The Hague, Netherlands’ third-largest city, has passed a local ordinance banning fossil fuel advertisements and ads for other highly-polluting services in the city, becoming the first city in the world to do so.
The ban encompasses not just fossil fuel advertising, but also for highly-polluting services like airline and cruise vacations, fossil gas suppliers and, best of all, gasoline-powered vehicles (but really, who would ever want to waste money on an inferior gas vehicle anyway, right Electrek readers?).
It will apply mainly to outdoor advertising in the form of billboards, displays in outdoor walking areas, ads on and inside transit, and so on.
The Hague had previously announced its intent to be climate neutral by 2030, so the city finds this to be a necessary step towards that goal. “The Hague wants to be climate neutral by 2030. Then it is inappropriate to allow advertising for products from the fossil industry. Fortunately, the city council now recognizes this,” said Leonie Gerritsen of the Party for the Animals.
The fossil ad ban was first proposed by the Party for the Animals. It builds on a previous motion to ban fossil ads from bus shelters, which had gained broad support from the representatives of the Greens, Labor, Socialists, centrist minority-rights party DENK, progressive pro-Europe party Democrats 66, and the center-right Christian Union.
The Netherlands, particularly in its cities, has one of the more advanced transportation systems in the world. Bicycles are heavily used within Dutch cities, and bike infrastructure is ubiquitous. This results in high safety as cyclists are properly protected on the road, high throughput from bicycles that take up a lot less space than cars, and low transportation emissions through the use of the most efficient transportation method man has ever devised.
The country is also among the best in electric car penetration, with just under half of new vehicles being electric – lagging only behind (all of the) Nordic countries in electrification of its automobiles.
However, as a nation, Netherlands lags behind standout countries in terms of per capita emissions. Despite heavy use of bicycles and EVs, each Dutch person emits about 50% more CO2 than the citizens of nearby France, UK or Denmark, or twice as much as nearby Sweden. (Though all of these countries have lower emissions than the US, the world’s largest all-time emitter, and even better than the cleanest US states like California and New York)
This is primarily due to Netherlands’ energy system, where fossil gas coal still make up a large part of the country’s grid, as opposed to the heavy use of nuclear in France, wind in UK and Denmark, and hydro in Sweden. Netherlands also uses fossil gas for home heating, and is one of the most gas-reliant countries in Europe with over 90% of homes using it for heating. This has also affected their energy security during the continent-wide gas crisis that came with Russia’s invasion of Ukraine.
Fossil advertising bans could help to bend the needle on both of those aspects – while consumers don’t always have direct purchasing power over electricity generation or home heating choices, reducing the amount of propaganda from fossil companies means more might make the choice to install home solar (you can too, with our affiliate link) or to replace their fossil gas heating system with a more efficient heat pump.
Some other cities have “banned” fossil fuel ads, such as Amsterdam, Edinburgh and Sydney. However, these bans are different than The Hague’s, because they will be done through contract amendments with advertising companies, rather than through a local law.
That method can be easier to achieve at first, but can take longer to go into effect as the city needs to wait for rolling contracts to be renewed or to buy out existing contracts. The Hague’s method will go into effect immediately in just over three months, on January 1, 2025.
Electrek’s Take
Fossil fuel companies have spent more than a century propagandizing to the public about their benefits, and they wouldn’t do it if it didn’t work.
While oil company ads greenwashing their contributions to renewable power may seem harmless, there’s a reason they run those ads, and it’s not because they genuinely want to improve the world. It’s because they want you to think they’re better than the other evil oil companies, and to continue giving money to support their environmental terrorism.
And ad bans like this do work. Tobacco – another horribly harmful product pushed by an evil industry – has been subject to ad bans, and those ad bans have helped to reduce smoking rates… as long as the bans are comprehensive. Unfortunately, The Hague can only ban ads in its own purview, and doesn’t have control over the airwaves or the internet. That would take a national or supranational agreement, so that might be the next step needed to ensure that a ban like this is effective.
Regardless, it’s about time that we stop oil companies from engaging in the decades-long campaign of lies that they have engaged in. Good on the Hague for being the first to do it, hopefully they can be a model for many other cities, countries, and the world.
(Incidentally, The Hague is also the seat of the International Criminal Court… but unfortunately this ban was passed by the local city government, rather than being enforceable with criminal prosecutions worldwide on oil executives who have lied for decades while doing untold damage to humanity, animals and the climate in general. Maybe next time (one can hope…))
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here. – ad*
FTC: We use income earning auto affiliate links.More.
Portable bathroom company Diamond Environmental showcased its new, all-electric RIZON medium duty commercial truck at a San Marcos, California mobility event last month – and the verdict is in: these electric trucks don’t stink!
City officials from San Marcos attended the electric vehicle and sustainability-focused event, including San Marcos Mayor Rebecca Jones, San Diego Land Policy Advisor Hunter McDonald, and councilman Ed Musgrove. The stars of the show, however, were Diamond Environmental’s four RIZON e18L medium-duty commercial EVs.
“RIZON trucks are perfect for our daily local operations and align with our environmental and sustainability goals,” explained Alex Fortunati, CEO of Diamond Environmental. “Thanks to San Diego County’s incentive programs, we could economically make the transition to electromobility.”
For their part, the RIZON seems genuinely excited for the high-visibility partnership with Diamond Environmental.
“We’re pleased to support Diamond Environmental in their transition to zero-emissions RIZON trucks, enhancing both convenience and flexibility in their operations. Our sales team collaborated closely with them throughout the selection process to customize trucks that perfectly meet their business needs,” said Alex Voets, General Manager of RIZON USA. “We are proud to contribute to the innovations in today’s electric truck market, driving towards a more sustainable future for our communities.”
The RIZON offers fast-charging options for its 124 kWh battery pack, including DCFC up to 104 kW and Level 2 AC up to 14.9 kW, minimize downtime for the company’s daily delivery routes, achieving a range of up to 160 miles on a single charge. More than enough, in other words, to handle whatever loads Diamond Environmental will dump on it.
Funding for the trucks came, in part, from the Innovative Small e-Fleet (ISEF) Program that offers qualifying small fleets a minimum voucher of $120,000 toward an all-electric Class 4-5 electric truck, as well as region-specific incentives, like the San Diego County Air Pollution Control District’s grant program.
Electrek’s Take
There’s a total place in the North American market for an agile, easy-to-drive medium duty truck like the RIZON, and Daimler’s nationwide network of Freightliner and Western Star dealers should give first time MD buyers a bit more peach of mind than they might get from a startup brand.
Developed by Indian company Farmrobo Technologies, the iMog is a fully autonomous, multipurpose electric farm tractor designed to be a cost-effective solution to support small-scale farming operations and hobby farms.
In constant development since 2019, the Farmrobo iMog weights in at “just” 550 lbs., and is just two feet wide and four feet long. That’s small enough to allow it to easily fit between tightly-packed rows of crops without damaging them. The robot’s small size also makes it pretty efficient – its 8 HP electric motor can run for up to 5 hours on its relatively small 90 AH LFP battery (about 4 kWh, assuming a 48V system).
The robot uses RTK-enabled GPS, which stands for “Real-Time Kinematic Global Positioning System.” RTK-enabled GPS combines standard GPS signals with real-time correction data from local base stations, delivering what the company calls “centimeter-level positioning accuracy.” The robot can then be programmed to operate on a given route or path by the farmer, or operated remotely via on-board cameras.
The iMog also features an innovative Power Take-Off (PTO) system that allows it to power a range of conventional attachments that includes a roto-tiller, high-tech sprayer, a mulcher, and more. The base robot retails for €12,000 and is available in India, the Middle East, and (now) in Europe.
As I write this, Farmrobo claims 20 examples of its iMog robot tractor are currently in operation, with many more on their way to customers.
What would you get if you created the illegitimate love child of a Mercedes G-Wagon and a Brinks armored truck (and perhaps if the Mercedes chain-smoked through the pregnancy)? I think you’d wind up with something like the wacky-looking electric cart that has earned the dubious honor of being named this week’s Awesomely Weird Alibaba Electric Vehicle of the Week!
I’m not sure this is exactly an armored golf cart, so I wouldn’t invite any unnecessary potshots while cruising your hood, but I’m at a loss of how else to describe it.
It’s definitely not a “real” car, as evidenced by its US $6,999 price tag and the 30 km/h (18 mph) top speed. If you ask me though, that speed goes in the ‘advantages’ column. When you drive something that looks this good, you want to be going slow enough to give people a good, long look.
A vehicle like this is designed to send a statement. Unfortunately, I think that statement might be, “I wanted a Jeep but my spouse wanted to remodel the kitchen.”
So if it’s not a real car, then what is it?
Measuring a stubby 306 cm long (an entire half inch over 10 feet), this four-seater mini-SUV is less G-Wagon and more “Oh, gee” wagon. It can supposedly carry up to 370 kg (815 lb) in passengers or cargo, but there’s no telling how much of a dent that puts in the already challenged top speed.
Safety might also be a passing concern. It doesn’t have any seatbelts, but the tires look like they just about extend out past the front and rear, so at least you’ve got some nice shock-absorbent bumpers built into the design.
The advertisement claims a maximum range of up to 80 km (50 miles) per charge, which seems like several more miles than anyone needs from something like this.
There’s no word on battery technology, which means I’m assuming either features older lead acid tech or there’s a frunk full of lemons and a bunch of loose wires running through the firewall.
I’m glad to see that the roof rack is at least equipped with enough LED lights to make an airport runway jealous, just in case I find myself stuck in the wilds of my backyard after dark. And that roof rack even looks pretty heavy-duty, though since the cart is considerably taller than it is wide, tight turns with a heavily-loaded roof rack should probably be avoided.
As much as I love this thing, I don’t think I’ll be whipping out my credit card any time soon.
Don’t get me wrong, I’ve bought plenty of bad ideas on Alibaba before. But since my $2,000 electric truck ending up costing me nearly 4x that much by the time it landed in the US, I’m a bit worried what the final price tag on a $6,999 Mini-MegaOverlander would become.
I don’t recommend anyone actually try buying this cute little TinyTrailblazer either, and I’m certainly not vouching for the vendor, who I discovered by chance while scrolling through Alibaba to procrastinate real work. Keep in mind that this is all part of a tongue-in-cheek column I write, diving into the depths of Alibaba’s weird and funny collection of awesome electric vehicles.
But hey, if someone does go that route, it wouldn’t be the first time my advice has been ignored and some awesome photos have landed in inbox several months later. Just don’t say I didn’t warn you if it turns out some Nigerian prince has your last paycheck and you’re up a creek with no MicroMudder to come bail you out!
When your local HOA finally gets its own tactical response unit
FTC: We use income earning auto affiliate links.More.