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In 2012, Amazon founder Jeff Bezos was asked by TV host Charlie Rose whether his e-commerce company would ever venture into brick-and-mortar stores. Bezos said shoppers were well-served by existing physical retailers and that Amazon wasn’t interested in launching a “me-too” product.

“We want to do something that’s uniquely Amazon,” Bezos said. “If we can find that idea, and we haven’t found it yet, but if we can find that idea, we would love to open physical stores.”

Six years later, Amazon landed on a revolutionary retail concept that it hoped would transform how people shop in brick-and-mortar stores. The company launched its first Amazon Go convenience store featuring a new kind of technology, called “Just Walk Out.”

In practice, customers would be able to load up their cart and exit the store without standing in a checkout line. Amazon soon brought cashierless checkout to its Fresh supermarkets and two Whole Foods locations. In 2020, the company began licensing Just Walk Out technology to third parties, signing on retailers in stadiums, airports and hospitals. 

But the company has since taken a sideways turn.

In April, Amazon announced it was removing cashierless checkout from its U.S. Fresh stores and Whole Foods locations, a move that coincided with CEO Andy Jassy’s efforts to rein in costs to meet rapidly changing macro conditions.

As part of that effort, Amazon also reevaluated its retail plans. The company discontinued some of its retail chains, closed eight Amazon Go stores, and hit pause on new Fresh store openings. It’s launched a handful of new Fresh stores in recent months.

In place of Just Walk Out, which typically requires ceiling-mounted cameras, shelf sensors and gated entry points, Amazon Fresh stores and Whole Foods supermarkets will feature Dash Carts. The carts track and tally up items as shoppers place them in bags, enabling people to skip the checkout line. Amazon continues to use Just Walk Out in its grab-and-go marts and UK Fresh stores. 

A woman uses a dash cart during her grocery-shopping at a Whole Foods store as Amazon launches smart shopping carts at Whole Foods stores in San Mateo, California, United States on February 25, 2024. The smart shopping cart makes grocery shopping quicker by allowing customers to scan products right into their cart as they shop and then skip the checkout line.

Tayfun Coskun | Anadolu | Getty Images

The main challenge for Amazon and other startups working on autonomous checkout is the need to scale it to enough locations and retail categories that it becomes a natural part of in-store shopping, said Jordan Berke, founder and CEO of retail consulting firm Tomorrow.

“Until that’s the case, it’s an uphill battle,” Berke said. “These technology providers, Amazon included, are going to have to subsidize and continue to invest to train the retailer, train the consumer, train the market, that this is a mainstream experience that we can all trust and not need to think about as we walk in and out of a store.”

‘The hardest problem to solve’

At one point Amazon saw Just Walk Out becoming a core part of the experience of shopping in its physical stores. The company in 2018 planned to open as many as 3,000 Amazon Go stores within a few years, Bloomberg reported at the time, citing people familiar with the plans. 

Bezos had assigned top talent from across the company, including a longtime Amazon executive who built the original Kindle e-reader, to work on cashierless checkout. The technology was considered a key ingredient in Amazon’s long-running pursuit to become a giant in the $1.6 trillion U.S. grocery market. 

When Amazon debuted Just Walk Out in January 2018, it was a “quake moment” for the industry, causing Walmart and “almost every other retailer” to leap into action and consider developing their own vision-based checkout systems, said Berke, who previously led Walmart’s e-commerce business in China.

Amazon and other retailers soon learned that automating the checkout process is “the hardest problem to solve,” Berke said. Cashierless checkout systems require a hefty upfront investment to blanket a store with overhead cameras and hire staff to label and review shopping data.   

“It meant a store had to dramatically increase its sales in order to pay off that investment,” Berke said. 

Walmart teams found as part of a cost analysis in early 2019 that it would run a retailer between $10 million and $15 million to create a similar computer vision-based checkout system for a 40,000 square foot supermarket, Berke said.

Just Walk Out became an expensive project for Amazon, too. In 2019 and 2020, the company shelled out roughly $1 billion per year, including research and development costs and capital expenditures, to “learn and scale” the technology, Berke said. He said those figures are based on discussions with a former Just Walk Out executive who left Amazon to join Walmart. Amazon didn’t provide a comment on the figures.

Many retailers have since moved on from computer vision in favor of simpler methods like mobile checkout through an app, Berke said. 

Walmart uses a self-checkout app in its stores, while supermarket chain Kroger has been experimenting with Instacart’s Caper connected shopping carts at some locations. Retailers like Target and Dollar General are rethinking self-checkout entirely due to concerns of rising theft in their stores, and have added more traditional checkout lanes.

While it’s no longer featuring Just Walk Out as prominently in its own stores, Amazon says it has inked deals with a growing list of customers. More than 200 third-party stores have paid Amazon to install the cashierless system. The company expects to double the number of third-party Just Walk Out stores this year, Jon Jenkins, who previously served as vice president of Amazon’s Just Walk Out technology, said in a recent interview. Jenkins departed Amazon in late September to become technology chief of electric bike and scooter startup Lime, according to his LinkedIn page.

Jon Jenkins, Amazon’s former vice president of Just Walk Out technology, gives a tour of the mock convenience store where the company tests its cashierless checkout system in Seattle, Washington, on August 22, 2024.

CNBC

Jenkins disputed characterizations that Amazon’s phasing out of Just Walk Out from its own supermarkets represents a setback or a sign of the technology’s demise. He said Amazon proved through tests in its own grocery stores that the technology is “incredibly capable,” noting it deployed the system in large supermarkets with “600 people in the store at the same time.”

Other startups such as AiFi and Grabango have developed autonomous systems for supermarkets, convenience stores and other retailers, but widespread adoption has been slow, as the technology remains costly and challenging to operate in large store formats. 

Inside the lab

Amazon is still fine-tuning its Just Walk Out technology.

In August, CNBC got the first on-camera look at a mock convenience store where Amazon tests the system before deploying it in third party retailers and its own stores. 

The testing lab, which it calls “beverage base camp,” is located in Amazon’s Seattle headquarters. It has faux gates that mimic the experience of scanning your smartphone or credit card to enter a Just Walk Out store. The walls are lined with shelves of typical grab-and-go products like Milky Way bars, pita chips and gum, and there are coolers stocked with Coke cans and other beverages.

Amazon sets up Just Walk Out stores by first creating a 3D scan using LiDAR machines or iPads that help it determine where to place cameras so they have the clearest view.

“The goal is to have the fewest number of cameras possible, so we optimize the camera placement so that we can get enough coverage on each fixture to see what is happening in the store,” Jenkins said.

The system determines what shoppers purchased using several inputs, including the 3D scans, a catalog of product images, the video footage, and weight sensors on the shelves. Amazon in July updated the AI system behind its Just Walk Out technology to handle all the inputs in a store simultaneously.

The new “multi-modal” system can generate receipts faster by more accurately predicting which items shoppers have picked up and put back on shelves. The company said these changes should make it “faster, easier to deploy and more efficient” for retailers who install the system in their stores.

Amazon’s “primary focus” is selling the technology to third-party businesses and deploying it in small to medium-sized store formats, where the system “tends to generate a little better [return on investment],” Jenkins said. Earlier this year, Amazon also began selling its connected grocery carts to third parties. 

Amazon in September announced several new third-party Just Walk Out stores at universities and sports stadiums.

CNBC

At one Just Walk Out store, inside Seattle’s Lumen Field, home to the NFL’s Seahawks, the company said it boosted sales by 112% last season, with 85% more transactions during the course of a game.

“It was awesome that we had our own stores as the laboratory to sort of build and launch this,” Jenkins said. “But over time, like many things at Amazon, the success of this project and the product will depend on third parties adopting the technology. There will always be more third-party stores in the world than there will be first-party stores.”

Amazon has used a similar playbook in in the past. Amazon Web Services, the company’s wildly successful cloud-computing unit, originated from the company’s need for IT infrastructure to support its fast-growing online retail business. And in recent years, Amazon has leveraged its logistics and fulfillment network to provide services for third parties. 

With Just Walk Out, Amazon faces the challenge of convincing retailers that they can trust one of their biggest competitors with handling valuable shopper data. 

In 2022, Amazon moved the team behind Just Walk Out from its retail organization to AWS. It marked one of the clearest signals yet that Amazon is serious about selling the technology to other retailers, and could help ease some fears among rivals. 

“They’re clearly in sales mode,” said Sucharita Kodali, retail analyst at Forrester Research, in an interview. 

Kodali said Amazon still has a “long way to go” before the technology is ubiquitous. Getting there will require patience from Amazon investors and data that shows both retailers and shoppers are embracing the technology. 

“There’s almost a viral effect that will occur over time,” she said. “It’s just going to take a long time because you’ve got to cycle through everybody in America having this experience, and for the most part, it’s just Amazon fighting this fight right now.”

Watch the video for a behind-the-scenes look at Just Walk Out: https://www.cnbc.com/video/2024/10/02/amazon-is-making-a-big-bet-on-selling-cashierless-tech-to-outsiders.html

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Oracle set to report quarterly results after the bell

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Oracle set to report quarterly results after the bell

Larry Ellison, Oracle’s co-founder and chief technology officer, appears at the Formula One British Grand Prix in Towcester, U.K., on July 6, 2025.

Jay Hirano | Sopa Images | Lightrocket | Getty Images

Oracle is scheduled to report fiscal second-quarter results after market close on Wednesday.

Here’s what analysts are expecting, according to LSEG:

  • Earnings per share: $1.64 adjusted
  • Revenue: $16.21 billion

Wall Street expects revenue to increase 15% in the quarter that ended Nov. 30, from $14.1 billion a year earlier. Analysts polled by StreetAccount are looking for $7.92 billion in cloud revenue and $6.06 billion from software.

The report lands at a critical moment for Oracle, which has tried to position itself at the center of the artificial intelligence boom by committing to massive build-outs. While the move has been a boon for Oracle’s revenue and its backlog, investors have grown concerned about the amount of debt the company is raising and the risks it faces should the AI market slow.

The stock plummeted 23% in November, its worst monthly performance since 2001 and, as of Tuesday’s close, is 33% below its record reached in September. Still, the shares are up 33% for the year, outperforming the Nasdaq, which has gained 22% over that stretch.

Over the past decade, Oracle has diversified its business beyond databases and enterprise software and into cloud infrastructure, where it competes with Amazon, Microsoft and Google. Those companies are all vying for big AI contracts and are investing heavily in data centers and hardware necessary to meet expected demand.

OpenAI, which sparked the generative AI rush with the launch of ChatGPT three years ago, has committed to spending more than $300 billion on Oracle’s infrastructure services over five years.

“Oracle’s job is not to imagine gigawatt-scale data centers. Oracle’s job is to build them,” Larry Ellison, the company’s co-founder and chairman, told investors in September.

Oracle raised $18 billion during the period, one of the biggest issuances on record for a tech company. Skeptical investors have been buying five-year credit default swaps, driving them to multiyear highs. Credit default swaps are like insurance for investors, with buyers paying for protection in case the borrower can’t repay its debt.

“Customer concentration is a major issue here, but I think the bigger thing is, How are they going to pay for this?” said RBC analyst Rishi Jaluria, who has the equivalent of a hold rating on Oracle’s stock.

During the quarter, Oracle named executives Clay Magouyrk and Mike Sicilia as the company’s new CEOs, succeeding Safra Catz. Oracle also introduced AI agents for automating various facets of finance, human resources and sales.

Executives will discuss the results and issue guidance on a conference call starting at 5 p.m. ET.

WATCH: Oracle’s debt concerns loom large ahead of quarterly earnings

Oracle's debt concerns loom large ahead of quarterly earnings

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Nvidia refutes report that China’s DeepSeek is using its banned Blackwell AI chips

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Nvidia refutes report that China's DeepSeek is using its banned Blackwell AI chips

Jensen Huang, chief executive officer of Nvidia Corp., outside the US Capitol in Washington, DC, US, on Wednesday, Dec. 3, 2025.

Bloomberg | Bloomberg | Getty Images

Nvidia on Wednesday refuted a report that the Chinese artificial intelligence startup DeepSeek has been using smuggled Blackwell chips to develop its upcoming model.

The U.S. has banned the export of Nvidia’s Blackwell chips, which are considered the company’s most advanced offerings, to China in an effort to stay ahead in the AI race.

DeepSeek is reportedly using chips that were snuck into the country without authorization, according to The Information.

“We haven’t seen any substantiation or received tips of ‘phantom datacenters’ constructed to deceive us and our OEM partners, then deconstructed, smuggled, and reconstructed somewhere else,” a Nvidia spokesperson said in a statement. “While such smuggling seems farfetched, we pursue any tip we receive.”

Read more CNBC tech news

Nvidia has been one of the biggest winners of the AI boom so far because it develops the graphics processing units (GPUs) that are key for training models and running large workloads.

Since the hardware is so crucial for advancing AI technology, Nvidia’s relationship with China has become a political flashpoint among U.S. lawmakers.

President Donald Trump on Monday said Nvidia can ship its H200 chips to “approved customers” in China and elsewhere on the condition that the U.S. will get 25% of those sales.

The announcement was met with pushback from some Republicans.

DeepSeek spooked the U.S. tech sector in January when it released a reasoning model, called R1, that rocketed to the top of app stores and industry leaderboards. R1 was also created at a fraction of the cost of other models in the U.S., according to some analyst estimates.

In August, DeepSeek hinted that China will soon have its own “next generation” chips to support its AI models.

WATCH: Nvidia selling H200 AI chips to China is net positive, says Patrick Moorhead

Nvidia selling H200 AI chips to China is net positive, says Patrick Moorhead

– CNBC’s Kristina Partsinevelos contributed to this report.

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‘Greetings, earthlings’: Nvidia-backed Starcloud trains first AI model in space as orbital data center race heats up

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‘Greetings, earthlings’: Nvidia-backed Starcloud trains first AI model in space as orbital data center race heats up

The Starcloud-1 satellite is launched into space from a SpaceX rocket on November 2, 2025.

Courtesy: SpaceX | Starcloud

Nvidia-backed startup Starcloud trained an artificial intelligence model from space for the first time, signaling a new era for orbital data centers that could alleviate Earth’s escalating digital infrastructure crisis.

Last month, the Washington-based company launched a satellite with an Nvidia H100 graphics processing unit, sending a chip into outer space that’s 100 times more powerful than any GPU compute that has been in space before. Now, the company’s Starcloud-1 satellite is running and querying responses from Gemma, an open large language model from Google, in orbit, marking the first time in history that an LLM has been has run on a high-powered Nvidia GPU in outer space, CNBC has learned.

“Greetings, Earthlings! Or, as I prefer to think of you — a fascinating collection of blue and green,” reads a message from the recently launched satellite. “Let’s see what wonders this view of your world holds. I’m Gemma, and I’m here to observe, analyze, and perhaps, occasionally offer a slightly unsettlingly insightful commentary. Let’s begin!” the model wrote.

Starcloud’s output Gemma in space. Gemma is a family of open models built from the same technology used to create Google’s Gemini AI models.

Starcloud

Starcloud wants to show outer space can be a hospitable environment for data centers, particularly as Earth-based facilities strain power grids, consume billions of gallons of water annually and produce hefty greenhouse gas emissions. The electricity consumption of data centers is projected to more than double by 2030, according to data from the International Energy Agency.

Starcloud CEO Philip Johnston told CNBC that the company’s orbital data centers will have 10 times lower energy costs than terrestrial data centers.

“Anything you can do in a terrestrial data center, I’m expecting to be able to be done in space. And the reason we would do it is purely because of the constraints we’re facing on energy terrestrially,” Johnston said in an interview.

Johnston, who co-founded the startup in 2024, said Starcloud-1’s operation of Gemma is proof that space-based data centers can exist and operate a variety of AI models in the future, particularly those that require large compute clusters.

“This very powerful, very parameter dense model is living on our satellite,” Johnston said. “We can query, it and it will respond in the same way that when you query a chat from a database on Earth, it will give you a very sophisticated response. We can do that with our satellite.”

In a statement to CNBC, Google DeepMind product director Tris Warkentin said that “seeing Gemma run in the harsh environment of space is a testament to the flexibility and robustness of open models.”

In addition to Gemma, Starcloud was able to train NanoGPT, an LLM created by OpenAI founding member Andrej Karpathy, on the H100 chip using the complete works of Shakespeare. This led the model to speak in Shakespearean English.

Starcloud — a member of the Nvidia Inception program and graduate from Y Combinator and the Google for Startups Cloud AI Accelerator — plans to build a 5-gigawatt orbital data center with solar and cooling panels that measure roughly 4 kilometers in both width and height. A compute cluster of that gigawatt size would produce more power than the largest power plant in the U.S. and would be substantially smaller and cheaper than a terrestrial solar farm of the same capacity, according to Starcloud’s white paper.

These data centers in space would capture constant solar energy to power next-generation AI models, unhindered by the Earth’s day and night cycles and weather changes. Starcloud’s satellites should have a five-year lifespan given the expected lifetime of the Nvidia chips on its architecture, Johnston said.

Orbital data centers would have real-world commercial and military use cases. Already, Starcloud’s systems can enable real-time intelligence and, for example, spot the thermal signature of a wildfire the moment it ignites and immediately alert first responders, Johnston said.

“We’ve linked in the telemetry of the satellite, so we linked in the vital signs that it’s drawing from the sensors — things like altitude, orientation, location, speed,” Johnston said. “You can ask it, ‘Where are you now?’ and it will say ‘I’m above Africa and in 20 minutes, I’ll be above the Middle East.’ And you could also say, ‘What does it feel like to be a satellite? And it will say, ‘It’s kind of a bit weird’ … It’ll give you an interesting answer that you could only have with a very high-powered model.”

Starcloud is working on customer workloads by running inference on satellite imagery from observation company Capella Space, which could help spot lifeboats from capsized vessels at sea and forest fires in a certain location. The company will include several Nvidia H100 chips and integrate Nvidia’s Blackwell platform onto its next satellite launch in October 2026 to offer greater AI performance. The satellite launching next year will feature a module running a cloud platform from cloud infrastructure startup Crusoe, allowing customers to deploy and operate AI workloads from space.

“Running advanced AI from space solves the critical bottlenecks facing data centers on Earth,” Johnston told CNBC.

“Orbital compute offers a way forward that respects both technological ambition and environmental responsibility. When Starcloud-1 looked down, it saw a world of blue and green. Our responsibility is to keep it that way,” he added.

The risks

Risks in operating orbital data centers remain, however. Analysts from Morgan Stanley have noted that orbital data centers could face hurdles such as harsh radiation, difficulty of in-orbit maintenance, debris hazards and regulatory issues tied to data governance and space traffic.

Still, tech giants are pursuing orbital data centers given the prospect of nearly limitless solar energy and greater, gigawatt-sized operations in space.

Along with Starcloud and Nvidia’s efforts, several companies have announced space-based data center missions. On Nov. 4, Google unveiled a “moonshot” initiative titled Project Suncatcher, which aims to put solar-powered satellites into space with Google’s tensor processing units. Privately-owned Lonestar Data Holdings is working to put the first-ever commercial lunar data center on the moon’s surface.

OpenAI CEO Sam Altman has explored an acquisition or partnership with a rocket maker, suggesting a desire to compete against Elon Musk‘s SpaceX, according to The Wall Street Journal. SpaceX is a key launch partner for Starcloud.

Referring to Starcloud’s launch in early November, Nvidia senior director of AI infrastructure Dion Harris said: “From one small data center, we’ve taken a giant leap toward a future where orbital computing harnesses the infinite power of the sun.”

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