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Several EV models sold with over $10,000 in incentives in July, driving registrations up 18% from last year in the US. Kia’s new EV9 was among the most heavily discounted, selling with over $19,700 in incentives. Other models, like the Honda Prologue and Volkswagen ID.4, were also heavily discounted, which helped spark growth.

US EV registrations up in July, driven by heavy discounts

In the US, 118,273 new electric vehicles were registered in July 2024, up 18% year-over-year (YOY).

According to the latest S&P Global Mobility data (via Automotive News), EVs accounted for 8.5% of the US light vehicle market, up from 7.6% in June 2023.

The growth was largely due to skyrocketing incentives, including $19,703 for Kia’s new three-row EV9. According to Motor Intelligence, Honda’s Prologue ($7,035) and the Volkswagen ID.4 ($13,015) were among the most heavily discounted in July.

Meanwhile, Tesla broke its five-month slump, with registrations rising 1.2% compared to last year. The uptick comes as the Tesla Cybertruck (see our review) picks up momentum.

Tesla delivered 5,175 Cybertrucks in the US in July, nearly topping all other electric pickups combined with 5,546.

The EV leader still dominates the US market. In July, Tesla held a 48% share of EV registrations in the US.

EV-registrations-July
(Source: Tesla)

Other brands contributed to the higher growth, with non-Tesla EV registrations surging 38% compared to last year.

Non-Tesla EV models are sparking growth

“This is really the second wave of competitor vehicles and these are very solid and very competitive products that are affecting Tesla’s position,” Libby added.

Several brands had triple-digit registration growth, with new models hitting the market. Nissan (108%), Cadillac (100%), Lexus (187%), Polestar (247%), GMC (1,132%), Jaguar (2,223%), and VinFast (1,010%) all achieved 100% or higher registrations than a year prior.

Brand EV Registrations July 2024 YOY change
Tesla 57,134 +1.2%
Ford 9,504 +67%
Chevrolet 5,901 +25%
BMW 5,483 +27%
Hyundai 5,385 -14%
Kia 4,810 +62%
Rivian 4,545 +35%
Nissan 3,496 +108%
Honda 3,012 N/A
Mercedes 2,775 -3.2%
Cadillac 2,681 +100%
Volkswagen 2,080 -34%
Subaru 1,417 +83%
Lexus 1,386 +187%
Toyota 1,309 +95%
Audi 1,264 -37%
Polestar 1,162 +247%
GMC 1,146 +1,132%
Jaguar 700 +2,233%
Genesis 651 +8.1%
Lucid 562 +24%
Volvo 519 -57%
Acura 448 N/A
Porsche 345 -51%
Mini 194 -35%
VinFast 111 +1,010%
Fisker 96 +860%
Fiat 63 N/A
EV registrations by brand in the US in July 2024 (Source: S&P Global Mobility/ Automotive News)

According to the data, Hyundai Motor (including Kia and Genesis) came in second in the US with 10,846 registrations, topping Ford (9,504) and GM (9,767).

Hyundai will open its new Metaplant America next month, where the updated 2025 IONIQ 5 (including a rugged XRT trim) and new three-row IONIQ 9 will be built.

Hyundai-US-made-2025-IONIQ-5
Hyundai’s new 2025 IONIQ 5 Limited with a Tesla NACS port (Source: Hyundai)

The discounts lowered EV prices to match or undercut gas-powered rivals. S&P Global Mobility analyst Tom Libby said, “The widespread use of EV incentives, both from the factory and the government, is boosting sales.”

According to online car research firm CarsDirect, Kia is offering up to $17,000 in incentives on the 2024 EV6.

Kia-EV-discounts-US
2024 Kia EV9 GT-Line (Source: Kia)

A new Tesla Conquest Cash bonus offers up to $1,500 on the EV9 and $1,000 on the EV6. Honda also cut the Prologue’s lease price to as low as $259 per month with new incentives.

However, Libby noted, “If the incentives were pulled off, I think sales would drop tremendously.” The US election in November could impact incentives.

EV-registrations-July
2024 Honda Prologue Elite (Source: Honda)

Through the first seven months of 2024, EV registrations rose 8.7% in the US compared to last year. Electric models accounted for 7.6% of the light-vehicle market through July.

Are you ready to take advantage of the savings? The discounts may not last long. You can use our links below to view deals on popular EVs in your area.

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Volvo EX30 continues sales surge as Europe’s second best-selling EV in August

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Volvo EX30 continues sales surge as Europe's second best-selling EV in August

Despite its small size, Volvo’s cheapest EV continued its dominant run last month in Europe. The Volvo EX30 was Europe’s second-best-selling EV, behind only the Tesla Model Y, as sales continued surging.

Volvo EX30 sales continue surging in Europe in August

According to new data from the European Automobile Manufacturers’ Association (ACEA), EV registration in the EU fell by 43.9% in August as the two biggest markets, Germany (-68.8%) and France (-33.1%), saw significant declines.

Despite this, Volvo was one of the bright spots, as overall vehicle sales climbed 36%. With 19,605 vehicles sold last month, Volvo topped Tesla and Fiat to become the fourteenth largest automaker in the EU, UK, and EFTA countries, according to Dataforce.

Volvo’s growth was largely thanks to the new EX30, which added 6,377 in sales to its total. The growth was enough to become Europe’s second best-selling EV, behind only Tesla’s Model Y.

The accomplishment is significant, given Volvo handed over the first EX30 models last December.

Volvo’s global sales rose 3% in August, with 52,944 cars sold. The EX30 was its fourth top-selling vehicle, with 8,346 units sold, behind the XC60 (14,723) and XC40/EX40, which had 10,668 combined sales.

Volvo-EX30-sales
Volvo EX30 Cloud Blue and Vapour Grey (Source: Volvo)

Starting at around 36,000 euros ($40,000), the EX30 is one of Europe’s most affordable EVs. Although due to hit the market later than expected, the EX30 is scheduled to launch in the US next year, starting at $34,950.

The delay comes as the US announced a new 100% tariff on EVs imported from China, where the EX30 is currently built.

Volvo-EX30-interior
Volvo EX30 interior (Source: Volvo)

Volvo is fast-tracking production at its Ghent, Belgium plant to export EX30 models to the US, enabling it to bypass the additional tariffs.

Electrek’s Take

Will the Volvo EX30 have the same impact in the US? Starting at under $35,000, the small electric SUV will not only be one of the cheapest EVs in the US but also one of the most affordable vehicles (gas-powered or EV) on the market.

According to the latest data from Kelley Blue Book, the average transaction price (ATP) for a new vehicle in the US was $47,870 in August.

Volvo is also launching its flagship electric seven-seater, the EX90 (check out our review of the luxury 7-seat kid-hauler).

Although Volvo’s sales in the US and Canada were down 0.2% through the first eight months, Volvo expects new EVs in key segments to quickly recharge sales.

Source: Automotive News

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The feds give NanoGraf $60M to build a huge EV battery materials factory in Michigan

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The feds give NanoGraf M to build a huge EV battery materials factory in Michigan

Chicago-based NanoGraf will build a $175 million factory to produce 2,500 tons of silicon anode material to support up to 1.5 million EVs per year.

NanoGraf’s new factory

The US Department of Energy (DOE) has awarded $60 million to the silicon anode battery company to help build its factory under the Bipartisan Infrastructure Law.

NanoGraf’s project is one of 25 selected across 14 states to receive a portion of the over $3 billion in grants that the DOE announced today. These grants aim to strengthen domestic production of advanced batteries and battery materials in the US.

NanoGraf will use the grant, in addition to its own capital, to retrofit an existing factory in Flint, Michigan. It will be one of the world’s largest silicon anode facilities, significantly boosting US efforts to onshore the battery supply chain. The company says its advanced silicon anode battery material enables stronger, lighter, and longer-lasting lithium-ion batteries.

The Flint factory is NanoGraf’s third battery material factory and increases the company’s total manufacturing footprint to over 414,000 square feet. NanoGraf currently produces silicon anode material for the US military out of two Chicago-based manufacturing facilities, including a new R&D facility at 455 N Ashland Avenue and its headquarters at 400 N Noble Street.

The project will create approximately 200 construction jobs through a project labor agreement with the North American Building Trades Union. Up to 150 new permanent jobs will be created for operations, and around 80% are expected to come directly from the local community.

NanoGraf has signed a neutrality agreement with the United Steelworkers and says it’s committed to partnering with them should a majority of employees wish to unionize. 

Electrek’s Take

In November 2022, Connor Hund, chief operating officer at NanoGraf, and I discussed a $10 million Department of Defense contract that the company had secured.

Hund told me that the company’s 18-month contract with the DoD allowed it to scale up domestic production in a careful and deliberate way so that it could lay the groundwork for the next stage of supplying domestically produced batteries to the EV market by 2024. 

NanoGraf doesn’t say when it intends to open the Flint factory, but it’s certainly moving toward the next-stage goal that it set in a timely fashion. A huge domestically made lithium-ion battery factory is a welcome thing. 


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Podcast: Alpitronic interview, Tesla Semi update, GM goes NACS, and more

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Podcast: Alpitronic interview, Tesla Semi update, GM goes NACS, and more

On the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we interview Alpitronic CEO Mike Doucleff, we discuss a Tesla Semi update, GM going NACS, and more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):

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