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Several EV models sold with over $10,000 in incentives in July, driving registrations up 18% from last year in the US. Kia’s new EV9 was among the most heavily discounted, selling with over $19,700 in incentives. Other models, like the Honda Prologue and Volkswagen ID.4, were also heavily discounted, which helped spark growth.

US EV registrations up in July, driven by heavy discounts

In the US, 118,273 new electric vehicles were registered in July 2024, up 18% year-over-year (YOY).

According to the latest S&P Global Mobility data (via Automotive News), EVs accounted for 8.5% of the US light vehicle market, up from 7.6% in June 2023.

The growth was largely due to skyrocketing incentives, including $19,703 for Kia’s new three-row EV9. According to Motor Intelligence, Honda’s Prologue ($7,035) and the Volkswagen ID.4 ($13,015) were among the most heavily discounted in July.

Meanwhile, Tesla broke its five-month slump, with registrations rising 1.2% compared to last year. The uptick comes as the Tesla Cybertruck (see our review) picks up momentum.

Tesla delivered 5,175 Cybertrucks in the US in July, nearly topping all other electric pickups combined with 5,546.

The EV leader still dominates the US market. In July, Tesla held a 48% share of EV registrations in the US.

EV-registrations-July
(Source: Tesla)

Other brands contributed to the higher growth, with non-Tesla EV registrations surging 38% compared to last year.

Non-Tesla EV models are sparking growth

“This is really the second wave of competitor vehicles and these are very solid and very competitive products that are affecting Tesla’s position,” Libby added.

Several brands had triple-digit registration growth, with new models hitting the market. Nissan (108%), Cadillac (100%), Lexus (187%), Polestar (247%), GMC (1,132%), Jaguar (2,223%), and VinFast (1,010%) all achieved 100% or higher registrations than a year prior.

Brand EV Registrations July 2024 YOY change
Tesla 57,134 +1.2%
Ford 9,504 +67%
Chevrolet 5,901 +25%
BMW 5,483 +27%
Hyundai 5,385 -14%
Kia 4,810 +62%
Rivian 4,545 +35%
Nissan 3,496 +108%
Honda 3,012 N/A
Mercedes 2,775 -3.2%
Cadillac 2,681 +100%
Volkswagen 2,080 -34%
Subaru 1,417 +83%
Lexus 1,386 +187%
Toyota 1,309 +95%
Audi 1,264 -37%
Polestar 1,162 +247%
GMC 1,146 +1,132%
Jaguar 700 +2,233%
Genesis 651 +8.1%
Lucid 562 +24%
Volvo 519 -57%
Acura 448 N/A
Porsche 345 -51%
Mini 194 -35%
VinFast 111 +1,010%
Fisker 96 +860%
Fiat 63 N/A
EV registrations by brand in the US in July 2024 (Source: S&P Global Mobility/ Automotive News)

According to the data, Hyundai Motor (including Kia and Genesis) came in second in the US with 10,846 registrations, topping Ford (9,504) and GM (9,767).

Hyundai will open its new Metaplant America next month, where the updated 2025 IONIQ 5 (including a rugged XRT trim) and new three-row IONIQ 9 will be built.

Hyundai-US-made-2025-IONIQ-5
Hyundai’s new 2025 IONIQ 5 Limited with a Tesla NACS port (Source: Hyundai)

The discounts lowered EV prices to match or undercut gas-powered rivals. S&P Global Mobility analyst Tom Libby said, “The widespread use of EV incentives, both from the factory and the government, is boosting sales.”

According to online car research firm CarsDirect, Kia is offering up to $17,000 in incentives on the 2024 EV6.

Kia-EV-discounts-US
2024 Kia EV9 GT-Line (Source: Kia)

A new Tesla Conquest Cash bonus offers up to $1,500 on the EV9 and $1,000 on the EV6. Honda also cut the Prologue’s lease price to as low as $259 per month with new incentives.

However, Libby noted, “If the incentives were pulled off, I think sales would drop tremendously.” The US election in November could impact incentives.

EV-registrations-July
2024 Honda Prologue Elite (Source: Honda)

Through the first seven months of 2024, EV registrations rose 8.7% in the US compared to last year. Electric models accounted for 7.6% of the light-vehicle market through July.

Are you ready to take advantage of the savings? The discounts may not last long. You can use our links below to view deals on popular EVs in your area.

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This new solar + storage site will help power the Las Vegas Strip

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This new solar + storage site will help power the Las Vegas Strip

The Escape Solar and Storage project in Lincoln County, Nevada, will send clean power to big resort customers on the Las Vegas Strip. 

Reno-based Estuary Power, Escape’s developer, closed a $340 million financing package for the solar and storage project in late December 2024. 

Escape includes 185 megawatts (MW) of JinkoSolar PV capacity and 400 megawatt-hours (MWh) of Tesla battery storage capacity. 

Escape will supply 115 MW of solar and 400 MWh of battery energy storage to MGM Resorts International, 25 MW to Caesars Entertainment, 20 MW to Wynn Las Vegas, and 25 MW to Overton Power District under long-term agreements.

MGM Resorts International has set a goal to source 100% of its energy from renewables by 2030. Las Vegas resorts are required to comply with Nevada’s Renewable Portfolio Standard (RPS), which aims to increase the percentage of renewable energy to 50% by 2030. However, many resorts have already exceeded the 40% renewable energy requirement set by the state. The Venetian and Sands Expo and Convention Center partnered with NV Energy to procure renewable energy certificates to cover 100% of its electricity use.

Jill Daniel, CEO of majority woman-owned Estuary Power, said, “We look forward to supplying renewable energy to the iconic Las Vegas Strip and to our valued partner Overton Power District. We are thankful for the support of our financing partners in making the Escape project a reality.”    

The project is the first utility-scale solar project to be developed in Lincoln County, just north of Las Vegas, where it will generate nearly $80 million in tax revenue for the county over its life span. It’s currently under construction and will begin operating in 2025.

Las Vegas is second in the US for solar capacity per capita.

Read more: This Florida solar farm is supplying clean energy to 12 cities


To limit power outages and make your home more resilient, consider going solar with a battery storage system. In order to find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and you share your phone number with them.

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisers to help you every step of the way. Get started here. –trusted affiliate link*

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Aptera signs LG as battery supplier for its solar electric car

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Aptera signs LG as battery supplier for its solar electric car

Aptera has signed a memorandum of understanding with LG Energy Solutions to supply batteries for its solar EV, which it says will start deliveries later this year.

Aptera is at CES this week, showing off it’s production-intent solar EV. We stopped by the booth for a few pictures, but beyond that, there wasn’t a lot new to announce.

But that changed today, as Aptera has now officially announced that it’s partnering with LG Energy Solutions as the exclusive supplier for battery cells for the Aptera solar EV, and CTNS for battery pack assembly.

Aptera said this partnership accomplishes three goals:

  • Enhance Aptera’s production capacity through a reliable and scalable battery supply chain. 
  • Solidify LG Energy Solution’s market presence as a trusted supplier.   
  • Strengthen CTNS’s reputation as a key manufacturing partner in the U.S. market. 

The agreement runs from 2025 to 2031, with LG supplying 2170-format cylindrical cells for battery modules and packs that will be assembled by CTNS and designed by Aptera.

The agreement covers 4.4GWh of battery capacity supply. Given that the Aptera has a 44kWh, 400-mile battery pack (at least at launch, other options might be available at some point), that’s enough for a total of 100,000 vehicles – quite a lofty goal for a rather small company that is relying on crowdfunding and has not yet shipped a car.

“This partnership represents a significant milestone in bringing our solar electric vehicles to market with the reliability and performance our customers expect. LG Energy Solution and CTNS bring unparalleled expertise, and we’re excited to work together to power the future of sustainable transportation.”

-Chris Anthony, Co-CEO of Aptera Motors

LG is one of the largest EV battery cell manufacturers in the world, and the largest outside China. The largest is CATL, but that company has found itself on a US blacklist.

As part of Aptera’s CES announcements, it reaffirmed that it plans to deliver its first vehicles by the end of this year, showed off the production configuration of its solar panels covering the hood, dash, roof and hatch of the vehicle, and said that it drove the car for 20 miles on a Las Vegas winter day and ended up with more charge than it had when it started. You can read more about Aptera’s CES show presence on our previous coverage here.

Aptera says it has 50,000 reservations for its vehicle, at $100 a pop (or $70, if you use our Aptera referral link). You can reserve an Aptera over at Aptera’s website.


But if you have an EV that *isn’t* covered with solar panels, maybe you can install solar panels on your home’s roof and charge your vehicle through solar anyway. Find a reliable and competitively priced solar installer near you on EnergySage, for free. They have pre-vetted installers competing for your business, ensuring high-quality solutions and 20-30% savings. It’s free, with no sales calls until you choose an installer. Compare personalized solar quotes online and receive guidance from unbiased Energy Advisers. Get started here. – ad*

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Mazda is bringing this $20,000 Chinese EV overseas, but prices will be much higher

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Mazda is bringing this ,000 Chinese EV overseas, but prices will be much higher

The electric Mazda 6 predecessor is headed for Europe this summer. Mazda’s EV starts at around $20,000 in China, but prices are expected to be significantly higher in Europe. Here’s what we know about the Chinese-made EV so far.

When will Mazda launch its $20,000 EV overseas?

Mazda unveiled the EZ-6 at the Beijing Auto Show alongside the Arata SUV last April. The EZ-6 is the all-electric predecessor to the Mazda 6 sedan.

Mazda’s Chinese joint venture, Changan Mazda, has been selling the EZ-6 in China since October. The electric sedan, which starts at just 139,800 yuan, or around $19,200, is already off to a hot sales start.

With nearly 2,500 models sold in November, its first sales month, Changan Mazda said the EZ-6 was among the top three mid-size new energy vehicle (NEV) sedans of joint ventures sold in China. According to Nikkei, Mazda will export the $20,000 EV to Europe starting this summer.

Based on Changan Auto’s hybrid platform, the EX-6 is available in EV and extended-range configurations in China. The all-electric version has a CLTC range of up to 600 km (372 miles).

Mazda-$20,000-EV
Mazda EZ-6 (Source: Changan Mazda)

The electric Mazda EZ-6 is 4,921 mm long, 1,890 mm wide, and 1,485 mm tall with a wheelbase of 2,895 mm, or about the size of a Tesla Model 3 (4,720 mm long, 1,922 mm wide, and 1,441 mm tall with a 2,875 mm wheelbase).

Inside, the EZ-6 has a modern cabin setup with 14.6″ infotainment and 10.1″ driver display screens. It also includes premium features like a 50″ AR head-up display and zero-gravity reclining seats.

Mazda-$20,000-EV-interior
Mazda EZ-6 interior (Source: Changan Mazda)

The imported model will feature improved stability and control for high-speed driving on European roads. Mazda will showcase the updated EZ-6 at the Brussels Motor Show, which kicks off on Friday.

Like many automakers, Mazda is looking to meet the EU’s Zero Emission Vehicle (ZEV) mandates and avoid heavy fines. However, after the EU increased tariffs on Chinese EV imports to as much as 45.3%, Mazda will still have to pay the price.

Mazda-$20,000-EV
Mazda EZ-6 electric sedan (Source: Changan Mazda)

China’s SAIC was hit the hardest with an extra 35.3% duty, while Geely (18.8%) and BYD (17%) were at the lower end. Other cooperating companies are subject to a 20.7% tariff, while non-cooperating automakers will have a duty of 35.3%.

Earlier this week, we learned Mazda will build a new module battery plant in Japan to supply its first dedicated EV. Although no details were revealed about the dedicated EV, Mazda said it will be powered by a new electric vehicle platform. The company aims to launch the new platform in 2027. Stay tuned for more.

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