How Apple and Microsoft’s trusted brands are being used to scam you online

Published

1 year ago

September 25, 2024

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No, it’s not really Apple or Microsoft popping up on your screen to tell you your computer has been infected.

It’s scammers trying to convince you to call them and divulge sensitive information, which may include passwords, bank or credit account information or Social Security numbers.

“They use the reputation of the brand [for legitimacy purposes] to make it seem more real,” said Cliff Steinhauer, director of information security and engagement at The National Cybersecurity Alliance. “Because, who doesn’t know Microsoft or Apple as a brand?”

Consumers are likely to see more of these types of scams now, in the wake of Apple’s recent release of its new iPhone. There tends to be a rise in scams when a new product or version is released because it’s easier for scammers taking advantage of news headlines to strike while the iron is hot, said Nati Tal, head of Guardio Labs, which identifies, monitors and mitigates internet security threats. “In a very small time period, they will get tons and tons of potential victims.”

The scams can affect anyone, but as has been the case with other recent tech-linked consumer crime waves, such as bitcoin ATM fraud, the elderly are especially vulnerable. Last year, nearly 18,000 victims aged 60 and over reported tech support scams to the FBI’s Internet Crime Complaint Center, making it the most widely reported kind of elder fraud in 2023. Fraud losses from tech support scams against the elderly amounted to $590 million of losses — and that’s only reported cases.

These types of scams are getting even harder to spot because of AI, especially when the scheme uses a known company logo to make it look legit. Here’s what people should know to protect themselves from scams targeting commonly used, trusted tech brands:

Never assume any online ad is authentic

People can be duped in a number of ways. One way is malvertising, in which bad actors pay for ads on search engines like Google or Microsoft’s Bing. These rogue ads can appear as sponsored content, or in small print as an ad, during a search engine query.

So, for example, a consumer searching for “Microsoft support” might be shown a fake Microsoft ad with a number to call. By calling this number, people are playing right into scammers’ hands, according to Malwarebytes, which has identified a number of these schemes. Malwarebytes also uncovered a malicious ad campaign targeting Mac users looking for support or extended warranty from Apple.

“People have all sorts of issues with their computers and they look for help, but a lot of the time the numbers they find will be a scammer’s number, not the real one,” said Jérôme Segura, senior director of research at Malwarebytes.

Pop-ups, emails from brands you know are often suspect

Tech scams also ensnare unsuspecting consumers through phishing emails for renewal offers that seem to come from legit places, including Microsoft, McAfee, PayPal and Norton. These emails could be laced with malware if users click on a link, or they could be phishing attempts to get more information from the individual. Sometimes simply opening the attachment could infect a consumer’s computer with malware.

The other type of tech-support scam happens when a window pops up on a user’s computer to warn of an “infection.”

There’s often audio associated with this type of scam to instill a sense of urgency for consumers to call the number listed in the pop-up. There may also be a button that says “return to safety,” but when clicked, what was a regular browser window — with the address bar and window title visible — becomes a full-screen page, with a message about not rebooting the computer because it’s infected, Segura said.

“Imagine being the user and hearing the non-stop audio playing in the background saying your computer is compromised. This is very stressful and it will lead people to make a bad decision in calling the fake phone number,” he said.

Once people call, they often are manipulated into sharing personal information such as their credit card number or giving scammers access to their computer.

How to click without getting into online trouble

For starters, consumers should avoid clicking on sponsored ads obtained during a Google or Bing query. (Hint: These often appear at the top of the search results page, but they can also appear further down, so look out for the word “sponsored” or “ad” depending on the search engine.) Consumers should also avoid clicking on random links sent in an email, even if they think they know the sender. And don’t open attachments unless you’re sure you know what’s being sent.

In the case of a pop-up warning of a computer virus, Segura said the general rule is to only click on the browser’s own icons which are typically at the very top right corner. “Never click on any other ‘X’ within the web page itself, as it is fake,” he said.

If people do click on the X or have clicked on “return to safety,” the webpage will likely go into full-screen mode. “If that happens, you must first exit out of full screen by long pressing on the keyboard’s escape button (Esc) and only then can you finally X out,” Segura said.

Internet browsers come with basic protections, so be sure to keep your browsers updated. You might also want to install a free, or paid-protection service that covers multiple types of threats.

What to do if you fall for a tech scam

Next steps depend on the type of information you shared with scammers. If, for instance, you called a number for “Microsoft” or “Apple” and gave usernames and passwords, change those. If you only shared your name, address and phone number, it’s not necessary to do anything because this information is readily available to scammers through data brokers, Jim Routh, chief trust officer at identity security company Saviynt, explained in an email.

Consumers who share their credit card number, expiration date and CVV, should call their credit card company’s fraud line to report the incident and request a new credit card be overnighted.

If credentials are shared with the fraudster for other online accounts, the password for each should be immediately changed. It’s also advisable for consumers to freeze their credit with each of the three primary credit bureaus, Equifax, Experian and TransUnion. This is a good practice to do for your whole family and especially for children under 18, even in the absence of a particular threat. It’s also advisable to place a fraud alert with one of the credit bureaus, which will relay the information to all three.

People who are concerned they installed malware who don’t have anti-virus protection should choose a reputable brand and install it, Routh said. If they lack technical sophistication, they can call the Geek Squad or a similar service to scan the workstation and find the malware to remove. Consumers who have given remote computer access to scammers should bring their device to a service professional for assistance, he added.

Technology

CNBC Daily Open: The weight of Nvidia’s crown

Published

2 hours ago

November 26, 2025

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CNBC Daily Open: The weight of Nvidia's crown

Jensen Huang is interviewed by media during a reception for the 2025 Queen Elizabeth Prize for Engineering, at St James’ Palace November 5, 2025 in London, England, U.K.

Yui Mok | Getty Images Entertainment | Getty Images

Uneasy lies the head that wears the crown.

Shares of artificial intelligence czar Nvidia fell 2.6% on Tuesday as signs of unrest continued rippling through its kingdom.

Over the month, Nvidia has been contending with concerns over lofty valuations and an argument from the “The Big Short” investor Michael Burry that companies may be overestimating the lifespan of Nvidia’s chips. That accounting choice inflates profits, he alleged.

The pressure intensified last week in the form of a potential challenger to the crown. Google on Nov. 18 announced the release of its new AI model Gemini 3 — so far so good, given that Nvidia isn’t in the business of designing large language models — powered by its in-house AI chips — uh–oh.

And on Monday stateside, Meta, a potential kingmaker, appeared to signal that it is considering not just leasing Google’s custom AI chips, but also using them for its own data centers. It seemed like Nvidia felt the need to address some of those rumblings.

The chipmaker said on the social media platform X that its technology is more powerful and versatile than other types of AI chips, including the so-called ASIC chips, such as Google’s TPUs. Separately, Nvidia issued a private memo to Wall Street that disputed Burry’s allegations.

Power, whether in politics or semiconductors, requires a delicate balance.

Remaining silent may shroud those in power in a cloak of untouchability, projecting confidence in their authority — but also aloofness. Deigning to address unrest can soothe uncertainty, but also, paradoxically, signal insecurity.

For now, the crown is Nvidia’s to wear — and the weight of it is, too.

What you need to know today

The UK Autumn Budget 2025 is here. Britain prepares for a “smorgasbord” of tax hikes to be unveiled Wednesday. Follow CNBC’s coverage of the Budget throughout the day on our live blog here.

U.S. stocks advanced on Tuesday. Major indexes had their third straight winning session, erasing earlier intraday losses. Asia-Pacific markets rose Wednesday. Shares of Foxconn climbed more than 3% after the firm received approval for a contract amendment.

Meta is looking to use Google AI chips. That’s according to a Monday report by The Information. Nvidia on Tuesday wrote on X that its chips are “a generation ahead of the industry.” The chipmaker also sent analysts a memo on alleged bubble claims.

Taiwan President pledges $40 billion more for defense. Lai Ching-te, Taiwan’s leader, on Wednesday said the self-governing island will improve its self-defense capabilities in the face of “unprecedented military buildup” by China.

[PRO] What to watch as UK budget is unveiled. Strategists told CNBC they will be monitoring the budget’s effects on interest rates, economic growth and the British pound — and one “rabbit out of the hat” from U.K. Finance Minister Rachel Reeves.

And finally…

Lights on in skyscrapers and commercial buildings on the skyline of the City of London, UK, on Tuesday, Nov. 18, 2025. U.K. business chiefs urged Chancellor of the Exchequer Rachel Reeves to ease energy costs and avoid raising the tax burden on corporate Britain as she prepares this year’s budget.

Bloomberg | Bloomberg | Getty Images

The UK’s Autumn Budget is coming: Here’s what it could mean for your money

The run-up to this year’s U.K. Autumn Budget has been different from the norm because so many different tax proposals have been floated, flagged, leaked and retracted in the weeks and months leading up to Wednesday’s statement.

It has also made it harder to gauge what we’re actually going to get when Finance Minister Rachel Reeves finally unveils her spending and taxation plans for the year ahead.

— Holly Ellyatt

Technology

Uber rolls out driverless robotaxis in Abu Dhabi

Published

3 hours ago

November 26, 2025

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Uber rolls out driverless robotaxis in Abu Dhabi

Driverless WeRide robotaxis for Uber.

Courtesy: Uber

Uber on Wednesday rolled out fully driverless rides in its fourth market, launching the service in Abu Dhabi in partnership WeRide, a Chinese autonomous vehicle company.

The ride-hailing company said the launch in the United Arab Emirates capital represents the first driverless robotaxi service in the Middle East. In the U.S., Uber already offers robotaxi services in Austin, Phoenix and Atlanta through Alphabet’s Waymo.

Riders in Abu Dhabi can book a WeRide robotaxi when requesting an UberX or Uber Comfort ride, the ride-hailing company said.

WeRide, which is listed on the Nasdaq, formed its partnership with Uber in September 2024 and began offering autonomous rides with an operator on board in Abu Dhabi last December. Uber and WeRide also debuted robotaxi rides with a safety operator on board in Riyadh, Saudia Arabia, in October. In May, Uber said it plans to roll out the WeRide service to 15 more cities, including in Europe, over the next five years.

In recent years, Uber has bet big on autonomous vehicle technology through partnerships.

Uber started offering a robotaxi service in Austin and Atlanta earlier this year, and in Phoenix in late 2023. In July, the company landed a six-year robotaxi deal with electric vehicle maker Lucid and AV startup Nuro.

WeRide, meanwhile, has launched full driverless robotaxi services in China’s Beijing and Guangzhou, according to its website.

Uber has not said how it splits revenue from robotaxi rides with its partners.

Competitors have also readily adopted the technology, with Lyft announcing a deal with Waymo in September to launch robotaxis in Nashville next year.

Uber said the driverless vehicles in Abu Dhabi will operate in certain areas of Yas Island. Riders can boost their chance of a robotaxi drive by selecting the autonomous option. On-board support is available during the ride through the app and an in-vehicle tablet.

WATCH: WeRide CEO: We are using both Tesla and Waymo’s approach to scale robotaxi operations

WeRide CEO: We are using Tesla and Waymo's approach to scale robotaxi operations

Technology

Amazon faces FAA probe after delivery drone snaps internet cable in Texas

Published

8 hours ago

November 26, 2025

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Amazon faces FAA probe after delivery drone snaps internet cable in Texas

Amazon’s new MK30 Prime Air drone is displayed during Amazon’s “Delivering the Future” event at the company’s BFI1 Fulfillment Center, Robotics Research and Development Hub in Sumner, Washington on Oct. 18, 2023.

Jason Redmond | AFP | Getty Images

Amazon is facing a federal probe after one of its delivery drones downed an internet cable in central Texas last week.

The probe comes as Amazon vies to expand drone deliveries to more pockets of the U.S., more than a decade after it first conceived the aerial distribution program, and faces stiffer competition from Walmart, which has also begun drone deliveries.

The incident occurred on Nov. 18 around 12:45 p.m. Central in Waco, Texas. After dropping off a package, one of Amazon’s MK30 drones was ascending out of a customer’s yard when one of its six propellers got tangled in a nearby internet cable, according to a video of the incident viewed and verified by CNBC.

The video shows the Amazon drone shearing the wire line. The drone’s motor then appeared to shut off and the aircraft landed itself, with its propellers windmilling slightly on the way down, the video shows. The drone appeared to remain in tact beyond some damage to one of its propellers.

The Federal Aviation Administration is investigating the incident, a spokesperson confirmed. The National Transportation Safety Board said the agency is aware of the incident but has not opened a probe into the matter.

Amazon confirmed the incident to CNBC, saying that after clipping the internet cable, the drone performed a “safe contingent landing,” referring to the process that allows its drones to land safely in unexpected conditions.

“There were no injuries or widespread internet service outages. We’ve paid for the cable line’s repair for the customer and have apologized for the inconvenience this caused them,” an Amazon spokesperson told CNBC, noting that the drone had completed its package delivery.

Amazon delivery drone snaps internet cable in Texas

The incident comes after federal investigators last month opened a separate probe into a crash involving two of Amazon’s Prime Air drones in Arizona. The two aircrafts collided with a construction crane in Tolleson, a city west of Phoenix, prompting Amazon to temporarily halt drone deliveries in the area.

For over a decade, Amazon has been working to realize founder Jeff Bezos’ vision of drones whizzing toothpaste, books and other goods to customers’ doorsteps in 30 minutes or less. The company began drone deliveries in 2022 in College Station, Texas, and Lockeford, California.

But progress has been slowed by a mix of regulatory hurdles, missed deadlines and layoffs in 2023 that coincided with broader cost-cutting efforts by Amazon CEO Andy Jassy.

The company has previously said its goal is to deliver 500 million packages by drone per year by the end of the decade.

The hexacopter-shaped MK30, the latest generation of Amazon’s Prime Air drone, is meant to be quieter, smaller and lighter than previous versions.

Amazon says the drones are equipped with a sense-and-avoid system that enables them to “detect and stay away from obstacles in the air and on the ground.” The company recommends that customers maintain “about 10 feet of open space” on their property so drones can complete deliveries

The company began drone deliveries in Waco earlier this month for customers within a certain radius of its same-day delivery site who order eligible items weighing 5 pounds or less. The drone deliveries are supposed to drop packages off in under an hour.

Amazon has brought other locations online in recent months, including Kansas City, Missouri, Pontiac, Michigan, San Antonio, Texas, and Ruskin, Florida. Amazon has also announced plans to expand drone deliveries to Richardson, Texas.

Walmart began offering drone deliveries in 2021, and currently partners with Alphabet’s Wing and venture-backed startup Zipline to make drone deliveries in a number of states, including in Texas.

WATCH: Amazon unveils satellite terminal for enterprise customers — but Starlink still dominates