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KNOXVILLE, Tenn. — In what is believed to be the first arrangement of its kind, Tennessee fans for all sports will be charged a 10% “talent fee” on tickets to help pay athletes as part of the new revenue-sharing plan set to begin in 2025.

The university shared the news with football season-ticket holders via email Tuesday, which included an impassioned four-minute video of athletic director Danny White telling fans the talent fee and other strategies were “part of an extensive plan to continue our dominance in college athletics and build something like never seen before.”

In addition to the 10% increase on all ticket invoices — season tickets and single-game purchases — as well as donations for those seats, Tennessee will add an average increase of 4.5% on all football tickets.

“In this era of name, image and likeness (NIL), there has never been as close a connection between resources and competitive success,” said White, noting that Tennessee had captured the last three SEC All-Sports trophies. “We want to be a leader in college sports. That means we want to be a leader in revenue sharing.”

The NCAA revenue-sharing plan, scheduled to begin in the fall of 2025, is part of a settlement between the NCAA and power conferences in the House vs. NCAA case that would allow schools to share up to $22 million of their annual revenue with athletes. In preparing for those added costs, schools are becoming increasingly creative in how to raise money, and many college leaders believe the revenue-sharing model recently proposed is only the beginning with collective bargaining coming at some point.

In the most recent financial data available, the Tennessee football program turned a $75 million profit in 2023 — after $134.9 million in revenue and $59.1 million in expenses.

At most of the larger schools around the country, football is the engine that helps fund many of the other sports. The Vols have a streak of 15 consecutive sellouts at Neyland Stadium and led the SEC in total home attendance in 2023 with 713,405 fans — an average of 101,915 per game. For two straight years, Tennessee has sold all 70,500 of its season tickets, and White said there’s a waiting list of 15,000.

Tennessee is experiencing its best stretch of on-field success in all sports in decades. The baseball team won its first national championship in June, and Tennessee became the first school in SEC history to win a conference championship in men’s basketball, baseball and softball in the same year. The men’s basketball team made just its second Elite Eight appearance in school history in March, and the football team is ranked No. 6 this week in the AP poll.

“Ya’ll wanted a winner, and our teams have responded in big and bold ways,” White told fans in the video. “… We’ve just begun this thing.”

Instead of simply raising ticket prices, school officials said they wanted to be clear and transparent as to why this increase is occurring and where the money is going, prompting White to shoot the video. Ticket renewals will start Thursday and run through the end of February. Tennessee is offering fans a chance to spread out their payments over 10 months to help absorb the cost increase.

More than ever, Tennessee fans will have to ante up. In 2025, the cheapest season ticket for home football games — including taxes, the required contribution and talent fee — will cost $453.75 in the family section, which is in the upper deck. Student ticket prices doubled this season from $10 per game to $20 and will increase to $25 in 2025.

With additional scholarships being added in sports (football is going from 85 to 105), schools opting into the new revenue sharing plan will need approximately $30 million to cover the money going to athletes and cost of the additional scholarships.

The Tennessee Fund raised $139.7 million in 2023-24, the highest total in athletic department fundraising history. The university also announced in August that it entered into a lucrative 20-year partnership with Knoxville-based Pilot that includes the Pilot logo being featured on the Neyland Stadium playing field.

Tennessee has doled out hefty raises recently to administrators and coaches. White is now the highest paid athletic director in the country (among public universities) at $2.75 million per year after his recent extension, and his contract remains a six-year rolling deal that runs through July 2030. He could earn up to $600,000 more in incentives.

Also, baseball coach Tony Vitello went to $3 million annually in August, making him the highest paid baseball coach in the country.

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Bama blows 28-0 lead, escapes UGA on late TD

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Bama blows 28-0 lead, escapes UGA on late TD

TUSCALOOSA, Ala. — Alabama blew a 28-point lead against No. 2 Georgia at Bryant-Denny Stadium on Saturday night.

And then the No. 4 Crimson Tide broke the Bulldogs’ hearts again in a 41-34 victory in which the SEC heavyweights scored touchdowns on consecutive plays from scrimmage late in the fourth quarter.

Alabama didn’t seal the victory until cornerback Zabien Brown intercepted quarterback Carson Beck‘s pass to receiver Colbie Young in the end zone with 43 seconds left to end Georgia’s furious rally.

After the Bulldogs rallied from a 23-point deficit at halftime, they took their first lead on Beck’s 67-yard touchdown to Dillon Bell to make it 34-33 with 2:31 to go.

But Alabama scored on its very next play from scrimmage. On first-and-10 from the Crimson Tide 25, quarterback Jalen Milroe threw a deep ball down the right sideline for freshman Ryan Williams. The receiver spun out of cornerback Julian Humphrey‘s tackle at the 8-yard line and beat safety KJ Bolden for a 75-yard touchdown with 2:18 remaining. Milroe threw a 2-point conversion to receiver Germie Bernard to give Alabama a 41-34 lead.

Milroe completed 27 of 33 passes for 374 yards with two touchdowns and ran for 117 yards with two scores. He is the first player in FBS history with 300 passing yards, 100 rushing yards and 2 rushing touchdowns against an AP top-five opponent, according to ESPN Research.

Williams, a 17-year-old freshman, had six catches for 177 yards with one score.

Beck recovered from a slow start to complete 27 of 50 passes for 439 yards with three touchdowns and three interceptions. He also lost a fumble and was sacked three times.

The loss ended Georgia’s 42-game winning streak in the regular season, which was the longest run by an FBS team since Oklahoma won 45 in a row from 1953 to 1957. It also snapped Georgia’s 16-game winning streak on the road.

It was new Tide coach Kalen DeBoer’s first meeting with Georgia, but the results were the same for Alabama. It has won nine of its past 10 games against Georgia, including a 27-24 victory in last year’s SEC championship game, which led to the Bulldogs failing to make the College Football Playoff.

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Texas overcomes sloppy start to nab 1st SEC win

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Texas overcomes sloppy start to nab 1st SEC win

AUSTIN, Texas — No. 1 Texas got its first SEC win behind the arm of Arch Manning, who helped the Longhorns overcome a slow start and some self-inflicted setbacks to beat Mississippi State 35-13 on Saturday.

Manning was 26-of-31 for 324 yards and two touchdowns and added 33 rushing yards and another score, despite Johntay Cook II dropping a wide-open touchdown pass that would’ve added another 62 passing yards in the second quarter. A week after throwing two interceptions in his first start against UL Monroe, Manning said he felt more relaxed.

“I think last week I didn’t have as much fun as I wanted to,” Manning said. “I think I had a little bit more fun today even though it was a little rocky.”

It was rocky because running back Jaydon Blue lost two fumbles — one in the red zone — Cook dropped a touchdown and there were eight penalties on the Texas offense. Coach Steve Sarkisian criticized himself for kicking a field goal, then going for it on fourth down after a defensive penalty gave the Longhorns another chance. Texas failed to convert, taking three points off the board.

The Longhorns went into halftime with a 14-6 lead, with Mississippi State running a ground-heavy approach behind true freshman quarterback Michael Van Buren Jr. The Bulldogs ran 73 plays on the night to Texas’ 62, but the Longhorns outgained them 522 yards to 294. There were also 17 penalties in the game, many with lengthy reviews.

“It was hard for the game to get a rhythm to it,” Sarkisian said.

But he was pleased that the Longhorns navigated this stretch of the season and Quinn Ewers‘ injury to start 5-0. It’s the second straight season Texas has started 5-0, marking just the second time in the past 50 years the Longhorns have done it in back-to-back years. Texas has an off week coming up, followed by the Red River Rivalry in Dallas against Oklahoma, before Georgia comes to Austin the following week.

Sarkisian said the Longhorns showed poise, and he was pleased they were able to survive their first SEC challenge while letting Ewers recover from a strained oblique injury without having to rush him back.

“We need Quinn back because he’s our quarterback and he’s our leader,” Sarkisian said. “I think that impacts the entire team and belief, but what I think we learned and what Arch learned here over the last 2½ games is this team can count on him too.”

Manning said he’s ready for Ewers’ return whenever that might be.

“I think Quinn’s proved himself,” Manning said. “I mean, he led us to the Sugar Bowl last year and he’s played really well this year, so this is his team. I think he’s going to come back and play really well, but I’ll be ready for when my number’s called if they need me. So we’re just going to try and keep this thing rolling.”

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‘Business as usual’ for 4-0 UNLV without Sluka

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'Business as usual' for 4-0 UNLV without Sluka

LAS VEGAS — UNLV made a statement Saturday in its first game without former starting quarterback Matthew Sluka: The Rebels are going to be just fine.

Rolling to a dominant 59-14 win over Fresno State and moving to 4-0, UNLV proved it will be a contender in the Mountain West Conference race regardless of its quarterback change.

Hajj-Malik Williams threw for 182 yards, rushed for 119 yards and accounted for four total touchdowns in his first start for the Rebels after Sluka opted to leave the program Wednesday over a dispute about his NIL compensation.

“It was business as usual,” UNLV coach Barry Odom said. “We’ve got a very mature team. … Our players, we’ve got strong leadership. They understand the mission that we’re on and they got it done.”

Williams, a sixth-year senior and FCS transfer from Campbell, joined the Rebels in January and lost a close competition with Sluka in fall camp. The 24-year-old quarterback played in 41 games at Campbell, leaving as the program’s career leader in passing yards and touchdowns, and was ready for his opportunity.

“I thought he was effective, I thought he was efficient,” Odom said. “I thought the offensive line did a tremendous job protecting him. I thought the receivers ran great routes. I thought the runners ran hard. We played well as an offense.”

UNLV wide receiver Ricky White III led the Rebels with a season-high 10 catches for 127 yards and two touchdowns and said the quarterback change was “definitely good for us.”

“He’s just a great quarterback that us, as an offense, we can rally behind and just go by his pace,” White said.

After starting three games for UNLV, Sluka opted to redshirt and was expected to enter the transfer portal in December. Sluka’s father and agent have alleged he was verbally promised $100,000 by UNLV offensive coordinator Brennan Marion during his recruitment but received only $3,000 from the school’s NIL collective. UNLV said in a statement that Sluka’s representatives made financial demands for him to keep playing that it interpreted as “a violation of NCAA pay-for-play rules, as well as Nevada state law.”

Odom read from a prepared statement during his postgame news conference and did not take questions regarding Sluka. He said UNLV complied with applicable rules and was committed to the development and success of every player in the program.

“Many have expressed very strong opinions about the events of last week without full knowledge of the facts, without full knowledge of the events of last week and without full knowledge of the rules in the ever-changing, evolving NIL system,” Odom said. “And regrettably, some have even used this circumstance as a platform for their own agendas. I respect everyone’s right to an opinion, and I won’t comment on others’ opinions or their motivations for expressing them.”

White also had a message for Circa Sports CEO Derek Stevens after the Vegas casino expressed interest in offering $100,000 to keep Sluka on the team, telling the Las Vegas Review-Journal that doing so would be worth it “to keep the Rebels’ playoff hopes alive.”

“I would ask that somebody reach out to the Circa CEO and ask him, with that $100,000 that he wanted to donate, give it to our O-line please,” White said.

The Rebels ended a six-game losing streak against Fresno State and achieved the program’s first 4-0 start since 1976 with a strong day in all three phases of the game. Their defense produced four interceptions and four sacks while giving up only 30 rushing yards, and their special teams delivered a blocked punt that White returned for a touchdown in the first quarter plus a 90-yard kickoff return touchdown by Jai’Den Thomas in the fourth quarter.

The victory kept UNLV in the race for the expanded 12-team College Football Playoff and concluded a chaotic week for an athletic department that was simultaneously dealing with the latest round of conference realignment in college athletics.

UNLV officially decided to remain in the Mountain West on Thursday, turning down a move to the Pac-12 following that league’s addition of Boise State, Colorado State, Fresno State, San Diego State and Utah State for 2026. The seven remaining schools in the Mountain West agreed to a grant of rights that will bind them to the conference through 2031-32.

After already defeating Big 12 members Houston and Kansas in nonconference play, UNLV gets one more opportunity to take down a Power 4 opponent and strengthen its CFP résumé when it hosts 3-1 Syracuse on Friday.

“Our guys will flip the page really quickly,” Odom said. “I could tell in the locker room we’re ready to do that and get on to the next game.”

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