CEO of writer.com May Habib attends the Harper’s Bazaar At Work Summit, in partnership with Porsche and One&Only One Za’abeel, at Raffles London at The OWO on November 21, 2023 in London, England.
Dave Benett | Getty Images
San Francisco-based AI startup Writer debuted a large artificial intelligence model on Wednesday to compete with enterprise offerings from OpenAI, Anthropic and others. But, unlike some of those competitors, it doesn’t need to spend as much to train its AI.
The company told CNBC it spent about $700,000 to train its latest model, including the data and GPUs, compared to the millions of dollars competing startups spend to build their own models. Its strategy has caught the attention of investors.
Writer is raising up to $200 million at a $1.9 billion valuation, according to a source familiar with the situation who spoke with CNBC. That’s nearly quadruple the company’s valuation last September, when it raised $100 million at a valuation of more than $500 million.
The company cuts costs using synthetic data, or data created by AI. It’s designed to mimic the real-world information that’s usually fed into models without compromising privacy and is becoming a more popular method for training.
A study by AI researchers revised in June found that if current AI development trends continue, tech companies will “fully exhaust” the publicly available training data between 2026 and 2032, writing that “human-generated public text data cannot sustain scaling beyond this decade.”
Amazon has used synthetic data in training Alexa, Meta has used it to fine-tune its Llama models and Microsoft-backed OpenAI is incorporating it into its models, according to job descriptions posted by the company. Some experts, however, have warned that synthetic data should be used cautiously, as it has the potential to degrade model performance and exacerbate existing biases.
Waseem Alshikh, Writer’s co-founder and CTO, told CNBC that Writer has been working on its synthetic data pipeline for years.
“There’s some confusion in the industry about the definition of ‘synthetic’ data,” Alshikh said. “To be clear, we don’t train our models on fake or hallucination data, and we don’t use a model to generate random data… We take real, factual data and convert it to synthetic data that is specifically structured in a clearer and cleaner way for model training.”
The company’s generative AI allows corporate clients to use its large language models (LLMs) to generate human-sounding text for anything from LinkedIn posts to job descriptions to mission statements, as well as data analysis and summarization. The company has more than 250 enterprise customers, including Accenture, Uber, Salesforce, L’Oreal and Vanguard, who use the tech across sectors like support, IT, operations, sales, and marketing.
The generative AI market is poised to top $1 trillion in revenue within a decade. To date in 2024, investors have pumped $26.8 billion into 498 generative AI deals, according to PitchBook, and companies in the sector raised $25.9 billion in 2023, up more than 200% from 2022.
CNBC’s Jim Cramer suggested Wall Street is too fixated the on large valuations of certain tech and speculative stocks, chalking up Tuesday’s market-wide decline in part to Palantir‘s nearly 8% loss despite strong earnings results.
“The larger issue is that we’re at the moment where money managers, when asked if the market’s too expensive, immediately think of the high-flying speculative stocks or those in the high-growth artificial intelligence column, and so they warn you away from the entire asset class,” he said. “These guys don’t think of the other 334 stocks in the S&P 500 that sell for less than 23 times earnings — those aren’t outrageous.”
Declines in Palantir and other artificial intelligence companies helped bring stocks down on Tuesday, with the S&P 500 losing 1.17%,the Dow Jones Industrial Average shedding 0.53% and the tech-heavy Nasdaq Composite sinking 2.04%. Palantir managed to beat the estimates and offer solid guidance, citing growth in the artificial intelligence business. But investors worried broadly about the huge valuations of tech giants that have been leading the market to new heights.
Investors who saw Palantir as their “north star” were alarmed by its big pullback after a great quarter, according to Cramer. The fears triggered “a raft of selling” as these investors questioned the market as a whole, he continued.
Palantir can be a tough stock to classify, Cramer suggested, saying it straddles two different market segments — one centered around tech and artificial intelligence, and another focused on speculative stocks. He noted that the data-driven software company is very lucrative and fast growing, and it “defies easy description.” He listed off a number of its business arms — including its work as a defense contractor and as a consultant for companies looking to modernize and improve profitability.
To Cramer, it’s reasonable to consider that there’s nothing wrong with Palantir, and it just needs “to cool off in order to grow into its market capitalization.”
“Sure, there are indeed some stocks that are visibly overvalued, and when you pull them apart, many of these valuations can be justified, some can’t,” he said. “I think the Magnificent Seven can be justified on the pace of the growth that’s ahead of them. Same, ultimately, with Palantir.”
Bitcoin‘s fall below $100,000, its lowest level since June, has sparked fears that the worst is yet to come, another so-called crypto winter (a prolonged bear market in cryptocurrencies) that the market wrestles with every time digital currencies sell off hard in a short period of time.
But Bitwise chief investment officer Matt Hougan says that while the retail investor is in “max desperation” mode, he sees that as a reason to bet that a bottoming in crypto prices may materialize sooner rather than later. With Wall Street institutional investor and financial advisor support for bitcoin, and growth in crypto ETFs, he is even willing to go out on a limb and say that amid the heavy selling a new record high for bitcoin before the end of the year isn’t unreasonable.
“It’s almost a tale of two markets,” he said on CNBC’s “Crypto World” on Tuesday. “Crypto retail is in max desperation. We’ve seen leverage blowouts. … the market for sort of crypto native retail is just more depressed than I’ve ever seen it,” he said.
But Hougan believes more crypto trading will continue to shift into an institutionally driven market, “and interestingly, that market is still bullish,” he said.
“When I go out and speak to institutions or financial advisors, they’re still excited to allocate to an asset class that if you pan back and look over the course of a year, is still delivering very strong returns. So my view of the market is we have to get through this retail flush out. We have to hit bottom from a sentiment perspective. I think we’re very close to that,” he added.
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Price of bitcoin and ether over the past year.
The boom in crypto exchange-traded fund launches, including iShares Bitcoin Trust (IBIT) and the Fidelity Wise Origin Bitcoin Fund (FBTC) and Grayscale Bitcoin Trust (GBTC) is changing the investor composition, and while week-to-week flows into these ETFs have slowed since the second quarter of the year, “we continue to see strong inflows into bitcoin,” Hougan said.
Bitwise’s own Solana staking ETF (BSOL) brought in over $400 million in flows in its first week, he said, though it has sold off sharply in the recent crypto downturn, with a near 20% loss since its Oct. 28 debut.
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This chart is showing BSOL 5 days
Last week, Strategy CEO Michael Saylor told CNBC he thinks bitcoin could reach $150,000 by the end of the year, one among several recent bullish calls on crypto that for now at least look ill-timed. But Hougan said he doesn’t think it’s an outlandish call even as bitcoin hovers near a six-month low.
“I think bitcoin could easily end the year at new all-time highs,” Hougan said. “So that means getting north of about $125,000 up to $130,000. Whether we’ll get all the way to $150,000, we’ll have to see.”
“I do think the sellers are nearing exhaustion and the buyers are still relatively hungry. And when those two things sort of cross paths, again, I think we could end the year close to or at new all-time highs. And if we’re lucky, we’ll get to Saylor’s target as well,” he said.
Institutional investors, whom Hougan described as “more maybe even keeled about what’s going on at a fundamental level in crypto” will start to drive the market forward. “But we do have to finish this washout of retail sentiment … I think we’re closer to the end of that than the beginning, but … there always could be a little bit more downside.”
Jared Isaacman, U.S. President Donald Trump’s nominee to be administrator of the National Aeronautics and Space Administration (NASA) testifies during a Senate Commerce, Science, and Transportation confirmation hearing on Capitol Hill in Washington, D.C., U.S., April 9, 2025.
Ken Cedeno | Reuters
President Donald Trump has renominated Jared Isaacman to run NASA after pulling his prior nomination months ago due to what the president called a “thorough review of prior associations.”
“Jared’s passion for Space, astronaut experience, and dedication to pushing the boundaries of exploration, unlocking the mysteries of the universe, and advancing the new Space economy, make him ideally suited to lead NASA into a bold new Era,” Trump wrote in a post on Truth Social on Tuesday.
Isaacman, who is friends with Tesla CEO Elon Musk, was originally picked to lead NASA in December, before Trump had even taken office. Isaacman is a billionaire who founded payments company Shift4 and has led two private spaceflights.
But Trump pulled the nomination in late May after a spat between the president and Musk, who had been leading a White House effort to slash the size of the federal government. Trump said at the time that he was withdrawing the pick because of Isaacman’s past associations, though he didn’t specify what those were. Some reports have suggested that it was a reference to Isaacman’s prior donations to Democrats.
Days after the withdrawal, Isaacman told Shift4 investors in a letter that his “brief stint in politics was a thrilling experience.” He also said that he was resigning as CEO of Shift4, which he founded in 1999 at age 16, and would assume the role of executive chairman. He had been planning to leave the company if his nomination was confirmed by the Senate. But it never got that far.
Transportation Secretary Sean Duffy has been running NASA as interim head since July.
Isaacman still must go through the Senate confirmation process. The federal government has been shut down since the beginning of October, but the Senate is still able to confirm presidential nominees.