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“Buy-now, pay-later” firm Klarna aims to return to profit by summer 2023.

Jakub Porzycki | NurPhoto | Getty Images

Swedish firm Klarna is partnering up with Dutch payments fintech Adyen to bring its popular buy now, pay later service into physical retail stores.

The company said Thursday that it had entered into an agreement with Adyen to add its payments products as an option at physical payment machines used by the Amsterdam-based fintech’s merchant partners.

Klarna will be included as an option across more than 450,000 Adyen payment terminals in brick-and-mortar locations as a result of the deal, according to the companies. The partnership will initially launch in Europe, North America and Australia with a wider rollout planned later down the line.

Klarna’s buy now, pay later, or BNPL, service allows users to spread the cost of their purchases over a period of interest-free installments. The service is mostly associated with online shopping, which currently accounts for about 5% of the global e-commerce market, according to Klarna.

Klarna launches savings and cashback rewards programs

Targeting consumers in-store has become an increasingly important priority as Klarna and other firms in the sector such as Block‘s Afterpay, Affirm, Zip, Sezzle, and Zilch seek to expand their reach.

The move expands on a previous arrangement Klarna had in place with Adyen on e-commerce payments.

“We want consumers to be able to pay with Klarna at any checkout, anywhere,” David Sykes, chief commercial officer at Klarna, said in a statement Thursday.

“Our strong partnership with Adyen gives a massive boost to our ambition to bring flexible payments to the high street in a new way.”

Adyen’s head of EMEA, Alexa von Bismarck, said the deal was about giving consumers flexibility at checkout, adding that “consumers care deeply about the in-store touch point and value brands which can allow them to pay how they want.”

Earlier this year, Klarna sold Klarna Checkout, the company’s online checkout solution for merchants. This saw the firm compete less directly with payment gateways including the likes of Adyen, Stripe, and Checkout.com.

Klarna’s deal with Adyen comes as the Swedish tech giant is exploring a much-anticipated initial public offering.

Klarna hasn’t yet set a fixed timeline on when it expects to go public, however the firm’s CEO Sebastian Siemiatkowski told CNBC earlier this year that a 2024 IPO for the business wouldn’t be “impossible.”

In August, Klarna began rolling out a checking account-like product, called Klarna balance, as well as cashback rewards in a bid to convince consumers to move more of their financial lives over to its platform.

BNPL has faced criticisms from consumer rights campaigners, however, over fears it promotes the idea of consumers spending more than they can afford. Regulators are pushing for rules to bring the nascent — but fast-growing — payment method into regulation.

The recently elected U.K. Labour government is expected to set out plans for buy now, pay later regulation soon.

City Minister Tulip Siddiq said in July that the government would establish new proposals “shortly” after multiples delays to the previous Conservative government’s regulation plans for BNPL.

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Gemini, the Winklevoss’ crypto exchange, pops more than 40% in Nasdaq debut

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Gemini, the Winklevoss' crypto exchange, pops more than 40% in Nasdaq debut

Gemini Co-founders Tyler Winklevoss and Cameron Winklevoss attend the company’s IPO at the Nasdaq MarketSite in New York City, U.S., Sept. 12, 2025.

Jeenah Moon | Reuters

Shares of Gemini Space Station soared more than 40% on Thursday after the exchange operator raised $425 million in an initial public offering.

The stock opened at $37.01 on the Nasdaq after its IPO priced at $28. At one point, shares traded as high as $40.71.

The New York-based company priced its IPO late Thursday above this week’s expected range of $24 to $26, and an initial range of between $17 and $19. That valued the company at some $3.3 billion before trading began.

Gemini, which primarily operates as a cryptocurrency exchange, was founded by the Winklevoss brothers in 2014 and held more than $21 billion of assets on its platform as of the end of July. Per its registration with the Securities and Exchange Commission, Gemini posted a net loss of $159 million in 2024, and in the first half of this year, it lost $283 million.

The company also offers a U.S. dollar-backed stablecoin, credit cards with a crypto-back rewards program and a custody service for institutions.

Gemini co-founders Tyler & Cameron Winklevoss: Bitcoin is gold 2.0, can easily go 10x from here

The Winklevoss brothers were among the earliest bitcoin investors and first bitcoin billionaires. They have long held that bitcoin is a superior store of value than gold. On Friday morning, they told CNBC’s “Squawk Box” they see its price reaching $1 million a decade from now.

In 2013, they were the first to apply to launch a bitcoin exchange-traded fund, more than 10 years before the first bitcoin ETFs would eventually be approved. The Securities and Exchange Commission’s rejection of the application, which cited risk of fraud and market manipulation, set the stage for the bitcoin ETF debate in the years to come.

Even in the early days, when bitcoin was notorious for its extreme volatility and anti-establishment roots and shunned by Wall Street, the Winklevoss brothers were outspoken about the need for smart regulation that would establish rules for the crypto-led financial revolution.

Don’t miss these cryptocurrency insights from CNBC Pro:

(Learn the best 2026 strategies from inside the NYSE with Josh Brown and others at CNBC PRO Live. Tickets and info here.)

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Opendoor board chair Rabois says company is ‘bloated,’ needs to cut 85% of workforce

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Opendoor board chair Rabois says company is 'bloated,' needs to cut 85% of workforce

Opendoor chairman Keith Rabois: We're going to get back to merit and excellence

Opendoor co-founder and newly minted board chair Keith Rabois said remote work and a “bloated” workforce have been a drag on the company’s culture, as he vowed to slash headcount.

“There’s 1,400 employees at Opendoor. I don’t know what most of them do. We don’t need more than 200 of them,” Rabois told CNBC’s “Squawk on the Street” on Friday.

The online real-estate platform on Wednesday appointed former Shopify executive Kaz Nejatian as its new CEO after investor pressure caused his predecessor, Carrie Wheeler, to resign last month. Opendoor also named Rabois as chairman and said Eric Wu, who served as the company’s first CEO before stepping down in 2023, would return to the board.

The announcement sent Opendoor shares soaring 78% on Thursday, before the stock slid more than 12% on Friday. It is still up almost 500% this year, after an army of retail investors pushed up the stock price when hedge fund manager Eric Jackson began touting the company.

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Opendoor year-to-date stock chart.

Opendoor’s business involves using technology to buy and sell homes, pocketing the gains.

Nothing has fundamentally improved for the company since Jackson bought shares of Opendoor in July. Opendoor remains a cash-burning, low-margin business with meager near-term growth prospects.

Rabois said he has a “high level view of the strategy” that’s needed to transform Opendoor, and that the headcount reductions are necessary to resolve the company’s cash burn.

“The culture was broken,” Rabois said. “These people were working remotely. That doesn’t work. This company was founded on the principle of innovation and working together in person. We’re going to return to our roots.”

He added that Opendoor “went down this DEI path,” referring to diversity, equity and inclusion.

“We’re gonna fix all that,” Rabois said.

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Joby and Archer join FAA’s eVTOL pilot testing program

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Joby and Archer join FAA's eVTOL pilot testing program

Courtesy: Archer Aviation

The Federal Aviation Administration said Friday it is launching a pilot program to speed up the rollout of air taxis.

Archer Aviation and Joby Aviation, major players in the electric vertical takeoff and landing, or eVTOL, space, said they are participating in the program. Shares of each were higher on Friday.

The program will establish at least five projects through public-private partnerships with state and local governments to promote safe usage of eVTOL aircraft.

“The next great technological revolution in aviation is here,” said U.S. Transportation Secretary Sean Duffy in a release. “The United States will lead the way, and doing so will cement America’s status as a global leader in transportation innovation.”

Archer said supervised trials could begin in the U.S. as soon as next year, ahead of FAA certification. Joby is set to begin FAA flight testing early next year.

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The announcement follows President Donald Trump‘s executive order in June that included the creation of an eVTOL pilot program to foster safe development and deployment in the U.S.

Proponents of eVTOL have touted the technology as a method to slash emissions and ease traffic. Archer, Joby and their competitors have been steadily working toward FAA approval.

Joby called the program a “critical step” in the path toward widespread air taxi service in the U.S. Archer CEO Adam Goldstein dubbed the announcement a “landmark moment” that allows the company to work with partners such as United Airlines to trial aircraft.

“These early flights will help cement American leadership in advanced aviation and set the stage for scaled commercial operations in the U.S. and beyond,” he wrote.

Both companies have made strides testing their products through partnerships in the Middle East.

Don’t miss these insights from CNBC PRO

eVTOLS: Are flying cars finally becoming reality?

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