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Fresh off of news of a global manufacturing agreement that includes a new investment of tens of millions of dollars, REE Automotive has kicked off plans for US production this year with the help of contract manufacturer Roush Industries.

REE Automotive ($REE) is one of the more exciting startups in the commercial EV segment thanks to its unique technology and modular vehicle platforms. The Israeli-based startup’s early success has been led by its flagship commercial product – the P7 electric truck.

That journey began with REE’s P7-C chassis cab, which started rolling out initial deliveries in January 2024 after receiving certification from the Federal Motor Vehicle Safety Standards (FMVSS) – the first “x-by-wire” vehicle to do so.

Since then, Penske has signed on to demo and sell the P7-C electric trucks. Those models are being built in at REE’s Integration Center at Coventry in the UK. However, the startup established a second, localized headquarters in Texas in 2021, and REE is now beginning US production in Michigan with the help of Roush Industries.

REE CARB
Source: REE Automotive

REE’s P7 truck production to begin in the US in Q4

According to an update from REE Automotive this morning, it has officially kicked off US production in Michigan with Roush Industries, a contract manufacturer with nearly 50 years of experience in several industries across advanced mobility, aerospace, defense, and theme parks.

REE states that Roush will begin US production of the P7 electric trucks at its Detroit-area factory in Q4 2024, with an annual capacity of 5,000 units. The startup will continue to manufacture its proprietary REEcorner technology in Coventry, while Roush will handle US assembly.

REE also has a strategic agreement with Motherson, which will handle the startup’s global supply chain and logistics to ” target cost reduction, improved unit economics, and higher margins.” REE Automotive’s chief operations officer, Josh Tech, spoke about the decision to choose Roush to handle its US production of the P7 electric trucks:

We chose to work with Roush because of their proven capabilities and expertise in the commercial EV market, their capacity to scale production, and their understanding of our unique business model, which is to build our vehicles to order, not for inventory. We want to get our trucks in the hands of our customers as soon as possible, while not sacrificing on quality, making sure our customers can count on us as they build their electric commercial fleets. By partnering with Roush, we can concentrate on our core technology and production of the REEcorners while optimizing production costs and reducing go to market times benefiting from their nearly 40-year track record of engineering and manufacturing spans from NASCAR, to lunar terrain vehicles, to the most innovative EVs.

REE shared that its P7 already has a network of 78 service and sales locations through 24 authorized dealers across North America, who combine for potential access to over 200 fleets throughout the US and Canada.

Today’s US production news follows a successful investment round last week, in which REE entered into definitive agreements with M&G Investments, Motherson, and Varana Capital to purchase Class A ordinary shares for gross proceeds of $45.35 million (before deducting applicable fees and expenses). At the time of that announcement, REE shared that it intends to use the proceeds to generate general working capital.

With US production now in place, REE looks poised to make an even more significant impact on the electrified commercial vehicle segment. As previously reported, the startup had already garnered over $40 million in binding orders. As of May 30, 2024, the company crossed the $50 million mark.

The company intends to share its Q2 2024 financial results later this week.

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Tesla Q4 earnings call recap, PE ratios, and big Texas solar project goes online

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Tesla Q4 earnings call recap, PE ratios, and big Texas solar project goes online

On today’s exciting episode of Quick Charge, we explore the Tesla Q4 earnings call’s high-level weirdness, including the impact Bitcoin had on the bottom line, what it means for stock prices, and whether or not you’ll die without Tesla’s solar roof.

You’ll also hear Jo ask, “What even is a P/E Ratio, and why does it matter?” before asking if we’ll all be killed without a solar roof, and learning about what happens when our phones run out of power. All this and more – enjoy!

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.

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Here’s our best look at the Kia EV4 so far, including the interior [Video]

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Here's our best look at the Kia EV4 so far, including the interior [Video]

Kia confirmed it will launch the EV4 this year as it fills out “a full lineup of popular EVs.” According to Kia, the EV4 is “an entirely new type of EV sedan with a distinct style and sports car-like proportions. However, it’s expected to be much cheaper than your average sports car. With its official debut around the corner, we are getting a closer look at what we can expect from the Kia EV4, including the inside. Check it out below.

The EV4 was revealed as a concept in October 2023 alongside the EV3 and EV5 as part of Kia’s new mass-market electric vehicle lineup.

After launching the EV3 in Korea, it’s now arriving in Europe and other overseas markets. The EV5 was initially launched in China, but Kia will bring the lower-priced electric SUV to Europe, Korea, Australia, and other regions in 2025.

Kia announced earlier this week that “the sedan-type electric vehicle EV4 will be launched sequentially around the world” after reporting Q4 and full-year 2024 earnings.

The EV4 will join the EV3, EV5, EV6, and EV9 to complete Kia’s “EVs for all,” with prices ranging from around $30,000 to upwards of $80,000. At the time, Kia said it plans to “significantly” and “rapidly” expand its electric car lineup, and it’s already making good on its promise.

Kia-EV4-EV3-EV5-EV6-EV9
Kia EV4 (back) showcased alongside EV9 (left) EV3 (middle), and EV5 (right) (Source: Kia)

Check out the Kia EV4, inside and out

Although we’ve already seen it a few times in public, including in the US late last year, a new video from HealerTV gives us a better idea of what to expect from the Kia EV4, including its interior.

One of the first things you will notice is the unique exterior profile. It appears to maintain much of the concept’s design with bold character lines and a streamlined silhouette.

Kia EV4 interior and exterior design (Source: HealerTV)

Although not shown, the EV4 will feature Kia’s new ccNC (connected car Navigation Cockpit) infotainment system with dual 12.3″ driver display and infotainment screens.

The video shows what appears to be a spacious interior despite its expected smaller size. You can see how a car seat fits in the back seat with plenty of space.

Kia-EV3-interior
Kia EV3 interior (Source: Kia)

Although prices and other specs will be revealed closer to launch, the EV4 is expected to start at around $30,000 to $40,000, depending on the market. Like the EV3, it’s also based on Hyundai’s E-GMP platform, which should deliver around 375 miles (WLTP) range, if not more, with the larger 81.4 kWh battery.

A hatchback EV4 model was also spotted out in public last year. The variant will likely be aimed at the European market.

Would you buy Kia’s electric sedan for around $35,000? Let us know in the comments below.

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This cool tech will turn existing fiber optics into smart sensors on Minnesota’s grid

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This cool tech will turn existing fiber optics into smart sensors on Minnesota's grid

Not-for-profit power cooperative Great River Energy, which serves 1.7 million people across Minnesota and Wisconsin, has partnered with Prisma Photonics to roll out real-time monitoring technology across 90 miles of transmission lines in northern Minnesota. Prisma Photonics will provide its PrismaPower system to track threats like wildfires, ice, wind, and physical damage to the Minnesota grid.

The multi-year project will install PrismaCircuit and PrismaClimate across five key transmission lines connected to four substations using existing fiber optic lines. The goal is to strengthen the grid ahead of Minnesota’s next winter season. These lines, spread across central and northern Minnesota, will now be under constant surveillance without the need for traditional sensors.

“We’re leveraging innovative new technologies that maximize our existing infrastructure investments,” said Priti Patel, vice president and chief transmission officer at Great River Energy. “This solution allows us to utilize our current fiber optic network in a new way to increase resilience in areas of northern and central Minnesota.”

Instead of installing physical sensors on power lines, Prisma Photonics’ technology taps into fiber optic cables already in place, transforming them into an advanced sensing system. Here’s how the company’s works:

Prisma Photonics Fiber Sensing works by connecting an optical interrogator unit into a standard single-mode optical fiber. It is one fiber, part of a cable laid alongside the monitored asset, probably for communications purposes. The Interrogator transmits optical pulses that propagate down the fiber. A minute fraction of the light is reflected from each point along the fiber. The Interrogator measures the reflected light to determine the strain, temperature, pressure, and other quantities over hundreds of kilometers of fiber with sub-meter resolution. The fiber is turned into a continuous acoustic sensor – as if there were tens of thousands of microphones spanning hundreds of kilometers.  

Prisma Photonics says this means faster deployment, no service interruptions, and no need for specialized crews in all weather conditions.

Dr. Eran Inbar, CEO of Prisma Photonics, said, “Our partnership with Great River Energy demonstrates how utilities can extract additional value from their existing infrastructure to enhance grid resilience while avoiding traditional sensor-based solutions’ complexity and maintenance requirements.”

Read more: Minnesota’s largest coal plant goes solar: Sherco Solar comes online


If you live in an area that has frequent natural disaster events, and are interested in making your home more resilient to power outages, consider going solar and adding a battery storage system. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and share your phone number with them.

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisers to help you every step of the way. Get started here. –trusted affiliate link*

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