E-bike maker Juiced Bikes appears to collapse amid silence from owners
An early pioneer in the North American electric bicycle market, Juiced Bikes appears to be in collapse. According to many customers, the San Diego-based e-bike company has largely ghosted them and failed to respond to repeated customer service inquiries. At the same time, the company’s website is out of stock on all products and its assets appear headed for auction.
There’s no confirmation from the company, but several signs are pointing toward financial distress and a likely closure of the company.
Juiced Bikes is one of the oldest continuously operating e-bike brands in the country. I’m something of a dinosaur of the industry, and even when I got involved with e-bikes back in 2010, Juiced was already a major player (albeit known as Juiced Riders back then).
The company pioneered electric cargo and utility e-bikes in the US with its ODK model, launched a decade before the popular RadRunner. The brand then continued to evolve, becoming one of the first to offer higher-speed and higher-power models for adventurous riders.
But now the brand appears to be in deep enough financial distress to potentially lead to a closure of the company, and radio silence from the brand has only stoked the rumor mill.
Social media is full of customers complaining about a lack of communication from the company. Several have shared instances of their bikes being stuck in service limbo while the company has broken off communications about their repairs or return schedule for the bikes.
Others have shared instances of purchases that have gone unfulfilled for months.
“$2k out for a bike ordered in July, and which I canceled in September after getting continually fed a line about shipping delays,” explained one user on Reddit. “Filed a dispute with my bank but still waiting.”
Juiced Bikes’ website is still operating, yet all of the company’s many e-bike models are currently listed as out of stock.
I’ve reached out to several leaders at the company but have yet to receive an official comment on the brand’s status.
Despite a lack of clarity from the company, the latest development in Juiced’s potential financial collapse saga appears to have sealed the deal, so to speak. The company’s assets are now showing up on an auction house platform commonly used for companies that have gone out of business.
Everything from the company’s existing inventory of products and its tooling in China to its intellectual property rights appears to be listed for sale at auction. Even the company’s Sprinter cargo van with Juiced Bikes branding is up for sale.
The last few years have been a tough period for the electric bike industry. Following the massive wave of e-bike sales in the post-pandemic period, the market cooled significantly leaving many e-bike makers with huge overstock situations.
Venture capital funding also began drying up after the easy money period following the pandemic, further crunching many e-bike companies.
At the same time, dozens of new Chinese-based electric bike brands have opened their doors in an attempt to snag a piece of the massive e-bike pie, often dangling enticingly low prices that several of the US-based brands couldn’t compete with. Leaders in the US budget e-bike market, such as Lectric Ebikes, have further squeezed competitors with aggressive pricing that has helped scoop up massive market share.
We’ve already seen several other large e-bike companies go under in the last year, including SONDORS in the US and VanMoof in Europe. If Juiced Bikes is headed for the same ending, it is unlikely to be the last.
Electrek’s Take
While there’s still no official word from the company, at this point, it appears that Juiced Bikes’ closure is a foregone conclusion. With its assets up for auction, there doesn’t appear to be an endgame for the company as we know it.
This is truly a sad event for the industry and just another reminder that we’re in a reckoning period for the hundreds of e-bike companies all competing for the same customers. Every year there are more e-bikes on the road than ever before, yet the meteoric growth of the post-pandemic years obviously wasn’t sustainable. Just like the American automotive industry eventually pared down the hundred or so car companies in business a century ago, the e-bike market is likely headed in a similar direction.
This is also uniquely painful for Juiced’s customers who have been left waiting for bikes they ordered or hoping to receive service on the products they already own. Fortunately, someone at Juiced appears to have set the website’s inventory to zero to prevent phantom sales that would likely never be delivered, but that doesn’t help those already left out to dry.
If there’s any room for hope, it’s that this doesn’t necessarily mean there is no future for Juiced Bikes. The brand and its assets could still be purchased by an investor or company hoping to revive the e-bike brand. If so, this doesn’t have to be the last mile marker on Juiced’s 15-year-long ride.
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Tesla’s top crash safety architect, who helped the automaker achieve top safety scores for its entire car line-up, announced that he is leaving the automaker after 14 years.
We are talking about Petter Winberg, Tesla’s Principal Engineer for CAE crashing safety for the last decade.
After an extensive career at Volvo and SAAB, both car brands praised for their commitment to safety, Winberg joined Tesla in 2011 to work on the “crash safety development of Model S structure and side occupant restraints.”
At the time, Tesla was still working on the Model S, its first vehicle built entirely from the ground up, considering the original Roadster was based on the Lotus Elise.
CEO Elon Musk aimed for “Tesla vehicles to be the safest on the planet,” and Winberg took the challenge seriously.
He led the development of the vehicle body and chassis structure for Model 3 and Model Y, as well as the crash structure for Model S and Model X.
All of these vehicles have received top safety crash scores from independent testers worldwide – quickly elevating Tesla’s brand into a leader in passive safety.
Winberg and his team deserve a lot of the credit for this.
The engineer also led the design of crash readiness and the energy-absorbing capacity of Tesla’s latest “gigacasting” and structural battery pack designs, for which he obtained patents. Other automakers have since adopted similar designs.
For those less technical who want to understand how good and respected Winberg is at Tesla, he has been working for Tesla remotely in Sweden for the last five years. That’s impressive in itself, considering how much Musk hates remote work. He previously emailed Tesla management to tell them that only exceptional employees would be eligible for an exemption to work remotely, which he would approve himself.
After 14 years at Tesla, Winberg announced last week that he is leaving (via LinkedIn):
Having developed Model S, S-DM, X, 3, Y, Y-SP as well as future crash architectures, I have decided now is the time to move on. Thank you Tesla, keep crushing it! What an incredible team, I will miss you all.
He didn’t elaborate on his reasons for leaving the automaker or announce another venture.
Electrek’s Take
While Tesla has received much criticism for the dangers of its Autopilot and “Full Self-Driving” systems, I don’t think anyone can question that Tesla vehicles perform extremely well in terms of passive safety.
Independent testing has proven it time and time again.
Tesla has led the way in taking advantage of designing electric vehicles from the ground up. Its skateboard-like powertrain design and lack of engine in the front allow for a giant crumple zone to absorb the energy in case of a crash.
A big thank you to Petter Winberg for his designs and leadership in improving Tesla’s passive safety. He has undoubtedly made the automotive industry safer and saved lives. Congratulations.
As for his departure, it’s certainly a blow for Tesla. As we previously reported, the company has suffered a significant exodus of talent over the last year, with a big part of its leadership leaving during and after a wave of layoffs last year.
Many predict that Tesla could again initiate another wave of layoffs in the coming months as its sales are crumbling worldwide.
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The SU7 Ultra, Xiaomi’s new flagship electric vehicle, went against a Tesla Model S Plaid in a drag race and it smoked it.
The car is ridiculously powerful, and it’s about 35% cheaper than the Plaid, which is already affordable relative to its supercar performance.
We recently released a report about how impressed we are by Xiaomi’s incredible rise in the EV market in China.
Its first vehicle, the SU7, is a smash hit. It now consistently delivers over 20,000 units a month, it has surpassed the Tesla Model 3, its closest competitor, and has a more than 30-week-long backlog of orders.
The vehicle achieves more range and is cheaper than Model 3 while having additional features.
Last month, Xiaomi launched a new top-of-the-line version of the SU7: the SU7 Ultra.
The headline is that the $72,800 (529,900 RMB) has a powertrain packing up 1,526 horsepower. That’s absolutely insane. Xiaomi quotes a 0 to 100 km/h (0 to 62 mph) acceleration in just 1.98 seconds.
While the SU7 is meant more as a Model 3 competitor, the SU7 Ultra actually competes with Tesla’s flagship Model S Plaid in terms of performance.
They organized a drag race between the SU7 Ultra and Model S Plaid. Here it is:
As you can see, the SU7 Ultra slipped at the start, which is not surprising considering how much power it outputs, but it still managed to catch up and beat the Model S Plaid.
At over 1,000 horsepower, many, myself included, thought that it was a bit mad to offer a vehicle like the Model S Plaid with such supercar power for a relatively cheap price – RMB 814,900 (approximately $112,000 USD) in China and just $95,000 in the US.
But now, Xiaomi shakes things up even more by offering 1,500 horses for just a little more than $70,000. It’s mad.
Now, I can hear your thoughts: “but it’s just good in a straight line drag race like other EVs.” Think again, the SU7 Ultra prototype claimed the title as the fastest four-door sedan at the famous Nurburgring race track in Germany.
Electrek’s Take
Damn, the Chinese are good. Xiaomi has come hard with the SU7, but the crazy thing is that it’s just one of several Chinese top-of-the-line EVs coming out. Nio has the ET7, BYD has the U7, and there are many more.
These vehicles are all impressive in their own rights.
It’s easy to understand why American automakers are so scared and lobbied the US government for 100% tariffs on them.
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Environment
Trump administration sends a clear message to the oil and gas industry: ‘You’re the customer’
HOUSTON — The officials leading President Donald Trump’s energy agenda made clear to oil, gas and mining executives this week that they have an ally in Washington who intends to make it as easy as possible for them to drill in federal lands and waters.
Interior Secretary Doug Burgum told executives gathered for the world’s largest energy conference that the Trump administration does not view climate change as an existential threat. Energy Secretary Chris Wright said rising global temperatures are simply a byproduct of developing the country’s national resources to support economic growth and national security.
Burgum leads Trump’s recently established National Energy Dominance Council and Wright serves as his deputy on the interagency body tasked with boosting production. Burgum was effusive in his praise of the oil and gas industry during remarks delivered at CERAWeek by S&P Global conference.
“I’m going to share two words that I do not think that you have heard from a federal official in the Biden administration during the last four years. And those two words are thank you,” said Burgum, who previously served as governor of North Dakota, a state that produces 1.2 million barrels of oil per day.
Burgum leaned on his experience as software company executive to lay out his view of the interior department’s role. The department under his leadership views the companies developing resources on federal lands as “customers” who are contributing revenue to the nation’s “balance sheet,” Burgum said.
“If someone was sending me revenue, they weren’t the enemy. They were the customer,” Burgum said. The administration loves anyone who wants to harvest timber, mine for critical minerals, graze cattle, or produce oil and gas on federals, the interior secretary said.
Royalties sent from lease agreements on federal land will help the U.S. pay down its national debt and balance the budget, Burgum said. “You’re the customer,” the interior secretary told the executives.
The value of nation’s abundant natural resources far outweighs its $36 trillion in debt, Burgum said. If financial markets understood the value of America’s natural resources, the 10-year long-term interest rate would come down, Burgum claimed.
“The interest rates right now are one of the biggest expenses we have as a country,” Burgum said. “So one of the things that we have to do is unleash America’s balance sheet, and President Trump is helping us do that,” he said.
Burgum slammed the Biden administration’s focus on climate change as an “ideology.” He said the Trump administration views Iran acquiring a nuclear weapon and China winning the artificial intelligence race as the two existential threats facing the U.S. rather than global warming. Wright said Biden had a “myopic” and “quasi religious” belief in reducing emissions that hurt consumers.
Burgum and Wright dismissed policies that support a transition from fossil fuels to renewable energy, arguing that wind and solar won’t be able to meet rising energy demand in the coming years from artificial intelligence and re-industrialization.
“There is simply no physical way that wind, solar and batteries could replace the myriad uses of natural gas. I haven’t even mentioned oil or coal yet,” Wright said at the conference. Wright previously served as CEO of oilfield services company Liberty Energy and a board member at nuclear startup Oklo.
Oil execs see allies in Washington
Oil executives are enthusiastic about the change of administrations in Washington, returning the praise they received from Trump’s energy team during the week.
ConocoPhillips CEO Ryan Lance said Wright and Burgum “understand the business,” describing them as the best energy team the U.S. has seen in decades. TotalEnergies CEO Patrick Pouyanné said he was “impressed by the quality of our counterparts.” Chevron CEO Mike Wirth said the industry is “seeing some reality come back to the conversation.”
“For years, my message has been, we need a balanced conversation about affordability, reliability and the environment, and focusing only on climate leads us to ignore the first two,” Wright said.
The executives all referred to the Gulf of Mexico as the Gulf of America, following Trump’s executive order to rename the body of water. The president issued an order on his first day to repeal Biden’s ban on offshore drilling in 625 million acres of U.S. coastal waters.
BP CEO Murray Auchincloss briefly slipped before correcting himself when discussing how generative AI is helping with exploration: “We started doing this in the Gulf of Mexico, uh America, and we spread that to other nations as well.”
But Trump’s calls to “drill, baby, drill” are running up against market reality. The CEOs of Chevron and Conoco said U.S. oil production will likely plateau in the coming years after hitting new records under the Biden administration.
“Chasing growth for growth’s sake has not proven to be particularly successful for our industry,” Wirth said. “At some point, you’ve grown enough that you should start to move towards a plateau, and you should generate more free cash flow, rather than just more barrels.”
Lance sees U.S. oil production plateauing later this decade and then slowly declining.
“Maybe it’s time to go back to exploring the Gulf of America,” Pouyanné said. “The new administration is opening the Gulf. It has been slowed down after the Macondo drama,” he said, referring the Deepwater Horizon oil spill, the largest in the history of marine drilling operations.
U.S. oil producers are scheduled to meet with Trump next week, industry lobby group American Petroleum Institute said in statement.
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