Evan Spiegel, CEO of Snap Inc., speaks onstage during the Snap Partner Summit 2023 at Barker Hangar on April 19, 2023 in Santa Monica, California.
Joe Scarnici | Getty Images Entertainment | Getty Images
Snap on Tuesday announced the fifth generation of its Spectacles augmented reality glasses that can overlay digital graphics onto the physical world.
The latest Spectacles are only available for developers, who must commit to paying $99 a month for one full year if they want to build AR apps for the device. The glasses can produce more compelling digital visuals than the prior version and are built on top of a redesigned software operating system dubbed Snap OS.
Additionally, Snap is partnering with ChatGPT creator OpenAI to give developers tools that will allow them to build and port their artificial intelligence features for the smart glasses.
Snap’s announcement comes days before rival Meta’s Connect event, a conference where Facebook’s parent typically unveils its latest hardware. Like Meta, Snap has been trying for years to break into consumer hardware. Unlike Meta, Snap’s core online advertising business has been struggling.
Snap shares fell more than 20% after the company reported its latest quarterly results in August. Investors balked at weaker-than-expected guidance for the third quarter, and the company’s revenue for the second quarter trailed analysts’ expectations.
The previous day Meta reported better-than-expected quarterly results that sent the stock price up 7%. Still, Meta’s AR and VR bets continue to rack up losses — the company’s Reality Labs unit posted a $4.5 billion loss in the second quarter. That unit is responsible for the company’s Quest virtual reality devices and Ray-Ban smart glasses.
Since 2020, Meta has poured more than $63 billion in expenses into its hardware efforts. The company has yet to find meaningful success, but Wall Street has afforded Meta patience with Reality Labs because the company’s advertising business is thriving.
Meta brought in $131.9 billion in advertising sales for 2023, and reported net income of $39.1 billion for the year. By contrast, Snap recorded $4.6 billion in total revenue and a net loss of $1.3 billion in 2023.
“We are at a point where the challenge with Snap is that it is just functioning at a different scale than Meta,” said Leo Gebbie, a principal analyst and director at CCS Insight.
Fifth-generation Spectacles are pictured in a handout image, obtained by Reuters on September 12, 2024.
Snap | Via Reuters
With Meta selling its Quest VR headsets at a loss in order to lead and influence the overall VR market, Gebbie said he expects the company to follow a similar aggressive pricing strategy if it debuts its own AR device. For Snap to compete, the company’s AR device must be “something really impressive” that incorporates the best of its core Snapchat app and appeals to the younger demographic that differentiates it from Meta, he said.
Snap doesn’t break out financials for its hardware efforts as Meta does, but the company has struggled to find success selling hardware.
Snap debuted its first internet-connected Spectacles glasses in 2016, pitching the $130 devices as an easy way for users to capture short, first-person videos that they could post on Snapchat. A year later, Snap disclosed that it wrote down nearly $40 million due to losses from unsold Spectacles, underscoring the challenges it faces selling consumer hardware products.
Since then, the company has released other versions of its Spectacles smart glasses, including a version for $380 in 2019. In 2021, it sold a pair of glasses with AR capabilities in limited numbers to developers and creators instead of the general public, making the product more of a prototype requiring further improvement before a wider release.
Beyond glasses, Snap said in 2022 that it would stop developing its Pixy flying camera drone just months after it released the $230 gadget.
In getting out ahead of Meta with its latest AR glasses, Snap is using a strategy taken by the Facebook parent last summer when CEO Mark Zuckerberg disclosed details of the company’s Quest 3 VR headset a week before Apple announced its much-anticipated Vision Pro VR headset.
Much of Meta’s AR strategy involves sprinkling some AR features into its Quest-branded VR headsets while simultaneously pushing its Ray-Ban Meta smart glasses, made in partnership with EssilorLuxottica. The two companies on Tuesday announced that they had extended their partnership to continue developing smart glasses.
Although Meta doesn’t release sales figures, Zuckerberg has told analysts that its Ray-Ban Meta glasses that went on sale in October “continue to do well and are sold out in many styles and colors, so we’re working to make more and release additional styles as quickly as we can.”
Snap CEO Evan Spiegel has centered the company’s hardware efforts around camera technology, which he believes is a natural fit with the core Snapchat app and its 850 million monthly active users.
It’s unclear how much longer investors will stomach Snap’s hardware push.
“We have seen the losses on Reality Labs grow quarter by quarter, and investors have indulged this because Meta is making enough profit from its advertising business,” Gebbie said. “Snap is hugely more constrained. It’s in a position where to meaningfully compete on hardware is going to be incredibly challenging.”
Taiwan on Thursday announced an immediate one-year ban on the Chinese social media network Xiaohongshu, saying the app posed a risk of fraud.
Taiwan’s interior ministry said in a statement that it will block access to Xiaohongshu, also known in English as Rednote, calling it a potential “high-risk area for online shopping fraud.”
Authorities linked the platform to about 1,700 fraud cases that caused financial losses of over 247.7 million New Taiwan dollars ($7.9 million) since 2024, the ministry said. The app has over 3 million users on the island, the ministry said.
Officials also said that Taiwanese law enforcement agencies face “significant difficulties” obtaining necessary information because Taiwan lacks jurisdiction over the company.
The interior ministry said the app failed all 15 indicators in cybersecurity tests conducted by the National Security Bureau.
Taiwan’s internet service providers were instructed to block access to the app, Deputy Minister of the Interior Ma Shih-yuan said in a press conference Thursday.
The ministry also urged international platforms such as Google to “completely cease publishing Xiaohongshu advertisements.”
Authorities reminded the public not to download the app or stop using it if already installed.
In a Facebook post, Cheng Li-wun, chairwoman of the opposition Kuomintang party, said the move “significantly [restricts] Internet freedom,” and described the ban on Xiaohongshu as “a starting-point for building the Great Wall of the Internet,” by the ruling Democratic Progressive Party.
Xiaohongshu, Apple and Google did not immediately respond to CNBC’s request for comments.
In 2022, Taiwan banned Xiaohongshu from government devices, calling it a “united front” for Chinese propaganda.
Earlier this year, Taiwan sent a letter to Xiaohongshu’s parent company, Xingyin Information Technology (Shanghai), seeking “concrete improvement measures,” but the company did not reply.
Xiaohongshu is widely used in China and saw renewed interest in the U.S. earlier this year after a proposed ban on its competitor TikTok. That prompted TikTok users to flock to Xiaohongshu, adding roughly 700,000 new users to the platform, according to Reuters.
An illustration photo shows Moore Threads logo in a smartphone in Suqian, Jiangsu Province, China on October 30, 2025.
Cfoto | Future Publishing | Getty Images
Shares of Moore Threads, a Beijing-based graphics processing unit (GPU) manufacturer often referred to as “China’s Nvidia,” soared by more than 400% on its debut in Shanghai following its $1.1 billion listing.
Moore Threads’ IPO was led by CITIC Securities, which served as the lead underwriter for the offering. The joint book runners on the deal were BOC International Securities, China Merchants Securities, and GF Securities.
The company, which is not yet profitable, said in its listing that the IPO proceeds are needed to accelerate several core research and development initiatives, including new-generation self-developed AI training and inference GPU chips. A portion of the funds will also be used to supplement working capital.
Moore Thread’s successful IPO comes despite it being placed under U.S. sanctions in 2023, which limited its access to advanced chip manufacturing processes and foundries.
The firm is representative of a growing cast of Chinese companies developing AI processors amid Beijing’s efforts to reduce reliance on American chip designer Nvidia.
Other companies in the space include tech giants like Huawei, as well as more specialized players like Cambricon — a firm whose shares on the Shanghai exchange have surged more than 100% year to date.
Washington has maintained varying export restrictions on Nvidia for years, preventing it from selling its most advanced AI chips to China. More recently, Beijing has also stepped in to block imports of Nvidia’s chips as it tries to encourage domestic alternatives like Moore Threads.
Newer players like Enflame Technology and Biren Technology have also entered the space, aiming to capture a share of the billions in GPU demand no longer served by Nvidia. Chinese regulators have also been clearing more semiconductor IPOs in their drive for greater AI independence.
Anthony Noto, CEO of SoFi, speaking with CNBC at the annual Allen & Co. Media and Technology Conference in Sun Valley, Idaho on July 10th, 2025.
David A. Grogan | CNBC
SoFi shares fell almost 6% in extended trading Thursday after the fintech company announced a $1.5 billion stock offering.
The company, which provides online loans and other banking services, said in a press release that it will use the proceeds for “general corporate purposes, including but not limited to enhancing capital position, increasing optionality and enabling further efficiency of capital management, and funding incremental growth and business opportunities.”
The announced offering comes after SoFi’s market cap almost doubled so far in 2025. The stock price is up more than sixfold since the end of 2022.
A company’s share price often drops on a planned share sale as the offering dilutes the value of existing holders’ stakes.
In its third-quarter earnings release in late October, SoFi reported revenue growth of 38% from a year earlier to $961.6 million, while net income more than doubled to $139.4 million. The company reported cash and equivalents of $3.25 billion.