Here’s the deflation breakdown for August 2024 — in one chart
D3sign | Moment | Getty Images
Inflation cooled in August and fell to its lowest level since February 2021, which was around the time the consumer price index began to climb during the pandemic era.
This broad trend in the U.S. economy — a declining but still-positive rate of inflation — is known as “disinflation.” It means that, in aggregate, the average prices of goods and services are rising, just more slowly.
However, there are also pockets of “deflation.” Their inflation rate is negative, meaning prices are falling.
Deflation has largely been happening for physical goods such as cars and household appliances, though it has also appeared in categories such as gasoline and various groceries over the past year, according to the consumer price index.
That said, consumers shouldn’t expect — or root for — a broad and sustained fall in prices across the U.S. economy. That generally doesn’t happen unless there’s a recession, economists said.
‘A huge shift in demand’
Prices for “core” goods — commodities excluding those related to food and energy — have deflated by about 2% since August 2023, on average, according to CPI data.
They fell 0.2% during the month, from July to August 2024.
The dynamic of falling goods prices has largely been due to a “normalization” of supply-and-demand trends that were thrown out of whack during the pandemic, said Stephen Brown, deputy chief North America economist at Capital Economics.
Demand for physical goods soared in the early days of the Covid-19 pandemic as consumers were confined to their homes and couldn’t spend on things such as concerts, travel or dining out. Households also had more discretionary income due to the pullback on spending coupled with federal aid.
More from Personal Finance:
Social Security cost-of-living increase could be lowest since 2021
Why it’s not always ‘a sexy thing’ to be a millionaire
The ‘vibecession’ is ending
“We saw a huge shift in demand, in terms of the type of things people were spending on, where you weren’t going out as much,” said Sarah House, senior economist at Wells Fargo Economics.
The pandemic also snarled global supply chains, meaning goods weren’t hitting the shelves as quickly as consumers wanted them.
Such supply-and-demand dynamics drove up prices.
However, those economic contortions have largely eased and prices have deflated as a result, economists said.
Where prices have deflated
For example, prices have declined by about 5% for furniture and bedding and 3% for appliances since August 2023, according to CPI data.
They’ve also fallen for tools, hardware and outdoor equipment, which are down 3%, toys, down 3%, and apparel, such as men’s suits and outerwear, down 10%, women’s outerwear, down 9%, and footwear, down 1%.
Prices for new and used vehicles have fallen by 1% and 10%, respectively, since August 2023. Car and truck rental prices have deflated about 8%.
Car prices were among the first to surge when the economy reopened broadly early in 2021, amid a shortage of semiconductor chips essential for manufacturing.
Recent declines in car prices are largely due to “the inventory picture being more improved in the overall vehicle space,” House said. Higher financing costs have also reduced consumer demand, economists said.
Outside of supply-demand dynamics, the U.S. dollar’s strength relative to other global currencies has also helped rein in prices for goods, economists said. This makes it less expensive for U.S. companies to import items from overseas, since the dollar can buy more.
Long-term forces such as globalization have also helped, by increasing imports of more lower-priced goods from China, economists said.
Airline fares have declined about 1% over the past year, according to CPI data.
The drop is partly attributable to a decline in jet fuel prices, Capital Economics’ Brown said.
Average aviation jet fuel prices are down about 21% from last year, according to the International Air Transport Association.
Grocery prices have fallen for items such as apples, potatoes, ham, coffee, rice, seafood and bananas, according to CPI data. Each grocery item has its own supply-and-demand dynamics that can influence pricing, economists said.
Other categories’ deflationary dynamics may be happening only on paper.
For example, in the CPI data, the Bureau of Labor Statistics controls for quality improvements over time. Electronics such as televisions, cellphones and computers continually get better, meaning consumers generally get more for the same amount of money.
That shows up as a price decline in the CPI data.
Volkswagen is putting its Tesla Robotaxi rival through its paces in Wolfsburg, Germany, where the self-driving Gen.Urban research vehicle is now driving autonomously in real urban traffic – without a steering wheel or pedals!
VW’s Gen.Urban research project sets out to explore how passengers experience riding in a self-driving vehicle on real roads, among real drivers, and without a traditional steering wheel or pedals, and what those requirements might mean for future vehicle concepts.
Some of the key questions VW is asking include:
- How do people spend their time in a self-driving vehicle?
- Which digital features best support work, entertainment, or relaxation?
- How should interaction between the vehicle and passengers be designed, particularly for older people or children?
- Most importantly: Do people feel comfortable?
“The technology for autonomous driving is making rapid progress,” explains Dr. Nikolai Ardey, Head of Volkswagen Group Innovation. “With our Gen.Urban research vehicle, we want to understand exactly how passengers experience autonomous driving. Because: The key to a positive customer experience is to build trust – through meaningful interaction, a relaxed atmosphere, and intelligent assistance systems that respond precisely to the needs of passengers. Ultimately, technology should fit people, not the other way around. We will benefit from these insights across the entire Group in the long term.”
Not QUITE fully autonomous
It’s important to note here that, while Volkswagen designed the Gen.Urban without a steering wheel or pedals, the vehicles participating in these test have a trained safety driver monitoring the vehicle from the passenger seat, ready to step in to control the vehicle using a specially developed control panel with a joystick – which means we’re still a long way from the 2022 Volkswagen Gen.Travel concept (above).
Even so, Volkswagen’s autonomous driving efforts have been in public testing phases since at least 2023, when the company unveiled a fleet of ten specially modified VW.Buzz AD electric vans. Tests with those vans have gone well enough, at least, to lead Volkswagen to announce plans for large-scale production.
The current test phase is limited to Volkswagen Group employees as riders, and is planned for a period of several weeks. If results are satisfactory, VW could expand its rider base by the end of Q1.
SOURCE | IMAGES: Volkswagen.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
Ask anyone who owned or owns one, and they’ll tell you that Honda Element was ahead of its time, delivering a flexible interior, car-like ride, and SUV-levels of visibility – and, if Honda really wanted to, they could roll out an all-new, all-electric Element riding on an Ultium-style electric skateboard tomorrow.
Honda’s first Element made its debut way back in 2003, when it was still a bit strange to think of companies like Cadillac, Volkswagen, and Porsche selling anything as big and clunky as an SUV. It earned plenty of fans, however, and for all the same reasons, they’ll love an electric Element even more.
Consider the following:
Car-like handling
The original Element rolled around on a lot of bits originally developed for the Honda Civic – widely regarded as a fun-to-drive, great-handling little car. That car-based chassis earned it some mockery among automotive journalists who, more than two decades ago, still widely believed that an SUV had to have some off-road chops to it.
Today, we’re a more enlightened bunch. In 2025, an SUV needs to be practical above all else, emphasizing the “Utility” aspect. With a low-slung, low-cg, and low-intrusion electric skateboard underneath its boxy body (more on that in a minute), a modern Element would be than more than capable of delivering a “car-like” ride with plenty of sporty acceleration, as well.
Flexible interior
Remember that comment about the low-intrusion nature of the Ultium EV chassis? Without a transmission tunnel to get in the way, Honda was able to offer a massive, flat floor that made the Element ideal for moving, camping, beach days, tailgating, antiquing, and (not to put too fine a point on it) drive-in movies – which we still had those in Florida until at least 2010.
In an EV, all that flat-floor goodness is still there, with the added benefit of being able to offer a flat floor without a transmission tunnel ruining the bedroom cargo bay.
Add a bit of extra width inherited from the Prologue, toss in a friendly ASIMO interface to keep the investment class happy, and offer a full range of inflatable tents, dog beds, and other overlanding, pet, or surf-friendly accessories, and Honda could watch the money roll in. At the very least, if Honda had built a modern Element instead of the Prologue on GM’s skateboard, they might have an easier time moving them in post-rebate America, I think. What do you guys think?
You guys are smart, so I’m sure you’ll be able to find all the problems with this particular take – and I can’t wait to hear them! Should it be FWD only? A plug-in hybrid? Ship with a tent? Scroll on down to the comments and let me know what you think it would take to make a battery-powered Honda Element revival make sense to you.
Original content from Electrek.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
File this under “wishful thinking” if you want, but a fresh trademark filing for the Buick Electra name could mean that the storied nameplate is set for a return to US shores.
GM Authority reports that Buick parent company General Motors has renewed its trademark for the Buick Electra name in the US in a filing from 09DEC2025 with the United States Patent and Trademark Office (USPTO), and received an assigned serial number 99538079. The application carries a Goods and Services of, “Motor land vehicles, namely, automobiles.”
Electra a nameplate that holds a long history with the near-luxe Buick brand and has generally been believed to be one that’s especially relevant to Buick’s electrification strategy in the US. That’s a notion that seems especially true when you consider the following two facts:
- the Buick Electra nameplate is already featured on a number of hugely successful GM products being sold in the ultra-competitive Chinese market
- 2027 is the fortieth anniversary of the Buick Grand National, and GM’s marketers are way too smart to let that moment slide
It’s worth noting, of course, that this most recent renewal for the Buick Electra trademark is a long, long way from a confirmation of a new all-electric Buick for the US market and even further from a confirmation that we’re getting the hot, sexy Electra GM sells in China. If anything, it’s likely just a matter of course legal thing that GM needs to protect its IP in China while, at the same time, preventing some kind of disastrous Sierra Mist scenario from playing out at home (which– yeah, I get that it’s not true, but you got the idea).
That said, I want to believe.
Electrek’s Take
I’m a huge fan of GM, GM’s EVs, and the way Mary Barra has managed the General over the past several years. I also think a big, sexy sedan is sorely missing from GM’s lineup, and the fast, flashy electric sedan formula might play better at the Buick store than at the Cadillac brand.
Combine that with an overwhelming desire to see a new-age Buick Grand National parked in my garage next Christmas and you can see that I’m not to be trusted. So, what say you? Head on down to the comments and let us know what you think of an American Electra revival just in time for the 2027 model year.
SOURCE | IMAGES: GM Authority; GM.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
-
Sports2 years agoStory injured on diving stop, exits Red Sox game
-
Sports3 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports2 years agoGame 1 of WS least-watched in recorded history
-
Sports3 years agoButton battles heat exhaustion in NASCAR debut
-
Sports3 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Environment3 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment1 year agoHere are the best electric bikes you can buy at every price level in October 2024