Apple CEO Tim Cook gestures during the annual developer conference event at the company’s headquarters in Cupertino, California, U.S., June 10, 2024.
Carlos Barria | Reuters
Apple could launch a connected ring to rival Samsung by 2026, according to CCS Insight, adding to the U.S. tech giant’s focus on health.
The call is part of CCS Insight’s annual predictions report and if it came true, it would be the first new product from the Cupertino giant since the Apple Vision Pro headset launched this year.
“Health has become a fundamental pillar for Apple. In fact, I would go so far as to say, at the point that Tim Cook decides to relinquish control and he retires … I would like to think that one of his major legacies from Apple would be around personal health,” Ben Wood, chief analyst at CCS Insight, told CNBC’s Beyond the Valley podcast published on Tuesday.
“Given how deeply and personally invested Tim Cook is in health, I think that a ring is a very complimentary extension to Apple,” he said, referring to Apple CEO Cook.
The Samsung Galaxy Ring costs $399 and adds to the South Korean tech giant’s portfolio of products from smartphones to smartwatches as it looks to keep users locked into its world of devices.
Apple employs a similar strategy with its suite of products attempting to keep its already sticky customers in its ecosystem of hardware. A ring would add another product to that portfolio, Wood said.
Unlike other items of consumer electronics, rings are complicated from a retail point of view because people have different sized fingers. Samsung has various sizes and colours of rings and users receive a sample size kit before they purchase a ring.
Apple differs from Samsung in that it has a large and stylish physical retail footprint which would help any attempt to sell a ring product to customers, according to Wood.
“I also think that their retail footprint is ideally suited to it as well because rings are complex products to get to market,” Wood told CNBC.
Rings are also fashion items. Wood said that Apple’s products still have allure in the market.
“Apple is a brand that has a certain amount of kudos in terms of being a product that people are proud to have. And I think a beautifully designed ring from Apple could be one of those things that’s almost a sort of status symbol,” Wood said.
President Donald Trump shakes hands with Microsoft CEO Satya Nadella during an American Technology Council roundtable at the White House in Washington on June 19, 2017.
Nicholas Kamm | AFP | Getty Images
Microsoft said Thursday that it’s contributing $1 million to President-elect Donald Trump’s inauguration fund.
The software maker is now more closely aligned with its highly valued peers in the technology industry. Google said earlier on Thursday that it’s donating $1 million to the Trump fund, and Meta offered the same amount in December. Amazon was reportedly looking to make a similar contribution.
OpenAI CEO Sam Altman said in December that he would contribute $1 million individually, and Axios reported last week that Apple CEO Tim Cook will do the same.
Elon Musk, Tesla’s CEO and the world’s richest person, has been advising Trump as he prepares to return to the White House following the inauguration later this month.
Microsoft also contributed $500,000 to the first inauguration fund for Trump’s first term and gave the same amount to President Joe Biden’s fund, a Microsoft spokesperson told CNBC.
Satya Nadella, Microsoft’s CEO, has met with Trump on multiple occasions, including over negotiations surrounding a possible acquisition of TikTok in the U.S. in 2020. Nadella also joined a Trump roundtable of technology executives from around the country in 2017.
Microsoft is hoping that under Trump, the U.S. will push artificial intelligence policy in a favorable direction.
“The United States needs a smart international strategy to rapidly support American AI around the world,” Brad Smith, Microsoft’s vice chair and president, wrote in a blog post last week.
Artwork for Ubisoft’s upcoming “Assassin’s Creed Shadows” game.
John Keeble | Getty Images
French video game publisher Ubisoft said Thursday it’s appointing advisors to review and pursue strategic options after a report last year suggested that its majority backers were considering a buyout.
Ubisoft said in a strategic update that “leading advisors” had been hired to explore “transformational strategic and capitalistic options to extract the best value for stakeholders.”
“This process will be overseen by the independent members of the Board of Directors. Ubisoft will inform the market in accordance with applicable regulations if and once a transaction materializes,” the company said in a statement late Thursday.
In October, Bloomberg News reported that the Guillemot family who founded Ubisoft nearly four decades ago, and Chinese tech giant Tencent were considering a potential takeover of the firm. Shares of Ubisoft skyrocketed more than 30% on the report at the time.
“We are convinced that there are several potential paths to generate value from Ubisoft’s assets and franchises,” Yves Guillemot, co-founder and CEO, said Thursday, addressing the firm’s strategic plan.
The Bloomberg report followed a decision by Ubisoft to delay the release of the latest title in its popular “Assassins Creed” video game series, “Assassin’s Creed Shadows” by three months, to February 2025.
On Thursday, Ubisoft postponed the launch of “Assassin’s Creed Shadows” again, pushing it back to March 20.
Shares of Ubisoft have declined 45% in the past 12 months amid woes surrounding its pipeline of blockbuster title launches, as well as doubts over the company’s strategic direction.
Last year, activist investor AJ Investments called on Ubisoft to sell itself to private equity or Tencent. At the time, the investment firm said it had gained the support of 10% of Ubisoft’s shareholder base for its campaign.
The game maker had also garnered criticisms for plans to include a paid “Season Pass” for its new Assassin’s Creed game, which would have provided gamers access to a bonus quest and additional downloadable content at launch.
After gamers slammed the decision as adopting a “pay-to-play” model, Ubisoft decided to shelve plans for the paid feature.
Ubisoft is under pressure to prove it can turn things around. On Thursday, the company doubled down on a commitment to cut costs, saying it now expects to reach more than 200 million euros ($206 million) of cost reductions by full-year 2025 to 2026 compared to 2022 to 2023 on an annualized basis.
Just 10 days before the U.S. ban on TikTok goes into effect, businessman Frank McCourt’s internet advocacy nonprofit Project Liberty announced Thursday it has submitted a proposal to buy the social media site from Chinese technology company ByteDance.
Project Liberty and its partners, known as “The People’s Bid for TikTok,” would restructure the app to exist on an American-owned platform and prioritize users’ digital safety, the project said in a statement.
“We’ve put forward a proposal to ByteDance to realize Project Liberty’s vision for a reimagined TikTok – one built on an American-made tech stack that puts people first,” McCourt, Project Liberty’s founder, said in the statement. “By keeping the platform alive without relying on the current TikTok algorithm and avoiding a ban, millions of Americans can continue to enjoy the platform.”
A Project Liberty spokesperson said the nonprofit was not disclosing the financial terms of the offer but confirmed that ByteDance has received the proposal.
CNBC has reached out to TikTok for comment.
The Supreme Court will hear oral arguments on the ban, which was signed into law by President Joe Biden last April, on Friday. ByteDance has repeatedly refused to sell TikTok and appealed the legislation on First Amendment grounds.
The case has worked its way through the judicial system. Most recently, the U.S. Court of Appeals for the District of Columbia Circuit ruled in favor of the law on Dec. 6, writing that the government’s national security justifications for the ban were sufficiently compelling.
In a Dec. 9 court filing, TikTok said that the ban would cost U.S. small businesses and social media creators $1.3 billion in revenue and earnings in just one month, and that more than 7 million U.S. users do business on TikTok.
The ban, known as the Protecting Americans from Foreign Adversary Controlled Applications Act, prohibits the distribution and maintenance of the app while it is under Chinese ownership.
The People’s Bid for TikTok aims to migrate TikTok to an open-source platform that allows users more control of their data, as part of Project Liberty’s mission to build a more user-empowered internet.
The initiative partners with investment banking group Guggenheim Securities and law firm Kirkland & Ellis. Its backers include digital safety advocates, investor Kevin O’Leary and World Wide Web inventor Tim Berners-Lee.