Punjabi music sees huge rise in streams – but not all fans are happy
Streams of Punjabi music have seen a massive rise, but some fans aren’t pleased with the direction the genre is heading in.
The 2002-hit Mundian To Bach Ke by UK-based producer Panjabi MC is what put the music on the map for the very first time.
Since then, the music has changed, and many more people are listening.
Data from Spotify shared exclusively with Sky News reveals that UK streams have risen by 286% over the past five years and a massive 2077% globally.
“The signs are there that Punjabi music is only going to continue to grow in influence around the world,” said Safiya Lambie Knight, head of music, UK & Ireland at Spotify.
The blend with hip-hop alongside collaborations with mainstream artists such as Burna Boy and Ed Sheeran has captivated listeners, regardless of their spoken language.
With billions of views and streams, one of the top-performing artists in the genre right now is Karan Aujla.
Originally from a village called Ghurala in India, the 27-year-old’s quick-witted bars and innovative melodies helped him make history earlier this year as the first Punjabi artist to win a Juno Award.
Karan Aujla has performed three shows as part of his UK tour. Pic: Manny 4PM, Catalyst Management, Rehaan Records
Speaking exclusively to Sky News after his show at London’s O2 arena, Aujla said: “I’m just a kid that came from nothing, from a small village so if you told me 10 years before I’ll be performing at the O2 London and selling out the whole arena, I wouldn’t know if that’d be possible, but we did it today.
“So if anybody out there is watching me, just know that it’s all possible.
Aujla’s ability to fuse genres such as hip-hop and R&B with Punjabi folk music has earned him a fanbase of non-Punjabis too.
“I feel like music itself has no language, and it’s just so lovely how somebody that doesn’t know your language could still vibe to your music. And I’ve seen that with my own eyes at my shows and in my DMs, or like on Facebook or wherever, when people send me videos of jamming to my songs, but they’re from a whole different country.”
Punjabi music has gone from humble rural beginnings to the flashy stages of international concerts. Pic: Manny 4PM, Catalyst Management, Rehaan Records
He added: “I feel like Punjabi music will be one of the biggest things in this whole world in the next few years, and I believe in that.”
But as the genre has grown over the last few years, some of the top singers have come under increased scrutiny for promoting and glorifying drugs, violence and gun culture through their lyrics and music videos.
It was this trend that forced one of the genre’s biggest radio stations – Panjab Radio, based in London – to ban some singers from their airwaves.
The station’s managing director, Surjit Singh Ghuman MBE, who made the decision three years ago, said: “My personal belief is that lots of youngsters went from Punjab to Western countries, especially Canada and America, where there’s a big drug scene there, there’s a big gun culture there, and I think it all stemmed from there.
“It makes me feel sad because that is not our culture. Guns and drugs is not Punjabi culture.”
Surjit Singh Ghuman MBE created the world’s first 100% Punjabi-speaking radio station
Mr Ghuman said that when the station started broadcasting in 2000: “We didn’t need to listen to the whole song, but now with the new music, we have to listen to every single song before it goes onto the system because there’s lots of swear words.
“I think it’s all about the views now. It doesn’t matter what the message is you’re giving to the youngsters or the community, it is to do with earning money.”
But Mr Ghuman is hopeful “positive changes are coming” and that singers will “start to focus their songs on the rich Punjabi culture rather than violence”.
However, while there’s hope, the controversies don’t seem to be fading.
Just last month, singer AP Dhillon, who’s signed to the same record label as Taylor Swift, released a song called Old Money, which contains violent scenes throughout its music video, so much so that it required a warning at the start.
This month, Dhillon’s home in Canada was shot at several times and vehicles were set alight. Nobody is believed to have been injured in the attack.
Preliminary investigation suggests that this was a targeted event according to the Royal Canadian Mounted Police, who are still investigating the suspects in the attack to establish a motive.
Sky News asked AP Dhillon’s team for a comment.
For now, the UK stands as a quieter but important player in the world of Punjabi music – a place where the focus remains on cultural celebration rather than controversy.
While controversies have accompanied its rise, the genre’s ability to evolve and resonate with diverse audiences suggests a bright future ahead.
The Stone Roses bassist Gary “Mani” Mounfield has died at the age of 63, his family has said.
Mani’s brother, Greg, said in a post on Facebook: “It is with the heaviest of hearts that I have to announce the sad passing of my brother.”
“RIP RKID,” he added.
Gary “Mani” Mounfield and his wife Imelda at the world premiere of “The Stone Roses : Made Of Stone” in 2013. Pic: Reuters
Formed in 1983, The Stone Roses were a mainstay of the “Madchester” scene.
Mani joined the band in 1987 and formed part of its classic line-up alongside singer Ian Brown, guitarist John Squire and drummer Alan ‘Reni’ Wren. He remained with the group until their split in 1996.
Mani’s death comes two years after that of his wife, Imelda Mounfield, who was diagnosed with stage 4 bowel cancer in November 2020. The couple welcomed twin boys in 2012.
Ian Brown, left, with Mani, right, performing on stage during their 2012 reunion concerts in Manchester. Pic: Reuters
The Stone Roses frontman Brown shared a tribute online, writing: “REST IN PEACE MANi X.”
Oasis singer Liam Gallagher said he was “in total shock and absolutely devastated”, describing the bassist as “my hero”.
“RIP Mani – my heartfelt condolences to his twin boys and all of his family,” wrote the Happy Mondays’ Shaun Ryder, whose bandmate Rowetta added: “Back with your Imelda, Mani. Going to miss you so much. All my love to the boys, the family & all those who knew & loved him.”
The Charlatans frontman, Tim Burgess, shared a photo of himself with Mani, writing alongside it: “I shared this photo a week or so ago on Mani’s birthday.
“It never failed to bring a smile to my face – and that was exactly the same for the man himself.
“One of the absolute best in every way – such a beautiful friend.”
Echo & the Bunnymen vocalist Ian McCulloch said Mani was someone “who I have always loved and always will love, deeply and forever. Like a brother”.
He continued: “I am in shock to be honest. Please tell me I’m just having a bad, bad dream. My thoughts and feelings and Mani. Love to all of his family from me”.
Pic: Robert Marquardt/ZUMA Press Wire/Shutterstock
The “Madchester” bands were known for blending indie with acid house, psychedelia, and pop.
The Stone Roses’ eponymous debut album of 1989 was a huge success, and was named the second greatest album of all time in a “Music of the Millennium” poll conducted by HMV, Channel 4, The Guardian, and Classic FM.
The novel has survived the industrial revolution, radio, television, and the internet. Now it’s facing artificial intelligence – and novelists are worried.
Half (51%) fear that they will be replaced by AI entirely, according to a new survey, even though for the most part they don’t use the technology themselves.
More immediately, 85% say they think their future income will be negatively impacted by AI, and 39% claim their finances have already taken a hit.
Tracy Chevalier, the bestselling author of Girl With A Pearl Earring and The Glassmaker, shares that concern.
“I worry that a book industry driven mainly by profit will be tempted to use AI more and more to generate books,” she said in response to the survey.
“If it is cheaper to produce novels using AI (no advance or royalties to pay to authors, quicker production, retainment of copyright), publishers will almost inevitably choose to publish them.
“And if they are priced cheaper than ‘human made’ books, readers are likely to buy them, the way we buy machine-made jumpers rather than the more expensive hand-knitted ones.”
Chevalier, author of the book Girl With A Pearl Earring, with the painting of the same name. Pic: AP
Why authors are so worried
The University of Cambridge’s Minderoo Centre for Technology and Democracy asked 258 published novelists and 74 industry insiders how AI is viewed and used in the world of British fiction.
Alongside existential fears about the wholesale replacement of the novel, many authors reported a loss of income from AI, which they attributed to “competition from AI-generated books and the loss of jobs which provide supplementary streams of income, such as copywriting”.
Some respondents reported finding “rip-off AI-generated imitations” of their own books, as well books “written under their name which they haven’t produced”.
Last year, the Authors Guild warned that “the growing access to AI is driving a new surge of low-quality sham ‘books’ on Amazon”, which has limited the number of publications per day on its Kindle self-publishing platform to combat the influx of AI-generated books.
The median income for a novelist is currently £7,000 and many make ends meet by doing related work, such as audiobook narration, copywriting or ghost-writing.
Read more: The author embracing AI to help write novels
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Could the AI bubble burst?
These tasks, authors feared, were already being supplanted by AI, although little evidence was provided for this claim, which was not possible to verify independently.
Copyright was also a big concern, with 59% of novelists reporting that they knew their work had been used to train AI models.
Of these, 99% said they did not give permission and 100% said they were not remunerated for this use.
Earlier this year, AI firm Anthropic agreed to pay authors $1.5bn (£1.2bn) to settle a lawsuit which claimed the company stole their work.
The judge in the US court case ruled that Anthropic had downloaded more than seven million digital copies of books it “knew had been pirated” and ordered the firm to pay authors compensation.
However, the judge sided with Anthropic over the question of copyright, saying that the AI model was doing something akin to when a human reads a book to inspire new work, rather than simply copying.
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Most novelists – 67% – never used it for creative work, although a few said they found it very useful for speeding up drafting or editing.
One case study featured in the report is Lizbeth Crawford, a novelist in multiple genres, including fantasy and romance. She describes working with AI as a writing partner, using it to spot plot holes and trim adjectives.
“Lizbeth used to write about one novel per year, but now she can do three per year, and her target is five,” notes the author of the report, Dr Clementine Collett.
Is there a role for government?
Despite this, the report’s foreword urges the government to slow down the spread of AI by strengthening copyright law to protect authors and other creatives.
The government has proposed making an exception to UK copyright law for “text and data mining”, which might make authors and other copyright holders opt out to stop their work being used to train AI models.
“That approach prioritises access to data for the world’s technology companies at the cost to the UK’s own creative industries,” writes Professor Gina Neff, executive director of the Minderoo Centre for Technology and Democracy.
“It is both bad economics and a betrayal of the very cultural assets of British soft power.”
A government spokesperson said: “Throughout this process we have, and always will, put the interests of the UK’s citizens and businesses first.
“We’ve always been clear on the need to work with both the creative industries and AI sector to drive AI innovation and ensure robust protections for creators.
“We are bringing together both British and global companies, alongside voices beyond the AI and creative sectors, to ensure we can capture the broadest possible range of expert views as we consider next steps.”
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