E-bike maker Juiced Bikes appears to collapse amid silence from owners
An early pioneer in the North American electric bicycle market, Juiced Bikes appears to be in collapse. According to many customers, the San Diego-based e-bike company has largely ghosted them and failed to respond to repeated customer service inquiries. At the same time, the company’s website is out of stock on all products and its assets appear headed for auction.
There’s no confirmation from the company, but several signs are pointing toward financial distress and a likely closure of the company.
Juiced Bikes is one of the oldest continuously operating e-bike brands in the country. I’m something of a dinosaur of the industry, and even when I got involved with e-bikes back in 2010, Juiced was already a major player (albeit known as Juiced Riders back then).
The company pioneered electric cargo and utility e-bikes in the US with its ODK model, launched a decade before the popular RadRunner. The brand then continued to evolve, becoming one of the first to offer higher-speed and higher-power models for adventurous riders.
But now the brand appears to be in deep enough financial distress to potentially lead to a closure of the company, and radio silence from the brand has only stoked the rumor mill.
Social media is full of customers complaining about a lack of communication from the company. Several have shared instances of their bikes being stuck in service limbo while the company has broken off communications about their repairs or return schedule for the bikes.
Others have shared instances of purchases that have gone unfulfilled for months.
“$2k out for a bike ordered in July, and which I canceled in September after getting continually fed a line about shipping delays,” explained one user on Reddit. “Filed a dispute with my bank but still waiting.”
Juiced Bikes’ website is still operating, yet all of the company’s many e-bike models are currently listed as out of stock.
I’ve reached out to several leaders at the company but have yet to receive an official comment on the brand’s status.
Despite a lack of clarity from the company, the latest development in Juiced’s potential financial collapse saga appears to have sealed the deal, so to speak. The company’s assets are now showing up on an auction house platform commonly used for companies that have gone out of business.
Everything from the company’s existing inventory of products and its tooling in China to its intellectual property rights appears to be listed for sale at auction. Even the company’s Sprinter cargo van with Juiced Bikes branding is up for sale.
The last few years have been a tough period for the electric bike industry. Following the massive wave of e-bike sales in the post-pandemic period, the market cooled significantly leaving many e-bike makers with huge overstock situations.
Venture capital funding also began drying up after the easy money period following the pandemic, further crunching many e-bike companies.
At the same time, dozens of new Chinese-based electric bike brands have opened their doors in an attempt to snag a piece of the massive e-bike pie, often dangling enticingly low prices that several of the US-based brands couldn’t compete with. Leaders in the US budget e-bike market, such as Lectric Ebikes, have further squeezed competitors with aggressive pricing that has helped scoop up massive market share.
We’ve already seen several other large e-bike companies go under in the last year, including SONDORS in the US and VanMoof in Europe. If Juiced Bikes is headed for the same ending, it is unlikely to be the last.
Electrek’s Take
While there’s still no official word from the company, at this point, it appears that Juiced Bikes’ closure is a foregone conclusion. With its assets up for auction, there doesn’t appear to be an endgame for the company as we know it.
This is truly a sad event for the industry and just another reminder that we’re in a reckoning period for the hundreds of e-bike companies all competing for the same customers. Every year there are more e-bikes on the road than ever before, yet the meteoric growth of the post-pandemic years obviously wasn’t sustainable. Just like the American automotive industry eventually pared down the hundred or so car companies in business a century ago, the e-bike market is likely headed in a similar direction.
This is also uniquely painful for Juiced’s customers who have been left waiting for bikes they ordered or hoping to receive service on the products they already own. Fortunately, someone at Juiced appears to have set the website’s inventory to zero to prevent phantom sales that would likely never be delivered, but that doesn’t help those already left out to dry.
If there’s any room for hope, it’s that this doesn’t necessarily mean there is no future for Juiced Bikes. The brand and its assets could still be purchased by an investor or company hoping to revive the e-bike brand. If so, this doesn’t have to be the last mile marker on Juiced’s 15-year-long ride.
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The global shift to electric vehicles (EVs) is accelerating, but McKinsey’s latest report warns of significant strain on the supply chain for critical battery materials by 2030.
EV sales are expected to jump from 4.5 million units in 2023 to 28 million annually by the end of the decade. This unprecedented demand will put pressure on the availability of essential materials like lithium, high-purity manganese, and graphite.
While lithium iron phosphate (LFP) batteries reduce reliance on scarcer materials like cobalt and nickel, they still depend heavily on lithium, manganese, and graphite. The shift to LFP batteries offers some relief but does not eliminate the imbalances in the supply chain, highlighting the need for continued focus on securing sustainable sources.
Adding to the challenge, upstream raw material mining and refining these materials account for about 40% of an EV battery’s total emissions. McKinsey’s report emphasizes that reducing emissions in these processes is critical.
“Sourcing materials from supplies committed to low-emission fuels and power sources could cut emissions by as much as 80% in mining and refining phases. This needs to be paired with a strong focus on cost reduction given the current profitability pressure in the battery industry,” said Raphael Rettig, partner at McKinsey.
Smaller but essential materials, such as high-purity manganese, also face growing challenges. Currently, manganese contributes around 4% of emissions in a typical lithium-nickel-manganese-cobalt (LI-NMC) battery. However, as LFP batteries gain popularity and larger materials like lithium and nickel are decarbonized, manganese’s relative emissions intensity could nearly double without targeted strategies to address the imbalance.
Toyota’s recent $4.5 million grant from the US Department of Energy to develop more sustainable EV batteries is a step toward addressing these challenges. However, it’s clear that solving the broader supply chain issues will require a collective effort from the entire industry to balance demand with sustainable practices and minimize emissions. The path forward will define the EV industry’s ability to meet climate goals while scaling up production.
Read more: Toyota gets $4.5M DOE grant to boost EV battery sustainability
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Hyundai’s new IONIQ 9 electric SUV already looks like it’s from the future, but the flagship Calligraphy trim stands apart from the other options. The top-tier model gains added tech, features, and sleek trim-exclusive design elements. A new all-black model was spotted in California, giving us a better look at the top-tier trim on the road.
Hyundai IONIQ 9 Calligraphy spotted in all-black
The IONIQ 9 is Hyundai’s first three-row electric SUV, a “living room on wheels,” if you will. Last month, Hyundai unveiled the larger electric SUV at the LA Auto Show.
Featuring Hyundai’s new “Aerosthetic” design, you can miss the IONIQ 9’s futuristic style. The streamlined roof and flush exterior design provide a spacious, “lounge-like” interior. It even includes added elements like Parametric Pixels integrated into the front LED lights and bumper.
The IONIQ 9 will be available in S, SE, SEL, Limited, and a flagship Calligraphy trim options. Hyundai confirmed the top-tier model will have an exclusive Calligraphy Design package with 21″ wheels.
Other trim-specific features added to the Calligraphy model include a microfiber suede roof trim, a premium cargo sill plate, a two-tone leather-wrapped steering wheel, a 10″ Head-Up Display (HUD), and a full-display mirror FDM with HomeLink.
Although Hyundai has shown the flagship SUV off in public, a new video from KindelAuto shows a preproduction IONIQ 9 Calligraphy in all-black testing in the US.
Earlier this month, an IONIQ 9 model was spotted testing in public ahead of deliveries. We also saw what appears to be an XRT trim with off-road upgrades caught in Korea last week.
At 199.2″ long, 78″ wide, and 70.5″ tall, the Hyundai IONIQ 9 is slightly smaller than the Rivian R1S (201″ long, 82″ wide, 77″ tall). It’s roughly the size of Kia’s EV9.
Hyundai’s electric SUV, which is powered by a 110.3 kWh battery pack, has an EPA-estimated range of 335 miles, or 620 km, on the WLTP cycle.
Hyundai’s three-row electric SUV will be available in the US and Korea in the first half of 2025. Following that, it will roll out to global markets like Europe. It will be built alongside the updated 2025 IONIQ 5 at Hyundai’s new manufacturing plant in Georgia. Prices will be revealed closer to launch.
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Environment
Podcast: Tesla self-driving computer failure, Cybertruck issues, Honda/Nissan merger, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla’s issues self-driving computer failure, Cybertruck is also having some problem, Honda/Nissan merger, and more.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):
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