Viral post falsely claims to stop Meta using your data to train AI – here’s how to actually stop it
Hundreds of thousands of Instagram users, including actors Julianne Moore and Ashley Tisdale, have shared a post that supposedly revokes Meta’s right to train its artificial intelligence tool using their information.
“Goodbye Meta AI,” it says before saying the user does “not give Meta or anyone else permission to use any of personal data, profile information or photos”.
It doesn’t work.
The viral Instagram story, which was also shared by England cricketer Jonny Bairstow, is actually repurposed from an old, equally ineffective meme and Meta sources confirmed to Sky News it does not count as a valid form of objection to their new AI policies.
Fact-checkers have flagged the post as “false information”. Pic: Instagram
It is now being flagged as “false information” by fact-checkers on Instagram.
However, there is a simple way to object that Meta has to honour.
Meta AI is coming
Over the next few months, Meta will start using public posts and information on UK Instagram and Facebook accounts to train its artificial intelligence, Meta AI.
The new rules were supposed to roll out in June but Meta was forced to delay them to deal with changes demanded by the Information Commissioner’s Office (ICO).
Now, because of those changes, the way you can object is “even simpler, more prominent and easier to find”, according to Meta.
Pic: Reuters
How to object
In the coming days, Facebook and Instagram users will start receiving notifications explaining what is changing and how to access the objection form.
If a user has already objected through the old form, they will not receive a notification.
That’s because Meta says it will “honour their choice” and they will be excluded from the training data by default.
The objection form itself has been simplified from its previous version.
It now takes three clicks and only requires an email address to revoke access to your data.
Anything that is not public on your account, like private posts and messages, will already be excluded from the data used to train Meta AI.
Similarly, private accounts and accounts of under-18s will also be excluded.
You can also object before you receive the notification by going to the Meta’s “privacy centre” in your settings and clicking on the “object” hyperlink at the top.
Meta isn’t immediately joining new EU AI pact
While Meta has tweaked its AI policy for UK accounts, some say it is holding out in the European Union (EU) because it is not joining a new pact for companies using AI.
Earlier in the year, the EU passed a groundbreaking set of laws called the EU AI Act.
Read more: What is the EU’s new Artificial Intelligence Act?
It regulates how AI can be used, and grades different AI uses based on their risk to society.
All companies operating in the EU, including Meta, have to abide by the rules which are slowly coming into force.
Meta says it “welcomes” the new “harmonised” rules.
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However, an interim set of guidelines has been launched called the EU AI Pact, which hopes to get businesses following the new laws without waiting for them to come into full force.
Signatories pledge to commit to governance strategies that comply with the AI Act, identify high-risk AI systems in their business and promote AI literacy among staff.
Over a hundred companies signed up to the pledge, which was announced on Wednesday – but not Meta.
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In a statement to Sky News, the company said it is “focusing on our compliance work under the AI Act at this time” but did not rule out joining the pact in the future.
“We also shouldn’t lose sight of AI’s huge potential to foster European innovation and enable competition or else the EU will miss out on this once-in-a-generation opportunity.”
Thousands of troops are taking part in a joint military exercise between Russia and Belarus, as tensions with the EU run high following a Russian drone incursion into Polish airspace earlier this week.
The Zapad joint military exercise which began on Friday will involve drills in both Russia and Belarus as well as in the Baltic and Barents seas, the Russian defence ministry said.
Belarusian defence officials initially said about 13,000 troops would participate in the drill, but in May, its defence ministry said that would be cut nearly in half.
It comes just two days after Poland, with support from its NATO allies, shot down Russian drones over its airspace.
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Poland’s Prime Minister Donald Tusk on Friday morning hit back at a suggestion by US President Donald Trump on Thursday that the incursion may have been a “mistake”.
He said in a post on X: “We would also wish that the drone attack on Poland was a mistake. But it wasn’t. And we know it.”
Russia said its forces had been attacking Ukraine at the time of the incursions and that it had not intended to hit any targets in Poland.
Friday also saw Foreign Secretary Yvette Cooper travelling to Ukraine’s capital of Kyiv on the same day the UK announced fresh sanctions against Moscow.
Prince Harry was also in Kyiv for a surprise visit to help with the recovery of military personnel seriously injured in the three-year war with Russia.
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Prince Harry arrives in Kyiv
Ms Cooper, who was appointed foreign secretary last week, posted about her visit on X saying: “The UK’s support for Ukraine is steadfast. I am pleased to be in Kyiv on my first visit as Foreign Secretary.”
The UK’s new sanctions include bans on 70 vessels that Britain says are part of Russia’s “shadow fleet” that transports Russian oil in defiance of sanctions already in place.
Yvette Cooper with Volodymyr Zelenskyy in Kyiv. Pic: Valentyn Ogirenko/PA
Some 30 individuals and companies – including Chinese and Turkey-based firms – have also been sanctioned for their part in supplying Russia with electronics, chemicals, explosives and other weapons components.
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Meanwhile on the frontline, Ukrainian drones struck Russia’s oil-loading Primorsk port overnight, an SBU official said.
The attack caused fires and suspended oil-loading operations, the official added.
Russian defence systems also intercepted and destroyed 221 Ukrainian drones overnight.
Prince Harry has made a surprise visit to the Ukrainian capital of Kyiv, a spokesperson for the royal has said.
Harry, who served 10 years in the British Army, visited the city at the invitation of the Ukrainian government.
The Duke of Sussex travelled to the capital to help with the recovery of military personnel seriously injured in the three-year war with Russia.
Pic: Railway of Ukraine Ukrzaliznytsia/AP
Foreign Secretary Yvette Cooper will also be travelling to Kyiv on Friday in what will be her first foreign trip since being appointed to the job last week.
Her visit coincides with the UK launching a new package of Russia-related sanctions targeting ships carrying Russian oil as well as companies and individuals supplying electronics, chemicals and explosives used to make Russian weapons.
It comes as Russia and Belarus began a major joint military exercise on on NATO’s doorstep on Friday, just two days after Poland, with support from its NATO allies, shot down suspected Russian drones over its airspace.
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Drones shot down in Poland
The Zapad-2025 exercise – a show of force by Russia and its close ally – will involve drills in both countries and in the Baltic and Barents seas, the Russian defence ministry said.
Meanwhile on the frontline, Russian defence systems intercepted and destroyed 221 Ukrainian drones overnight,
including nine over the Moscow region, the ministry said on Friday.
The duke told the Guardian while on an overnight train to Kyiv: “We cannot stop the war but what we can do is do everything we can to help the recovery process.
“We can continue to humanise the people involved in this war and what they are going through.
“We have to keep it in the forefront of people’s minds. I hope this trip will help to bring it home to people because it’s easy to become desensitised to what has been going on.”
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Harry, who served two tours in Afghanistan, previously travelled to Ukraine in April, when he visited war victims as part of his work with wounded veterans.
The prince visited the Superhumans Center, an orthopaedic clinic in Lviv that treats and rehabilitates wounded military personnel and civilians.
Earlier this week, Harry said the King is “great” after he reunited with him at Clarence House for a private tea.
It was their first meeting in 19 months and lasted just 54 minutes.
The last time the father and son saw each other was in February 2024 when the prince flew to the UK after the monarch announced his cancer diagnosis.
Harry and his wife Meghan Markle have lived in California since they quit roles as senior working royals in March 2020.
Brazil’s former president Jair Bolsonaro has been sentenced to 27 years and three months in prison for attempting a coup to stay in power after his 2022 election defeat.
The far-right politician, who ruled Brazil between 2019 and 2022, is currently under house arrest in the capital, Brasilia.
A panel of five Supreme Court justices handed down the sentence several hours after they found the 70-year-old guilty on five counts.
The counts were trying to stage a coup, being part of an armed criminal organisation, attempting violent abolition of the democratic rule of law, being implicated in violence, and posing a serious threat to the state’s assets and listed heritage.
Bolsonaro‘s lawyers have said they will appeal the verdict.
Pic: AP
The ruling will deepen political divisions in Brazil and is also likely to prompt a backlash from the United States government – with Donald Trump already sharing his thoughts on the vote.
President Trump, an ally of Bolsonaro, has said he was surprised and “very unhappy” with the decision.
Speaking to reporters outside the White House, he said he always found Bolsonaro “outstanding” and said the conviction is “very bad for Brazil”.
Mr Trump previously called the case a “witch hunt”, slapped Brazil with tariff hikes, and revoked US visas for most members of Brazil’s high court.
Bolsonaro is the first former Brazilian president to be convicted of attempting a coup.
He has not attended the court proceedings, and on Thursday, he was seen at the garage of his property, but did not talk to the media.
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Justice Carmen Lucia. Pic: AP
Justice Alexandre de Moraes, who has been overseeing the case, said on Tuesday that Bolsonaro was the leader of a coup plot and of a criminal organisation, and voted in favour of convicting him. Justices Flavio Dino, Carmen Lucia, and Cristiano Zanin sided with Justice Moraes in the trial.
On Wednesday, another justice, Luiz Fux, disagreed and voted to acquit the ex-president of all charges.
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Justice Lucia said she was convinced by the evidence the attorney general’s office put forward against Bolsonaro, saying: “He is the instigator, the leader of an organisation that orchestrated every possible move to maintain or seize power.”
Bolsonaro had been previously banned from running for office until 2030 in a different case.
He is expected to choose an heir who is likely to challenge President Luiz Inacio Lula da Silva next year.
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