Rho Motion’s latest data report details record global EV sales for September, led by China
Leading research house Rho Motion has published its monthly global EV sales report, relaying that the industry saw a record amount of purchases in September. It should come as little surprise that EV powerhouse China led the world in the 1.7 million EVs sold around the world last month.
Rho Motion describes itself as a leading researcher in “actionable intelligence into electric vehicle and battery markets, associated technologies including motors and systems, charging and infrastructure, energy stationary storage, battery recycling, and the wider energy and renewables markets.”
The company was founded in 2018, but in 2024, it merged with Benchmark Mineral Intelligence, one of the fastest-growing businesses at scale for lithium, critical minerals, and energy transitions. Through its research, Rho Motion publishes a number of reports pertaining to the EV industry and adjacent technologies, including battery demand outlook, EV quarterly outlooks, and monthly sales data reports.
According to a company representative, Rho Motion’s data for its reports is gathered country by country from Governments, car associations, national statistics, OEMs, and trade data, and its team scrutinizes and checks it before compiling everything together to publish to the public.
Most recently, Rho Motion shared its global EV sales report for September 2024, which saw the most sales for any month ever and demonstrated encouraging year-over-year growth for EV adoption. We’ve broken down some key figures of the report for you below.
Global EV sales reach new high and continue to grow YOY
The full global EV sales report for September, available here, shows that tallies around the world reached a record 1.7 million. That’s 150,000 more EV purchases than the previous record achieved in December 2023.
Many outlets more distant from the true pulse of EVs have painted a grim picture for EV adoption as sales in certain markets have slowed down. However, the global outlook paints a much rosier image of the future and shows that it’s not necessarily EV sales that are slowing down but rather certain models from OEMs in particular markets.
For example, China, a bona fide leader in EV innovation and adoption, contributed a massive chunk of the global EV sales for September 2024, reporting 1.1 million units sold. That’s approximately 65% of all global sales. This was another record month for China, which previously achieved 1 million EV units sold in August 2024.
Chinese OEMs have also become some of the most aggressive in global expansion, especially in Europe, and have shown no signs of backing down from new markets despite hefty tariffs implemented on Chinese-built EV imports. Those tariffs are expected to take effect in November and last five years.
Per the report, just over 300,00 EVs were sold in EU & EFTA & UK in September, combining for 2.2 million units sold in 2024 so far. BEV sales increased were up 12% year-on-year, but PHEV sales were down 12% compared to September 2023. Norway continues to stand out with extremely high EV penetration rates, although market volume is currently down by 4% year-to-date. The German market, home to major marques like Mercedes-Benz, BMW, and Volkswagen Group, has grown 7% year-over-year, but that market’s YTD sales are still down by 20%.
Across the pond, EV markets in the US & Canada market continue to grow at a steady pace, up 10% for 2024 as of September. Rho Motion data manager Charles Lester commented on the numbers from each continent and how they hint at the progress of global EV sales going forward:
This record-breaking month of EV sales brings new hope to the industry. While the electrification of transport seems inevitable, the recent slowdown of sales in many parts of the world has sewn seeds of doubt which can now start to be swept aside. However, the regional disparities are astonishing, with China alone accounting for well over half the global total. Meanwhile, Europe’s numbers are shrinking, and the US and Canada are steadily growing.
As part of the report, Rho Motion also shared a snapshot of YTD global EV sales and compared them to the same timeframe from January to September 2023:
- Global EV sales: 11.5 million, +22%
- China: 7.2 million, +35%
- EU & EFTA & UK: 2.2 million, -4%
- USA & Canada: 1.3 million, +10%
- Rest of World: 0.9 million, +25%
So, is EV adoption slowing down, or are certain markets not delivering new models at the price and features their local consumers want? Data doesn’t lie. EV adoption continues to snowball globally, and the recent lagging sales feel more like a speed bump than a true cause for worry.
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Environment
Podcast: China reaches EV tipping point, Tesla retreats, some slack with tax credit, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss China reaching the EV tipping point, Tesla’s retreat in Europe, EV buyers receiving some tax credit relief, and more.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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Cadillac is back and selling a surprising number of electric vehicles in the US. With a full lineup of electric SUVs, Cadillac now claims to be the leading luxury EV brand in the US. Can it keep it up even after the $7,500 federal tax credit expires?
After launching seven new electric vehicles this year, GM claimed that Cadillac became the leading luxury EV brand by market share. However, that doesn’t include Tesla due to its “pricing structure.”
Cadillac is coming off its best first-half sales since 2008, selling more vehicles across all 50 states. Nearly one in four Cadillacs sold in the US this year were EVs.
GM’s luxury brand is now selling more electric vehicles than some of its biggest rivals, including Porsche, Audi, Mercedes-Benz, Rivian, and Volvo.
According to the latest data from Cox Automotive, Cadillac sold over 11,700 EVs in Q2, up 62% compared to last year. Through the first six months of the year, it has sold nearly 20,000 electric vehicles. In comparison, Porsche has sold almost 7,200 EVs in the US, Mercedes sold about 8,000, and Audi has sold just over 11,500.
With an electric SUV in nearly every segment, including the entry-level Optiq, a midsize Lyriq, a three-row Vistiq, and the even larger Escalade IQ and IQL models, Cadillac is seeing an influx of buyers from other brands.
Cadillac prepares for the EV tax credit to expire
Around 70% of Cadillac’s EV buyers are from other brands, according to GM, and about 10% are former Tesla drivers. With big policy changes coming under the Trump administration, Cadillac, like the entire industry, will likely face some hurdles.
The administration already raised tariffs on imported vehicles and other auto parts, and at the end of September, the $7,500 federal EV tax credit is set to expire.
In response to the changes, many automakers are shifting back to hybrid and gas-powered vehicles. Cadillac is no exception.
“They’ll have to have both for a number of years now,” according to Sam Fiorani, the vice president of AutoForecast Solutions. Fiorani explained (via The New York Times) that “The gas-powered vehicles make the money, and the EVs bring them a new market.”
Cadillac was initially expected to have an all-EV lineup by the end of the decade. Thanks to the policy changes, Cadillac could continue offering hybrid and ICE vehicles for several more years.
Fiorani said that although GM planned to retire the gas-powered Escalade, it’s now due for a refresh that will be sold “well into the next decade.”
Earlier this year, Cadillac’s global vice president, John Roth, said during a media briefing that the company was in a better position than most with the policy changes.
All Cadillac vehicles are built in the US, except the Optiq, which is built in Mexico. According to Roth, the policy changes will have “very limited impact, if you will, on the Cadillac brand.” If anything, Roth said, it could be an opportunity for the luxury automaker.
If you’re looking to get ahead of the $7,500 EV tax credit expiration, we can help you get started. Check out our links below to find Cadillac’s electric SUVs in your area.
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Australia Post is advancing its commitment to achieve Net Zero emissions across its operations by 2050 with the introduction of 36 new Mercedes-Benz eVito electric vans, expanding its existing fleet of over 5,000 EVs already in active service.
With an efficient 60 kWh battery and 85 kW (about 115 hp) electric motor, Mercedes’ eVito electric van is ideally suited to the sort of stop-and-go work of a delivery vehicle. What’s more the company’s factory upfit program, Merceds-Benz Vans Courier Solutions, makes it easier than ever for delivery and contractor fleets to spec out their vans exactly the way they need them.
And, even though the eVito’s 60 kWh battery is rated to “just” 261 km (162 miles), the sort of low-speed, high-regen duty cycle Australia Post is going to be putting it through should mean drivers see much better real world range than that — which is precisely the sort of information this 36 van pilot is meant to uncover.
“This is our largest electric van trial to date,” explains Australia Post Chief Sustainability Officer, Richard Pittard. “It’s a meaningful step forward as we continue building a modern, sustainable delivery network that meets the evolving needs of our customers while reducing our environmental impact.”
Australia Post currently operates more than 3,600 three-wheeled electric delivery vehicles (EDVs), 1,500 e-bikes, nearly 200 UBCO DUTY electric motorcycles, and several Mitsubishi eFUSO electric box vans at its larger logistics centers.
The new eVito vans, once deployed at scale, will operate primarily in highly populated metro areas, where their positive impact on local air quality will be felt by the greatest number of people, and their respiratory health, as well.
Electrek’s Take
This kind of deployment should be exciting to EV enthusiasts for a number of tried-and-true reasons, but this one is particularly exciting to Americans because we have an Administration actively pretending that electric postal vehicles aren’t ready for prime time. The success of programs like this one from Australia Post are just more egg in the face of these anti-EV clowns, and few things make me happier.
You can check out the official Mercedes-Benz Vans Australia eVito specs and measurements in the detailed brochure, below, then scroll on down to the comments and let us know what you think of MB’s baby Sprinter.
Mercedes eVito Specs
SOURCE | IMAGES: Australia Post.
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