Evan Spiegel, CEO of Snap Inc., speaks onstage during the Snap Partner Summit 2023 at Barker Hangar on April 19, 2023 in Santa Monica, California.
Joe Scarnici | Getty Images Entertainment | Getty Images
Snap on Tuesday announced the fifth generation of its Spectacles augmented reality glasses that can overlay digital graphics onto the physical world.
The latest Spectacles are only available for developers, who must commit to paying $99 a month for one full year if they want to build AR apps for the device. The glasses can produce more compelling digital visuals than the prior version and are built on top of a redesigned software operating system dubbed Snap OS.
Additionally, Snap is partnering with ChatGPT creator OpenAI to give developers tools that will allow them to build and port their artificial intelligence features for the smart glasses.
Snap’s announcement comes days before rival Meta’s Connect event, a conference where Facebook’s parent typically unveils its latest hardware. Like Meta, Snap has been trying for years to break into consumer hardware. Unlike Meta, Snap’s core online advertising business has been struggling.
Snap shares fell more than 20% after the company reported its latest quarterly results in August. Investors balked at weaker-than-expected guidance for the third quarter, and the company’s revenue for the second quarter trailed analysts’ expectations.
The previous day Meta reported better-than-expected quarterly results that sent the stock price up 7%. Still, Meta’s AR and VR bets continue to rack up losses — the company’s Reality Labs unit posted a $4.5 billion loss in the second quarter. That unit is responsible for the company’s Quest virtual reality devices and Ray-Ban smart glasses.
Since 2020, Meta has poured more than $63 billion in expenses into its hardware efforts. The company has yet to find meaningful success, but Wall Street has afforded Meta patience with Reality Labs because the company’s advertising business is thriving.
Meta brought in $131.9 billion in advertising sales for 2023, and reported net income of $39.1 billion for the year. By contrast, Snap recorded $4.6 billion in total revenue and a net loss of $1.3 billion in 2023.
“We are at a point where the challenge with Snap is that it is just functioning at a different scale than Meta,” said Leo Gebbie, a principal analyst and director at CCS Insight.
Fifth-generation Spectacles are pictured in a handout image, obtained by Reuters on September 12, 2024.
Snap | Via Reuters
With Meta selling its Quest VR headsets at a loss in order to lead and influence the overall VR market, Gebbie said he expects the company to follow a similar aggressive pricing strategy if it debuts its own AR device. For Snap to compete, the company’s AR device must be “something really impressive” that incorporates the best of its core Snapchat app and appeals to the younger demographic that differentiates it from Meta, he said.
Snap doesn’t break out financials for its hardware efforts as Meta does, but the company has struggled to find success selling hardware.
Snap debuted its first internet-connected Spectacles glasses in 2016, pitching the $130 devices as an easy way for users to capture short, first-person videos that they could post on Snapchat. A year later, Snap disclosed that it wrote down nearly $40 million due to losses from unsold Spectacles, underscoring the challenges it faces selling consumer hardware products.
Since then, the company has released other versions of its Spectacles smart glasses, including a version for $380 in 2019. In 2021, it sold a pair of glasses with AR capabilities in limited numbers to developers and creators instead of the general public, making the product more of a prototype requiring further improvement before a wider release.
Beyond glasses, Snap said in 2022 that it would stop developing its Pixy flying camera drone just months after it released the $230 gadget.
In getting out ahead of Meta with its latest AR glasses, Snap is using a strategy taken by the Facebook parent last summer when CEO Mark Zuckerberg disclosed details of the company’s Quest 3 VR headset a week before Apple announced its much-anticipated Vision Pro VR headset.
Much of Meta’s AR strategy involves sprinkling some AR features into its Quest-branded VR headsets while simultaneously pushing its Ray-Ban Meta smart glasses, made in partnership with EssilorLuxottica. The two companies on Tuesday announced that they had extended their partnership to continue developing smart glasses.
Although Meta doesn’t release sales figures, Zuckerberg has told analysts that its Ray-Ban Meta glasses that went on sale in October “continue to do well and are sold out in many styles and colors, so we’re working to make more and release additional styles as quickly as we can.”
Snap CEO Evan Spiegel has centered the company’s hardware efforts around camera technology, which he believes is a natural fit with the core Snapchat app and its 850 million monthly active users.
It’s unclear how much longer investors will stomach Snap’s hardware push.
“We have seen the losses on Reality Labs grow quarter by quarter, and investors have indulged this because Meta is making enough profit from its advertising business,” Gebbie said. “Snap is hugely more constrained. It’s in a position where to meaningfully compete on hardware is going to be incredibly challenging.”
“There’s more money than ever going to what we call the ‘neoprimes'” Jameson Darby, co-founder and director of autonomy at investment syndicate MilVet Angels, or MVA, told CNBC. “It’s still a fraction of the overall budget, but the trend is all positive.”
Other examples of defense tech startups challenging the incumbents include SpaceX and Palantir Technologies, said Darby, who is also a founding member of the U.S. Department of Defense’s Defense Innovation Unit.
Unlike the primes, these startups are faster, leaner and software-first — with many of them building things that can help close “critical technology gaps that are really important to national security,” said Ernestine Fu Mak, co-founder of MVA and founder of Brave Capital, a venture capital firm.
Venture funding for U.S.-based defense tech startups totaled about $38 billion through the first half of 2025, and could exceed its 2021 peak if the pace remains constant for the rest of the year, according to JPMorgan.
‘The battlefield is changing’
As the global war landscape changed over the past decades, the U.S. Department of Defense has identified several technologies that are critical to national security, including hypersonics, energy resilience, space technology, integrated sensing and cyber.
“In a post-9/11 world, the entire Department of Defense effectively focused on … the global war on terrorism. It was our military versus insurgents, guerrillas, asymmetric warfare, relatively low-tech fighters in most cases,” said Darby.
But war today is more focused on “great power competition,” said Mak.
The battlefield is changing and new technologies are needed … warfare no longer being limited to land, sea, air. There’s also cyber and space domains that have become contested.
Ernestine Fu Mak
Co-founder, MilVet Angels
“The focus is more on deterring and competing with [adversaries] in these very high-tech, multi-domain conflicts,” Mak added. “The battlefield is changing and new technologies are needed… warfare no longer being limited to land, sea, air. There’s also cyber and space domains that have become contested.”
Today, some of these Silicon Valley “neoprimes” are developing not just weapons, but also dual-use technologies that can be applied both commercially and by militaries.
“So things like artificial intelligence and autonomy have broad, sweeping commercial applications, but they’re also clearly a force multiplier in a military context,” said Darby. “[The] Department of War is rapidly assessing and adopting these dual-use technologies … they’re sending signals to the investment world, to the defense industrial base, that the U.S. government needs these things.”
That direction from the government has, in turn, provided a clear and strategic roadmap for both investors and entrepreneurs, said Mak.
The ‘new guard’
On Sept. 17, MVA came out of stealth mode after quietly backing some leading defense tech startups since 2021.
Today, Mak says the syndicate’s roughly 250 members include tech founders, Wall Street financiers, company executives, intelligence officials, former military leaders and Navy SEALs. Together, they’ve invested in companies like Anduril Industries, Shield AI, Hermeus, Ursa Major and Aetherflux.
“Overall, we believe that ‘neoprimes’ cannot exist in the abstract. They require people — individuals who bring technical expertise, who carry a deep sense of mission, and who contribute complementary voices and talents. Together, this coalition forms what we are convening and calling the ‘new guard,'” said Mak.
She added that modern national security requires both the “warrior’s insight on the battlefield” and the “builder’s drive for innovation”.
“Working together with engaged, informed patriots whose participation strengthens our defense ecosystem and reinforces the very fabric of national security,” Mak said.
Mak and Darby both agree that as new technologies develop and make their way onto battlefields globally, it’s changing the way militaries fight, which can also pose new threats.
“You’re seeing these technologists, these builders … building defense tech, and the reason why they’re doing so, is not to initiate conflict, but rather to create a credible deterrent that discourages aggression,” said Mak.
“No one in defense tech is looking to wage war, rather, it’s looking to deter it and wanting adversaries to think twice before threatening peace and stability,” Mak added.
Two Amazon Prime Air MK30 drones collided with a crane on Oct. 2, 2025 in Tolleson, Arizona.
Courtesy: 12News
Amazon is facing federal probes after two of its Prime Air delivery drones collided with a crane in Arizona, prompting the company to temporarily pause drone service in the area.
The incident occurred on Wednesday around 1 p.m. EST in Tolleson, Arizona, a city west of Phoenix. Two MK30 drones crashed into the boom of a stationary construction crane that was in a commercial area just a few miles away from an Amazon warehouse.
One person was evaluated on the scene for possible smoke inhalation, said Sergeant Erik Mendez of the Tolleson Police Department.
“We’re aware of an incident involving two Prime Air drones in Tolleson, Arizona,” Amazon spokesperson Terrence Clark said in a statement. “We’re currently working with the relevant authorities to investigate.”
Both drones sustained “substantial” damage from the collision on Wednesday, which occurred when the aircraft were mid-route, according to preliminary FAA crash reports.
The Federal Aviation Administration and National Transportation Safety Board are investigating the incident. The NTSB didn’t immediately respond to a request for comment.
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The drones were believed to be flying northeast back-to-back when they collided with the crane that was being used for roof work on a distribution facility, Tolleson police said in a release. The drones landed in the backyard of a nearby building, according to the release.
The probes come just a few months after Amazon, in January, paused drone deliveries in Tolleson and College Station, Texas, temporarily following two crashes at its Pendleton, Oregon, test site. Those crashes also prompted investigations by the FAA and NTSB. The company resumed deliveries in March after it said it had resolved issues with the drone’s software, CNBC previously reported.
Amazon says its delivery drones are equipped with a sense-and-avoid system that enables them to “detect and stay away from obstacles in the air and on the ground.” The system also allows the aircraft to operate without visual observers over greater distances, the company said.
For over a decade, Amazon has been working to bring to life founder Jeff Bezos’ vision of drones whizzing toothpaste, books and batteries to customers’ doorsteps in 30 minutes or less. But progress has been slow, as Prime Air has only been made available in a handful of U.S. cities.
Amazon has set a goal to deliver 500 million packages by drone per year by the end of the decade.