Two former executives of Humane, the embattled AI hardware startup, are reemerging with a new artificial intelligence software venture that has raised $4 million at a $25 million valuation.
Brooke Hartley Moy and Ken Kocienda, Humane’s former strategic partnerships lead and head of product engineering, respectively, are debuting Infactory, an AI fact-checking search engine. The pair departed Humane in May, weeks after its AI Pin’s lukewarm debut.
Infactory’s tool aims to search any company’s own enterprise database, as well as the open web, in a transparent and explainable way, Kocienda told CNBC. He and Hartley Moy are marketing the startup toward enterprise customers in industries like finance, insurance, SaaS, healthcare services and media.
“It really came down to the opportunity that we saw in the enterprise side of the house,” Hartley Moy, Infactory’s CEO, told CNBC. “Building this kind of product was never going to be a fit at a consumer hardware company.”
When Humane sent the AI Pin to gadget reviewers in April, it was met with a tepid reception, with many calling it untrustworthy and not very useful. But the two’s departure had to do with the business opportunities they saw when working at Humane, Hartley Moy said.
“The reality was this had been brewing for some time, unrelated to the reviews and how that unfolded,” she said.
Humane is now seeking a buyer, and in June, it was in talks with HP and other firms, including more than one telecom company, a source familiar with the matter told CNBC at the time. Last year, Humane raised $100 million in funding from Microsoft, LG’s venture arm and Tiger Global before announcing its device, bringing its funding total to more than $200 million. Backers include OpenAI CEO Sam Altman and Salesforce CEO Marc Benioff.
Hartley Moy worked at Salesforce, Slack and Google before leaving for Humane. There, she focused on software partnerships with cloud providers. Kocienda, Infactory’s CTO, worked at Apple for more than 15 years and was the principal engineer who invented keyboard autocorrect for the original iPhone.
The company’s seed round was led by Bee Partners with participation from Andreessen Horowitz and others. Although the majority of funding came from an institutional investor, Hartley Moy confirmed that Infactory also utilized a small special-purpose vehicle, or SPV, which is a funding type commonly used by AI companies, like Anthropic and Cohere.
A ‘facts-focused’ AI chatbot
Infactory is currently in alpha status, and the team is currently working with design partners and others to incorporate feedback before broadly launching the product later this year, Hartley Moy said.
“There are many, many businesses that are not part of AI-native companies… who want to be participating in this ecosystem,” she said. “Their business requirements are very regimented around accuracy, around trustworthiness, about high-quality answers. The standards for building those applications are just so much higher.”
How Infactory is addressing that with a special method of preparing data in a way that AI models can better and more accurately analyze it, Hartley Moy said.
If, for instance, a doctor has a patient in their office who is on three different medications, and the doctor wants to double-check potential drug interactions before prescribing a fourth medication, they could ask Infactory and it could provide an answer from internal data, citing its sources, Kocienda said.
“That answer has to be right, and that information exists in the data that this company has built up,” he said.
In the age of database, web and mobile applications, the data currently out there is not well-primed for natural language models, Kocienda said. Infactory is focused on using AI to study an enterprise’s data, understand what’s in it semantically and gauge which kinds of questions can be answered based on what’s in the data and refuse to answer when it can’t, rather than make something up, he said. That’s something many AI chatbots struggle with.
For instance, if a customer asked how many three-point shots Shohei Ohtani has made this season, Infactory’s tool may respond that since Ohtani is a baseball player, the question doesn’t make sense.
Google, Microsoft, OpenAI and other companies are at the helm of a generative AI arms race as companies in seemingly every industry rush to add AI-powered chatbots and agents powered by large language models. The market is predicted to top $1 trillion in revenue within a decade.
Many leading chatbots have come under fire for making up inaccurate answers in response to user queries. Almost immediately after Google debuted “AI Overview” in Google Search, for example, public criticism mounted after queries returned nonsensical or inaccurate results within the AI feature, without any way to opt out.
With Infactory, “at no moment is there a black box where a question goes into an LLM and an answer comes out and you don’t know where it came from,” Kocienda said.
U.S. President Donald Trump talks to the media, next to Tesla CEO Elon Musk with his son X Æ A-12, at the White House in Washington, D.C., U.S., March 11, 2025.
Kevin Lamarque | Reuters
Elon Musk said on Tuesday that he doesn’t like high or unpredictable tariffs, but any decision on what happens with them “is entirely up to the president of the United States.”
Speaking on his company’s first-quarter earnings call, with tariff-related uncertainty swirling across the economy, Musk said Tesla is in a relatively good position, compared to other U.S. automakers, because it has “localized supply chains” in North America, Europe and China.
Musk said Tesla is the “least-affected car company with respect to tariffs at least in most respects.”
Tesla reported troubling quarterly earnings and sales on Tuesday, including a 20% year-over-year drop in automotive revenue and a 71% plunge in net income. The company also said that it wasn’t providing any guidance for 2025 at least until its second-quarter update.
While Musk is one of President Donald Trump’s closest advisers, tariffs are the one issue where he’s partially broken with the administration. He recently called Peter Navarro, Trump’s top trade adviser, a “moron” and “dumber than a sack of bricks.”
On Tuesday’s call, however, Musk said, “If some country is doing something predatory with tariffs,” or “if a government is providing extreme financial support for a particular industry, then you have to do something to counteract that.”
Tesla’s stock price has been hammered since the president floated his plan for widespread tariffs earlier this month, and that was after the shares plunged 36% in the first quarter, their worst performance for any period since 2022.
Because Tesla manufactures cars that it sells in the U.S. domestically, the company isn’t subject to Trump’s 25% tariff on imported cars. But Tesla counts on materials and supplies from China, Mexico, Canada and elsewhere for manufacturing equipment,automotive glass, printed circuit boards, battery cells and other products.
Musk said he offers his advice to the president on tariffs.
“He will listen to my advice. But then it’s up to him, of course, to make his decision,” Musk said. “I’ve been on the record many times saying that I believe lower tariffs are generally a good idea.”
He added that he’s an advocate for “predictable tariff structures,” as well as “free trade and lower tariffs.”
Musk said Tesla’s energy business faces an “outsized” impact from tariffs because it sources lithium iron phosphate battery cells, used in his company’s cars, from China.
“We’re in the process of commissioning equipment for the local manufacturing of LFP battery cells in the U.S.,” he said. But he said the company can “only serve a fraction of our total installed capacity” with its local equipment.
“We’ve also been working on securing additional supply chain from non-china based suppliers, but it will take time,” he said.
Musk called Tesla the most “vertically integrated car company” but said that there are still plenty of parts and materials that come from other countries. Even though it’s built a lithium refinery in Texas, “we’re not growing rubber trees and mining iron yet,” he said.
Elon Musk, CEO of Tesla Inc., in the Oval Office of the White House in Washington, D.C., on Feb. 11, 2025.
Aaron Schwartz | Bloomberg | Getty Images
Tesla CEO Elon Musk began his company’s earnings call on Tuesday by saying that his time spent running President Donald Trump’s Department of Government Efficiency will drop “significantly” starting in May.
Musk, who has watched Tesla’s stock tumble by more than 40% this year, said he’ll continue to support the president with DOGE “to make sure that the waste and fraud that we stop does not come roaring back.”
After spending almost $300 million in the 2024 campaign to help return Trump to the White House, Musk created DOGE and joined the administration with a mission to drastically reduce the size and capability of the federal government.
He said he’ll continue to spend a “day or two per week” on government issues “for as long as the president would like me to do so.”
Musk’s commentary came after his company reported disappointing first-quarter results, including a 20% year-over-year slump in automotive revenue and 71% plunge in net income.
In addition to challenges the company already faced, such as competition out of China and an aging fleet of electric vehicles, Tesla has recently been hit with protests in the U.S. and Europe and brand damage due to Musk’s ties to Trump and his support of Germany’s far-right AfD party.
“The protests that you’ll see out there, they’re very organized,” Musk said on Tuesday’s call. He claimed, without evidence, that some people are likely protesting “because they’re receiving fraudulent money” or are “recipients of wasteful largesse.”
On its website, which was last updated on Sunday, DOGE says its cuts have led to an estimated $160 billion in savings. However, Musk’s estimates of savings have been challenged, and DOGE has deleted some of the largest purported savings.
Over that same stretch, Tesla has lost roughly $600 billion in market cap.
DOGE has also made cuts at agencies charged with oversight of his companies. They include the SEC, Federal Aviation Administration and National Highway Traffic Safety Administration.
The White House said in early February that Musk was serving as a “special government employee,” a designation with fewer requirements when it comes to conflict-of-interest disclosures and ethics policies.
The Department of Justice says the title is for anyone expected to work for the government for 130 days or less in a year. The Trump administration will hit its 130th day at the end of May.
Job cuts from DOGE’s work have come from across the government, at agencies including the Internal Revenue Service, National Park Service, Consumer Financial Protection Bureau, and the departments of Agriculture, Education, Energy, Health and Human Services, Homeland Security, and Veterans Affairs, according to the Associated Press.
As of February, staffers from DOGE had pushed top-ranking officials at the Department of Education out of their offices, rearranged the furniture and set up white noise machines to muffle their voices, according to employees at the agency. U.S. senators expressed concern that DOGE had possibly gained access to federal student loan data on tens of millions of borrowers.
Also in February, the Trump administration said that USAID would shut down as an independent agency and be moved under the State Department.
This photo illustration created on Jan. 7, 2025, in Washington, D.C., shows an image of Mark Zuckerberg, CEO of Meta, and an image of the Meta logo.
Drew Angerer | AFP | Getty Images
Meta’s core online advertising business could take a $7 billion hit this year due to President Donald Trump’s tough China tariffs impacting retailers in the country.
The MoffettNathanson analysts pointed to Meta’s latest annual report in which the company revealed that its China revenue was $18.35 billion in 2024, equating to a little over 11% of total its total sales. Like other analysts, MoffettNathanson believe Temu and Shien comprise the bulk of Meta’s China business, and if those online retailers cut back on their ad campaigns this year, the social networking giant’s 2025 ad sales could be impacted by $7 billion.
Meta did not immediately respond for a request for comment.
There are already signs of a pullback, the analysts wrote, citing a CNBC report about Temu reducing its U.S. advertising spending and seeing a big drop in its Apple App Store rankings following Trump’s China tariffs.
“China’s importance to Meta’s business cannot be overstated,” the analysts wrote in the note. “While Meta does not provide a country-level breakdown of revenue within Europe, we logically can presume that China is Meta’s second-largest revenue source after the United States — a remarkable position for a country where Meta has no users or active platforms.”
Meta could be in even more trouble if the broader markets heads into a recession this year, as some analysts and corporate financial chiefs have predicted. A “truly prolonged economic downturn” combined with the U.S. and China trade dispute “could wipe $23 billion in 2025 advertising revenues off Meta’s books and crush our 2025 earnings by -25%,” the analysts said.
“As noted earlier, we believe Meta is particularly exposed to a pullback in ad spend from Chinese advertisers,” the analysts said. “In a scenario where a recession is triggered or exacerbated by escalating trade tensions, Meta would face a dual headwind: cyclical advertising weakness and a targeted decline in Chinese ad spend.”
The MoffettNathanson analysts still maintain a Buy rating on Meta, said they have but decreased their target price by $185 to $525.
Meta shares have dropped about 19% to $499.36 since Trump was officially sworn in as U.S. president for the second time.
The company reports its first-quarter earnings next Wednesday.