Zahra Bahrololoumi, CEO of U.K. and Ireland at Salesforce, speaking during the company’s annual Dreamforce conference in San Francisco, California, on Sept. 17, 2024.
David Paul Morris | Bloomberg | Getty Images
LONDON — The UK chief executive of Salesforce wants the Labor government to regulate artificial intelligence — but says it’s important that policymakers don’t tar all technology companies developing AI systems with the same brush.
Speaking to CNBC in London, Zahra Bahrololoumi, CEO of UK and Ireland at Salesforce, said the American enterprise software giant takes all legislation “seriously.” However, she added that any British proposals aimed at regulating AI should be “proportional and tailored.”
Bahrololoumi noted that there’s a difference between companies developing consumer-facing AI tools — like OpenAI — and firms like Salesforce making enterprise AI systems. She said consumer-facing AI systems, such as ChatGPT , face fewer restrictions than enterprise-grade products, which have to meet higher privacy standards and comply with corporate guidelines.
“What we look for is targeted, proportional, and tailored legislation,” Bahrololoumi told CNBC on Wednesday.
“There’s definitely a difference between those organizations that are operating with consumer facing technology and consumer tech, and those that are enterprise tech. And we each have different roles in the ecosystem, [but] we’re a B2B organization,” she said.
A spokesperson for the UK’s Department of Science, Innovation and Technology (DSIT) said that planned AI rules would be “highly targeted to the handful of companies developing the most powerful AI models,” rather than applying “blanket rules on the use of AI. “
That indicates that the rules might not apply to companies like Salesforce, which don’t make their own foundational models like OpenAI.
“We recognize the power of AI to kickstart growth and improve productivity and are absolutely committed to supporting the development of our AI sector, particularly as we speed up the adoption of the technology across our economy,” the DSIT spokesperson added.
Data security
Salesforce has been heavily touting the ethics and safety considerations embedded in its Agentforce AI technology platform, which allows enterprise organizations to spin up their own AI “agents” — essentially, autonomous digital workers that carry out tasks for different functions, like sales, service or marketing.
For example, one feature called “zero retention” means no customer data can ever be stored outside of Salesforce. As a result, generative AI prompts and outputs aren’t stored in Salesforce’s large language models — the programs that form the bedrock of today’s genAI chatbots, like ChatGPT.
With consumer AI chatbots like ChatGPT, Anthropic’s Claude or Meta’s AI assistant, it’s unclear what data is being used to train them or where that data gets stored, according to Bahrololoumi.
“To train these models you need so much data,” she told CNBC. “And so, with something like ChatGPT and these consumer models, you don’t know what it’s using.”
Even Microsoft’s Copilot, which is marketed at enterprise customers, comes with heightened risks, Bahrololoumi said, citing a Gartner report calling out the tech giant’s AI personal assistant over the security risks it poses to organizations.
OpenAI and Microsoft were not immediately available for comment when contacted by CNBC.
AI concerns ‘apply at all levels’
Bola Rotibi, chief of enterprise research at analyst firm CCS Insight, told CNBC that, while enterprise-focused AI suppliers are “more cognizant of enterprise-level requirements” around security and data privacy, it would be wrong to assume regulations wouldn’t scrutinize both consumer and business-facing firms.
“All the concerns around things like consent, privacy, transparency, data sovereignty apply at all levels no matter if it is consumer or enterprise as such details are governed by regulations such as GDPR,” Rotibi told CNBC via email. GDPR, or the General Data Protection Regulation, became law in the UK in 2018.
However, Rotibi said that regulators may feel “more confident” in AI compliance measures adopted by enterprise application providers like Salesforce, “because they understand what it means to deliver enterprise-level solutions and management support.”
“A more nuanced review process is likely for the AI services from widely deployed enterprise solution providers like Salesforce,” she added.
Bahrololoumi spoke to CNBC at Salesforce’s Agentforce World Tour in London, an event designed to promote the use of the company’s new “agentic” AI technology by partners and customers.
Her remarks come after U.K. Prime Minister Keir Starmer’s Labour refrained from introducing an AI bill in the King’s Speech, which is written by the government to outline its priorities for the coming months. The government at the time said it plans to establish “appropriate legislation” for AI, without offering further details.
Jensen Huang, co-founder and chief executive officer of Nvidia Corp., left, and Emmanuel Macron, France’s president at the 2025 VivaTech conference in Paris, France, on Wednesday, June 11, 2025.
Nathan Laine | Bloomberg | Getty Images
Nvidia boss Jensen Huang has been on a tour of Europe this week, bringing excitement and intrigue to everywhere he visited.
His message was clear — Nvidia is the company that can help Europe build its artificial intelligence infrastructure so the region can take control of its own destiny with the transformative technology.
I’ve been in London and Paris this week following Huang around as he met with U.K. Prime Minister Keir Starmer, French President Emmanuel Macron, journalists, fans, analysts and gave a keynote at Nvidia’s GTC event in the capital of France.
Here’s the what I saw and the key things I learned.
At London Tech Week, the lines were long and the auditorium packed to hear him speak.
The GTC event in Paris was full too. It was like going to a music concert or sporting event. There were GTC Paris T-shirts on the back of every chair and even a merchandise store.
Nvidia GTC in Paris on 11 June 2025
Arjun Kharpal
The aura of Huang really struck me when, after a question-and-answer session with him and a room full of attendees, most people lined up to take pictures or selfies with him.
Macron and Starmer both wanted to be seen on stage with him.
Nvidia positions itself as Europe’s AI hope
Nvidia’s key product is its graphics processing units (GPU) that are used to train and execute AI applications.
But Huang has positioned Nvidia as more than a chip company. During the week, he described Nvidia as an infrastructure firm. He also said AI should be seen as infrastructure like electricity.
His pitch to all countries was that Nvidia could be the company that will help countries build out that infrastructure.
“We believe that in order to compete, in order to build a meaningful ecosystem, Europe needs to come together and build capacity that is joint,” Huang said during a speech at the Viva Tech conference in Paris on Wednesday.
Jensen Huang, CEO of Nvidia, speaks during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 11, 2025.
Gonzalo Fuentes | Reuters
One of the most significant partnerships announced this week is between French startup Mistral and Nvidia to build a so-called AI cloud using the latter’s GPUs.
Huang spoke a lot during the week about “sovereign AI” — the concept of building data centers within a country’s borders that services its population rather than relying on servers located overseas. Among European policymakers and companies, this has been an important topic.
Huang also heaped praise on the U.K., France and Europe more broadly when it came to their potential in the AI industry.
China still behind but catching up
On Thursday, Huang decided to do a tour of Nvidia’s booth and I managed to catch him to get a few words on CNBC’s “Squawk Box Europe.”
A key topic of that discussion was China. Nvidia has not been able to sell its most advanced chips to China because of U.S. export controls and even less sophisticated semiconductors are being blocked. In its last quarterly results, Nvidia took a $4.5 billion hit on unsold inventory.
I asked Huang about how China was progressing with AI chips, in particular referencing Huawei, the Chinese tech giant that is trying to make semiconductor products to rival Nvidia.
Huang said Huawei is a generation behind Nvidia. But because there is lots of energy in China, Huawei can just use more chips to get results.
“If the United States doesn’t want to partake, participate in China, Huawei has got China covered, and Huawei has got everybody else covered,” Huang said.
In addition, Huang is concerned about the strategic importance of U.S. companies not having access to China.
“It’s even more important that the American technology stack is what AI developers around the world build on,” Huang said.
Just reading between the lines somewhat — Huang sees a world where Chinese AI tech advances. Some countries may decide to build their AI infrastructure with Chinese companies rather than American. That in turn could give Chinese companies a chance to be in the AI race.
Quantum, robotics and driverless is the future
Huang often uses public appearances to talk about the future.
I asked him about some of those areas he’s bullish on like robotics and driverless cars, technology that Nvidia’s products can power.
Huang told me this will be the “decade of” autonomous vehicles and robotics.
Nvidia boss Jensen Huang delivers a speech on stage talking about robotics.
Arjun Kharpal | CNBC
During his keynote at GTC Paris on Wednesday, he also address quantum computing, saying the technology is reaching “an inflection point.”
Quantum computers are widely believed to be able to solve complex problems that classic computers can’t. This could include things like discovering new drugs or materials.
In an aerial view, a Tesla showroom at 12845 N. US 183 Highway Service Road is seen after police were called for a suspicious device in Austin, Texas, on March 24, 2025.
Brandon Bell | Getty Images
With Elon Musk looking to June 22 as his tentative start date for Tesla’s pilot robotaxi service in Austin, Texas, protesters are voicing their opposition.
Public safety advocates and political protesters, upset with Musk’s work with the Trump administration, joined together in downtown Austin on Thursday to express their concerns about the robotaxi launch. Members of the Dawn Project, Tesla Takedown and Resist Austin say that Tesla’s partially automated driving systems have safety problems.
Tesla sells its cars with a standard Autopilot package, or a premium Full Self-Driving option (also known as FSD or FSD supervised), in the U.S. Automobiles with these systems, which include features like automatic lane keeping, steering and parking, have been involved in dozens of collisions, some fatal, according to data tracked by the National Highway Traffic Safety Administration.
Tesla’s robotaxis, which Musk showed off in a video clip on X earlier this week, are new versions of the company’s popular Model Y vehicles, equipped with a future release of Tesla’s FSD software. That “unsupervised” FSD, or robotaxi technology, is not yet available to the public.
Tesla critics with The Dawn Project, which calls itself a tech-safety and security education business, brought a version of Model Y with relatively recent FSD software (version 2025.14.9) to show residents of Austin how it works.
In their demonstration on Thursday, they showed how a Tesla with FSD engaged zoomed past a school bus with a stop sign held out and ran over a child-sized mannequin that they put in front of the vehicle.
Dawn Project CEO Dan O’Dowd also runs Green Hills Software, which sells technology to Tesla competitors, including Ford and Toyota.
Stephanie Gomez, who attended the demonstration, told CNBC that she didn’t like the role Musk had been playing in the government. Additionally, she said she has no confidence in Tesla’s safety standards and said there’s been a lack of transparency from Tesla regarding how its robotaxis will work.
Another protester, Silvia Revelis, said she also opposed Musk’s political activity, but that safety is the biggest concern.
“Citizens have not been able to get safety testing results,” she said. “Musk believes he’s above the law.”
Tesla didn’t immediately respond to a request for comment.
23andMe founder Anne Wojcicki speaks during a House Committee on Oversight and Government Reform hearing in Washington, D.C., on June 10, 2025.
Andrew Harnik | Getty Images
Anne Wojcicki, the co-founder and former CEO of 23andMe, has regained control over the embattled genetic testing company after her new nonprofit, TTAM Research Institute, outbid Regeneron Pharmaceuticals, the company announced Friday.
TTAM will acquire substantially all of 23andMe’s assets for $305 million, including its Personal Genome Service and Research Services business lines as well as telehealth subsidiary Lemonaid Health. It’s a big win for Wojcicki, who stepped down from her role as CEO when 23andMe filed for Chapter 11 bankruptcy protection in March.
Last month, Regeneron announced it would purchase most of 23andMe’s assets for $256 million after it came out on top during a bankruptcy auction. But Wojcicki submitted a separate $305 million bid through TTAM and pushed to reopen the auction. TTAM is an acronym for the first letters of 23andMe, according to The Wall Street Journal.
“I am thrilled that TTAM Research Institute will be able to continue the mission of 23andMe to help people access, understand and benefit from the human genome,” Wojcicki said in a statement.
23andMe gained popularity because of its at-home DNA testing kits that gave customers insight into their family histories and genetic profiles. The five-time CNBC Disruptor 50 company went public in 2021 via a merger with a special purpose acquisition company. At its peak, 23andMe was valued at around $6 billion.
The company struggled to generate recurring revenue and stand up viable research and therapeutics businesses after going public, and it has been plagued by privacy concerns since hackers accessed the information of nearly seven million customers in 2023.
TTAM’s acquisition is still subject to approval by the U.S. Bankruptcy Court for the Eastern District of Missouri.