessibility, $10,000 in customer cash on remaining 2024 models ($3,000 on 2025s) and just a hint of Lancia Stratos in the styling, the EV6 is tough to beat.
If you disagree with that statement and feel like driving a new Tesla Cybertruck is the key to happiness, I’m not sure an equally ostentatious GMC Hummer EV or more subtle Rivian R1T will help you scratch that particular itch – but maybe therapy might!
HONORABLE MENTIONS
COMMENTER FAVORITES
Not getting the USAF joke.
Projecting obsessions onto the author.
Feeling butthurt about the Pit Vipers and tribal tats.
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Komatsu-Dimag mobile charger at work; rendering via ChatGPT.
There’s no question that electric construction equipment is safer, more precise, and generally better than the diesel equipment it’s replacing, but getting power to that equipment remains a logistical challenge that hasn’t been solved for. With this new mobile Megawatt charging station, however, Komatsu think they’ve found a solution — with up to 6 MW of power!
Developed by Tesla co-founder Ian Wright, Dimaag, and Japanese equipment giant Komatsu, the groundbreaking Mobile Megawatt Charging System (MWCS) promises to bring electricity where it’s needed, anywhere on the job site, then quickly dispense enough energy to get the electric machines under its care back up and running.
And, with Megawatt power delivery on tap, the new Komatsu-Dimaag MWCS can power up equipment assets between shift changes — if it even takes that long!
Komatsu Dimaag mobile charger
Mobile Megawatt charger; via Dimaag.
The MWCS boasts a compact, high-efficiency DC-DC converter and a long-life, high-discharge-rate Battery Energy Storage System (BESS) on board that can be connected to a DC fast charger itself, or get “trickle charged” between shifts. Both the battery and its control systems make use of an advanced thermal management solution that Komatsu and Dimaag say optimizes both safety and battery life during high-power delivery.
To make sure the MWCS can get all that power where it needs to, wherever it needs to, the machine is equipped with with stout, construction-grade AT tires, 4-wheel drive, and 4-wheel steering to navigate tight surroundings and rough terrains that other solutions wouldn’t be able to get to. And, while it isn’t mentioned in the press release, there’s a common sense idea here that you could, in a pinch, use the MWCS to tow less capable vehicles out of the mud and snow, if needed.
For their part, it seems like the people at Dimaag are pretty happy with the results. “Dimaag is excited to collaborate with Komatsu, introducing our advanced ESS and DC-DC architecture to revolutionize electrification in construction,” stated Ian Wright, VP Engineering at Dimaag. “Off-road vehicle electrification demands practical solutions that not only meet but exceed the performance of equivalent large diesel engine vehicles, while also providing substantial Total Cost of Ownership (TCO) savings. Dimaag’s electrification and high-power megawatt charging systems are designed to achieve this.”
The prototype MWCS shown, above, features a 295 kWh battery pack and an MCS connector delivering up to 1,500 amps and 1,000 volts of power. Komatsu envisions a scenario wherein the mobile charger makes its rounds on the job site charging up equipment and heading back to grid power (if available) to charge itself.
Conceptually similar to the mobile power platform being developed by American firm Dannar, this new mobile Megawatt charging unit has some heavy-hitting names behind it that make it impossible to ignore. Combine that with Komatsu’s ever-increasing push towards full electrification (the two machines shown, above, are all-new in the last 60 days, with more to come) and it really feels like the MWCS is going to be A Real Thing™️somewhat sooner than later.
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