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The style choices of politicians have long been scrutinised by voters and the media.

Women have historically been subject to more inspection for their looks than men.

But all politicians are communicating through their style, according to two experts.

“We receive most of our information, many of us, through screens and through the visuals,” says Hazel Clark, professor of design and fashion at the Parsons School of Design in New York.

Democratic candidate Kamala Harris has been leaning into trouser suits.

Democratic presidential nominee Vice President Kamala Harris arrives to board Air Force Two at LaGuardia Airport in New York, Wednesday, Sept. 11, 2024. (AP Photo/Jacquelyn Martin)
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Ms Harris arrives to board Air Force Two in New York. Pic: AP

Democratic presidential nominee Vice President Kamala Harris speaks during a debate with Republican presidential nominee former President Donald Trump at the National Constitution Center, Tuesday, Sept.10, 2024, in Philadelphia. (AP Photo/Alex Brandon)
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Ms Harris during a debate with Mr Trump. Pic: AP

“The well-fitted suit, the more masculine suit, is telling voters that she is not a politician’s wife, she is not the president’s wife, she is the president,” says Deirdre Clemente, professor of history at the University of Nevada in Las Vegas.

She wore a dark suit to make her acceptance speech at the Democratic National Convention.

Pic: AP
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The presidential hopeful wore a dark suit to make her acceptance speech at the DNC. Pic: AP

The look “gives that sense of the legal profession, judges and authority. I think it was just saying ‘I’m here to be taken seriously, I can be your leader’,” says Ms Clark.

Many of the audience were wearing white, thought to be a reference to the suffragettes, who fought for women to have vote.

Democratic presidential nominee and U.S. Vice President Kamala Harris embraces her husband, second gentleman of the U.S. Doug Emhoff, following her acceptance speech on Day 4 of the Democratic National Convention (DNC) at the United Center in Chicago, Illinois, U.S., August 22, 2024. REUTERS/Mike Blake     TPX IMAGES OF THE DAY
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Many DNC audience members wore white as Kamala Harris made her acceptance speech. Pic: Reuters

Democratic presidential nominee and U.S. Vice President Kamala Harris celebrates with her husband, second gentleman of the U.S. Doug Emhoff, and vice presidential nominee Minnesota Governor Tim Walz and his wife Gwen, following her acceptance speech on Day 4 of the Democratic National Convention (DNC) at the United Center in Chicago, Illinois, U.S., August 22, 2024. REUTERS/Vincent Alban
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Democratic presidential nominee Kamala Harris wore a dark navy or black suit to make her acceptance speech at the DNC. Pic: Reuters

“I think there’s a lot of weight in the choice of white in the audience of the DNC that night and her choice of a black suit was a power move,” Ms Clemente said.

Donald Trump has had a consistent style for many years – he’s known for his dark blue suit and silky red tie.

With wife Melania and daughter Tiffany at his 2017 inauguration. Pic: AP
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Donald Trump at his 2017 inauguration. Pic: AP

Republican presidential nominee former President Donald Trump speaks during a presidential debate with Democratic presidential nominee Vice President Kamala Harris at the National Constitution Center, Tuesday, Sept.10, 2024, in Philadelphia. (AP Photo/Alex Brandon)
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Donald Trump speaks during a presidential debate with vice president Kamala Harris. Pic: AP

“He seems to have been wearing the same red tie since the 1970s. It seems to have gotten longer,” said Ms Clemente.

“It is his way of projecting power, confidence and stability.”

And his vice presidential pick JD Vance seems to have adapted his style to match.

Republican presidential candidate former President Donald Trump and Republican vice presidential candidate Sen. JD Vance, R-Ohio, pray during the Republican National Convention Thursday, July 18, 2024, in Milwaukee. (AP Photo/Charles Rex Arbogast)
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Donald Trump with Republican vice presidential candidate JD Vance at the Republican National Convention. Pic: AP

“It’s putting on a uniform to say we are all one, we are all following this person. I think sameness, perhaps, with the party as well,” said Ms Clark.

“With Trump it’s almost become like a costume now.”

Donald Trump's running mate JD Vance
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Donald Trump and his running mate JD Vance have been seen wearing similar clothing. Pic: Reuters

Harris often wears a pearl necklace, a reference to her college sorority Alpha Kappa Alpha, which was founded by black women at Howard University.

California Attorney General candidate Kamala Harris arrives for a campaign rally at the Los Angeles Public Central Library in Los Angeles, Monday, Nov. 1, 2010. (AP Photo/Chris Carlson)
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Kamala Harris wearing a pearl necklace in 2010. Pic: AP

“Her wearing of the necklace is absolutely a shout-out to all the women who have supported her and that sorority is central to that,” said Ms Clemente.

The vice president is also known for her love of Converse shoes.

Democratic presidential nominee Vice President Kamala Harris arrives to speak at a campaign event, Thursday, Sept. 12, 2024, in Greensboro, N.C. (AP Photo/Chris Carlson)
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Vice president Kamala Harris wearing Converse shoes as she arrives to speak at a campaign event. Pic: AP

The trainers, which are associated with American basketball culture, “are a powerful cultural tool because what she’s saying is these shoes are just like the ones you have in your closet”.

Democratic presidential nominee Vice President Kamala Harris..arrives to speak on the final day of the Democratic National Convention, Thursday, Aug. 22, 2024, in Chicago. (AP Photo/Jacquelyn Martin)
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Vice president Kamala Harris speaks on the final day of the Democratic National Convention. Pic: AP

Mr Trump and his supporters often wear the instantly recognisable red Make America Great Again baseball cap.

“The MAGA hat has an incredible amount of power, especially here in battleground states,” said Ms Clemente. “You see MAGA hats all around.”

Wearing a MAGA hat in March 2016 in Arizona. Pic: AP
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Donald Trump wearing a red MAGA hat in 2016 in Arizona. Pic: AP

Baseball caps are “ubiquitous in being used to signify something, it’s like having a slogan on your t-shirt”, says Ms Clark.

One accessory all US politicians are rarely seen without is an American flag pin badge on their lapel, which can be used to show patriotism.

It may also project a message that “we are all fighting for the same team” despite political differences, said Ms Clemente.

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Financial markets were always going to respond to Trump tariffs but they’re also battling with another problem

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Financial markets were always going to respond to Trump tariffs but they're also battling with another problem

Global financial markets gave a clear vote of no-confidence in President Trump’s economic policy.

The damage it will do is obvious: costs for companies will rise, hitting their earnings.

The consequences will ripple throughout the global economy, with economists now raising their expectations for a recession, not only in the US, but across the world.

Tariffs latest: FTSE 100 suffers biggest daily drop since COVID

Financial investors had been gradually re-calibrating their expectations of Donald Trump over the past few months.

Hopes that his actions may not match his rhetoric were dashed on Wednesday as he imposed sweeping tariffs on the US’ trading partners, ratcheting up protectionism to a level not seen in more than a century.

Markets were always going to respond to that but they are also battling with another problem: the lack of certainty when it comes to Trump.

More on Donald Trump

He is a capricious figure and we can only guess his next move. Will he row back? How far is he willing to negotiate and offer concessions?

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Trade war sparks ‘$2.2trn’ global market sell-off

These are massive unknowns, which are piled on to uncertainty about how countries will respond.

China has already retaliated and Europe has indicated it will go further.

That will compound the problems for the global economy and undoubtedly send shivers through the markets.

Much is yet to be determined, but if there’s one thing markets hate, it’s uncertainty.

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Stock markets suffer sharp drops after Donald Trump announces sweeping tariffs

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Stock markets suffer sharp drops after Donald Trump announces sweeping tariffs

Stock markets around the world fell on Thursday after Donald Trump announced sweeping tariffs – with some economists now fearing a recession.

The US president announced tariffs for almost every country – including 10% rates on imports from the UK – on Wednesday evening, sending financial markets reeling.

While the UK’s FTSE 100 closed down 1.55% and the continent’s STOXX Europe 600 index was down 2.67% as of 5.30pm, it was American traders who were hit the most.

Trump tariffs latest: US stock markets tumble

All three of the US’s major markets opened to sharp losses on Thursday morning.

A person works on the floor at the New York Stock Exchange in New York, Monday, March 31, 2025. Pic: AP
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The S&P 500 is set for its worst day of trading since the COVID-19 pandemic. File pic: AP

By 8.30pm UK time (3.30pm EST), The Dow Jones Industrial Average was down 3.7%, the S&P 500 opened with a drop of 4.4%, and the Nasdaq composite was down 5.6%.

Compared to their values when Donald Trump was inaugurated, the three markets were down around 5.6%, 8.7% and 14.4%, respectively, according to LSEG.

More on Donald Trump

Worst one-day losses since COVID

As Wall Street trading ended at 9pm in the UK, two indexes had suffered their worst one-day losses since the COVID-19 pandemic.

The S&P 500 fell 4.85%, the Nasdaq dropped 6%, and the Dow Jones fell 4%.

It marks Nasdaq’s biggest daily percentage drop since March 2020 at the start of COVID, and the largest drop for the Dow Jones since June 2020.

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The latest numbers on tariffs

‘Trust in President Trump’

White House press secretary Karoline Leavitt told CNN earlier in the day that Mr Trump was “doubling down on his proven economic formula from his first term”.

“To anyone on Wall Street this morning, I would say trust in President Trump,” she told the broadcaster, adding: “This is indeed a national emergency… and it’s about time we have a president who actually does something about it.”

Later, the US president told reporters as he left the White House that “I think it’s going very well,” adding: “The markets are going to boom, the stock is going to boom, the country is going to boom.”

He later said on Air Force One that the UK is “happy” with its tariff – the lowest possible levy of 10% – and added he would be open to negotiations if other countries “offer something phenomenal”.

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How is the world reacting to Trump’s tariffs?

Economist warns of ‘spiral of doom’

The turbulence in the markets from Mr Trump’s tariffs “just left everybody in shock”, Garrett Melson, portfolio strategist at Natixis Investment Managers Solutions in Boston, told Reuters.

He added that the economy could go into recession as a result, saying that “a lot of the pain, will probably most acutely be felt in the US and that certainly would weigh on broader global growth as well”.

Meanwhile, chief investment officer at St James’s Place Justin Onuekwusi said that international retaliation is likely, even as “it’s clear countries will think about how to retaliate in a politically astute way”.

He warned: “Significant retaliation could lead to a tariff ‘spiral of doom’ that could be the growth shock that drags us into recession.”

Read more:
Do Trump’s ‘Liberation Day’ tariff numbers add up?

Tariffs about something more than economics: power

It comes as the UK government published a long list of US products that could be subject to reciprocal tariffs – including golf clubs and golf balls.

Running to more than 400 pages, the list is part of a four-week-long consultation with British businesses and suggests whiskey, jeans, livestock, and chemical components.

Meanwhile, Prime Minister Sir Keir Starmer said on Thursday that the US president had launched a “new era” for global trade and that the UK will respond with “cool and calm heads”.

It also comes as Canadian Prime Minister Mark Carney announced a 25% tariff on all American-imported vehicles that are not compliant with the US-Mexico-Canada trade deal.

He added: “The 80-year period when the United States embraced the mantle of global economic leadership, when it forged alliances rooted in trust and mutual respect and championed the free and open exchange of goods and services, is over. This is a tragedy.”

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Trump’s tariffs are about something more than economics: power

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Trump's tariffs are about something more than economics: power

Tanking stock markets, collapsing world orders, devastating trade wars; economists with their hair ablaze are scrambling to keep up.

But as we try to make sense of Donald Trumps’s tariff tsunami, economic theory only goes so far. In the end this surely is about something more primal.

Power.

Understanding that may be crucial to how the world responds.

Yes, economics helps explain the impact. The world’s economy has after all shifted on its axis, the way it’s been run for decades turned on its head.

Instead of driving world trade, America is creating a trade war. We will all feel the impact.

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PM will ‘fight’ for deal with US

Donald Trump says he is settling scores, righting wrongs. America has been raped, looted and pillaged by the world trading system.

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But don’t be distracted by the hyperbole – and if you think this is about economics alone, you may be missing the point.

Above all, tariffs give Donald Trump power. They strike fear into allies and enemies, from governments to corporations.

This is a president who runs his presidency like a medieval emperor or mafia don.

It is one reason why since his election we have seen what one statesman called a conga line of sycophants make their way to the White House, from world leaders to titans of industry.

The conga line will grow longer as they now redouble their efforts hoping to special treatment from Trump’s tariffs. Sir Keir Starmer among them.

President Trump’s using similar tactics at home, deploying presidential power to extract concessions and deter dissent in corporate America, academia and the US media. Those who offer favours are spared punishment.

His critics say he seeks a form power for the executive or presidential branch of government that the founding fathers deliberately sought to prevent.

Whether or not that is true, the same playbook of divide and rule through intimidation can now be applied internationally. Thanks to tariffs

Each country will seek exceptions but on Trump’s terms. Those who retaliate may meet escalation.

This is the unforgiving calculus for governments including our own plotting their next moves.

The temptation will be to give Trump whatever he wants to spare their economies, but there is a jeopardy that compounds the longer this goes on.

Read more:
Do Trump’s numbers on tariffs really add up?
Trump hits island home only to penguins with 10% tariffs

Chinese Vice President Han Zheng gestures to Britain's Chancellor of the Exchequer Rachel Reeves following a photo session at the Great Hall of the People in Beijing, Saturday, Jan. 11, 2025. (Florence Lo/Pool Photo via AP)
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Could America’s traditional allies turn to China? Pic: AP

Malcolm Turnbull, the former Australian prime minister who coined the conga line comparison, put it this way: “Pretty much all the international leaders I have seen that have sucked up to Trump have been run over. The reality is if you suck up to bullies, whether it’s global affairs or in the playground, you just get more bullying.”

Trading partners may be able to mitigate the impact of these tariffs through negotiation, but that may only encourage this unorthodox president to demand ever more?

Ultimately the world will need a more reliable superpower than that.

In the hands of such a president, America cannot be counted on.

When it comes to security, stability and prosperity, allies will need to fend for themselves.

And they will need new friends. If Washington can’t be relied on, Beijing beckons.

America First will, more and more, mean America on its own.

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