Honda’s electric SUV was the 5th best-selling EV in the US after sales surged in the third quarter. As the electric SUV rolls out to dealers nationwide, the Honda Prologue is winning over buyers.
Honda Prologue becomes the 5th best-selling EV in Q3
The Prologue set a new quarterly US sales record with over 12,600 models sold over the last three months.
According to Cox Automotive’slatest data, the Honda Prologue was the 5th best-selling EV in the third quarter. Honda sold 12,644 Prologue’s in Q3, topping Hyundai’s IONIQ 5 (11,590) and the Rivian R1S (7,245).
Honda’s electric SUV trailed only Tesla’s Model Y (86,801), Model 3 (58,423), Cybertruck (16,692), and the Ford Mustang Mach-E (13,392).
The sales surge is impressive, given Honda didn’t sell a single EV in the US a year ago. Including the luxury Acura ZDX, Honda America sold over 15,000 EVs.
Higher incentives and discounts helped boost EV sales in the US last quarter. According to the report, EV incentives averaged over 12% over the average transaction price (ATP) in Q3, significantly higher than the industry average of around 7%.
Top-selling EVs in Q3 2024
Q3 2024 sales
2024 YTD sales
Tesla Model Y
86,801
284,831
Tesla Model 3
58,423
131,975
Tesla Cybertruck
16,692
28,250
Ford Mustang Mach-E
13,392
35,626
Honda Prologue
12,644
14,179
Hyundai IONIQ 5
11,590
30,318
Chevrolet Equinox EV
9,772
10,785
Chevrolet Blazer EV
7,998
15,232
Rivian R1S
7,245
23,399
Cadillac Lyriq
7,224
20,318
Top ten best-selling EVs in the US in Q3 2024 (Source: Cox Automotive)
Honda’s Prologue was among the most discounted. After introducing a new Labor Day Dealer Cash bonus, the electric SUV featured up to $14,250 in incentives.
Honda outpaces rivals with significant discounts
Based on GM’s Ultium platform, the Prologue gets up to 296 miles driving range. Honda claims it has the “highest standard driving range in its class.”
2024 Honda Prologue Elite (Source: Honda)
Despite sharing underpinnings with the new Chevy Equinox and Blazer EVs, Honda differentiated the electric SUV by adding multi-link front and rear suspensions for a more “sporty” drive.
The Honda Prologue also has built-in Google for Wireless AppleCarPlay and Android Auto support, which GM no longer offers.
Honda Prologue Elite interior (Source: Honda)
Honda’s electric SUV starts at $50,400, while premium trims cost upwards of $57,900. With all models eligible for the $7,500 tax credit, Prologue prices fall potentially as low as $39,900 (not including destination).
2024 Honda Prologue trim
Starting Price (w/o $1,395 destination fee)
Starting price after tax credit (w/o $1,395 destination fee)
Starting price after tax credit (with $1,395 destination fee)
EPA Range (miles)
EX (FWD)
$47,400
$39,900
$41,295
296
EX (AWD)
$50,400
$42,900
$44,295
281
Touring (FWD)
$51.700
$44,200
$45,595
296
Touring (AWD)
$54,700
$47,200
$48,595
281
Elite (AWD)
$57,900
$50,400
$51,795
273
2024 Honda Prologue prices and range by trim
The Acura ZDX is also heavily discounted. After introducing a new $4,000 conquest cash offer on all 2024 models, Acura’s electric SUV featured nearly $30,000 in leasing discounts.
Electrek’s Take
With Chevy’s new electric Equinox and Blazer gaining momentum, it will be interesting to see how the list turns out at the end of 2024.
Hyundai is also launching the new US-made IONIQ 5 later this year, which will likely help boost demand. It features more range, a rugged new XRT trim, and a Tesla NACS charging port.
Meanwhile, Rivian is dealing with supply issues, which caused it to cut its production goal for 2024. The shortage is impacting R1T, R1S, and electric delivery van output.
Ready to see what all the hype is about? You can use our links below to find deals on the Honda Prologue and Acura ZDX electric SUVs in your area.
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A Peterbilt 579 truck equipped with Aurora’s self-driving system is seen at the company’s terminal in Palmer, south of Dallas, Texas, September 23, 2021.
Tina Bellon | Reuters
Shares of Paccar jumped Friday after President Donald Trump announced that he will impose a 25% tariff on imported heavy trucks beginning Oct. 1.
Paccar was last up more than 6% premarket.
Trump said in a social media post Thursday that “large Truck Company Manufacturers, such as Peterbilt, Kenworth, Freightliner, Mack Trucks, and others, will be protected from the onslaught of outside interruptions.”
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PCAR 5-day chart
Paccar is the owner of Peterbilt and Kenworth. It manufactures more than 90% of its U.S. trucks domestically but they cost $8,000 to $10,000 more than competitors in Mexico, Bank of America told clients in a Friday note.
Trump’s announcement “likely addresses this issue and places PCAR in the driver seat,” BofA analyst Michael Feniger said.
It marks a stark contrast to earlier in the year, when BP found itself to be the subject of intense takeover speculation, with British rival Shell, UAE oil giant ADNOC and U.S. majors Exxon Mobil and Chevron all among the names touted as possible suitors.
BP CEO Murray Auchincloss insisted the company was focused on growth when asked about any approaches, saying last month: “That’s what is going to drive the share price up for shareholders.”
Shell, for its part, swiftly denied reports in late June that early-stage talks were taking place to acquire BP. The company said at the time that it had “no intention” of making a blockbuster offer for its embattled rival.
Allen Good, equity analyst at Morningstar, said he was unsure of the merit of the takeover speculation from the outset, even while the company was in turmoil and trading at a steep discount to its peers.
“Shares have since done better,” Good told CNBC. “And I think probably the most recent catalyst was the selection of the new chair, who is coming from CRH and has previous experience with meaningful turnarounds and being successful.”
Stock Chart IconStock chart icon
Shares of BP since April 11.
Following a green strategy U-turn earlier in the year, BP announced in July the appointment of Albert Manifold as its new chairman. The former boss of building materials producer CRH has since joined the firm’s board and will formally become chair from Oct. 1.
A BP spokesperson was not immediately available to comment when contacted by CNBC.
Oil discoveries and Elliott’s arrival
BP’s share price gain has coincided with some notable rating and price target upgrades. Berenberg, for instance, recently upgraded BP to buy from hold and raised its price target to £5.00 ($6.73), from £3.85, citing the firm’s significantly stronger second-quarter results.
In early August, BP reported underlying replacement cost profit, used as a proxy for net profit, of $2.35 billion for the three months through June — comfortably beating analyst expectations of $1.81 billion, according to an LSEG-compiled consensus.
Speaking to CNBC’s “Squawk Box Europe” shortly after these results, BP’s Auchincloss highlighted the growth potential of the company’s recent oil and gas discoveries, adding that he was “very optimistic” about the discovery in the Bumerangue block in Brazil’s Santos Basin, just over 400 kilometers (248.5 miles) from Rio de Janeiro.
The discovery marked the firm’s 10th since the start of the year and is regarded as a potentially significant boost as BP continues to double down on hydrocarbons.
Russ Mould, investment director at AJ Bell, said BP’s resilience in the face of skepticism “is interesting and can be a telling sign,” particularly as the share price rise comes despite what he described as “relentlessly negative commentary” on both the company and the oil price.
“Elliott’s arrival on the share register remains a factor, too, as the activist presses for disposals, improved cash flow, deleveraging and improved cash returns to shareholders, a clarion call to which BP appears to be listening,” Mould told CNBC by email.
Activist investor Elliott went public with a stake of more than 5% in BP in late April, bolstering expectations that its involvement could pressure the company to shift back toward its core oil and gas businesses.
A fuel pump is seen connected to a car at a gas station in Krakow, Poland on June 19, 2025.
Nurphoto | Nurphoto | Getty Images
Given Shell’s reported interest in a takeover appears to have cooled, Mould said BP’s best defense to any potential suitors would be a higher share price and an improved valuation.
“Valuation, or the price paid, is the ultimate arbiter of investment return and the more they have to stump up, the less likely predators are to appear, as higher valuations limit upside potential and increase downside risks should anything unexpected go wrong,” Mould said.
Debt burden
Looking ahead, energy analysts singled out BP’s relatively high debt burden as a potential cause for concern, however.
BP’s net debt came in at $26.04 billion at the end of the second quarter, down from nearly $27 billion in the first three months of the year.
“If you get a situation where oil prices start falling, then they are certainly the most exposed in the peer group,” Morningstar’s Good said. “So, that would be something that could derail this momentum.”
Government researchers in the US and abroad believe we could help decarbonize and electrify the transportation sector with hardy, fast-growing plants that collect the metals needed to manufacture electric vehicle batteries in their roots, then harvest those metals later with a process that’s cleaner and cheaper than traditional mineral mining.
Getting nickel and other useful metals from plants is made possible through a process called phytomining. But, as you’ve probably guessed, everyday plants don’t collect enough of these metals to make the extraction commercially viable. That’s where a French biotech startup called “Genomines” comes in.
Genomine’s relies on biologically engineered plants it calls “hyperaccumulators.” These plants naturally pull metals and minerals out from the soil they’re planted in through their roots, and store it in their stems and leaves, where Genomine can harvest it later.
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“It’s important because we need a lot of metal, especially for the energy transition in batteries in electric vehicles,” Fabien Koutchekian, co-founder and CEO of Genomines, told Fast Company. “Not only in batteries, but [nickel is] widely used in stainless steel as part of infrastructure. The problem is that with current traditional mining methods, we will not be able to produce enough.”
Bioengineered daisies extract twice as much nickel as before; via Genomines.
Not only are mining operations generally destructive, they often accompany (if not cause) a number of human rights issues as they get to work. “Indigenous Peoples and rural communities are paying a heavy price for the world’s scramble for energy transition minerals,” explains Veronica Cabe, Chair of Amnesty International, Philippines. “Not only did these communities undergo seriously flawed consultation processes – blighted by misrepresentations and a lack of information – they are now being forced to endure the negative impacts of these mining operations on their health, livelihoods and access to clean water.”
“Our mission is to harness plant biotechnology to extract resources essential for clean energy technology via scalable processes that preserve biodiversity, soil health and human well-being,” explains Koutchekian. “Our vision is to create an entirely new industry of plant-based metals. Genomines unlocks a scalable new resource base – we can fundamentally rebalance global mineral supply chains for decades to come.”
Genomines says its methods are not only scalable, but offer a number of additional benefits over conventional mineral mining:
Transformation of non-productive land into economic assets, operating in areas that are too low-grade to mine traditionally, but too metal rich to farm
Quickly deployable farms, operationalizing an asset in 1-2 years versus 12-17 years for traditional nickel mines
Cleaner more traceable extraction, while maintaining 40-50% lower equipment and operational costs as a result of biomass farming
Scalable modularly, deploying smaller, capital-efficient assets at profitable rates, rather than relying on the large, capex-intensive mines of traditional industry
Superior sustainability, the hyperaccumulator plants capture carbon as they grow, making the entire process not just carbon neutral, but potentially carbon negative
“Genomines’ technology leverages underutilized assets by extracting nickel from low-concentration soils that don’t compete with traditional agriculture. Coupled with a structural cost advantage, Genomines is well equipped to fundamentally change the way we extract critical metals, and do it in a significantly more sustainable manner,” says Alex Hoffmann, General Partner at VC firm Forbion and Genomines investor. “We are excited to be part of the journey and support the team to achieve its ambitious targets.”
Genomines estimates that about 30 to 40 million hectares of land across the globe contain enough nickel for their phytomining processes to prove enough nickel for the world’s EV needs, at 7-14 times the amount currently being mined. While it’s got a long way to go, the company currently employs 23 full time staff that are making real progress at their South African site, with many more soon to come.
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