More than two hours into Republican former President Donald Trump‘s “state of crypto” event on X Monday night, the team behind the Trump family’s new crypto project finally unveiled a key detail: Who can buy the forthcoming tokens it plans to release, and how shares of the project will be allotted.
For over a month, the former president and his family have been pumping up a project called World Liberty Financial, promising that it will do many things at once.
Lofty descriptions from those involved Monday night suggest that “World Liberty Financial” will be a sort of crypto banking platform, where the general public would be encouraged to borrow, lend and invest in crypto.
There will also be an accompanying token called WLFI, founders said Monday.
According to founder Zak Folkman, the equity structure for these tokens will be: 20% of the project’s tokens allotted to the founding team, which includes the Trumps, 17% of tokens set aside for user rewards, and the remaining 63% of the coins to be made available for the public to purchase.
There will be no pre-sales or early buy ins, Folkman said.
An earlier leaked draft of an internal project outline had the founders’ share at 70%, sparking concerns that the project would be little more than a get-rich-quick scheme.
The token will be a Reg D token offering, which follows the Securities and Exchange Commission’s Regulation D — a provision that makes it possible for a company to raise capital without first registering their securities with the commission so long as certain conditions are met.
These were themes Trump covered in a conversation early in the more than two hour call, talking about the perceived hostility of the Securities and Exchange Commission towards the digital currency industry.
Several high profile figures in the industry take issue with SEC Chair Gary Gensler, claiming that he is regulating the industry through enforcement actions, rather than with rules.
Over the course of Trump’s 40-minute fireside chat, he talked about how he “wasn’t overly interested” in crypto initially. But that changed, he said, when sales of his Trump trademarked nonfungible token collections were paid for with crypto. “I think my children opened my eyes more than anything else.”
Monday’s event came at an unprecedented moment for Trump’s presidential campaign.
On Sunday afternoon at Trump International Golf Club in West Palm Beach, Florida, Trump and his longtime friend and political donor, Steve Witkoff, were between the fifth and sixth holes on the course when gunshots were fired. The FBI has characterized the incident as an apparent assassination attempt on the former president.
Witkoff is a longtime friend of Trump’s. He’s also part of the small group of World Liberty Financial founders, according to an internal report on the project obtained by CoinDesk.
Witkoff was seated to Trump’s right during Monday night’s spaces, and described how he brought the Trump family together two crypto entrepreneurs.
“My son introduced me to two partners, Chase Herro and Zak Folkman, who are exceptionally bright people …These guys are as smart as any currency traders I’ve ever met. And they began talking to me about decentralized finance, which means frictionless finance, and why it made sense for people and about the forgotten, who can’t get credit out there,” he said.
“As I began to understand that, I said, ‘Who would understand this better than this than the Trump family?’ And we had a meeting initially with Eric, Don Jr, and the president and his counsel. And we said, Let’s go pursue it. We’ve been on it for close to nine months,” said Witkoff.
Along with Trump, Witkoff is one of at least a half dozen members of the project’s “leadership team.”
As Witkoff spoke, the parallels with Trump’s other venture, Trump Media Technology Group, were unavoidable.
In that case, two former cast members on Trump’s NBC hit “The Apprentice” approached Trump in 2021 with an idea for a new, conservative social network. Three years later, TMTG’s stock has boosted Trump’s net worth by billions of dollars, and Truth Social is his platform of choice.
Alongside Trump and Witkoff, founders include Donald Trump Jr., Eric Trump and Barron Trump, as well as Witkoff’s son, Zach Witkoff, according to a person briefed by a member of the group’s founding team.
A copy of an early internal report, known as a white paper and obtained by CoinDesk, listed Barron as “Chief DeFi Visionary,” Eric and Donald Jr. as “Web3 Ambassadors,” and Trump Sr. as “Chief Crypto Advocate.”
But while the Trumps will receive compensation from the project, Bloomberg reports that the platform itself is “not owned, managed, operated or sold” by members of the Trump family.
Witkoff, a real estate investor, and Eric Trump, executive vice president of the Trump Organization, are the two people calling the shots at World Liberty Financial, according to a person familiar with the project. Both are new to the crypto industry.
CNBC reached out to Eric Trump and Witkoff to ask about their leadership roles within World Liberty, and didn’t immediately receive a reply.
Until Monday, much of what the public knew of World Liberty was based on interviews Trump’s sons had given to the press over the past month, as well as the leaked white paper that served as a sort of crypto project manifesto, and conversations with people familiar with the project.
Anyone who wanted material details of the platform, including the white paper, was being asked to sign a non-disclosure agreement, according to a person familiar with the project
Some of those supporters however, say they are concerned that this foray into crypto could jeopardize Trump’s rapport with the sector more broadly if the launch doesn’t go as planned.
A person familiar with the project says that Donald Trump, Sr. isn’t that involved in the platform thus far.
Cynics will point at big rebates and claim they mean the vehicle isn’t selling, but that just exposes them for the industry noobs that they are. A rebate is a powerful financial tool that helps dealers overcome obstacles like negative equity, poor credit, and down payment requirements and get you to drive home in the car of your dreams today.
UPDATE: Kia really, really wants you to buy a new EV this month!
As I was putting this list together, I realized there were plenty of ways for me to present this information. “Biggest EV incentive deals ..?” Not everyone qualifies for every rebate. “Most stackable EV rebates ..?” Too confusing. In the end, I went with national cash back offers and chose to present them in alphabetical order, by make. And, as for which deals are new this month? You’re just gonna have to read the article. Enjoy!
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BMW XM
BMW XM; via BMW.
It may look like an angry space beaver on the outside, but BMW advertises itself as the Ultimate Driving Machine, not the Ultimate Style Machine — and by all accounts, the big BMW PHEV is one, if not the best-handling big SUVs out there.
With up to 30 miles of all electric range and a powerful V8 engine, it’s not savaing any trees, but now through April 30th, all versions of the plug-in hybrid offer $12,500 in lease or APR cash. If you’re financing your XM PHEV, BMW Financial is also offering 3.99% financing for up to 60 months, with a 72-month option at 4.49% APR.
Chevy BrightDrop
Chevrolet BrightDrop ZEVO; via GM.
We recently highlighted a Costco offer that stacks a $25,500 manufacturer rebate with $3,000 in “regular” Costco Member Savings, $2,750 in “LIMITED-TIME” Manufacturer to Member Incentives, plus an additional $250 for Costco Executive members.
That’s more than $30,000 off the MSRP of one of the best, most capable commercial vans on the market – ICE or electric. And that’s before you factor in the 0% interest financing (72 mo.) being advertised on Chevy dealer websites.
Chrysler Pacifica PHEV
2025 Chrysler Pacifica PHEV Pinnacle; via Stellantis.
When the plug-in hybrid Chrysler Pacifica minivan first went on sale all the way back in 2016, it seemed to imply that the old Chrysler Corporation was going to race ahead of the other “Big Three” legacy US carmakers.
That didn’t happen, but the Pacifica is still the king of cupholders, while the van’s stow n’ go seating, and all the other practical, clever details that add up to remind you Chrysler invented these things. Through April 30th, you can get a $7,500 cash allowance plus $7,500 in Federal income tax credits on Pacific Plug-in Hybrid Select, S, and Pinnacle trim level vans.
Dodge Charger EV
2024 Dodge Charger Daytona EV; via Stellantis.
As the auto industry transitions to electric, Dodge is hoping that at least a few muscle car enthusiasts with extra cash, will find their way to a Dodge store and ask for the meanest, loudest, tire-shreddingest thing on the lot.
These days, that’s the new electric Charger – and you still owed money on the Hemi you just totaled, Dodge will help get the deal done on its latest retro ride with a $6,500 rebate on 2025 models or $3,000 plus 0% financing for up to 72 months on 2024s.
Dodge Hornet PHEV
2024 Dodge Hornet PHEV; via Stellantis.
Despite objectively being one of the slowest-selling new cars in North American, the Dodge Hornet eAWD PHEV offers specs that could make a compelling case for die-hard Dodge fans who are curious about EVs, but still worried about finding charging away from home.
If that’s you, the Hornet offers over 30 miles of all-electric range from its 12 kWH battery and a decently quick 0-60 mph — then sweetens the deal even more with $6,500 in lease cash to help bring the payment down.
Jeep Wrangler 4xe
Wrangler 4xe and its 49 miles of all-electric range; via Stellantis.
While not much of an EV with “just” a 17.3 kWh battery, the PHEV version Jeep’s iconic Wrangler is often the cheapest version of the SUV to lease – a fact that’s seen the 4xe variants become a popular choice. Now through April 30th, Stellantis is offering up to $8,000 in cash allowance (not counting dealer discounts and other local incentives) in hopes that this latest offer is one you can’t refuse.
Kia Niro EV
Kia Niro EV; via Kia.
One of the most underrated little runabouts on the market, the Kia Niro EV is more fun to drive than you think it’ll be, with zippy acceleration, solid quality, and an approachable sort of anonymity that I think a lot of Tesla drivers would appreciate right now.
Now through April 30th, Kia is offering up to $8,500 cash back on remaining 2024 Niro EVs and $7,500 on 2025 models. If you don’t like paying interest, Kia has 0% financing for up to 72 months on ’24s and a sweet $129/mo. lease deal on ’25 models – so whatever your specific needs are, your Kia dealer probably has a Niro EV deal they can get to work for you.
Kia EV6 GT
Kia EV6 GT lines up against ICE supercars; via Kia.
CarsDirect is reporting 24-month leases on the positively awesome Kia EV6 GT featuring up to $19,000 in lease cash through May 1st. Other EV6 variants get decent cash back offers, too – be sure to ask your local dealer about the one you’re interested in.
Kia EV9
Kia EV9; via Kia.
I’ve been seeing Kia’s excellent, hot-selling tree-row electric SUV all over the ‘burbs, lately — and it’s hardly a wonder why. In addition to being a great car, the Kia EV9 has some of the most aggressive customer incentives in the business, with $11,000 cash back for conventional financing customers and a whopping $16,000 lease cash on 24 month terms through May 1 (36 and 48 month lessors still get a pretty incredible $15,000 cash back).
Get used to seeing these around, in other words. If not in your own driveway, certainly in some of your neighbors’!
Nissan Ariya and LEAF
2024 Nissan LEAF and Ariya “Hero” shot; via Nissan.
OK, this one’s cheating — the Swedish/Chinese love child of Volvo, Geely, and the championship-winning go-fast gurus at Cyan Racing, Polestar is announcing up to $20,000 in incentives to convince some (but, crucially, not all) customers to trade in their existing EVs on a new Polestar.
It’s not breaking any sales records, but the Toyota bZ4X is a solid five-passenger crossover EV that should meet any suburbanite’s needs with enough of Toyota’s legendary quality baked in to make it a safe bet for a decade-plus of hassle-free driving. Plus, with $10,000 in TFS Lease Subvention cash and plenty of dealer discounts floating around, it might be the best deal in Toyota’s current lineup.
Volkswagen ID.4
VW ID.4; via Volkswagen.
One of the most popular legacy EVs, the ID.4 offers Volkswagen build quality and (for 2024) a Chat-GPT enabled interface. To keep ID.4 sales rolling, VW dealers are getting aggressive with discounts, making this fast-charging, 291 mile EPA-rated range, 5-star safety rated EV a value proposition that’s tough to beat.
This month, buy a Volkswagen ID.4 with up to $10,500 in Customer Bonus Cash or lease one with $7,500 in Lease Bonus cash.
Disclaimer: the vehicle models and rebate deals above were sourced from sites like CarsDirect, CarEdge, USNews, and (where mentioned) the OEM websites – and were current 21APR2025. Despite my best efforts to filter these, some deals may not be available in your market, or to every buyer (the standard “with approved credit” fine print should be considered implied). Check with your local dealer(s) for more information.
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New York state lawmakers have launched an effort to shut down Tesla’s stores in the state by revoking its waiver to allow direct sales.
Several states in the US have laws prohibiting the direct sale of electric vehicles to the public without going through third-party dealerships.
These bans stem from outdated laws intended to protect car dealers from their own automakers supplying the vehicles.
The idea is that automakers cannot open a company-owned store next to a third-party car dealer after they have invested in selling and servicing their cars. It would be unfair competition.
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Now, some car dealerships are using those old laws to prevent automakers that have never had deals with third-party franchise dealers, such as Tesla and Rivian, from selling their vehicles to the public, even though it constitutes fair competition.
Tesla has been fighting those laws in many states with some success.
Now, state legislators in New York are pushing to remove Tesla’s exemption and grant it to other electric vehicle (EV) automakers.
Senator Patricia Fahy, who was once an ally to Tesla in its fight to be allowed to sell in New York, is now leading the effort to remove Tesla’s waiver (via New York Times):
Ms. Fahy, a Democrat whose district includes Albany, and other state lawmakers are pushing to revoke a legislative waiver that has let Tesla directly operate five New York dealerships rather than sell cars through dealer franchises, as other carmakers must do.
Fahy’s effort stems from her regret of having supported Tesla in the past:
“Maybe I’m making amends,” Ms. Fahyreplied when asked about her previous support for Tesla. Mr. Musk, she said, is “part of an administration that is killing all the grant funding for electric vehicle infrastructure, killing wind energy, killing anything that might address climate change. Why should we give them a monopoly?”
Many, like Fahy, believe that CEO Elon Musk’s support for Trump and their efforts to curtail EV adoption amount to Musk pulling the ladder that helped Tesla dominate the EV space, just as other EV companies need it.
To be fair, the state senator is not completely changing her stance on direct sales because of Musk’s involvement with Tesla. Instead, she changed her opinion on giving Tesla a waiver:
Ms. Fahy now views Tesla’s waiver as an unfair advantage, and wants the company to forfeit its five licenses by 2026. Under her plan, the licenses could be redistributed to rival electric-vehicle manufacturers like Rivian, Lucid and the Volkswagen affiliate Scout Motors, which also employ a direct-to-consumer sales approach.
I’ve made my thoughts clear about direct sales. They should be allowed for any automakers who don’t use franchise dealers. That includes Tesla.
I think Tesla should be allowed to sell its vehicles in New York, and people should be allowed to boycott them.
However, I agree that Tesla getting a specific waiver is unfair. Any new automaker, like Rivian, Lucid, etc., should also be able to open stores freely in the state.
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FILE PHOTO: A smartphone with the PayPal logo is placed on a laptop in this illustration taken on July 14, 2021.
Dado Ruvic | Reuters
PayPal, Block and Affirm are all closely tied to the health of the consumer, which has investors on edge headed into their earnings reports.
Markets broadly have been jittery to start the year due largely to concerns about President Donald Trump’s sweeping tariffs and the prospect of higher import costs leading to rising unemployment and reduced consumer spending.
Specific to e-commerce, there’s the end of de minimis trade exemptions for Chinese imports, effective May 2. That change, aimed at discount shopping apps like Temu and Shein, threatens tens of billions of dollars in low-cost cross-border e-commerce volume.
“Tariff implications and macro have added another wrinkle to ’25,” Wells Fargo analysts wrote in a note on April 16. The bank said PayPal is particularly exposed to tariff-related volatility and macro uncertainty, given that 90% of its revenue comes from consumer-driven transactions.
PayPal is the first in the group to report earnings on Tuesday. Block, the parent of Square, follows on Thursday. Affirm is scheduled to report results next Thursday. Their stock prices have been hit harder this year than the broader market. PayPal is down 23%, Block has fallen 32% and Affirm has dropped 19%, while the tech-heavy Nasdaq is down 10%.
The stocks rebounded last week as Wall Street showed some level of optimism that the Trump administration will make progress on trade agreements and that tariffs won’t be as extreme as earlier proposals suggested.
Read more about tech and crypto from CNBC Pro
Trump signed an executive order in early April imposing tariffs on more than 180 countries and territories. After markets immediately plunged, the president soon announced a 90-day pause on most tariffs, though levies on imports from China remain, and are as high as 145%. The universal tariff rate on goods imported into the U.S. from most countries is 10%.
The fintech reports land during earnings season for megcap tech, with Meta, Microsoft, Amazon and Apple all announcing results this week. Tesla and Alphabet both reported last week and talked about the potential impact of policy changes on their earnings calls.
On Alphabet’s earnings call on Thursday, Google Chief Business Officer Philipp Schindler said the end of the de minimis trade loophole will “cause a slight headwind to our ads business in 2025,” primarily from retailers in the Asia-Pacific region.
While Google is “not immune to the macro environment,” Schindler said, it has “a lot of experience managing through uncertain times.”
E-commerce challenges
With mixed messages coming from the administration, companies are reckoning with uncertainty and have little ability to provide accurate forecasts for the current quarter and remainder of the year. The volatility reached such heights in early April that Klarna, which competes with Affirm in the buy now, pay later market, and ticket marketplace StubHub delayed their long-awaited initial public offerings shortly after filing their prospectuses with the SEC.
Barclays analysts noted in a report on April 17, that significantly higher tariffs will weigh heavily on e-commerce sales, particularly for goods previously entering the U.S. duty-free. The firm estimates that Temu and Shein represent more than 30% of affected flows, much of it tied to digital wallets, buy now, pay later providers, and card processing infrastructure.
PayPal derives the vast majority of sales from consumer transactions and 40% of revenue and gross payment volume comes from international markets, according to Wells Fargo analysts. The bank trimmed its price target on April 16,to $74 from $80, citing margin pressure as e-commerce trends soften and competition rises.
PayPal has been getting a boost from Venmo, but that segment is also threatened if consumer spending declines. Growth expectations for the quarter — specifically a 5.5% increase in branded checkout volume — may be too high, Wells Fargo said, based on available nonstore retail sales data.
Analysts surveyed by LSEG estimate that PayPal will post revenue growth of just under 2% from a year earlier to $7.85 billion, and earnings of $1.16 per share.
Jack Dorsey’s Block faces pressure in multiple areas. Cash App user growth was sluggish in March, up just 1.3% from the same time last year, and Afterpay — the company’s buy now, pay later offering — is tightening its underwriting to limit credit losses. Barclays flagged Block as one of the more exposed names to small business churn and low-income volatility, noting that Afterpay volumes remain tied to highly discretionary consumer spend.
Block is expected to report revenue growth of about 4% to $6.2 billion, and earnings of 87 cents per share, according to LSEG,
Affirm reported a 30% increase in monthly active users in March, but tighter credit conditions and a broader economic cooldown may crimp near-term loan volume growth. Its business counts on purchases of electronics, apparel, furniture and other consumer goods.
Affirm is projected to report revenue growth of 36% to $783 million, and a loss of 3 cents per share, according to consensus estimates from LSEG.
Barclays analysts wrote in a note on April 15, thatin March and the early part of April, much of the retail market may have experienced a “pull forward” of discretionary spending as consumers rushed to make purchases ahead of the May tariff implementation, a dynamic that could distort some backward-looking results.
“This scenario would essentially kick the sentiment can down the road,” the Barclays analysts wrote.
Representatives from PayPal, Block and Affirm declined to comment.