Electric aircraft developer BETA Technologies may have plans to provide its technology to cargo and medical transport to begin, but its longer-term goal is to implement passenger travel in its flagship ALIA eVTOL. Recently, the company shared a look at what that five-passenger vessel will look like before it launches commercial operations in the future.
BETA Technologies is a fully integrated electric aircraft and systems developer based in Vermont that we’ve been following for over three years after the debut of its first electric vertical takeoff and landing (eVTOL) aircraft – the ALIA-250, which has since been renamed the ALIA VTOL.
The ALIA VTOL has since been joined by an electric conventional takeoff and landing (eCTOL) plane called the ALIA CTOL, which has flown tens of thousands of test miles to date en route to evaluation flights for FAA certification and is targeting full approval for commercial operations by 2025.
With the US Air Force project AFWERX as a partner and long-time collaborator, BETA has continued to develop its sustainable aviation technology, including international flights to Canada and a successful testing deployment with the US Air Force with the ALIA eCTOL.
This past April, BETA shared flight footage of the ALIA eVTOL, which could one day conduct passenger trips, transitioning from vertical takeoff to forward flight while in the air with a pilot onboard.
Unlike many other eVTOL developers, BETA Technologies is not solely focused on passenger travel and intends to begin flight operations for other segments, such as cargo transport. That said, eVTOL passenger flights are still a large part of BETA’s long-term plans, and the company is currently developing the aircraft that will make it possible.
Beta to deploy passenger eVTOL rides after 2025 services
While BETA gears up for commercial operations in other transport sectors, it has offered the public an early look at a passenger variant of its ALIA eVTOL aircraft concept. BETA stated that the passenger version of the ALIA was designed to transport up to five passengers plus a pilot and offers enough cabin volume to accommodate carry-on and TSA-secure luggage.
The sustainable aviation specialist also shared that its passenger eVTOL variant has been optimized for range and volume and will one day be capable of completing intra-city and regional transport trips through the air. BETA founder and CEO Kyle Clark elaborated:
At BETA, we see electric aviation technology as transcending one single mission set. We designed ALIA to be a versatile platform that has tons of capability across sectors, and now we’re starting to step into that vision. With their high dispatch rate and low maintenance and operational energy costs, our electric passenger aircraft will unlock new routes for operators, further increasing the size of the pie.
As you’ll see in the video shared by BETA below, a passenger variant of the ALIA eVTOL is in the works, but it remains a work in progress. The company has been working alongside legacy operators to perfect the aircraft. Additionally, it has been incorporating design feedback from various regional and tourism operators to optimize for comfort, safety, and service.
Before we see passenger flights happen, we should see BETA aircraft performing other services, including transporting goods and equipment via cargo- and medical-focused eVTOL variants. Per BETA’s website:
Our first customer, United Therapeutics, needed to transport life saving medical equipment, organs and tissue, and the support teams required to help save lives. So, we built an aircraft fit to make that happen. UPS saw our aircraft and the potential for cargo space, and we worked to create a cargo option for the market, too.
BETA says those two eVTOL variants are expected to go into service as early as 2025, with passenger aircraft to follow sometime after that. If and when that does happen, the company already has a handful of customers lined up for passenger rides, including Blade, which placed a financially-backed order for up to 20 eVTOLs in 2021.
Additionally, LCI plans to transport guests to the Aria Hotels in Greece using BETA eVTOLs, and Helijet has placed a firm order for four aircraft with an option for four more, to be used for both cargo and passenger mission sets.
As promised, here’s a closer look at the development of BETA’s passenger eVTOL variant:
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ALSET Auto doesn’t protect cars; it protects EVs. This year, the Tesla customization company expanded its services to include all EV owners and offers services such as tint, ceramic coatings, paint protection film (PPF), and colored wraps. As ALSET Auto’s business grows, the company is offering new franchise opportunities to help expand its services to EV owners in the US and Canada.
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Founded by EV owners for EV owners
ALSET Auto was founded in Portland, Oregon in 2018 by Phil Bunting and Marcus Brown after they each purchased Teslas and were dissatisfied with their experience in their search for viable exterior protection options.
I called a half dozen shops in my area and got the same runaround. They loved to disparage Tesla’s soft paint, but no one wanted to give me a firm price for paint protection over the phone,
recalls ALSET CEO, Phil Bunting:
They all wanted me to bring my Tesla into their shop first, refused to provide a firm estimate over the phone, and declined to list their all-in prices on their website. I remember thinking, if I can build, price, and purchase a $100,000 Model X on my iPhone in five minutes, why should getting my Tesla protected be any different?
Thus, the idea for ALSET (Tesla spelled backward) was born. The company envisioned offering customers an experience similar to buying a Tesla, where the price is transparent, and there is no upselling, bait-and-switch tactics, or pricing gimmicks. Instead of selling Tesla owners on the fear of what could happen to their EV’s unprotected paint, ALSET set out to build a lasting connection with customers based on a shared passion for the cars they love.
Over the past five years, ALSET Auto has quickly become a leading provider of paint protection and personalization services. Operating in 15 markets across North America, ALSET has protected and personalized more than 7,000 EVs.
Aside from Cybertruck wraps, ALSET Auto’s three core services appeal to the broader market of owners who are looking to protect, preserve and enhance the look of their EVs. The company forged a partnership with XPEL Inc. to offer its customers a suite of best-in-class protective film and coating options, which include:
ALSET Auto offers a suite of options to protect, preserve and personalize your EV
Tesla Cybertruck wraps have quickly become a significant portion of ALSET Auto’s expanding business. The company offers the largest selection of colored PPF in the industry with more than 250 options in gloss, matte, metallic, and color shifting. The company is currently wrapping about 100 Cybertrucks per month, with several locations wrapping as many as five per week. Bunting elaborated:
The demand for colored paint protection film in recent years has surged because most EVs are offered in limited colors. Unlike flimsy vinyl wraps, colored PPF offer durable protection, self- healing properties and longer warranty coverage. It is the best of both worlds for protection and aesthetics. For Cybertrucks, we are finding that it’s a matter of when their owners will purchase wraps, not if.
The company has received nearly 1,000 five-star reviews for offering highly specialized customer service along with an industry-leading, lifetime warranty. In addition, ALSET services are CARFAX certified so that all upgrades appear on CARFAX reports to increase resale value and assist in insurance claims.
Paint Protection Film (PPF) – This durable self-healing film is offered in a clear or matte finish and is most commonly applied to the entire car or the front impact zones which include the full hood, fenders, bumper and mirror caps. PPF protects the vehicle’s paint from unsightly rock chips, scratches and abrasions. In many instances, scratches in the film can be removed with heat from the sun or blowdryer, or by using hot water.
Nano Ceramic Coatings – When fully cured, ceramic coatings are up to three times harder than factory clear coat. ALSET Auto’s full interior and exterior ceramic package uses four different ceramic formulas which are applied to the paint and trim, wheels, windshield, as well as the interior. While these coatings are not intended to prevent rock chips, they help protect from light scratches and swirls, environmental contaminants, and etching from bug guts and bird droppings. They also make your EV extremely shiny and hydrophobic, which makes washing and maintenance a breeze.
Ceramic Window Film – Available in a variety of shades, ceramic window tint offers unrivaled heat rejection as well as protection from harmful UVA and UVB rays. It also provides a sleeker look and enhanced security and privacy. EVs with ceramic window tint can expect to get more range from their battery due to lower cabin temps and less use of their EV’s air conditioning.
ALSET Auto also participates in XPEL’s OEM referral programs, which include Tesla and Rivian.
ALSET Auto plans to award 12 new franchises in 2025
After successfully opening corporate locations in Portland and Seattle, ALSET Auto launched the company’s first franchise in 2021 in Dallas, Texas. In doing so, ALSET Auto completed a rigorous franchise registration process with iFranchise Group, Inc., an industry-leading consultancy group that has worked with Massage Envy, Denny’s, Vitamin Shoppe, Shelf Genie and other name brands.
Since then, ALSET Auto has expanded to 15 locations with several more franchises currently in the pipeline.
Locations:
Atlanta, GA
Austin, TX
Dallas, TX
Jacksonville, FL
Las Vegas, NV
Orange County, CA
Portland, OR
Raleigh, NC
Richmond, VA
San Diego, CA
Sacramento, CA (ALSET Affiliate)
Seattle, WA
Tampa, FL
Vancouver, BC, Canada
The average annual revenue for ALSET Auto locations open at least 12 months was $1 million in 2023, according to the company’s 2024 Franchise Disclosure Document (FDD).
ALSET Auto provides franchisees a wide range of ongoing support including training, site selection assistance, coaching, access to proprietary software systems, in-house marketing and advertising, vendor partnerships, and dealer programs. These services are critical to setting up news franchise operators for success.
Current ALSET franchisees joined the company without any prior experience in the industry. They come from various backgrounds, including the restaurant and entertainment industries, sales, technology, sports, and finance.
Ideal franchise candidates are EV owners and enthusiasts who are passionate about the booming EV market and seeking financial freedom and independence from a typical 9-to-5 job. Candidates should be well-capitalized, business-minded, passionate about the EV industry, and committed to actively working in their business.
To learn more about franchising with ALSET Auto and receive the company’s franchising e-brochure, visit their website here.
If you’re interested in learning more about their services, visit their retail site at www.alsetauto.com.
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“Great to see Tesla’s Robotaxi unveiled … including the Robovan. But why wait?” Those are the words of Oxa’s VP of Director Strategic Partnerships & Universal Vehicle Autonomy, Paul Reynolds, on LinkedIn – and it’s hard to argue against the idea that if a self-driving van is a good idea five years from now, it’s a good idea today.
And Oxa says it has a self driving van today that’s ready to deliver on that idea’s promise.
Oxa’s autonomous-capable hardware is designed to fit snugly on the outside of the popular Ford E-Transit commercial van without encroaching on the van’s interior. That means fleets will be able to integrate the self-driving vans into existing fleets without the need to redesign their existing upfit solutions – a critical piece of the overall puzzle for fleet managers.
That also means that the self-driving version of the Oxa-powered Ford E-Transit can be configured to do everything the conventional ICE Transits can do, and serve logistics (delivery van), trades (work van), and passenger/shuttle services (up to 10 seats in passenger E-Transit trim – which we don’t yet get here in the US).
“Making the Ford E-Transit available for autonomous operations is the next step on our journey to deliver safe, scalable, and sustainable autonomous solutions,” explains Gavin Jackson, CEO of Oxa. “This vehicle represents an important milestone in our mission to reshape the future of passenger transportation and logistics.”
The Oxa E-Tranist self driving van is equipped with a full suite of sensing equipment to “take in the road,” including high-definition cameras, lidar, and radar sensors. The Oxa hardware sends a full 360-degrees’ worth of perception and long-range detection to the system’s processors, enabling autonomous operation at electronically-limited speeds of up to 35 mph in mixed traffic. The Transit’s manual controls are fully preserved, too, enabling a seamless transition to human operation in adverse/edge case conditions.
Yamaha has announced to its dealers that it will be pulling its e-bikes out of the North American market at the end of this year. In the meantime, the brand says that it will offer sales of up to 60% off for its remaining inventory and continue to support its e-bikes already sold in the US for at least five more years.
Yamaha’s electric bikes have been well-received in global markets and have also received rave reviews in the US. However, the company’s higher prices make it harder to compete in the North American market, which is dominated by value-oriented models with significantly lower price points.
Yamaha’s various electric bikes designed for commuting, fitness, and mountain biking all feature higher-end components, which has resulted in the company competing more directly with premium bicycle shops. The company’s elaborate frames and in-house motors have added value to their models, yet have also contributed to a more premium price range.
Meanwhile, Yamaha hasn’t been immune to the same sales slowdown and overstocking issues that have plagued the e-bike industry over the last few years, as the company explained to its dealers in the letter seen below.
“Dear Yamaha eBike Dealer,
We want to thank you for your partnership and for your business in purchasing and retailing Yamaha eBikes, and for proudly representing the Yamaha brand. However, as you know, the combination of a post-COVID oversupply within the entire bicycle industry, coupled with a significant softening of the market, has resulted in a particularly challenging business environment where it is extremely difficult to achieve a sustainable business model. Given these market conditions, we regret to inform you that Yamaha has made the difficult decision to withdraw from the U.S. eBike business and cease wholesaling units effective the end of this year.
Yamaha Motor Corporation, U.S.A. (YMUS) entered the U.S. eBike market in 2018, and we have enjoyed the opportunity to partner with you these past six years to sell exciting, high-quality, all-road, mountain, and fitness/lifestyle eBikes.
We will continue to support your dealership in the sell down of your inventory by extending the current “Fan Promotion” program where customers may receive up to 60% off their purchase of a new Yamaha eBike. This “Fan Promotion” program will be offered on all units retailed and warranty registered through June 30, 2025. YMUS will continue to provide parts, service, and customer support in the United States both now and in support of our limited 5-year warranty.
Finally, we wish to express our sincere appreciation and gratitude to you and your staff for your dedication and support of the Yamaha eBike business.
Thank you for your understanding and support.”
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