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Amazon parcels are prepared for delivery at Amazon’s Robotic Fulfillment Centre.

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Amazon is rolling out an artificial intelligence tool designed to help third-party sellers quickly resolve issues with their accounts and fetch sales and inventory data.

The company said Thursday that it’s launching the product, called Amelia, in beta for select U.S. sellers, before introducing it more broadly later this year. Amazon describes it as an “all-in-one, generative-AI based selling expert,” and is making it accessible through Seller Central, the internal dashboard for third-party merchants.

Amelia is the latest generative AI tool that Amazon has brought to market in the past year as it seeks to capitalize on the hype sparked by OpenAI’s ChatGPT. The company has introduced an AI-powered shopping assistant named Rufus, a chatbot for businesses dubbed Q and Bedrock, a generative AI service for cloud customers.

Amazon also plans to upgrade its Alexa voice assistant with generative AI features, CNBC previously reported, and the company has invested billions of dollars in OpenAI competitor Anthropic, its largest venture deal to date.

CEO Andy Jassy told investors earlier this year that the “generative AI opportunity” is almost unprecedented and that increased capital spending is necessary to take advantage of it.

“I don’t know if any of us has seen a possibility like this in technology in a really long time, for sure since the cloud, perhaps since the internet,” Jassy said on the company’s first-quarter earnings call in April.

Andy Jassy on stage at the 2022 New York Times DealBook in New York City, November 30, 2022.

Thos Robinson | Getty Images

Google and Microsoft have introduced rival products to try to ensure their relevance in a market that’s predicted to top $1 trillion in revenue within a decade.

AI has also become more prevalent across Amazon’s e-commerce platform. The company now displays AI-generated summaries of product reviews and it’s launched AI features for third-party sellers that can help them write listings and generate photos for ads.

Amazon also said Thursday it’s launching tools that let sellers create AI-generated video ads and use AI to write product listings in bulk based on their entire catalog. The company said it’s beginning to use generative AI to show personalized product recommendations and listings based on a user’s shopping history. For instance, Amazon would show the term “gluten free” in the description for a box of cereal if a shopper typically searches for products with that phrase.

Amazon made the announcements at its annual conference for sellers hosted in Seattle. Third-party sellers are the heartbeat of Amazon’s dominant e-commerce business. Since about 2017, they’ve accounted for at least half of all goods sold on the site. In the second quarter of this year, that number swelled to 61%.

Dharmesh Mehta, Amazon’s vice president of worldwide selling partner services, told CNBC in an interview that a growing number of merchants are using its AI services. More than 400,000 of Amazon’s millions of third-party sellers have used its AI listing tool, up from 200,000 in June, he said.

With Amelia, Amazon is counting on generative AI to help with a key issue for third-party merchants — account troubleshooting. The company has sprawling teams that help sellers resolve account suspensions and deal with inventory issues, as well as build their business on the site. Merchants have long complained about the difficultly with getting swift resolution or reaching a human when unforeseen issues surface with their accounts.

The company said Amelia can offer help investigating an account issue and, in the future, will be able to “solve the problem on the seller’s behalf.” Mehta described how instead of filling out a form for missing inventory, a seller could ask Amelia to file a claim for them or the tool could resolve the issue automatically.

“There are going to be places where, hey, instead of chatting with seller support or getting on the phone with someone, maybe Amelia is able to do that and do that faster,” Mehta said. “I don’t need to send an email to someone and wait for a response.”

Amazon said Amelia uses Bedrock, a software tool that lets users access large language models from Amazon and other companies like Anthropic and Stability AI. Mehta said Amelia is trained on public data from the web, along with information pulled from Amazon seller resources, FAQs and other public-facing websites.

Mehta said the model isn’t trained on seller-specific data, which is closely guarded.

Amazon said the tool uses retrieval-augmented generation, or RAG, a popular AI industry framework that combines generative AI with long-established methods of information retrieval. It allows the pulling of certain seller-specific information from Amazon’s internal systems without storing it or including it in model training data.

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Nvidia CEO Huang says bringing Blackwell AI chip to China ‘is a real possibility’

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Nvidia CEO Huang says bringing Blackwell AI chip to China 'is a real possibility'

Nvidia CEO Jensen Huang waves to a crowd as he leaves the China International Supply Chain Expo (CISCE) in Beijing on July 17, 2025.

Jade Gao | Afp | Getty Images

Nvidia CEO Jensen Huang said there’s a “real possibility” the company brings its advanced Blackwell processor to China as he urges the U.S. government to open up access for American chipmakers.

He also predicted the artificial intelligence market in the world’s second-biggest economy will grow 50% next year.

“The opportunity for us to bring Blackwell to the China market is a real possibility,” Huang said on Wednesday in a call for Nvidia’s latest quarterly results. “We just have to keep advocating the importance of American tech companies to be able to lead and win the AI race, and help make the American tech stack the global standard.”

Huang personally visited the White House in July and August to secure export licenses for Nvidia’s current-generation chip for Chinese AI, called the H20. In August, the White House announced that President Donald Trump and Huang had struck a deal in which Nvidia would receive export licenses in exchange for 15% of China sales of the H20 going to the U.S. government.

After the meeting, Trump said he was open to making a deal for Blackwell chips, which is Nvidia’s latest AI technology that currently comprises the majority of its data center revenue.

Huang has said that it is better for Chinese AI developers to use Nvidia’s chips rather than force them to use homegrown Chinese options by preventing exports, which could incentivize the Chinese tech industry to catch up.

If Nvidia were to release a Blackwell chip in China, it could spur a large amount of sales as Chinese AI developers opt for the most powerful chips available. Nvidia would have to modify its Blackwell chips for the U.S. market to make them slower in certain aspects in order to comply with U.S. export regulations.

“The Blackwell is super-duper advanced. I wouldn’t make a deal with that,” Trump said in August, before adding that it was possible to make a deal for a “somewhat enhanced in a negative way” version of Blackwell.

Huang’s bullish comments on Wednesday come after the company reported second-quarter year-over-year revenue growth of 56% to $54 billion, despite not selling a single H20 chip to China during the quarter. Nvidia said it released $180 million in H20 inventory to a customer outside of China, which accounted for $650 million in sales.

Nvidia said it is not counting on any H20 sales in the October quarter as part of its forecast for $54 billion in revenue, but that the company could sell between $2 billion and $5 billion in H20 chips, depending on the geopolitical environment.

“If we had more orders, we can build more,” Nvidia finance chief Colette Kress said on the call with analysts.

Nvidia said that while it had received some licenses after the meeting with Trump, the U.S. government has yet to publish official regulations outlining how its cut of sales will work.

“USG officials have expressed an expectation that the USG will receive 15% of the revenue generated from licensed H20 sales, but to date, the USG has not published a regulation codifying such requirement,” Kress said.

Huang told analysts that China is the second-largest AI market in the world.

“The China market I’ve estimated to be about $50 billion of opportunity for us this year, if we were able to address it with competitive products,” Huang said. “And if it’s $50 billion this year, you would expect it to grow, say, 50% per year.”

Recent reports have indicated that the Chinese government is encouraging AI developers to use homegrown chips over those from Nvidia.

“We’re still waiting on several of the geopolitical issues going back and forth between the governments and the companies trying to determine their purchases and what they want to do,” Kress said.

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Founder of IRL social media app charged with defrauding investors

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Founder of IRL social media app charged with defrauding investors

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The founder of the company behind the IRL social media app was charged with defrauding investors of $170 million in the company’s 2021 funding round, the Department of Justice said Wednesday.

A federal grand jury in Oakland federal court indicted Abraham Shafi, 38 of Hawaii, with wire fraud, securities fraud and obstruction in connection with the scheme, the DOJ said.

Shafi was the CEO of Get Together, the parent company of IRL. The company was valued at $1 billion after its 2021 Series C funding round. IRL, which shuttered in June 2023, was a platform for users to organize events and offline activities. It found some traction in 2018, ranking among Apple’s top social apps.

Shafi allegedly spent millions on incentive advertising to boost installs of the app leading up to the Series C while maintaining to investors that the company spent “very little” on getting new users, the DOJ said.

He then concealed the expense by invoicing it to another firm, the DOJ said.

The indictment also alleges that the CEO and his fiancée used investor funds for “luxury hotel stays, luxury clothing, purchases from home furnishing retailers, thousands of dollars for art classes, and hundreds of thousands of dollars for SHAFI’s wedding, including payments for wedding guests’ airfare and luxury hotels.”

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Shafi told CNBC in February 2018 that investors backed the company on its potential to compete with Facebook and Snapchat. Investors in IRL included Peter Thiel’s Founders Fund and the venture firm Floodgate.

Shafi’s co-founders at IRL included Scott Banister, the first board member of PayPal and an early investor in Facebook, among others.

Only Shafi was named in the DOJ indictment. He faces a max of 20 years in prison on each count, the DOJ said.

Last year, the Securities and Exchange Commission filed a civil lawsuit against Shafi for the same alleged scheme.

“Shafi took advantage of investors’ appetite for investments in the pre-IPO technology space and fraudulently raised approximately $170 million by lying about IRL’s business practices,” Monique Winkler, director of the SEC’s San Francisco Regional Office, said in a release at the time.

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YouTube-Fox standoff has high stakes as college football, NFL seasons kick off

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YouTube-Fox standoff has high stakes as college football, NFL seasons kick off

A news ticker outside Fox News headquarters reads: Grand jury votes to indict former President Donald Trump, at the News Corporation building in New York City, U.S., March 31, 2023. 

Brendan Mcdermid | Reuters

In less than three days, college football will be showcasing one of its most-highly anticipated week one matchups ever, with top-ranked Texas heading on the road to play reigning national champion and third-ranked Ohio State.

Fox is airing the much-hyped game. YouTube TV subscribers may be out of luck.

Google‘s YouTube said on Monday it may remove channels like Fox Broadcast Network, Fox News and Fox Sports if the company is unable to reach a new agreement with Fox Corp. by 5 p.m. ET on Wednesday. The two sides are still in a standoff, putting YouTube TV customers at risk of missing out on major sporting events and hefty ad dollars in limbo.

For Google, the issue is how much Fox is charging for its content.

“Fox is asking for payments that are far higher than what partners with comparable content offerings receive,” YouTube wrote in its Monday blog post.

YouTube TV has roughly 9.4 million subscribers. Most notably for sports fans, Fox is the home for many upcoming football games, both college and pro. The NFL season begins next week, with Fox set to air games starting on Sunday, Sept. 7

YouTube pays broadcasters like Fox to carry their channels.

In addition to football, Fox shows Major League Baseball games, and the MLB regular season is entering its final stretch. Fox will be airing some playoff games that follow, as well as the World Series, which is scheduled to start in late October.

Brendan Carr, chair of the Federal Communications Commission, weighed in on Tuesday.

“Google removing Fox channels from YouTube TV would be a terrible outcome,” he said on X. “Millions of Americans are relying on YouTube to resolve this dispute so they can keep watching the news and sports they want — including this week’s Big Game:  Texas @ Ohio State. Get a deal done Google!”

The Texas – Ohio State game has added intrigue as its Arch Manning’s first marquee start as quarterback for the top-ranked Longhorns.

The hefty roster of Fox programs may be enough for sports fans to turn off YouTube TV in favor of other options. One place subscribers could turn to is Fox One, Fox’s standalone streaming service, which just launched last week, ahead of the NFL season. Fox One costs $19.99 per month or $199.99 annually.

The base plan for YouTube TV costs $82.99 per month and includes over 100 live channels and unlimited cloud DVR. If Fox does go offline for an extended period of time, YouTube will give members a $10 credit, the Google company said.

YouTube recently overtook Netflix, which has a market cap of $518 billion, as the top streaming platform in terms of audience engagement.

While YouTube and Fox have set a deadline of Wednesday to reach a deal, it’s common for carriage disputes to result in a deadline extension that would give the parties more time to negotiate.

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