New details of Trump family crypto project released, including who can buy in

Published

1 year ago

September 17, 2024

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More than two hours into Republican former President Donald Trump‘s “state of crypto” event on X Monday night, the team behind the Trump family’s new crypto project finally unveiled a key detail: Who can buy the forthcoming tokens it plans to release, and how shares of the project will be allotted.

For over a month, the former president and his family have been pumping up a project called World Liberty Financial, promising that it will do many things at once.

Lofty descriptions from those involved Monday night suggest that “World Liberty Financial” will be a sort of crypto banking platform, where the general public would be encouraged to borrow, lend and invest in crypto.

There will also be an accompanying token called WLFI, founders said Monday.

According to founder Zak Folkman, the equity structure for these tokens will be: 20% of the project’s tokens allotted to the founding team, which includes the Trumps, 17% of tokens set aside for user rewards, and the remaining 63% of the coins to be made available for the public to purchase.

There will be no pre-sales or early buy ins, Folkman said.

An earlier leaked draft of an internal project outline had the founders’ share at 70%, sparking concerns that the project would be little more than a get-rich-quick scheme.

The token will be a Reg D token offering, which follows the Securities and Exchange Commission’s Regulation D — a provision that makes it possible for a company to raise capital without first registering their securities with the commission so long as certain conditions are met.

These were themes Trump covered in a conversation early in the more than two hour call, talking about the perceived hostility of the Securities and Exchange Commission towards the digital currency industry.

Several high profile figures in the industry take issue with SEC Chair Gary Gensler, claiming that he is regulating the industry through enforcement actions, rather than with rules.

Over the course of Trump’s 40-minute fireside chat, he talked about how he “wasn’t overly interested” in crypto initially. But that changed, he said, when sales of his Trump trademarked nonfungible token collections were paid for with crypto. “I think my children opened my eyes more than anything else.”

Monday’s event came at an unprecedented moment for Trump’s presidential campaign.

On Sunday afternoon at Trump International Golf Club in West Palm Beach, Florida, Trump and his longtime friend and political donor, Steve Witkoff, were between the fifth and sixth holes on the course when gunshots were fired. The FBI has characterized the incident as an apparent assassination attempt on the former president.

Witkoff is a longtime friend of Trump’s. He’s also part of the small group of World Liberty Financial founders, according to an internal report on the project obtained by CoinDesk.

Witkoff was seated to Trump’s right during Monday night’s spaces, and described how he brought the Trump family together two crypto entrepreneurs.

“My son introduced me to two partners, Chase Herro and Zak Folkman, who are exceptionally bright people …These guys are as smart as any currency traders I’ve ever met. And they began talking to me about decentralized finance, which means frictionless finance, and why it made sense for people and about the forgotten, who can’t get credit out there,” he said.

“As I began to understand that, I said, ‘Who would understand this better than this than the Trump family?’ And we had a meeting initially with Eric, Don Jr, and the president and his counsel. And we said, Let’s go pursue it. We’ve been on it for close to nine months,” said Witkoff.

Along with Trump, Witkoff is one of at least a half dozen members of the project’s “leadership team.”

As Witkoff spoke, the parallels with Trump’s other venture, Trump Media Technology Group, were unavoidable.

In that case, two former cast members on Trump’s NBC hit “The Apprentice” approached Trump in 2021 with an idea for a new, conservative social network. Three years later, TMTG’s stock has boosted Trump’s net worth by billions of dollars, and Truth Social is his platform of choice.

Alongside Trump and Witkoff, founders include Donald Trump Jr., Eric Trump and Barron Trump, as well as Witkoff’s son, Zach Witkoff, according to a person briefed by a member of the group’s founding team.

A copy of an early internal report, known as a white paper and obtained by CoinDesk, listed Barron as “Chief DeFi Visionary,” Eric and Donald Jr. as “Web3 Ambassadors,” and Trump Sr. as “Chief Crypto Advocate.”

But while the Trumps will receive compensation from the project, Bloomberg reports that the platform itself is “not owned, managed, operated or sold” by members of the Trump family.

Witkoff, a real estate investor, and Eric Trump, executive vice president of the Trump Organization, are the two people calling the shots at World Liberty Financial, according to a person familiar with the project. Both are new to the crypto industry.

CNBC reached out to Eric Trump and Witkoff to ask about their leadership roles within World Liberty, and didn’t immediately receive a reply.

Until Monday, much of what the public knew of World Liberty was based on interviews Trump’s sons had given to the press over the past month, as well as the leaked white paper that served as a sort of crypto project manifesto, and conversations with people familiar with the project.

Anyone who wanted material details of the platform, including the white paper, was being asked to sign a non-disclosure agreement, according to a person familiar with the project

Some visible members of the industry newly cozied up to Trump in 2024, lending their cash and endorsement to the Republican presidential nominee, as he adopted increasingly bullish talking points on the campaign trail, which culminated in the GOP pick delivering a keynote address at the biggest bitcoin event of the year in Nashville in July.

Some of those supporters however, say they are concerned that this foray into crypto could jeopardize Trump’s rapport with the sector more broadly if the launch doesn’t go as planned.

A person familiar with the project says that Donald Trump, Sr. isn’t that involved in the platform thus far.

Environment

bp pulse cranks up DC fast charging with Arizona debut

Published

4 hours ago

December 10, 2025

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bp pulse cranks up DC fast charging with Arizona debut

bp pulse fast charging Arizona — Photo: bp pulse

bp pulse is continuing to roll out public DC fast charging across the US, and the company has opened its first-ever site in Arizona, along with new fast-charging locations in Texas, Florida, and Ohio.

In Arizona, bp pulse’s first site is now online at the Petro Travel Center in Eloy, just off Interstate 10 at Exit 200 (pictured). The location features 16 charging bays delivering up to 400 kilowatts, with both CCS and NACS connectors available. While charging, drivers can take advantage of the travel center’s onsite diner, convenience store, ATM, barber shop, and restrooms.

In South Florida, bp pulse’s new fast-charging site is at 2400 Miami Road in Fort Lauderdale, about three miles from Fort Lauderdale–Hollywood International Airport. The site features 16 charging bays, offering a mix of 150 kW and 400 kW speeds, with both CCS and NACS connectors. Its proximity to the airport makes it a handy stop for ride-hail drivers, EV rental returns, and airport pickups and drop-offs, with hotels, restaurants, and convenience stores nearby.

Texas is also getting more high-power charging, with a new bp pulse site at the Petro Travel Center in El Paso, located off Interstate 10 at Exit 37. This location offers 12 charging bays capable of delivering up to 400 kW, again with both CCS and NACS connectors. Drivers can take advantage of the diner, convenience store, barber shop, and restrooms while they charge.

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In Ohio, bp pulse has opened a smaller but still high-powered site at a TravelCenters of America location in Hebron, just off Interstate 70 at Exit 126. The site includes six 400 kW charging bays with CCS and NACS connectors, along with access to a convenience store, fast-food options, and restrooms.

These openings are part of bp pulse’s broader plan to build out EV charging across bp’s retail footprint, including bp, Amoco, ampm, Thorntons, and TravelCenters of America locations. Many of those sites are designed to combine fast charging with food, restrooms, and other travel amenities. bp has also said it plans to begin adding EV chargers at Waffle House locations starting in 2026.

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Environment

Cadillac Lyriq, Chevy Blazer EV had some of the biggest lease price drops in December

Published

6 hours ago

December 10, 2025

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Cadillac Lyriq, Chevy Blazer EV had some of the biggest lease price drops in December

The Cadillac Lyriq and Chevy Blazer EV were among the vehicles that saw the biggest lease price drops in December.

Cadillac and Chevy EV lease prices drop in December

With the $7,500 federal EV tax credit now gone, automakers are filling the gap with their own incentives. Some are passing on the savings as bonus cash, conquest cash, lease discounts, and more.

Two General Motors electric SUVs, the Chevy Blazer EV and the Cadillac Lyriq, had some of the largest lease price drops of any vehicle in December.

The 2026 Cadillac Lyriq AWD Luxury model is now listed at $439 per month for 24 months. With $4,979 due at signing, the effective rate is $646, or $28 less per month than in November.

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That’s after the Lyriq already saw prices drop by $115 a month from October. However, the December deal includes a $2,000 competitive bonus for owners and lessees of a 2011 model year or newer non-GM vehicle.

The 2026 Chevy Blazer EV FWD LT is now available to lease for as low as $319 a month for 24 months. With $6,039 due at signing, the effective rate is $571 per month, about $60 less than in November. The deal includes a $750 competitive bonus and $1,000 customer cash allowance.

Chevy and Cadillac are offering discounts across their entire EV lineup. All 2025 Chevy electric vehicles, including the Blazer EV, Equinox EV, and Silverado EV, are available with 0% APR financing for 60 months.

Intestingly, the 2026 Chevy Equinox EV is also available with 0% APR financing, while the 2026 Blazer EV is listed with 1.9% APR for 36 months.

Cadillac is offering a $2,000 conquest or loyalty bonus for the 2026 Cadillac Vistiq and select 2025/2026 Optiq and Lyriq models, plus 2.9% APR for 60 months.

The 2026 Cadillac Optiq is available to lease for as low as $319 per month for 24 months, while the 2026 Vistiq is available to lease for $619 per month for 24 months.

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Environment

EV incentives climb as prices soften heading into late 2025

Published

6 hours ago

December 10, 2025

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EV incentives climb as prices soften heading into late 2025

Electric vehicle prices edged lower and incentives jumped in November, but the month still saw a sales slowdown as the US EV market continues to hunt for a new normal.

Initial estimates from Kelley Blue Book show that EV sales came in at just over 70,000 units in November, more than 40% lower than a year ago and about 5% below October’s level.

The average transaction price (ATP) for a new EV in November was $58,638. That’s up 3.7% year-over-year but down 0.8% from October. Incentives told a different story: Discounts averaged 13.3% of ATP, which is lower than in November 2024 but jumped 20.1% compared to October.

Tesla continued to feel the pressure. The automaker’s ATP was $54,310 in November – down 1.7% from the same period a year ago but up 1.5% month-over-month. Sales declined for the second straight month and were down 22.7% year-over-year, mainly because of a drop in Model 3 demand.

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Model 3 sales slid 42.1% compared to November 2024 and fell 11.9% from October. Meanwhile, the Model Y, still the best‑selling EV in the US, saw prices increase 0.9% year-over-year and month-over-month. Model Y sales were slightly lower than last November, down 0.5%, but rose 2.5% compared to October.

The Tesla Cybertruck showed signs of cooling. Once the best‑selling vehicle priced above $100,000, Cybertruck sales fell to 1,194 units in November, the lowest monthly total of 2025 so far. Its average price was $94,254, higher both year-over-year and compared to October.

Taken together, the numbers paint a picture of an EV market in transition: prices are easing, incentives are rising, but buyers are still holding back as the industry tries to settle into its next phase.

Cox Automotive executive analyst Erin Keating said, “It’s important to remember that the KBB ATP is a measure of what is bought, not what is available. Nearly half of new-vehicle buyers are over the age of 55 and in their peak earning years. These buyers are more likely shopping for a high-end SUV, not something cheap and cheerful. In November, the over-$75,000 price point saw more volume than under-$30,000.”

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