The rugged SUV maker wants a bigger share of the global market. Jeep launched its first EV, the Avenger electric SUV, in Toyota-dominated Japan. Toyota’s home market has mostly shunned imports, but foreign EVs are starting to crack the code.
Jeep launches its first EV in Japan, the Avenger SUV
Stellantis introduced its first EV, the Jeep Avenger, on Thursday. It will start at around $40,000 (5,800,000 yen). It will also be eligible for $4,500 (650,000 yen) in government incentives.
Not only is it the first model to join its lineup in two years, but the Avenger also marks a significant milestone as Jeep (Stellantis) looks to carve out a market in Japan.
Domestic automakers like Toyota, Honda, and Nissan dominate Japan’s auto market. Toyota alone accounts for nearly 50% of auto sales in its home market.
Meanwhile, EV imports are gaining a presence, especially from China. Last year, more imported EVs were sold in Japan than those domestically made.
According to the Automobile Inspection & Registration Information Associations, Toyota, Nissan, and Honda sold around 21,000 EVs in Japan, while imported EVs totaled 22,800.
Following BYD’s success
China’s leading EV maker, BYD, has played a significant role. BYD’s passenger car imports in Japan surged 184% in the first half of 2024 after it launched its first EV, the Atto 3, in January 2023.
After launching the Seal in June, BYD’s Tesla Model 3-like sedan was already Japan’s top-selling EV last month. It starts at $36,500 (5,280,000 yen).
Stellantis hopes to replicate some of BYD’s success in Japan, where Jeep’s first EV will be sold.
The “Launch Edition” will be limited to the first 150 buyers. It will come with added features, including a power sunroof, 18-inch aluminum wheels, a black-painted roof, and a yellow dashboard. Buyers will also receive a 1/43-scale die-cast parts replica of the actual model worth about $2,300 (330,000 yen).
Powered by a 54 kWh battery, the Jeep Avenger has a WLTP range of over 300 miles (486 km). It also includes Jeep’s exclusive “Selec-Terrain” with six driving modes, like Eco, Sport, and Sand. Jeep’s EV has ADAS features, including Stop & Go capabilities with adaptive cruise control and Lane Positioning Assist.
Electrek’s Take
Can Stellantis crack Japan’s auto market with the first Jeep EV rolling out? The import market has historically been limited to luxury imports from Porsche, Mercedes-Benz, and others, yet BYD is proving that there is a market for all-electric cars in the region.
In fact, BYD topped Nissan and Honda for the first time in global auto sales in the second quarter as it takes market share overseas.
Meanwhile, Toyota slashed its EV sales target earlier this month. Toyota now expects to sell 1 million EVs in 2026, down from 1.5 million. The Japanese auto giant has relied heavily on its top-selling hybrid models for continued growth, but with more advanced, more efficient EVs hitting the market (some even at a lower cost), how long will that last?
Enbridge, a Canadian energy company, just announced it’s moving forward with an 815-megawatt (MW) solar project called Sequoia in Texas. When it’s done, it’ll be one of the largest solar farms in North America. The project’s price tag is a hefty $1.1 billion.
Enbridge’s Sequoia, around 150 miles west of Dallas, has already landed long-term power purchase agreements (PPAs) with AT&T and Toyota, ensuring most of its output is sold for years to come. This deal was highlighted in Enbridge’s third-quarter report on Friday.
Sequoia will be built in two phases, with power expected to start flowing in 2025 and 2026. Enbridge says it’s taken steps to reduce risks by securing equipment and procurement contracts in advance. Permits and purchase orders are also locked down.
Toyota’s PPA with Enbridge’s Texas solar project is part of Toyota’s broader push toward sustainability, as the automaker aims to achieve net zero by 2035 and match 45% of its purchased power with renewable electricity by 2026 as it still clings to its “diverse powertrain strategy.”
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With its new electric SUV rolling out, NIO’s (NIO) sales topped the 20,000 mark again in Oct, its sixth straight month hitting the milestone.
NIO sold 20,976 vehicles last month, up 30.5% from October 2023. The NIO brand sold 16,657 vehicles, while its new “family-oriented smart vehicle brand,” Onvo, contributed 4,319 in its first full sales month.
After launching its new mid-size Onvo L60 electric SUV in September, NIO said production and deliveries are steadily ramping up.
At the end of October, NIO’s Onvo had 166 Centers and Spaces throughout 60 cities. Onvo plans to continue expanding its network to drive future growth.
NIO’s new electric SUV starts at around $21,200 (149,900) and is a direct rival to Tesla’s Model Y. The base $21K model is if you rent the battery. Even with the battery included, Onvo L60 prices still start at under $30,000 (206,900 yuan), with a CLTC range of up to 341 miles (555 km). That’s still less than the Model Y.
Tesla’s Model Y RWD starts at around $35,000 (249,900 yuan) with 344 mi (554 km) CLTC range in China.
NIO’s new Onvo brand drives higher Oct sales
NIO has often compared its new electric SUV to the Model Y, claiming it’s superior in many ways. The L60 has better consumption at 12.1 kWh/100km compared to the Model Y at 12.5 kWh/100km).
With a longer wheelbase (2,950 mm vs 2,890 mm), NIO’s electric SUV also provides slightly more interior space.
Despite the L60’s success so far, NIO believes its second Onvo model will be an even bigger hit. It could be a potential game-changer.
“If you think the L60 is good, then this new model is a much more competitive product,” NIO’s CEO William Li told CnEVPost after launching the L60. Onvo will launch a new EV every year. Following the L60, Onvo will launch a new mid-to-large-size electric SUV next year.
NIO’s leader claims the new model will be revolutionary. According to Li, it will offer even more surprises than the L60. Deliveries are planned to begin in Q3 2025.
NIO Onvo L60 vs Tesla Model Y trims
Range (CLTC)
Starting Price
NIO Onvo L60 (Battery rental)
555 km (341 mi) 730 km (454 mi)
149,900 yuan ($21,200)
NIO Onvo L60 (60 kWh)
555 km (341 mi)
206,900 yuan ($29,300)
NIO Onvo L60 (85 kWh)
730 km (454 mi)
235,900 yuan ($33,400)
NIO Onvo L60 (150 kWh)
+1,000 km (+621 mi)
TBD
Tesla Model Y RWD
554 km (344 mi)
249,900 yuan ($34,600)
Tesla Model Y AWD Long Range
688 km (427 mi)
290,900 yuan ($40,300)
Tesla Model Y AWD Performance
615 km (382 mi)
354,900 yuan ($49,100)
NIO Onvo L60 compared to Tesla Model Y prices and range in China
Local reports suggest a six-or seven-seat electric SUV could hit the market even sooner. With rumors of a launch around Q1 2025, deliveries could happen as soon as May 2025.
According to sources close to the matter, the L60 is just a “stepping stone” with even more exciting EVs on the way. The source claimed the new six-seat option will start at around $42,100 (300,000 yuan).
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Velotric Ebikes are designed by some of the most brilliant minds in the business. And now, you have the opportunity to own one (or two!) of these high-performance, elegant, reliable rides. You won’t want to miss these fantastic early-bird Black Friday deals running from November 1-14, and, also get a sneak peek at special offers that start on November 8.
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