Finnish boat company Axopar has just launched a new all-electric sub-brand called AX/E and has enlisted performance inboard and outboard electric motor specialist Evoy to power them. AX/E has debuted two series production boat models that will feature advanced electric motor systems from Evoy.
Axopar is admittedly a new boat company on Electrek’s radar. Described on its website as an “adventure company,” the Finnish boat builder has ingrained itself in the marine industry since being founded in 2014 and has become an industry leader in innovation and manufacturing, garnering several design awards along the way.
Its model range currently consists of six boat models powered by traditional gas and diesel motors, but the company has recently started exploring more sustainable options as well. Earlier this month, Axopar announced a new sub-brand focused on 100% electric boats called AX/E, developed through an investment in and collaboration alongside Norwegian motor systems developer Evoy.
The initial lineup of Axopar’s AX/E electric boats consists of a 22-foot and 25-foot model, each featuring advanced and powerful electric motors from Evoy; check them out.
Axopar’s two new electric boats gain big power from Evoy
Pretty cool, right? You wouldn’t even be able to tell they’re electric looking at the images, but you most certainly can feel the difference on the water given how smooth and quiet these Axopar electric boats powered by Evoy are.
Following the debut of the new AX/E brand at the Cannes Yachting Festival 2024, Evoy has confirmed its partnership with Axopar to set a “new benchmark for sustainable, performance boating.” Evoy CEO, Leif Stavøstrand, elaborated:
Our collaboration with Axopar on the AX/E line brings our vision of ‘irresistible boating’ to life—delivering an electric experience so thrilling that heading back out on the water becomes a must. Axopar, the innovators of adventure boating, have set the standard in this segment. Together, we’re showing that electric boating can provide the performance, excitement, and sustainability adventure boaters demand.
The initial lineup of Axopar’s new electric boats consists of the AX/E 22 and AX/E 25, each powered by an Evoy Outboard Breeze 120+ hp motor system and Storm 300+ hp motor system, respectively.
The former features a 63 kWh battery pack that can power the boat to a top speed of 36 knots (41 mph) with a range of over 50 nautical miles (57.5 miles) on a single charge at slower speeds. Per Evoy, it’s ideal for day trips along the coast.
The 25-foot Axopar electric boat has a 126 kWh dual battery configuration that can reach speeds over 50 knots (57.5 mph) and offers an all-electric range of up to 60 nautical miles (69 miles) at slower speeds.
Evoy states that the larger battery configuration provides faster recharging in addition to more time on the water. Jan-Erik Viitala, a founding partner at Axopar Boats, spoke to the new AX/E electric boat brand and its partnership with Evoy:
Throughout this journey, Evoy has proven to be an ideal partner for Axopar. Together with Evoy, our mission is to inspire and drive a broader movement towards electric boating, encouraging other manufacturers to embrace electric propulsion and scale it into full serial production. We believe that electrification will evolve progressively, and we are committed to staying at the forefront of this transformation.
According to the AX/E website, the suggested retail pricing is as follows:
AX/E 22 Spyder: 129,000 euros ($142,500)
AX/E 22T-Top: 133,500 euros ($147,500)
AX/E 25 Cross Bow: 229,000 euros ($253,000)
AX/E 25 Cross Top: 234,000 euros ($258,450)
The new AX/E electric boats from Axopar and Evoy are now on display in Cannes, marking the opening of initial orders. Deliveries are expected to begin in early 2025.
Electrek’s take
I personally love covering stories like this because the marine industry is going electric so much faster than other mobility segments, and that’s saying a lot, given how fast EV adoption is growing, for example.
Obviously, we need to eliminate reliance on fossil fuels and their nasty emissions as quickly as possible, and vehicles are the main contributor to that. Still, boats are an ugly source of pollution on our planet’s waters, and our marine ecosystem is vital to its health. So, going electric on the water wherever possible is welcomed news.
Kudos to a company like Axopar for developing new, high-performance electric boats. Leave it to the Scandinavians to promote stylish sustainability, right?
What’s cool about this beat is how well boat and powertrain developers are doing it so seamlessly and beautifully. These electric boats coming out are just as cool looking as traditional vessels, if not cooler, and if you’ve ever ridden on one, it’s impossible to deny the advantages in terms of the ride. There is virtually no noise pollution, rattling, and, of course, zero emissions.
Electric boats still have a way to go to reach performance parity with diesel motors in many ways, but they’re gaining on traditional technology quickly, and it’s exciting to watch. Companies like Evoy are presenting viable alternatives, and I personally applaud them.
I hope I can get aboard both of these Axopar electric boats soon and report back on my experience.
Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
Source: EcoFlow
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
Advertisement – scroll for more content
This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Source: EcoFlow
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
FTC: We use income earning auto affiliate links.More.
Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.
Tesla changed how the entire auto industry looks at software.
Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.
When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.
Advertisement – scroll for more content
Tesla also integrated its software into its retail experience, service, and manufacturing.
David Lau deserves a lot of the credit for that.
He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.
Lau listed the responsibilities of his team on his LinkedIn:
Vehicle Software:
Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
UI software and underlying Embedded Linux platforms
Navigation and routing
iOS and Android Mobile apps
Distributed Systems:
Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
Diagnostic tools and fleet management, Manufacturing and Automation:
Automation controls (PLC, robot)
Server-side manufacturing execution systems that power all of Tesla’s production operations
Product Security and Red Team for software, services, and systems across Tesla
Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.
Electrek’s Take
Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.
He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.
I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.
There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.
FTC: We use income earning auto affiliate links.More.
Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.
Kia EV3 is the best-selling EV in the UK through March
In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.
The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.
Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.
Advertisement – scroll for more content
The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)
Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)
With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.
Electrek’s Take
Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.
Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.
Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.
For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.
FTC: We use income earning auto affiliate links.More.