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A man opens the LinkedIn social network app on his smartphone at the breakfast table in Berlin on July 5, 2024.

Alicia Windzio | Picture Alliance | Getty Images

Every morning, Emily Ritter spends 15 minutes in bed checking her Instagram, Messages, Slack and Strava apps and playing The New York Times’ Connections and Strands games on her phone. Recently, LinkedIn has been part of the mix.

Ritter, a marketing executive at San Francisco-based startup Front, discovered a logic puzzle called Queens about two months ago through a promotion on LinkedIn, which is best known as the place where professionals connect and recruiters find talent.

“It’s just kind of a fun brainteaser,” Ritter said. “It’s a way to do something sort of relaxing, but in an engaging way.”

LinkedIn, which Microsoft acquired for $27 billion in 2016, rolled out its first three games in May, and Queens has emerged as the hottest of the trio.

On Tuesday, the company launches game number four, and it’s going deeper into logic puzzles with a title called Tango. In the game, a user is presented with a grid, and a few squares are filled in with a sun or a moon. It’s up to the player to fill in each remaining square with a sun or a moon, based on a few rules.

While LinkedIn consistently ranks as a top 100 app on iOS in the U.S., it’s below other social apps like TikTok, Reddit, Snapchat and X as well as Meta services such as Facebook and Instagram, according to industry researcher Sensor Tower.

Games represent a form of content that, when done right, keep people coming back. And it’s a market that Microsoft knows well. The company introduced its first Xbox console in 2001, and now has a games business generating $22 billion in annual revenue following the purchase of Activision Blizzard a year ago.

Yet gaming wasn’t a part of LinkedIn for the first seven years after the acquisition, which was Microsoft’s biggest ever until the Activision deal. Daniel Roth, LinkedIn’s editor-in-chief, says the games are designed to be played a little bit each day, perhaps when the day begins or as a short interlude between projects. Hopefully, they’ll spark conversations with colleagues and industry peers.

“You start with your game score and you move on to other areas,” Roth said.

It’s a familiar model. The New York Times offers eight games, and made a splash in the market in 2022 with the purchase of viral word game Wordle. The newspaper publisher saw tens of millions of new users and added subscribers after the acquisition.

A giant reborn: Satya Nadella's decade as Microsoft CEO

LinkedIn, which generates revenue from recruiting services and advertising, isn’t planning to charge people to play its games, a spokesperson said. In the fiscal year that ended on June 30, LinkedIn generated $16 billion in revenue, or about 7% of Microsoft’s total.

The unit “continues to see accelerated member growth and record engagement,” Microsoft CEO Satya Nadella told analysts on the company’s July earnings call, months after membership crossed the 1 billion mark.

LinkedIn has been busy this year. It has built artificial intelligence features to help job seekers and students of its online courses. It’s been bringing a TikTok-like video tab to the LinkedIn mobile app.

And LinkedIn released its eighth annual list of the top 50 large companies to work at in the U.S.

Fun is a key part of the best workplaces, whether it be through banter, recreational sports or a happy hour, said Lakshman Somasundaram, the LinkedIn product management director who leads up games.

“It’s not just meetings and documents,” he said. “It’s important to us that LinkedIn reflects what the world’s best workplaces feel like.”

In September, LinkedIn surveyed around 900 members, and 83% said it was their favorite game the site offered, the spokesperson said.

Queens requires players to drop one crown emoji in each row and one in each column of a grid, a format that’s “a little bit sudoku-like,” said Thomas Snyder, the game’s architect. Snyder, a scientist formerly with Freenome and Adaptive Biotechnologies, won the 2018 World Puzzle Championship.

‘Sooner give up my left arm’

Joe Weinman, a former AT&T executive in New Jersey, has solved Queens for 46 days in a row. His streak would be at 90, but he forgot to play one day, he said in a LinkedIn message.

“I’d sooner give up my left arm than give up Queens,” he wrote, adding that he used to be on LinkedIn once a week.

And now there’s a place for Weinman and other addicts to congregate. In July Somasundaram started posting daily videos that reveal solutions to Queens puzzles on a dedicated page for the game. The videos garner hundreds of comments.

Somasundaram said he plans to produce videos about Tango.

Ritter has watched some of the Queens videos. She said she’s learned how to get through the puzzles relatively quickly.

“I guess I have just sort of figured out some of the tricks,” Ritter wrote in a LinkedIn message, adding that she would probably enjoy new challenging games.

When LinkedIn decided to launch a new logic game, employees came up with a few principles and brought them to Snyder. He sent back samples, and LinkedIn team members suggested additions, said LinkedIn games editor Paolo Pasco, who has constructed crossword puzzles for The New York Times.

In Tango, the objective is to get each row and column of the grid to have the same number of suns and moons. No more than two of a kind can be next to each other vertically or horizontally. An equal sign between two squares means the two must be the same, and an X between them requires the symbols to be opposites.

It’s a simple concept, but the puzzles get harder as the week progresses, just like The New York Times’ crossword puzzle.

LinkedIn promotes its games on its homepage and in the app’s My Network tab. But 40% of the people who play come in through a link, which might have been shared in a conversation or a post. After completing a game, LinkedIn makes it easy to copy your score and a link so you can send the information to connections or publish a post.

Between the links and the daily videos, people are coming back for more. LinkedIn’s App Store ranking tends to dip on the weekends, according to Sensor Tower, suggesting less usage when people aren’t at work.

“Professionals are playing games regularly, even on the weekends,” the spokesperson said.

WATCH: New data shows the labor market may not be as resilient as previously thought

New data shows the labor market may not be as resilient as previously thought: LinkedIn's Kantega

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Global tech stocks climb as Nvidia results spark relief rally soothing AI bubble concerns

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Global tech stocks climb as Nvidia results spark relief rally soothing AI bubble concerns

Global tech stocks rallied Thursday as investors piled back into AI-related names, buoyed by Nvidia earnings.

Nvidia topped forecasts for revenue, which jumped 62% to $57.01 billion year-on-year, and issued stronger-than-expected fourth-quarter sales guidance, giving investors the confidence they were looking for to continue placing bets on the AI industry. Shares were 5% higher in premarket trade.

In Europe, Dutch semiconductor firms BESI and ASMI moved up over 3% and 2% in the first hours of trading, respectively. ASML, which makes critical equipment for semiconductors, gained 2.1%.

Asia-listed stocks Samsung Electronics and Hon Hai Precision Industry, also known as Foxconn, climbed 3.5% and 3.3% higher, respectively.

Stateside, investors flocked to tech stocks in premarket trade: AMD rose 5%, Arm gained almost 4%, Micron Technology advanced 2.7%, Marvell Technology added 3.3%, Broadcom was last seen 3.1% up and Intel moved 2% higher.

‘Phenomenal growth’

Dan Hanbury, global equity portfolio manager at Ninety One, which holds Nvidia as its second-largest holding in its global strategic equity fund, cautiously welcomed Nvidia’s share price jump in Thursday’s premarket trade.

“As a holder, it’s great to see an early positive reaction but of course as we know those reactions can reverse further into the day,” Hanbury told CNBC’s “Squawk Box Europe.”

“Our reading of the numbers is they are very strong. Clearly, we can get caught up in the quarterly noise of a company like this but if we just put those [numbers] in context … only three years ago they were delivering $15 billion of data center revenue, we’re now looking at consensus forecasts into next year of $280 billion,” Hanbury said. “That is phenomenal growth that these guys are delivering.”

Nvidia's numbers and earnings call was enough to quell concerns, Quilter Cheviot's Ben Barringer

Karen McCormick, chief investment officer at London-based venture capital company Beringea, spoke with CNBC’s “Squawk Box Europe” about some of the recent moves to bulk-up on AI and scale, particularly following Nvidia and Microsoft‘s recent push to invest up to $15 billion in OpenAI rival Anthropic.

“It’s always a little bit intimidating to contradict Jensen Huang right after he has made phenomenal earnings results but in terms of the almost incestuousness of the valley and the AI companies, it is more than we have seen in the past,” McCormick said.

“I mean, if you think about traditionally, we might have called something like this vendor financing, where your vendor is helping to support the business,” McCormick said. “In this case we are just doing it with hundreds of billions of dollars and the ecosystem itself is now so intertwined that it’s almost a little bit nerve-wracking because if we are in a bubble and if any of that bubble bursts, what is going to happen to all of the related businesses?”

‘Nowhere near as bad as 1999’

The culmination of circular dealmaking, debt issuances and high valuations added pressure to the market ahead of Nvidia’s much-anticipated results, despite other Big Tech firms posting solid quarterly earnings.

“The flip side to that is that each of them has incredibly robust balance sheets and incredibly robust investors, who may not let them fail either way,” McCormick said.

Quilter Cheviot’s global head of technology research and investment strategist Ben Barringer, added that Nvidia’s valuation isn’t “particularly excessive.”

Valuations aren’t that streteched when you look at the core big tech companies, he told CNBC’s “Europe Early Edition” on Thursday.

In terms of debt that’s also at the peripheral, he said. While Meta and Amazon have raised debt, “they’re still net cash positioned,” Barringer added.

“I think it’s more about them managing their treasury position and managing their balance sheet, as it were. Yes, it’s not great that they are doing some of this capex from debt, but it’s nowhere near as bad as 1999 where these were very heavily levered telecom companies doing a lot of this capex.”

However, Gil Luria, head of technology research at D.A. Davidson, told CNBC on Thursday that Nvidia is not a bubble barometer. “The concern is about companies raising a lot of debt to build data centers,” he said.

“Any concerns about Nvidia were certainly laid to rest [with Nvidia’s earnings], but that doesn’t mean that we don’t need to keep an eye on companies lending or borrowing to build data centers,” Luria added.

— CNBC’S Sam Meredith contributed to this report

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Nvidia stock pops 5% in premarket trading after stronger-than-expected results

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Nvidia stock pops 5% in premarket trading after stronger-than-expected results

Shares in AI darling Nvidia popped in premarket trade after the U.S. firm beat expectations in third-quarter results after the closing bell on Wednesday.

Shares were last trading 5.5% higher at 4:15 a.m. ET.

Nvidia topped forecasts for revenue, which jumped 62% to $57.01 billion year-on-year, and issued stronger-than-expected fourth-quarter sales guidance.

“There’s been a lot of talk about an AI bubble,” Nvidia CEO Jensen Huang told investors on an earnings call, as the firm set out its view of the industry. “From our vantage point, we see something very different.”

Quilter Cheviot’s Ben Barringer, who is the global head of technology research and investment strategist, told CNBC’s “Europe Early Edition” that Nvidia brought relief in two-parts: it beat gross margins, which is important for semiconductor stocks, but the firm also addressed market concerns head-on in its earnings call.

“They really went through and sort of tried to disprove pretty much all of the bear cases out there. They talked about scaling laws, they talked about all the different elements of demand, not just hyperscaler capex, but the model demand that they’re seeing from companies like OpenAI and Anthropic, software demand, enterprise demand, sovereign AI,” Barringer said.

Nvidia also addressed supply constraints, vendor financing, partnerships and China. “So they really did a stand up job of calling out every elephant in the room, every every possible bear case, and going through and giving their perspective on it,” Barringer added.

Nvidia’s upbeat guidance helped lift investor sentiment around the AI trade, which has weakened in recent sessions amid fears about elevated valuations, debt financing and potential chip depreciation. The results boosted a slew of stocks across the AI ecosystem in the after-hours session, including chipmakers Advanced Micro Devices and Broadcom and power infrastructure companies such as Eaton.

Asia chip stocks also rallied on Thursday, with Samsung Electronics and Hon Hai Precision Industry, also known as Foxconn, leading gains.

CNBC’s Pia Singh contributed to this report.

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‘Robotaxi has reached a tipping point’: Baidu, Nvidia leaders see momentum as competition rises

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‘Robotaxi has reached a tipping point’: Baidu, Nvidia leaders see momentum as competition rises

Chinese tech company Baidu announced Monday it can sell some robotaxi rides without any human staff in the vehicles.

Baidu

BEIJING — Chinese robotaxi companies are expanding abroad at a faster clip than U.S. rivals Waymo and Tesla — at a time when industry leaders say autonomous driving is finally near an inflection point.

“I think robotaxi has reached a tipping point, both here in China and in the U.S.,” Baidu CEO Robin Li said Tuesday on an earnings call, according to a FactSet transcript.

“There are enough people who have [had the] chance to experience driverless rides, and the word of mouth has created positive social media feedback,” he said, noting that the wider public exposure could speed up regulatory approval.

His comments echoed similar notes of optimism in the last few weeks from Nvidia CEO Jensen Huang and Xpeng Co-President Brian Gu — who reversed his previously cautious stance after faster-than-anticipated tech advances. Xpeng is launching robotaxis in the southern Chinese city of Guangzhou next year.

It’s a global market with significant growth potential, likely worth more than $25 billion by 2030, according to Goldman Sachs’ estimates in May.

Baidu to ramp up global exports as robotaxi service grows in China

To seize that opportunity, Chinese companies are aggressively expanding overseas and claim they are close to making robotaxis a viable business, rather than simply burning cash to grab market share.

In the last 18 months, Baidu, Pony.ai and WeRide landed partnerships with Uber that allow users of the ride-hailing app to order a robotaxi in specific locations, starting in the Middle East.

Such tie-ups “will be critical to success” as they enable robotaxi companies to operate more efficiently and reach profitability more quickly, said Counterpoint Senior Analyst Murtuza Ali.

Once we can generate profit for every single car in a second-tier city [like Wuhan] in mainland China, we can generate profits in lots of cities across the world.

Halton Niu

General manager for Apollo Go’s overseas business

Expanding on experience at home

Baidu says that since late last year, its Apollo Go robotaxi unit has reached per-vehicle profitability in Wuhan, where the company has operated over 1,000 vehicles in its largest deployment in China.

That means ridership is enough to offset a Wuhan taxi fare that’s 30% cheaper than in Beijing or Shanghai, and far below prices in the U.S. or Europe. Besides developing autonomous driving systems, Baidu has also produced electrically-powered robotaxi vehicles — without relying on a third-party manufacturer — that are 50% cheaper.

“Once we can generate profit for every single car in a second-tier city [like Wuhan] in mainland China, we can generate profits in lots of cities across the world,” Halton Niu, general manager for Apollo Go’s overseas business, told CNBC.

“Scale matters,” he said. “If you only deploy, for example, 100 to 200 cars in a single city, if you only cover a small area of the city, you can never become profitable.”

How U.S. rivals stack up

Scale remains the dividing line. In the U.S., Alphabet-owned Waymo operates more than 2,500 vehicles and is expanding rapidly from major cities in California to Texas and Florida, with plans to enter London next year, following its first overseas venture in Tokyo.

Tesla sells its electric cars in China, and reportedly showed off its Cybercab in Shanghai this month. But it began testing its robotaxis in Texas only in June, and this week obtained a permit to operate in Arizona.

Amazon’s Zoox is also ramping up its expansion in the U.S., but has not released overseas plans.

The three companies have not disclosed plans to break even on their robotaxis.

Baidu Apollo Go’s Niu did not rule out an expansion into the U.S. But for now, the robotaxi operator plans to enter Europe with trials in parts of Switzerland next month, following their expansion in the Middle East this year.

Abu Dhabi last week gave Apollo Go a permit to charge fares to the public for fully driverless robotaxi rides, which are operated locally under the AutoGo brand, eight months after local trials began in parts of the city.

But Chinese startup WeRide said it received a similar permit on Oct. 31 to charge fares for its fully driverless robotaxi rides in Abu Dhabi, and claimed that removing human staff from the cars would allow it to make a profit on each vehicle.

That puts Pony.ai furthest from profitability among the three major Chinese robotaxi operators. Its CFO Leo Haojun Wang told The Wall Street Journal in mid-September that the company aimed to make a profit on each car by the end of this year or early next year.

Scaling autonomous vehicle technology is key to the future, says Pony.AI CEO

Pony.ai plans to launch a fully autonomous commercial robotaxi business in Dubai in 2026, after receiving a testing permit in late September. The company plans to roll out in Europe in the coming months and has also outlined an expansion into Singapore.

Pony.ai and WeRide are set to release quarterly earnings early next week.

“Currently, companies like Waymo, Baidu, WeRide and Pony.ai are leading in terms of fleet size, which positions them advantageously in the race for profitability,” said Yuqian Ding, head of China Autos Research at HSBC.

Scale and safety

Fleet size is becoming a competitive marker. Pony.ai reportedly said it plans to release 1,000 robotaxis in the Middle East by 2028, while WeRide aims to operate a fleet of 1,000 robotaxis in the region by the end of next year.

Niu said Apollo Go operates around 100 robotaxis in Abu Dhabi and Dubai, and plans to double its vehicle fleet in the next few months.

“Apollo Go has had a head start with significantly more test rides than the other two,” Kai Wang, Asia equity market strategist at Morningstar, said in an email. “The more testing and data you can collect from trips taken, the more likely the AI sensors are able to recognize the objects on the road, which means better safety as well.”

He cautioned that despite some initial progress, the robotaxi race remains uncertain as “no one has truly had mass adoption for their vehicles.”

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Coverage remains limited. Even in China, robotaxis are only allowed to operate in selected zones, though Pony.ai recently became the first to win regulatory approval to operate its robotaxis across all of Shenzhen, dubbed China’s Silicon Valley. In Beijing, self-driving taxis are mostly limited to a suburb called Yizhuang.

Anecdotally, CNBC tests have found Pony.ai offered a smoother ride than Apollo Go, which was prone to hard braking.

As for safety — which is critical for regulatory approval — none of the six operators has reported fatalities or major injuries caused by the robotaxis so far. But Apollo Go and Waymo have begun advertising low airbag deployment rates.

Even if that’s not enough to convince regulators worldwide, Beijing is expected to ramp up support at home.

HSBC’s Ding predicts the number of robotaxis on China’s roads could multiply from a few thousand to tens of thousands between the end of this year and 2026, a shift that would give operators more proof that their model works.

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