Famed e-bike company gone bankrupt sells to mystery buyer for $1.2M
Juiced Bikes, the much-lauded Southern California electric bicycle maker, appears to have been sold at auction for around US $1,225,000.
Or at least the company’s branding, intellectual property, remaining inventory and assets have been sold, with the actual status of the company still somewhat unclear.
While we still don’t have any official confirmation from the company, Juiced Bikes’ website has been out of stock for weeks and customers have been complaining that the company has gone radio silent with them.
When we recently reported on the apparent financial duress and potentially pending closure of the company last week, Juiced’s assets had just been put up for auction, removing what little doubt remained about the direction that the famed brand was headed.
The company was split into a series of auction lots covering everything from over a dozen patents to the company’s multiple URLs and even a Sprinter cargo van, as well as all of Juiced’s stateside and China-based inventory. The final result of the auction, which ended yesterday, appears to have been a sale with a sum US $1,225,000.
However, no one knows yet who placed the winning bid.
At that level though, there’s little doubt that some type of institutional investor or rival electric bike maker likely stepped in to grab the Juiced Bikes brand and assets for pennies on the dollar.
In addition to hundreds of thousands of dollars of existing inventory included in the sale, the Juiced Bikes brand carries significant value based on around 15 years of building its strong reputation in the industry.
At its prime, Juiced Bikes was well known for producing powerful, high-performance e-bikes designed for a wide range of riding styles, from commuting to adventure riding. The company’s strong reputation for focus on long-range battery capabilities and innovative designs was built over nearly 15 years, beginning with one of the first electric cargo bikes available on the market in the US.
Popular models like the HyperScrambler, RipCurrent, and CrossCurrent helped Juiced Bikes carve out a niche in the competitive e-bike market, offering riders impressive power, speed, and durability. The company’s commitment to delivering e-bikes with greater power and longer range made it a prominent player in the growing electric bicycle industry, though it obviously wasn’t immune to the volatile funding landscape in the e-bike market following the post-pandemic boom.
At this point, we’re still waiting for official word from the company’s founders and any other information that could help determine what will become of this groundbreaking e-bike company that was making waves in the nascent North American electric bicycle industry years before today’s largest e-bike brands were even an idea.
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Environment
Podcast: GMC Sierra EV Denali first drive, Hyundai Ioniq 9 unveiling, Jaguar rebranding, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss our GMC Sierra EV Denali first drive, Hyundai Ioniq 9 unveiling, Jaguar’s rebranding, and more.
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The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
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It’s official: Chrysler will finally launch an electric Pacifica minivan. The company is developing clever storage ideas that could make it even more functional than Volkswagen’s recently introduced ID.Buzz. But you’ll have to wait a little longer to get your hands on one.
Chrysler confirms plans to launch an electric Pacifica
Chrysler has yet to release its first fully electric vehicle. Although the nearly 100-year-old automaker has teased several EV concepts, we have yet to see one come to fruition. That will change soon.
Earlier this year, the company revealed its Halcyon Concept, a futuristic sports car-like EV drastically different from Chrysler vehicles currently on the road. The model builds on previous concepts, like the Airflow crossover introduced in 2022.
Chrysler’s CEO, Christine Feuell, said the Halycon would be brought to life with advanced new tech from parent company Stellantis, sleek new styling, and a software-defined connected cockpit.
The radical design will be used in future Chrysler vehicles, including the electric Pacifica. At the LA Auto Show this week, Feuell confirmed to GreenCarReports that the Pacifica is due for an overhaul in 2026. The refresh will lay the groundwork for the first electric Pacifica, which is expected to launch the following year.
Chrysler’s CEO hinted the upcoming Pacifica EV could challenge Volkswagen’s ID.Buzz, the first electric minivan to arrive in the US.
While you’ll need to remove the seats for that open-air space in the ID.Buzz, Chrysler is working on more functional solutions. According to Feuell, the company is developing a system like its patented Stow ‘N Go Seating to open up space in the rear.
Although nothing is set in stone, one option is adjustable front seats, enabling the second row to be stored underneath.
Electrek’s Take
As Chrysler’s only production model in 2024, it only makes sense to launch an electric Pacifica. The Pacifica hybrid was the fourth best-selling plug-in hybrid in the US in Q3. It also accounted for 14% (3,009) of the 21,504 Pacifica models sold last quarter.
Meanwhile, the company is quickly losing market share in the US. Pacifica sales crashed 44% in Q3 and are down 18% through September.
Several new larger electric SUVs, like the Kia EV9, are already hitting the market, and more are on the way, including the recently unveiled Hyundai IONIQ 9. With the electric Pacifica not due out until 2027 (at the earliest), Chrysler will likely continue losing ground as new, more advanced competitors roll out.
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