Ford’s Marin Gjaja explained that most drivers don’t realize the major perks of driving an EV. Not only is it more efficient, but it also offers extra benefits like skipping the lines at the gas station with the ability to charge at home.
Ford says driving an EV offers additional perks
At the Automotive News Congress, Marin Gjaja, COO of Ford’s Model e EV business, said one of the company’s main priorities is tackling false beliefs about electric vehicles.
“That’s the conundrum for us as an industry,” Gjaja said in Michigan on Tuesday. He added, “We have customers who are fearing loss and misperceive the value” of EVs.
Ford is working with its dealers to educate customers with tools like Ford University to counter EV misperceptions. Introduced in May, Ford’s new tool is a digital and video-based dealer training platform with games and AI to educate employees and buyers.
According to Gjaja, automakers must address the “economic challenges” as the industry shifts to electric vehicles. To do so, educating customers about the true perks of driving an EV is key.
2024 Ford F-150 Lightning Platinum Black Edition (Source: Ford)
Gjaja explained that EVs come with additional benefits, like waking up with a full charge every day and the ability to charge at home. Many electric vehicles, like Ford’s F-150 Lightning, can also act as portable generators with added functions like vehicle-to-home (V2H) charging with bidirectional capabilities.
Ford F-150 Lightning powering up a business after an earthquake (Source: Harper Motors)
Lightning drivers have used their electric pickups to power home appliances and other electronics during hurricanes, earthquakes, blizzards, and other extreme weather events. It can also be used to power up your next camping trip or work site.
Ford F-150 Lightning powering movie set (Source: Ford Canada)
However, Ford has delayed several EV projects, citing “slower-than-expected” adoption. Ford also scrapped plans to launch its three-row electric SUV and is focusing on smaller, more profitable models.
Ford’s Electric Explorer for Europe (Source: Ford)
Ford has a dedicated team of ex-Tesla, Rivian, Lucid, and Apple employees in California developing its new low-cost EV platform. The first vehicle, a mid-size electric pickup, is expected to launch in 2027.
“Being affordable is great, but there are two other requirements,” Gjaja explained. One is that it has to be unique, or “you’re going to get commoditized,” and the other is that “you also have to make money.”
Ford Mustang Mach E at a Tesla Supercharger (Source: Ford)
Ford’s EV unit lost $2.5 billion in the first half of the year and is on track to lose between $5 and $5.5 billion in 2024.
The company is betting on more affordable EVs and a software-defined experience to turn things around over the next few years.
Electrek’s Take
Many drivers don’t realize the actual benefits of driving an EV until they own one. However, the first time you drive it, you will notice the significant upgrade it offers over gas-powered vehicles.
The ride is nearly silent and much smoother. With instant torque, you don’t have to worry about lagging when pulling out into traffic.
Most EVs have superior software and connectivity and are much smarter than traditional gas-powered cars. And that’s not even including the lower cost of ownership with less maintenance and not being subject to fluctuating gas prices. Plus, waking up with a full charge every day is worth it alone. And the best part is you can roll your windows down on a nice day and not smell constant fumes (only if you’re next to a gas-powered car).
Fire and smoke rise into the sky after an Israeli attack on the Shahran oil depot on June 15, 2025 in Tehran, Iran.
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The CEOs of two major energy companies are monitoring the developments between Iran and Israel — but they aren’t about to make firm predictions on oil prices.
Both countries traded strikes over the weekend, after Israel targeted nuclear and military facilities in Iran on Friday, killing some of its top nuclear scientists and military commanders.
Speaking at the Energy Asia conference in Kuala Lumpur on Monday, Lorenzo Simonelli, president and CEO of energy technology company Baker Hughes, told CNBC’s “Squawk Box Asia” that “my experience has been, never try and predict what the price of oil is going to be, because there’s one sure thing: You’re going to be wrong.”
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Simonelli said the last 96 hours “have been very fluid,” and expressed hope that there would be a de-escalation in tensions in the region.
“As we go forward, we’ll obviously monitor the situation like everybody else is. It is moving very quickly, and we’re going to anticipate the aspect of what’s next,” he added, saying that the company will take a wait-and-see approach for its projects.
At the same conference, Meg O’Neill, CEO of Australian oil and gas giant Woodside Energy, likewise told CNBC that the company is monitoring the impact of the conflict on markets around the world.
She highlighted that forward prices were already experiencing “very significant” effects in light of the events of the past four days.
If supplies through the Strait of Hormuz are affected, “that would have even more significant effects on prices, as customers around the world would be scrambling to meet their own energy needs,” she added.
As of Sunday, the Strait remained open, according to an advisory from the Joint Maritime Information Center. It said, “There remains a media narrative on a potential blockade of the [Strait of Hormuz]. JMIC has no confirmed information pointing towards a blockade or closure, but will follow the situation closely.”
Iran was reportedly considering closing the Strait of Hormuz in response to the attacks.
O’Neill said that oil and gas prices are closely linked to geopolitics, citing as examples events that date back to World War II and the oil crisis in the 1970s.
Nevertheless, she would not make a firm prediction on the price of oil, saying, “there’s many things we can forecast. The price of oil in five years is not something I would try to put a bet on.”
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The Strait of Hormuz is a vital waterway between Iran and the United Arab Emirates. About 20% of the world’s oil passes through it.
It is the only sea route from the Persian Gulf to the open ocean, and the U.S. Energy Information Administration has described it as the “world’s most important oil transit chokepoint.”
A series of images of landscapes and wildlife from the Brigalow Belt region of Queensland near the town of St. George.
Colin Baker | Moment | Getty Images
Shares of Santos surged as much as 15.23% Monday, after it received a non-binding takeover offer of $18.72 billion by an Abu Dhabi’s National Oil Company-led group.
The move marks the biggest intraday jump in the Australian oil and gas producer’s shares since April 2020, LSEG data shows.
Prices of gold, the stalwart shelter in times of crises, rose. Investors flock to the precious metal amid uncertainty because it serves as a stable store of value that is mostly resistant against exogenous shocks, such as inflation or geopolitical conflicts.
And the dollar strengthened, as it is wont to do when the world looks ugly. Recall the dollar smile: The greenback will appreciate when things are really good because investors want in on U.S. risk assets, or when they are really bad because investors want in on the perceived safety of U.S. government bonds.
Stocks, the financial risk asset epitomized, fell across markets globally.
Despite the markets giving multiple indications we are entering a period of ugliness — or, at least, volatility — U.S. stocks still appear resilient, and the surge in oil prices only brings us back to where they were about three months ago as prices have been low since, CNBC’s Michael Santoli wrote.
The markets have, indeed, mostly shrugged off Russia’s invasion of Ukraine and the Israel-Hamas war, both of which are still brewing. But with the conflict between Israel and Iran still in its early days, it might pay to be extra cautious in the coming weeks.
Safe haven assets in demand Investors piled into safe-haven assets after Israel’s attack on Iran. After weeks of declining, the dollar index, a measurement of the strength of the U.S. dollar against other major currencies, rallied 0.3%on Friday and was up 0.1% as of7:30 a.m. Singapore time Monday. Spot gold rose 0.38% and gold futures for August delivery were up 0.41% Monday, adding to Friday’s gains of 1.4% and 1.5% respectively.
Prices of oil jump Oil prices surged as investors feared a disruption to oil supply from Iran, which produced 3.305 million barrels per day in April, according to OPEC’s Monthly Oil Market Report of May. As of Monday morning Singapore time, U.S. crude oil rose 2.22% to $74.62 a barrel, adding to its 7.26% jump on Friday. The global benchmark Brent climbed 2.22% to $75.88 a barrel, following Friday’s 7.02% surge.
[PRO]U.S. stocks still look resilient Even though stocks fell on the eruption of conflict between Israel and Iran, the market appeared resilient, wrote CNBC’s Michael Santoli. This week, while hostilities between the two Middle East countries will continue weighing on investors’ minds, they should not lose sight of the Federal Reserve’s rate-setting meeting, which concludes Wednesday.
And finally…
The Boeing 787-9 civil jet airplane of Vietnam Airlines performs its flight display at the 51st Paris International Airshow in Le Bourget near Paris, France. (Photo by: aviation-images.com/Universal Images Group via Getty Images)
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