A man opens the LinkedIn social network app on his smartphone at the breakfast table in Berlin on July 5, 2024.
Alicia Windzio | Picture Alliance | Getty Images
Every morning, Emily Ritter spends 15 minutes in bed checking her Instagram, Messages, Slack and Strava apps and playing The New York Times’ Connections and Strands games on her phone. Recently, LinkedIn has been part of the mix.
Ritter, a marketing executive at San Francisco-based startup Front, discovered a logic puzzle called Queens about two months ago through a promotion on LinkedIn, which is best known as the place where professionals connect and recruiters find talent.
“It’s just kind of a fun brainteaser,” Ritter said. “It’s a way to do something sort of relaxing, but in an engaging way.”
LinkedIn, which Microsoft acquired for $27 billion in 2016, rolled out its first three games in May, and Queens has emerged as the hottest of the trio.
On Tuesday, the company launches game number four, and it’s going deeper into logic puzzles with a title called Tango. In the game, a user is presented with a grid, and a few squares are filled in with a sun or a moon. It’s up to the player to fill in each remaining square with a sun or a moon, based on a few rules.
While LinkedIn consistently ranks as a top 100 app on iOS in the U.S., it’s below other social apps like TikTok, Reddit, Snapchat and X as well as Meta services such as Facebook and Instagram, according to industry researcher Sensor Tower.
Games represent a form of content that, when done right, keep people coming back. And it’s a market that Microsoft knows well. The company introduced its first Xbox console in 2001, and now has a games business generating $22 billion in annual revenue following the purchase of Activision Blizzard a year ago.
Yet gaming wasn’t a part of LinkedIn for the first seven years after the acquisition, which was Microsoft’s biggest ever until the Activision deal. Daniel Roth, LinkedIn’s editor-in-chief, says the games are designed to be played a little bit each day, perhaps when the day begins or as a short interlude between projects. Hopefully, they’ll spark conversations with colleagues and industry peers.
“You start with your game score and you move on to other areas,” Roth said.
It’s a familiar model. The New York Times offers eight games, and made a splash in the market in 2022 with the purchase of viral word game Wordle. The newspaper publisher saw tens of millions of new users and added subscribers after the acquisition.
LinkedIn, which generates revenue from recruiting services and advertising, isn’t planning to charge people to play its games, a spokesperson said. In the fiscal year that ended on June 30, LinkedIn generated $16 billion in revenue, or about 7% of Microsoft’s total.
The unit “continues to see accelerated member growth and record engagement,” Microsoft CEO Satya Nadella told analysts on the company’s July earnings call, months after membership crossed the 1 billion mark.
LinkedIn has been busy this year. It has built artificial intelligence features to help job seekers and students of its online courses. It’s been bringing a TikTok-like video tab to the LinkedIn mobile app.
And LinkedIn released its eighth annual list of the top 50 large companies to work at in the U.S.
Fun is a key part of the best workplaces, whether it be through banter, recreational sports or a happy hour, said Lakshman Somasundaram, the LinkedIn product management director who leads up games.
“It’s not just meetings and documents,” he said. “It’s important to us that LinkedIn reflects what the world’s best workplaces feel like.”
In September, LinkedIn surveyed around 900 members, and 83% said it was their favorite game the site offered, the spokesperson said.
Queens requires players to drop one crown emoji in each row and one in each column of a grid, a format that’s “a little bit sudoku-like,” said Thomas Snyder, the game’s architect. Snyder, a scientist formerly with Freenome and Adaptive Biotechnologies, won the 2018 World Puzzle Championship.
Joe Weinman, a former AT&T executive in New Jersey, has solved Queens for 46 days in a row. His streak would be at 90, but he forgot to play one day, he said in a LinkedIn message.
“I’d sooner give up my left arm than give up Queens,” he wrote, adding that he used to be on LinkedIn once a week.
And now there’s a place for Weinman and other addicts to congregate. In July Somasundaram started posting daily videos that reveal solutions to Queens puzzles on a dedicated page for the game. The videos garner hundreds of comments.
Somasundaram said he plans to produce videos about Tango.
Ritter has watched some of the Queens videos. She said she’s learned how to get through the puzzles relatively quickly.
“I guess I have just sort of figured out some of the tricks,” Ritter wrote in a LinkedIn message, adding that she would probably enjoy new challenging games.
When LinkedIn decided to launch a new logic game, employees came up with a few principles and brought them to Snyder. He sent back samples, and LinkedIn team members suggested additions, said LinkedIn games editor Paolo Pasco, who has constructed crossword puzzles for The New York Times.
In Tango, the objective is to get each row and column of the grid to have the same number of suns and moons. No more than two of a kind can be next to each other vertically or horizontally. An equal sign between two squares means the two must be the same, and an X between them requires the symbols to be opposites.
It’s a simple concept, but the puzzles get harder as the week progresses, just like The New York Times’ crossword puzzle.
LinkedIn promotes its games on its homepage and in the app’s My Network tab. But 40% of the people who play come in through a link, which might have been shared in a conversation or a post. After completing a game, LinkedIn makes it easy to copy your score and a link so you can send the information to connections or publish a post.
Between the links and the daily videos, people are coming back for more. LinkedIn’s App Store ranking tends to dip on the weekends, according to Sensor Tower, suggesting less usage when people aren’t at work.
“Professionals are playing games regularly, even on the weekends,” the spokesperson said.
The Wiz logo on a smartphone arranged in New York, US, on Tuesday, July 16, 2024.
Gabby Jones | Bloomberg | Getty Images
Seven months ago, Alphabet lost a marquee case against the Biden administration’s Justice Department, which accused the company of maintaining an illegal monopoly in search. Weeks earlier, Google’s pursuit of cybersecurity vendor Wiz, in what would have been its largest deal ever, fizzled in part because of antitrust concerns.
With Donald Trump’s return to the White House, Alphabet is back on the offensive.
Alphabet on Tuesday agreed to buy Wiz for $32 billion in cash, almost $10 billion more than the proposed price in mid-2024, and said it expects the deal to close next year, subject to regulatory approvals.
Wiz will sit in Google’s cloud division, which is far from the company’s dominant search business. Google is behind Amazon and Microsoft in cloud infrastructure, a standing that would make the regulatory case against a tie-up challenging for any administration.
The Federal Trade Commission under Lina Khan was notoriously prickly with respect to tech deals, aggressively scuttling transactions in ways that frustrated even notable Democrat supporters like Reid Hoffman and Mark Cuban. Google’s pursuit of Wiz may be the first big test for new FTC Chair Andrew Ferguson, as the tech industry gauges how Trump 2.0 will treat the industry that houses the six biggest U.S. companies by market value.
“It’s going to be a great litmus test and bellwether for M&A in 2025,” said Brad Haller, senior partner for mergers and acquisitions at consulting firm West Monroe. “This happening relatively early on this year means it can be used as a measuring stick.”
As a venture-backed company, the deal would be a major windfall for Silicon Valley venture capital firms, which have struggled to generate returns since the initial public offering market mostly shut down in early 2022 and large M&A went dormant. After peaking at $780 billion in 2021, VC exit value plummeted to $89.2 billion the following year and to $71.6 billion in 2023, according to an October report from PitchBook and the National Venture Capital Association. In the third quarter of 2024, the number hit a five-quarter low.
“Large acquisition strategy is back on the menu for VC-backed companies,” Haller said.
Index Ventures is the largest outside investor in Wiz, followed by firms including Sequoia Capital, Insight Partners and Cyberstarts.
In walking away from a deal with Google in July, Wiz co-founder Assaf Rappaport wrote in a memo to employees that the company would instead pursue an IPO. There are some signs that the IPO market is heating up, as artificial intelligence infrastructure company CoreWeave, digital health startup Hinge Health and buy now, pay later lender Klarna have all filed prospectuses recently with the SEC.
Economic uncertainty represents the biggest headwind, as President Trump’s imposition of tariffs on top trading partners like China, Mexico and Canada, as well as massive cuts in government spending, have led to extreme market volatility and raised concerns about business and consumer confidence. The Nasdaq is on pace for its fifth straight weekly drop and worst quarterly performance since 2022.
For Google, the allure of acquiring Wiz appears to be worth the potential regulatory risk. Reuters reported, citing a source, that Wiz agreed to a termination fee of over $3.2 billion, which the publication called “one of the highest fees in M&A history.”
Google declined to comment.
Founded in 2020 Wiz hit $100 million in annual recurring revenue after just 18 months. The company’s cloud security products include prevention, active detection and response, and they’ve become increasingly essential as rapid advancements in AI have made attacks more sophisticated and potentially more damaging.
“That price tag tells us that Google was almost desperate to boost its security bona fides before the adoption of AI gathers even more speed,” Gordon Haskett analysts wrote in a Tuesday note.
Google said in a statement on Tuesday announcing the deal that, “The increased role of AI, and adoption of cloud services, have dramatically changed the security landscape for customers, making cybersecurity increasingly important in defending against emergent risks and protecting national security.”
In Wiz’s blog post, Rappaport said that, “Becoming part of Google Cloud is effectively strapping a rocket to our backs.”
The deal will face regulatory scrutiny, but “Google, in our view, would have a stronger case compared to consumer-focused acquisitions,” analysts at Bank of America wrote in a note after the announcement. The firm said Google has less than 15% of the cloud services market.
For Microsoft to eventually close its $69 billion acquisition of video game publisher Activision Blizzard in late 2023, the company had to endure a 21-month battle with regulators, including an injunction effort by the FTC. The agency also sued to block Meta’s acquisition of virtual reality company Within, though a California district court scuttled the FTC’s efforts.
Beyond dealmaking challenges, Meta, Apple, Amazon and Microsoft have all been accused of monopolistic practices by either the Justice Department or the FTC. In Google’s case, both agencies pursued actions.
Khan told CNBC’s “Squawk Box” in January that she hoped the incoming Trump administration wouldn’t let Amazon and Meta off the hook from pending antitrust suits with a “sweetheart deal.” Her comments came after numerous tech execs and companies, including Google, pledged money towards Trump’s inauguration fund.
Ferguson has suggested that his FTC will keep a keen eye on tech, though he hasn’t offered much by way of specifics. During Trump’s first administration, the president had a particularly hostile relationship with the industry, routinely slamming Amazon founder Jeff Bezos, notably for his ownership of The Washington Post, as well as taking aim at Meta and Google for their alleged biases towards his administration.
Those former foes have made extra efforts to change the tone this time around, whether that means ending diversity, equity and inclusion programs or trekking to Washington for Trump’s inauguration after previously making visits to his Mar-a-Lago resort in Florida.
In an interview on “Squawk Box” last week, Ferguson said “Big Tech is one of the main priorities” of the administration.
“President Trump appointed me to protect Americans in the marketplace,” Ferguson said. “And I’ve said since day one, Big Tech is one of our main priorities, and that remains true.”
Jonathan Kanter, former assistant attorney general for the Department of Justice’s antitrust division under Biden, said on CNBC’s “Power Lunch” on Tuesday that a hefty regulatory review is likely on the way for the Google-Wiz deal. He said it’s not just about Google’s position in cloud, but also the amount of data the company controls.
“I don’t think the Wiz deal is going to ease on down the road to quick approval,” said Kanter, who is now a CNBC contributor. “It’s going to be a long road. They’re going to have to look at a lot of documents, a lot of data and understand whether it’s really going to entrench Google’s market power in a lot of different markets.”
— CNBC’s Jordan Novet and Samantha Subin contributed to this report.
Nvidia CEO Jensen Huang arrives to attend the opening ceremony of Siliconware Precision Industries Co. (SPIL)’s Tan Ke Plant site in Taichung, Taiwan Jan. 16, 2025.
Ann Wang | Reuters
Nvidia announced new chips for building and deploying artificial intelligence models at its annual GTC conference on Tuesday.
CEO Jensen Huang revealed Blackwell Ultra, a family of chips shipping in the second half of this year, as well as Vera Rubin, the company’s next-generation graphics processing unit, or GPU, that is expected to ship in 2026.
Nvidia’s sales are up more than sixfold since its business was transformed by the release of OpenAI’s ChatGPT in late 2022. That’s because its “big GPUs” have most of the market for developing advanced AI, a process called training.
Software developers and investors are closely watching the company’s new chips to see if they offer enough additional performance and efficiency to convince the company’s biggest end customers — cloud companies including Microsoft, Google and Amazon — to continue spending billions of dollars to build data centers based around Nvidia chips.
“This last year is where almost the entire world got involved. The computational requirement, the scaling law of AI, is more resilient, and in fact, is hyper-accelerated,” Huang said.
Tuesday’s announcements are also a test of Nvidia’s new annual release cadence. The company is striving to announce new chip families on an every-year basis. Before the AI boom, Nvidia released new chip architectures every other year.
The GTC conference in San Jose, California, is also a show of strength for Nvidia.
The event, Nvidia’s second in-person conference since the pandemic, is expected to have 25,000 attendees and hundreds of companies discussing the ways they use the company’s hardware for AI. That includes Waymo, Microsoft and Ford, among others. General Motors also announced that it will use Nvidia’s service for its next-generation vehicles.
The chip architecture after Rubin will be named after physicist Richard Feynman, Nvidia said on Tuesday, continuing its tradition of naming chip families after scientists. Nvidia’s Feynman chips are expected to be available in 2028, according to a slide displayed by Huang.
Nvidia will also showcase its other products and services at the event.
For example, Nvidia announced new laptops and desktops using its chips, including two AI-focused PCs called DGX Spark and DGX Station that will be able to run large AI models such as Llama or DeepSeek. The company also announced updates to its networking parts for tying hundreds or thousands of GPUs together so they work as one, as well as a software package called Dynamo that helps users get the most out of their chips.
Jensen Huang, co-founder and chief executive officer of Nvidia Corp., speaks during the Nvidia GPU Technology Conference (GTC) in San Jose, California, US, on Tuesday, March 18, 2025.
Vera is Nvidia’s first custom CPU design, the company said, and it’s based on a core design they’ve named Olympus.
Previously when it needed CPUs, Nvidia used an off-the-shelf design from Arm. Companies that have developed custom Arm core designs, such as Qualcomm and Apple, say that they can be more tailored and unlock better performance.
The custom Vera design will be twice as fast as the CPU used in last year’s Grace Blackwell chips, the company said.
When paired with Vera, Rubin can manage 50 petaflops while doing inference, more than double the 20 petaflops for the company’s current Blackwell chips. Rubin can also support as much as 288 gigabytes of fast memory, which is one of the core specs that AI developers watch.
Nvidia is also making a change to what it calls a GPU. Rubin is actually two GPUs, Nvidia said.
The Blackwell GPU, which is currently on the market, is actually two separate chips that were assembled together and made to work as one chip.
Starting with Rubin, Nvidia will say that when it combines two or more dies to make a single chip, it will refer to them as separate GPUs. In the second half of 2027, Nvidia plans to release a “Rubin Next” chip that combines four dies to make a single chip, doubling the speed of Rubin, and it will refer to that as four GPUs.
Nvidia said that will come in a rack called Vera Rubin NVL144. Previous versions of Nvidia’s rack were called NVL72.
Jensen Huang, co-founder and chief executive officer of Nvidia Corp., speaks during the Nvidia GPU Technology Conference (GTC) in San Jose, California, US, on Tuesday, March 18, 2025.
Packages ride on a conveyor belt during Cyber Monday, one of the company’s busiest days at an Amazon fulfillment center on December 2, 2024 in Orlando, Florida.
Miguel J. Rodriguez Carrillo | Getty Images
The Federal Trade Commission is going after an e-commerce company that allegedly took millions of dollars from consumers as part of a “passive income” scheme, which spun up Amazon storefronts on their behalf and promised “insane returns” that were higher than the stock market.
The FTC said Tuesday it filed a lawsuit against the company, called Click Profit; its co-founders Craig Emslie and Patrick McGeoghean; and two other business associates. It also asked a judge to bar the parties from doing business temporarily.
The case is the latest example of the FTC cracking down on e-commerce “automation” services. These companies launch and manage online storefronts on behalf of clients, who pay money for the services and the promise of earning tens of thousands of dollars in “passive income.” The companies often make extravagant claims about potential earnings and the use of artificial intelligence technology to guarantee profits. Despite their assurances, consumers frequently end up losing money.
Click Profit, which also operated under the names FBALaunch, Automation Industries and PortfolioLaunch, promised investors they would “build you a massively profitable e-commerce store from the ground up” by selling products on Amazon, Walmart and TikTok, according to the FTC.
The company charged consumers between $45,000 to $75,000 for the initial investment, plus an additional $10,000 or more to pay for inventory, the FTC alleged in its complaint, which was filed in the U.S. District Court for the Southern District of Florida. Click Profit took up to 35% of any profits from their customers’ stores, the complaint states.
The company claimed the business opportunity was “safe, secure and proven to generate wealth,” according to marketing materials referenced in the FTC’s complaint. They posted screenshots of purportedly successful Amazon storefronts, including one they claimed generated product sales of over $540,000 in one month.
Emslie often appeared in TikTok videos and other online ads to pitch prospective consumers. In one ad, he said that “the stock market, real estate or precious metals will never be able to offer you” the level of security offered through investing in Click Profit, according to the FTC’s complaint. Other TikTok videos show him appearing alongside an image of Warren Buffett while “fanning himself” with wads of cash, per the complaint.
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Click Profit talked up its expertise by claiming it had product sourcing partnerships with legitimate brands, including Nike, Disney, Dell, Colgate and Marvel, the complaint alleges. It also claimed to have spent $5 million to build a “super computer” and other AI technologies to locate the “most profitable products,” claiming the super computer had generated “around $100 million in sales,” per the complaint.
The company even implied that investors’ online store could be bought out by venture capital firms connected with Click Profit “at a 3-6x multiple,” the FTC alleged.
“In reality, the highly touted AI technology and brand partnerships do not exist, and the promised earnings never materialize,” the FTC said in its complaint.
Amazon suspended or terminated about 95% of Click Profit’s stores after they violated Amazon’s seller policies, the FTC alleged. After accounting for Amazon’s fees, more than one-fifth of Click Profit’s stores on the platform earned no money at all, while another third earned less than $2,500 in gross lifetime sales, the FTC stated.
As a result, most consumers were unable to recoup their investments and “some are saddled with burdensome credit card debt and unsold products,” according to the FTC, which also said that Click Profit often refused to refund victims their investments and threatened them with legal action if they posted publicly about their experience.
One unnamed consumer mentioned in the lawsuit invested “his life’s savings” in Click Profit and was later terminated as a client “with nothing to show for his payments,” the complaint states. He posted a negative review online and was allegedly approached by Emslie’s attorney, who threatened to sue the consumer and “take everything he and his wife owned,” per the complaint.
The consumer took the reviews down, then asked Emslie whether he could receive a partial refund, according to the FTC.
“The attorney told the consumer that Emslie had responded, ‘F*** off,'” the FTC alleged.
Representatives for Emslie and Click Profit didn’t immediately respond to a request for comment.
The FTC alleges Click Profit violated the FTC Act, the Consumer Review Fairness Act and the Business Opportunity Rule. It seeks to permanently prohibit Click Profit from doing business, as well as monetary relief for the victims.