Volvo has no plans to challenge low-cost EVs in China as a price war intensifies
Volvo has no plans to challenge low-cost EVs in China as the ongoing price war intensifies. The EX30, Volvo’s cheapest EV, starts at around $28,000 (200,800 yuan), but that’s as low as the company will go.
Although Volvo was one of the first automakers to commit to an all-electric future, it recently backed off its pledge.
Volvo adjusted its 100% EV sales goal and now expects 90% to 100% of global sales to be electrified by 2030. That includes all-electric vehicles (EVs) and plug-in hybrids (PHEVs).
The up to 10% will be “a limited number of hybrids” if demand calls for it. By the end of next year, Volvo sees 50% to 60% of global sales being electrified.
Although Volvo still believes its future is electric, according to CEO Jim Rowan, markets are moving at different speeds. One of the biggest reasons behind Volvo’s strategy shift is China, the world’s largest EV market. The other is new tariffs on Chinese EVs in the EU and US, where the already popular EX30 is built.
“The China market has changed dramatically in the last two or three years,” Rowan told Automotive News Europe.
Volvo has no plans to rival low-cost EVs in China
According to Rowan, China’s new car market has “diminished” with a big second-hand market, something the country “never really had before.”
Volvo’s CEO said that although middle-class buyers usually chose a Western brand in the past, the rise of Chinese EV makers has been even more detrimental to these brands.
“I don’t compete at the low end of the BEV space in China,” Rowan explained it can be “a tough place to be.”
Volvo expects better results from premium EVs. Last November, the company introduced its first electric luxury van, the EM90, in China.
Volvo’s electric van is a “Scandinavian living room on wheels” with up to 458 miles (738 km) CLTC range. The EX90 starts at $115,000 (818,00 yuan) in China.
Although Volvo just launched its cheapest EV in May, the EX30, starting at around $28,000 (200,800 yuan), that’s as low as the company plans to go, according to Rowan.
Many EVs are selling for much less in China. For example, BYD’s cheapest EV, the Seagull, starts at under $10,000 (69,800 yuan). It was China’s best-selling EV last month, with nearly 41,000 models sold in August alone.
Volvo is fast-tracking EX30 production at its Ghent, Belgium plant to overcome the new tariffs in the US and EU. Volvo is expected to begin building EX30 models at the plant next year for export.
In the US, Volvo’s EX30 will start at $34,950. The smaller electric SUV was already the second best-selling EV in Europe last month, behind Tesla’s Model Y.
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Environment
U.S. crude oil falls below $60 a barrel to lowest since 2021 on tariff-fueled recession fears
A view shows disused oil pump jacks at the Airankol oil field operated by Caspiy Neft in the Atyrau Region, Kazakhstan April 2, 2025.
Pavel Mikheyev | Reuters
U.S. oil prices dropped below $60 a barrel on Sunday on fears President Donald Trump’s global tariffs would push the U.S., and maybe the world, into a recession.
Futures tied to U.S. West Texas intermediate crude fell more than 3% to $59.74 on Sunday night. The move comes after back-to-back 6% declines last week. WTI is now at the lowest since April 2021.
Worries are mounting that tariffs could lead to higher prices for businesses, which could lead to a slowdown in economic activity that would ultimately hurt demand for oil.
Oil futures, 5 years
The tariffs, which are set to take effect this week, “would likely push the U.S. and possibly global economy into recession this year,” according to JPMorgan. The firm on Thursday raised its odds of a recession this year to 60% following the tariff rollout, up from 40%.
Fueled by incentives from the Illinois EPA and the state’s largest utility company, new EV registrations nearly quadrupled the 12% first-quarter increase in EV registrations nationally – and there are no signs the state is slowing down.
Despite the dramatic slowdown of Tesla’s US deliveries, sales of electric vehicles overall have perked up in recent months, with Illinois’ EV adoption rate well above the Q1 uptick nationally. Crain’s Chicago Business reports that the number of new EVs registered across the state totaled 9,821 January through March, compared with “just” 6,535 EVs registered in the state during the same period in 2024.
Those numbers represent more than 50% growth in EV registrations – far beyond the expected 12% first-quarter increase nationally being projected by Cox Automotive. (!)
What’s going on in Illinois?
While President Trump and Elmo were running for re-election, they campaigned on the threat promise of canceling the $7,500 federal tax credit for EVs. Along with California Governor Gavin Newsom, Illinois’ Governor JB Pritzker made countermoves – launching a $4,000 rebate for new electric cars and up to $1,500 for the purchase of a new electric motorcycle.
At the same time, the state’s largest utility, ComEd, launched a $90 million EV incentive program featuring a new Point of Purchase initiative to deliver instant discounts to qualifying business and public sector customers who make the switch to electric vehicles. That program has driven a surge in Class 3-6 medium duty commercial EVs, which are eligible fro $20-30,000 in utility rebates on top of federal tax credits and other incentives (Class 1-2 EVs are eligible for up to $7,500).
We covered the launch of those incentives when the program was announced at Chicago Drives Electric last year, but the message here is simple: incentives work.
SOURCES: Chicago Business, Ray Cunningham; featured image by the author.
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The electric construction equipment experts at XCMG just released a new, 25 ton electric crawler excavator ahead of bauma 2025 – and they have their eye on the global urban construction, mine operations, and logistical material handling markets.
Powered by a high-capacity 400 kWh lithium iron phosphate battery capable of delivering up to 8 hours of continuous operation, the XE215EV electric excavator promises uninterrupted operation at a lower cost of ownership and with even less downtime than its diesel counterparts.
XCMG is delivering on part of that reduced downtime promise with the lower maintenance and easier repair needs of electric equipment, and delivering on the rest of it with lickety-quick DC fast charging that can recharge the machine’s massive battery in 1.5-2 hours … but that’s not the slick bit. The XCMG XE125EV can be powered up without leaving the job site thanks to its BYD battery swap technology.
We first covered XCMG and its battery swap technology back in January, and covered similar battery-swap tech being developed by MOOG Construction offshoot ZQUIP, as well – but while XCMG’s battery tech has been in production for several years, it’s still not widely known about in the West (even within the industry).
XCMG showed off its latest electric equipment at the December 2024 bauma China, including an updated version of its of its 85-ton autonomous electric mining truck that features a fully cab-less design – meaning there isn’t even a place for an operator to sit, let alone operate. And that’s too bad, because what operator wouldn’t want to experience an electric truck putting down 1070 hp more than 16,000 lb-ft of torque!?
Easy in, easy out
The best part? All of the company’s heavy equipment assets – from excavators to terminal tractors to dump trucks and wheel loaders – all use the same 400 kWh BYD battery packs, Milwaukee tool style. That means an equipment fleet can utilize x number of vehicles with a fraction of the total battery capacity and material needs of other asset brands. That’s not just a smart use of limited materials, it’s a smarter use of energy.
You can check out all the XE215EV’s specs at this tear sheet, and get an in-person look at the Chinese company’s latest electric excavator this week in Munich, Germany.
SOURCE | IMAGES: XCMG.
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