Fresh off of news of a global manufacturing agreement that includes a new investment of tens of millions of dollars, REE Automotive has kicked off plans for US production this year with the help of contract manufacturer Roush Industries.
REE Automotive ($REE) is one of the more exciting startups in the commercial EV segment thanks to its unique technology and modular vehicle platforms. The Israeli-based startup’s early success has been led by its flagship commercial product – the P7 electric truck.
That journey began with REE’s P7-C chassis cab, which started rolling out initial deliveries in January 2024 after receiving certification from the Federal Motor Vehicle Safety Standards (FMVSS) – the first “x-by-wire” vehicle to do so.
Since then, Penske has signed on to demo and sell the P7-C electric trucks. Those models are being built in at REE’s Integration Center at Coventry in the UK. However, the startup established a second, localized headquarters in Texas in 2021, and REE is now beginning US production in Michigan with the help of Roush Industries.
REE’s P7 truck production to begin in the US in Q4
According to an update from REE Automotive this morning, it has officially kicked off US production in Michigan with Roush Industries, a contract manufacturer with nearly 50 years of experience in several industries across advanced mobility, aerospace, defense, and theme parks.
REE states that Roush will begin US production of the P7 electric trucks at its Detroit-area factory in Q4 2024, with an annual capacity of 5,000 units. The startup will continue to manufacture its proprietary REEcorner technology in Coventry, while Roush will handle US assembly.
REE also has a strategic agreement with Motherson, which will handle the startup’s global supply chain and logistics to ” target cost reduction, improved unit economics, and higher margins.” REE Automotive’s chief operations officer, Josh Tech, spoke about the decision to choose Roush to handle its US production of the P7 electric trucks:
We chose to work with Roush because of their proven capabilities and expertise in the commercial EV market, their capacity to scale production, and their understanding of our unique business model, which is to build our vehicles to order, not for inventory. We want to get our trucks in the hands of our customers as soon as possible, while not sacrificing on quality, making sure our customers can count on us as they build their electric commercial fleets. By partnering with Roush, we can concentrate on our core technology and production of the REEcorners while optimizing production costs and reducing go to market times benefiting from their nearly 40-year track record of engineering and manufacturing spans from NASCAR, to lunar terrain vehicles, to the most innovative EVs.
REE shared that its P7 already has a network of 78 service and sales locations through 24 authorized dealers across North America, who combine for potential access to over 200 fleets throughout the US and Canada.
Today’s US production news follows a successful investment round last week, in which REE entered into definitive agreements with M&G Investments, Motherson, and Varana Capital to purchase Class A ordinary shares for gross proceeds of $45.35 million (before deducting applicable fees and expenses). At the time of that announcement, REE shared that it intends to use the proceeds to generate general working capital.
With US production now in place, REE looks poised to make an even more significant impact on the electrified commercial vehicle segment. As previously reported, the startup had already garnered over $40 million in binding orders. As of May 30, 2024, the company crossed the $50 million mark.
The company intends to share its Q2 2024 financial results later this week.
FTC: We use income earning auto affiliate links.More.
Isuzu is giving Red Bull electrified wings – the iconic drinks company is officially the first to put the production version of its new-for-2025 Isuzu NRR-EV medium duty electric box truck to work in North America.
Deployed by Red Bull North America, these first-ever customer Isuzu NRR-EV medium duty trucks are busy delivering cans of Red Bull products throughout Southern California with zero tailpipe emissions, marking the first time the best-selling low-cab/cabover box truck brand in the US can make such a claim.
“Today marks a major milestone for the industry and for us. Watching the NRR-EV evolve from a concept to a viable operating product is a big deal,” explains Shaun Skinner, President of Isuzu Commercial Truck of America. “Our teams and our clients have put so much time and effort into making this happen, and it speaks to our teamwork and dedication to more sustainable transportation solutions. It is no longer just a plan, we have zero-emission trucks serving our customers’ needs!”
The NRR-EV is available with a number of different battery configurations, ranging from three 20 kWh battery packs (60 kWh total) up to nine 20 kWh battery packs, with five and seven pack options in between. The nine-pack version is good for up to 235 miles of range with a 19,500 lb. GVWR. The batteries, regardless of configuration, send power to a 150 kW (200 hp) electric motor with 380 lb-ft. of torque available at 0 rpm.
For “Red Bull” duty, the Isuzu trucks ship with a 100 kWh total battery capacity, and are fitted a lightweight, all-aluminum 6-bay beverage body, the vehicle’s design maintains its cargo capacity. The NRR-EV’s 19,500 lb. GVWR (Class 5) chassis, combined with the lightweight body and “big enough” battery spec provides Red Bull’s delivery drivers a hefty, 9,000 lb. payload.
Isuzu’s N-series trucks are everywhere – and for good reason. They’re dependable, they’re affordable, and they have a nationwide network of GM dealers supporting them. I am a huge fan of these trucks, and can’t wait to sample the electric version from behind the wheel.
Hyundai is gearing up to launch its first all-electric minivan. Production is set to begin next year, and the EV minivan is expected to play a key role in its global expansion. Here’s what to expect.
Hyundai will launch its first EV minivan in 2025
The Staria is Hyundai’s successor to the Starex, its multi-purpose vehicle (MPV), launched in 2021. Like its replacement, the Staria is offered in a minivan, minibus, van, pickup, and several other configurations like limousines and ambulances.
Although the Staria was launched with only diesel and gas-powered powertrain options, Hyundai added its first hybrid model in February.
Hyundai will introduce the Staria Electric, its first electric minivan, next year. In March, Hyundai unveiled its new ST1 electric business van, which is based on the Staria. However, the minivan will get its own EV model in 2025. The ST1 is Hyundai’s first commercial EV. It’s available in refrigerated van and basic chassis cab options.
Hyundai is already building gas-powered and hybrid Staria models at its Ulsan plant in Korea, but it is preparing to begin producing the EV version.
According to the Korean media outlet Newsis, sources close to the matter on Friday said Hyundai will begin converting a production line (Line 1) at its Ulsan Plant 4 for Staria Electric around January 25, 2024.
The expansion is part of Hyundai’s broader plan to introduce 21 electric vehicles by 2030, accounting for over 2 million in sales.
A report from The Korean Economic Daily in June claimed Hyundai would expand Staria EV production into Europe starting in the first half of 2026. European-made models will be sold domestically and overseas, like in Australia and Thailand. Hyundai aims to sell 15,000 to 20,000 of the EV model annually.
The Staria Electric will be powered by Hyundai’s fourth-generation 84 kWh EV batteries and will have over 10% more capacity than the ST1.
Hyundai sold 37,769 Starias through the first 11 months of 2024. Last year, Hyundai Staria sales reached 39,780, including domestic and export sales. By the end of the year, Staria sales are expected to exceed 40,000 for the first time.
Hyundai’s sister company also has big plans to expand its commercial business with a new lineup of EVs based on its PBV (Platform Beyond Vehicle). Its first electric van, the PV5, was spotted earlier this year as a potential Volkswagen ID.Buzz challenger.
FTC: We use income earning auto affiliate links.More.
The company says this latest all-electric milestone means Schneider has cut more than 20 million pounds of harmful carbon emissions. A total it says is equivalent to removing more than 2,100 gas-powered passenger cars from the road.
“Reaching 6 million zero-emission miles is a testament to our steadfast dedication to sustainability and innovation,” said Schneider President and CEO, Mark Rourke. “Leading the way in adopting electric vehicle technology not only benefits the environment but also serves as an example of the broad service capabilities and flexibility we can offer to customers.”
Schneider operates one of the largest fleets of Freightliner eCascadia electric semi trucks in the country, with fully 92 of the BEVs deployed (so far). The trucks have been operating in and around the ports of Southern California, where they have significantly reduced emissions and contributed to cleaner air quality while reliably transporting freight and saving SNDR money.
“Schneider is a great example of the kind of forward-thinking entrepreneurship our industry needs,” says David Carson, Senior Vice President, Sales and Marketing at DTNA. “They’ve achieved over 6 million zero emission miles, which is a reminder for us all to keep working on overcoming challenges together on the path to zero emissions. At DTNA, we’re committed to the shift to zero emissions, alongside pioneers like Schneider, who are showing us what’s possible.”
Fifty of Schneider’ 92 eCascadias were funded by JETSI – a California-wide initiative working to reduce greenhouse gas emissions. Of the remaining 42 five are jointly funded by the EPA’s FY18 Targeted Airshed Grant, seven are funded by the Volkswagen Environmental Mitigation Trust, and 30 are funded by California’s HVIP incentive program.
Electrek’s Take
Schneider is among the many global fleets that are proving the reliability and efficacy of battery-electric semi trucks every day, racking up millions of miles faster than many of the nay-sayers thought would be possible. The only real question facing the world of electric trucking now is whether the legacy brands like Freightliner and Volvo have established an insurmountable lead over Tesla.