Hands-on with Meta’s Orion AR glasses prototype and the possible future of computing
Meta CEO Mark Zuckerberg presents Orion AR Glasses, as he makes a keynote speech during the Meta Connect annual event, at the company’s headquarters in Menlo Park, California, U.S. September 25, 2024.
Manuel Orbegozo | Reuters
The most impressive aspect of Meta’s Orion augmented-reality glasses has more to do with size and comfort than flashy computer graphics.
CNBC senior media and tech correspondent Julia Boorstin was able to use Orion this week at Meta’s annual Connect conference, and she was captivated by the prototype’s compact form relative to the various Meta Quest and Apple Vision Pro virtual reality headsets.
“What was really striking to me about these was that they were incredibly lightweight,” Boorstin said.
Meta CEO Mark Zuckerberg revealed the Orion glasses on Wednesday and pitched them as “a glimpse of a future that I think is going to be pretty exciting.” The glasses are black and thick framed and come with a wireless “puck” that allows the device to run apps like a holographic game of digital chess or ping-pong that appear as digital graphics spliced into the real world.
The experimental glasses are part of Zuckerberg’s multi-billion dollar plans to build the next-generation of personal computing for the so-called metaverse, a term used by Meta to describe people interacting with one another online in virtual 3D spaces.
While Orion is not capable of putting users in fully virtual worlds, the glasses can overlay digital graphics onto the real world. And unlike VR headsets that can be cumbersome to wear for extended periods, Boorstin said she found the Orion glasses to be a good fit.
“The form factor didn’t feel meaningfully different than wearing a pair of heavy, ordinary glasses, and they were not uncomfortable to wear,” she said.
Though the current incarnation of the Orion AR glasses could pass as a movie prop for the film “Revenge of the Nerds,” Boorstin said she believes they’re only going to get smaller as technology improves.
“This is the first generation — four years from now, how much smaller will they be?” Boorstin said.
CNBC’s Julia Boorstin tries out Meta’s new Orion AR glasses on Sept. 25th, 2024.
Stephen Desaulniers | CNBC
When wearing the AR glasses, Boorstin was able to see digital holograms displaying the visual icons of apps like Instagram, Facebook and some extras like a browser and a video game mixed with the surroundings inside a small office at Meta’s headquarters.
Boorstin saw those digital icons overlaid atop her real-world surroundings with her own eyes. That’s an improvement over “passthrough” techniques used by current VR devices. For passthrough, companies use cameras on the outside of their headsets to show users a digital representation of the real world blended with computer graphics through their device screens.
Orion is able to overlay digital imagery on the real world using a much more expensive method. Its lenses aren’t made from traditional glass or plastic but rather a refractive material called silicon-carbide. When the Orion’s miniaturized projectors, built-in to the arms of the glasses, beam light into the silicon-carbide lenses, users can see “holograms” in their field of vision, an experience Boorstin said “felt totally normal and very natural.”
When the holograms were turned off, “it felt as if you were wearing glasses or sunglasses, and it wasn’t distracting or nauseating,” Boorstin said.
Boorstin was able to open, close and scroll through the apps with the help of a wristband, that she said felt similar to an old, lightweight Fitbit.
“The wristband can sense your finger and hand movements, so your hand can be by your side,” Boorstin said, describing how her finger movements and gestures manipulated the digital icons. “I was surprised that it was so accurate and that I could figure out these hand motions, and it picked them up exactly.”
In one demo, the Orion glasses were able to identify various food ingredients, like chia seeds, that were spread out on a table. It then projected a suitable recipe that appeared digital above the real-world seeds. In another demo, Boorstin played a simple game of pong, except the video game graphics were projected onto a real-world desk in front of her.
One demo that really impressed her involved seeing her producer’s face digitally appear in front of her while he called from another room. The overall experience of the 3D video call “felt very clear” to Boorstin, who noticed that the graphic’s resolution would change depending on where she placed it within her field of vision. It was enough to startle her into questioning whether or not the producer could actually see her in real life since it appeared as if he was there in front of her (he could not).
“I could see him perfectly, and he could not see me,” Boorstin said. “But I could hear him, and it was like I was FaceTiming with him, but he was in my glasses.”
By experiencing Orion, Boorstin said she has a better sense of how Meta’s research and development is directly benefiting the company’s other products, like its Quest headsets and Ray-Ban smart glasses.
“They’ve been working so hard to make these components teeny, tiny, efficient, weightless,” she said.
Photo illustration shows the TikTok logo displayed on a mobile phone screen.
Sopa Images | Lightrocket | Getty Images
For the second time this year, TikTok is staring at a deadline that could determine its fate in the U.S. and that of numerous creators and brands that have built businesses on the Chinese-owned social app.
The sense of urgency that led some creators to post wistful goodbye videos in January has shifted to a more cautiously optimistic outlook, with creators and firms saying they believe TikTok will remain in the U.S. They are, however, hedging their bets.
“I’m trying to be optimistic and hope that they keep it, but as a creator, I have to be prepared either way,” said Gianna Christine, a creator with 2.7 million TikTok followers.
TikTok could be effectively banned in the U.S. on April 5 because of a national security law originally signed by former President Joe Biden that requires its Chinese parent ByteDance to divest the app’s American operations. ByteDance originally faced a Jan. 19 deadline to sell TikTok, but Trump signed an executive order instructing the attorney general to not enforce the law, granting the Chinese company 75 more days to divest the U.S. portion of its business.
Gianna Christine makes lifestyle videos about living in New York City to her nearly 3 million followers on TikTok.
Gianna Christine
Like others who spoke with CNBC, Christine said she hasn’t received any direct updates from TikTok about its future. Christine said she’s staying positive about TikTok’s chances of remaining in the U.S. but she’s also expanding her presence on platforms like Snapchat and YouTube as a precaution.
“You never know what will happen,” Christine said.
Throughout his 2024 presidential campaign, Trump said many positive comments about TikTok and used the app as a campaign tool. Trump said Sunday that he is “pretty certain” that a TikTok deal will be reached before the April deadline, according to AFP. Last week, Trump said he may extend the deadline if a deal isn’t reached and that he may reduce tariffs on China to help facilitate a transaction.
“I really don’t see TikTok getting banned,” said Olivia Plotnick, the founder of the Wai Social marketing and consultancy agency. “Trump really is going to want to show how amazing he is, and make a deal happen.”
TikTok and the White House did not respond to requests for comment.
Whatever is in store for TikTok, the company is acting like business as usual.
Current and former TikTok workers said they have received no communication from management about its future in the U.S. Brands and creators said they have received no updates from the company either.
That lack of communication and the uncertainty of the app’s future hasn’t stopped TikTok from moving forward with new partnerships.
Marketing firm Meltwater, for example, announced that it joined TikTok’s marketing partners program in March. Aditya Jami, Meltwater’s tech chief, said that his TikTok contacts seemed to be “in the dark” about the app’s future, but they went ahead with the partnership, which will require deep integration between the two companies.
“They are actually going to do more and more things that we can build together and then expose to our customers, so I feel like it’s going business as usual,” Jami said.
TikTok creator Alyssa McKay has more than 10 million followers, but she’s been proactive about diversifying her following across more platforms.
“If you’re not already posting on Snapchat, Instagram Reels, YouTube Shorts, that’s where you need to be,” said McKay, adding that her efforts to get ahead of a potential ban have resulted in her already earning more revenue from other platforms than she does on TikTok.
Alyssa McKay is a content creator with over 10 million followers on TikTok.
Alyssa McKay
The first TikTok ban deadline didn’t significantly alter the social media postings from creators and brands, according to data provided to CNBC by Later, a social media and influencer marketing firm.
Social media users increased their posts on Threads and YouTube by 10% and 6%, respectively, the week of the TikTok ban in January compared to the week prior, according to Later. Still, the general posting habits of brands and creators during the week after the January deadline compared to the week preceding it were nearly identical, a spokesperson for Later said.
Throughout March, creators and brands steadily reduced the number of scheduled TikTok posts they plan to publish during the weeks leading up to the April deadline while increasing their scheduled Instagram posts, Later data showed. The March data suggests creators and brands are “reallocating content to Instagram as a safer or more stable alternative,” the Later spokesperson said.
For a brief moment, the Chinese social media app RedNote rose to the top of Apple’s app store during the week leading to the January deadline. Known as Xiaohongshu in China, that app has similar short-video features as TikTok, but it has a user base comprised mostly of women from more affluent Chinese cities that embraced the sudden influx of American users, Plotnick of Wai Social said.
“They were super welcoming, and it was a really fun time,” Plotnick said.
RedNote’s moment in the sun won’t likely repeat. The app is no longer a priority now that TikTok has resumed normal operations, creators and brands said.
“I don’t foresee buzz around alternative apps like RedNote,” Later CEO Scott Sutton said. “Those were a blip and lacked the staying power of other platforms.”
It’s unclear whether lawmakers who are concerned about the Chinese Communist Party or TikTok-competitors like Meta or Google would take to the courts to enforce the national security law, said Neil Chilson, a former chief technologist at the Federal Trade Commission who now heads AI policy at Abundance Institute non-profit. Taking that kind of legal action carries the risk of upsetting TikTok’s giant user base and Trump, Chilson said.
“Trump likes this sort of leverage that the law provides him,” Chilson said. “He’s obviously using quite aggressively — not quite in the text of the law — his latitude to make deals to continue to string this along.”
WATCH: TikTok is a digital Trojan horse, says Hayman Capital’s Kyle Bass
Amazon has restarted drone deliveries in two states after a months-long pause, the company confirmed.
In January, Amazon halted Prime Air deliveries in College Station, Texas, and Tolleson, Arizona, the two U.S. markets where it’s testing the service, as the company rolled out a software update to its drone fleet.
Amazon discovered an abnormality with the drone’s altitude sensor, caused by dust in the air, that could have caused its system to produce an inaccurate reading of its position relative to the ground, the company said. Amazon “never experienced an actual safety issue,” but said it opted to suspend deliveries while it corrected the issue.
The company brought drone deliveries back online last week after it completed the software update and received approval from the Federal Aviation Administration, Amazon spokesperson Av Zammit said in a statement.
“Safety underscores everything we do at Prime Air, which is why we paused our operations to conduct a software update on the MK30 drone,” Zammit said. “The updates are now complete and were approved by the FAA, allowing us to resume deliveries.”
An FAA spokesperson didn’t immediately provide a comment.
Zammit said Prime Air has seen “unprecedented levels of demand” since it resumed service. David Carbon, an executive who oversees Amazon’s drone program, wrote in a LinkedIn post last week that the company dropped a bottle of ZzzQuil sleep medicine at an Arizona customer’s home in “31 minutes and 30 seconds.” Carbon didn’t say how far the drone had to fly and Zammit declined to provide details.
For over a decade, Amazon has been working to bring to life founder Jeff Bezos’ vision of drones whizzing toothpaste, books and batteries to customers’ doorsteps in 30 minutes or less. But progress has been slow, as Prime Air has only been made available in the U.S. in College Station and Tolleson. A test site in Lockeford, California, was shuttered last April. The program was also hit with layoffs in 2023 as Amazon CEO Andy Jassy cut costs across the company.
Amazon has set a goal to deliver 500 million packages by drone per year by the end of the decade. The company last year notched a critical regulatory milestone that could enable it to accelerate deliveries. It’s eyed international expansion to the U.K., and recently welcomed Transportation Secretary Sean Duffy in a visit to a Prime Air facility.
The company also introduced a new version of its delivery drone, called the MK30, which is designed to be quieter than previous models and can fly in light rain.
Customers in College Station, a quiet suburban town that’s about 100 miles northwest of Houston, had previously complained about the drones’ noise levels. After rolling out the MK30, the company is also taking steps to relocate its drone hub farther away from residents’ homes later this year.
Before Amazon suspended drone deliveries, the MK30 crashed in two separate incidents during test flights at the company’s facility in Pendleton, Oregon. Last December, a software issue caused two drones to crash, according to Bloomberg. And in September, a pilot mistakenly caused a “mid-air collision” between two drones after he tested how the MK30 would perform when faced with a failed propeller, according to a federal crash report.
Another crash occurred on Feb. 21 during tests at the Pendleton site, which resulted in a drone sustaining substantial damage, according to a report compiled by the National Transportation Safety Board.
Amazon said the crashes were unrelated to its decision to halt drone operations. The company has said these kinds of incidents, which have also occurred with other models in previous years, are part of the testing process, as it pushes drone systems “up to the limits and beyond.”
WATCH: Amazon, Alphabet’s Wing and Zipline race to roll out drone delivery
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