Ford wants to draw in buyers from rival brands. Its latest target is pickup truck drivers, specifically Ram owners. Ford is offering Ram owners up to $2,000 off if they switch to its F-150 Lightning.
Ford targets Ram Truck owners with new offer
After selling another 7,162 Lightning models in the third quarter, Ford has now sold over 22,800 electric pickups in the US through September.
With new competition hitting the market, such as Tesla’s Cybertruck, the Chevy Silverado EV, and the GMC Sierra EV, Ford looks to keep its share of the market.
Ford already offers Tesla drivers up to $1,500 off 2023 and 2024 F-150 Lightning models. Now, it’s looking to attract owners from another rival brand, Ram.
According to online car research firm CarsDirect, Ford is offering Ram owners up to $2,000 off if they switch to an F-150, including the all-electric Lightning.
A note sent to dealers on October 8 stated the offer is good on 2023 and 2024 F-150 Lightning models. Although the largest $2,000 discount is in California, the deal is offered in several parts of the US, such as Atlanta, Denver, Boston, Chicago, and Dallas. Ford is offering a $1,000 discount in most other places.
2024 Ford F-150 Lightning Platinum Black Edition (Source: Ford)
Fending off incoming rivals
Although the F-series is still the best-selling vehicle in the US in 2024, sales were down 4% through the first nine months compared to 2023.
Ford was also recently overtaken by GM as the second best-selling EV brand in the US. With several new models rolling out like the Chevy Equinox, Blazer, and Silverado EVs, GM is gaining market share.
2025 Ram 1500 REV (Source: Ram)
Meanwhile, Ram is launching its first electric truck, the 2025 Ram 1500 REV. Ram’s first electric pickup will hit US dealerships in early 2025 with up to 350 miles range (standard 168 kWh battery). Ram said a larger 229 kWh battery will provide over 500 miles range.
2024 Ford F-150 Lightning trim
Starting Price
Range (EPA-est miles)
XLT
$62,995
240
Flash
$67,995
320
Lariat
$76,995
320
Platinum
$84,995
300
Platinum Black
$92,995
300
Updated 2024 Ford F-150 Lightning price and range by trim (*not including $2,095 destination fee)
Ram also claims its electric pickup can tow up to 14,000 lbs with a 2,700 lb max payload. Ford’s F-150 Lightning gets up to 320 miles EPA-est range with a towing capacity of up to 10,000 lbs.
The 2024 Ford F-150 Lightning starts at $62,995. Although Ram has yet to reveal prices, the 2025 Ram 1500 REV is expected to start at around $60,000.
As part of its new “Power Promise,” Ford is offering EV buyers, including the F-150 Lightning and Mustang Mach-E, a free Level 2 home charge while covering the cost of installation.
Fire and smoke rise into the sky after an Israeli attack on the Shahran oil depot on June 15, 2025 in Tehran, Iran.
Getty Images | Getty Images News | Getty Images
Crude oil futures jumped more than 3% Sunday after Israel struck two natural gas facilities in Iran, raising fears that the war will expand to energy infrastructure and disrupt supplies in the region.
U.S. crude oil rose $2.72, or 3.7%, to $75.67 per barrel. Global benchmark Brent was up $3.67, or 4.94%, at $77.90 per barrel.
Israeli unmanned aerial vehicles struck the South Pars gas field in southern Iran on Saturday, according to Iranian state media reports. The strikes hit two natural gas processing facilities, according to state media.
It is unclear how much damage was done to the facilities. South Pars is one of the largest natural gas fields in the world. Israel also hit a major oil depot near Tehran, sources told The Jerusalem Post.
Iranian missiles, meanwhile, damaged a major oil refinery in Haifa, according to The Times of Israel.
Oil prices closed more than 7% higher Friday, after Israel launched a wave of airstrikes against Iran’s nuclear and ballistic missile programs as well as its senior military leadership.
It was the biggest single-day move for the oil market since March 2022 after Russia launched its full-scale invasion of Ukraine. U.S. crude oil jumped 13% in total last week.
The war has entered its third day with little sign that Israel or Iran will back down, as they exchanged barrages of missile fire throughout the weekend.
Iran is considering shutting down the Strait of Hormuz, a senior commander said on Saturday. About one-fifth of the world’s oil is transported through the strait on its way to global markets, according to Goldman Sachs. A closure of the strait could push oil prices above $100 per barrel, according to Goldman.
However, some analysts are skeptical Iran has the capability to close the strait.
“I’ve heard assessments that it would be very difficult for the Iranians to close the Strait of Hormuz, given the presence of the U.S Fifth Fleet in Bahrain,” Helima Croft, global head of commodity strategy at RBC Capital Markets, told CNBC’s “Squawk Box” on Friday.
“But they could target tankers there, they could mine the straits,” Croft said.
Kenworth has announced the addition of Bendix’ Fusion advanced driver assist system (ADAS) to its line of options on the T680 line of Class 8 commercial semi trucks – a lineup that includes the Next Generation T680E battery electric semi truck.
One of the many new trucks revealed at the 2025 ACT Expo in Anaheim, California earlier this year, the Next Generation Kenworth T680E featured the latest advancements in battery-electric technology, an enhanced exterior design, and a suite of new, in-cab technology that extends to the addition of three Bendix Fusion version: ADAS, ADAS PRO, and ADAS PREMIER.
All three of the announced ADAS packages offer updated Adaptive Cruise Control (ACC) with ACC Stop and Auto Go™, a new Pedestrian Autonomous Emergency Braking (PAEB) feature, and a new High Beam Assist feature to reduce the likelihood of blinding oncoming drivers supported by the addition of a new forward-looking camera.
Those updates are in addition to the ADAS units Autonomous Emergency Braking (AEB), Multi-Lane Autonomous Emergency Braking, Highway Departure Braking (HDB), and Stationary Vehicle Braking (SVB), Lane Departure Warning, and Bendix® Blindspotter® Side Object Detection already available on previous versions of the ADAS-equipped Kenworth.
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Kenworth migital mirrors
Kenworth DigitalVision Mirrors; via Bendix.
Now that we’ve got that acronym-loaded word-salad out of the way, we can get to the point: the newest generation of electric trucks is easier and safer to drive – and not just safer for the truck’s operators, but for the people who share the roads with them, too.
Kenworth T680E electric semi
Next Generation T680E; via PACCAR Kenworth.
The Next-Generation T680E is available with up to 605 peak hp and 1,850 lb-ft of torque from a PACCAR Integrated ePowertrain fed from a 500 kWh li-ion battery pack good for more than 200 miles of loaded range. The updated Class 8 BEV is rated up to 82,000 lb. gross vehicle weight ratings (GVWR), and can get that load back up to speed quickly with a 350 kW peak charge rate that means the T680E can charge up to 90% in just two hours.
“This move to a fully integrated and ground-up PACCAR design means we were able to design for enhanced serviceability,” explains Joe Adams, Kenworth’s chief engineer. “Providing easier access to the Master Service Disconnects for improved safety and increased uptime and allowing the use of the DAVIE service tool for troubleshooting and diagnostics.”
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Just like it says on the tin – retailers are advertising killer deals on the fun-to-drive Kia Niro EV, with one midwest auto dealer reporting more than $10,000 off the sticker price of the Niro EV Wind. That’s nearly 25% off the top line price!
The Kia Niro EV gets overshadowed by its objectively excellent EV6 and EV9 stablemates – both of which are currently available with substantial lease cash and 0% APR financing, in fact – but that doesn’t mean it’s not an excellent little electric runabout in its own right.
The last time I had a Niro EV tester, my kids loved it, I liked that it was quicker and more tossable than I expected it to be, and my wife liked the fact that “it doesn’t look electric. It looks normal.” And, with well over 200 miles of real world range (EPA-rated range is 253 miles), it was more than up to the task of commuting around Chicago and making the trip up to the Great Wolf Lodge in Gurnee and back without even needing to look for a charger.
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It’s not the primary family hauler I’d choose – but as a second car? As a primary car for a slightly smaller family (1-2 kids, instead of 3-4)? The Kia Niro EV Wind, with a $42,470 MSRP, seems like a solid, “can’t go wrong” sort of choice. You know?
You won’t even have to pay that much, though. Raymond Kia in Antioch, Illinois is advertising a $42,470 Niro EV for $32,431 (that’s $10,039, or about 24% off the MSRP), and several others are advertising prices in the $33,000 range.
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