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Businesses have been working hard to shift their culture internally to ensure they’re taking the threat of cyber breaches and outage incidents seriously.

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New European Union regulations requiring businesses to bolster their cyber defenses is off to a slow start as many member states have failed to adopt the rules in time to meet a key enforcement deadline, according to research monitoring the progress of the directive.

The EU’s NIS 2 cybersecurity directive sets a high benchmark for companies over their internal cybersecurity systems and practices. It imposes tougher requirements around risk management, transparency obligations and business continuity planning, in the event of a cyber breach.

On Thursday, the new directive officially became enforceable by member states. That means firms have to now ensure their operations are up to scratch with the rules. However, most EU member states have yet to implement NIS 2 in their own respective national laws, meaning that enforcement is likely to be spotty.

Two countries — Portugal and Bulgaria — haven’t begun the transposition process for NIS 2, where directives are incorporated into the national laws of EU member states, according to a tracker tool from internet research organization DNS Research Federation. The governments of Portugal and Bulgaria were not immediately available for comment when contacted by CNBC Wednesday.

“The implementation status varies significantly across the bloc,” Tim Wright, partner and technology lawyer at Fladgate, told CNBC via email.

What is NIS 2?

NIS 2 — or the Network and Information Security Directive 2 — is an EU directive that aims to increase the security of IT systems and networks across the bloc. First proposed in 2020, the law serves as an update to an earlier directive simply called NIS.

NIS 2 expands the scope of its predecessor to address more recent cybersecurity challenges and threats, as criminals have found new ways to hack companies and compromise their sensitive data.

The directive applies to organizations that operate within the EU and provide essential services to consumers, including banks, energy suppliers, health care institutions, internet providers, transport firms, and waste processors.

Watch CNBC's full exclusive interview with Google Cloud CEO Thomas Kurian and Accenture CEO Julie Sweet

Businesses will have a “duty of care” to report and share information on cyber vulnerabilities and hacks with other companies under the new regulation — even if it means owning up to being a victim of a cyber breach.

If a business falls victim to a cyber breach, they’ll have 24 hours to submit an early warning notification to authorities — a stricter timeline than the 72-hour window firms have to notify authorities about a data breach under the General Data Protection Regulation, a separate data privacy law in the EU.

Firms will also have to vet their technology vendors one by one for cyber threats and vulnerabilities.

Will it be effective?

Fladgate’s Wright said that effectiveness of NIS 2 as a regulation will largely depend on consistent implementation and enforcement across EU member states.

“Bad actors may target countries lagging in their NIS2 transposition or look for weaknesses in supply chains, targeting smaller, less-secure vendors and suppliers to gain access to larger, better-protected organisations,” he told CNBC.

Businesses have been working to get their internal processes, controls and broader culture around cybersecurity into shape for years ahead of the Thursday deadline.

Chris Gow, enterprise tech firm Cisco’s EU public policy lead, said that the spotty nature of NIS 2’s implementation has also been “exacerbated by local adaptation of the law.”

This, in turn, is “creating discrepancies that can prove difficult to navigate, especially for smaller organisations with limited resources,” Gow told CNBC in emailed comments.

State-backed cyber attacks are on the rise this year: DXC Technology

He recommended that, rather than being “overwhelmed” by discrepancies in local adaptations of NIS 2, organizations should “identify a common core of security controls and processes that stand them in good stead to both meet and demonstrate compliance at scale.”

What if a company fails to comply?

For “essential” entities like transport, finance and water companies, failure to comply with NIS 2 can lead to fines of up to 10 million euros ($10.9 million) or 2% of global annual revenues — whichever ends up higher.

Meanwhile, “important” businesses — such as food companies, chemicals firms, and waste management services — are looking at fines of up to 7 million euros or 1.4% of their global annual revenues for breaches.

Firms can also face possible suspensions of service if they fail to comply with NIS 2, as well as closer supervision.

“NIS 2 makes it clear – large fines, possible suspension of service and monitoring of compliance are being used as levers to encourage organisations responsible for critical services to pay attention to cybersecurity threats and their response to those,” Carl Leonard, EMEA cybersecurity strategist at Proofpoint, told CNBC.

“A baseline has been set in terms of risk-management and mitigation measures including incident handling, staff training, leadership accountability and many others,” Leonard added.

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How TikTok’s rise sparked a short-form video race

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How TikTok’s rise sparked a short-form video race

TikTok’s grip on the short-form video market is tightening, and the world’s biggest tech platforms are racing to catch up.

Since launching globally in 2016, ByteDance-owned TikTok has amassed over 1.12 billion monthly active users worldwide, according to Backlinko. American users spend an average of 108 minutes per day on the app, according to Apptoptia.

TikTok’s success has reshaped the social media landscape, forcing competitors like Meta and Google to pivot their strategies around short-form video. But so far, experts say that none have matched TikTok’s algorithmic precision.

“It is the center of the internet for young people,” said Jasmine Enberg, vice president and principal analyst at Emarketer. “It’s where they go for entertainment, news, trends, even shopping. TikTok sets the tone for everyone else.”

Platforms like Meta‘s Instagram Reels and Google’s YouTube Shorts have expanded aggressively, launching new features, creator tools and even considering separate apps just to compete. Microsoft-owned LinkedIn, traditionally a professional networking site, is the latest to experiment with TikTok-style feeds. But with TikTok continuing to evolve, adding features like e-commerce integrations and longer videos, the question remains whether rivals can keep up.

“I’m scrolling every single day. I doom scroll all the time,” said TikTok content creator Alyssa McKay.

But there may a dark side to this growth.

As short-form content consumption soars, experts warn about shrinking attention spans and rising mental-health concerns, particularly among younger users. Researchers like Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, point to disrupted sleep patterns and increased anxiety levels tied to endless scrolling habits.

“Infinite scrolling and short-form video are designed to capture your attention in short bursts,” Dr. Poncin said. “In the past, entertainment was about taking you on a journey through a show or story. Now, it’s about locking you in for just a few seconds, just enough to feed you the next thing the algorithm knows you’ll like.”

Despite sky-high engagement, monetizing short videos remains an uphill battle. Unlike long-form YouTube content, where ads can be inserted throughout, short clips offer limited space for advertisers. Creators, too, are feeling the squeeze.

“It’s never been easier to go viral,” said Enberg. “But it’s never been harder to turn that virality into a sustainable business.”

Last year, TikTok generated an estimated $23.6 billion in ad revenues, according to Oberlo, but even with this growth, many creators still make just a few dollars per million views. YouTube Shorts pays roughly four cents per 1,000 views, which is less than its long-form counterpart. Meanwhile, Instagram has leaned into brand partnerships and emerging tools like “Trial Reels,” which allow creators to experiment with content by initially sharing videos only with non-followers, giving them a low-risk way to test new formats or ideas before deciding whether to share with their full audience. But Meta told CNBC that monetizing Reels remains a work in progress.

While lawmakers scrutinize TikTok’s Chinese ownership and explore potential bans, competitors see a window of opportunity. Meta and YouTube are poised to capture up to 50% of reallocated ad dollars if TikTok faces restrictions in the U.S., according to eMarketer.

Watch the video to understand how TikTok’s rise sparked a short form video race.

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Elon Musk’s xAI Holdings in talks to raise $20 billion, Bloomberg News reports

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Elon Musk's xAI Holdings in talks to raise  billion, Bloomberg News reports

The X logo appears on a phone, and the xAI logo is displayed on a laptop in Krakow, Poland, on April 1, 2025. (Photo by Klaudia Radecka/NurPhoto via Getty Images)

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Elon Musk‘s xAI Holdings is in discussions with investors to raise about $20 billion, Bloomberg News reported Friday, citing people familiar with the matter.

The funding would value the company at over $120 billion, according to the report.

Musk was looking to assign “proper value” to xAI, sources told CNBC’s David Faber earlier this month. The remarks were made during a call with xAI investors, sources familiar with the matter told Faber. The Tesla CEO at that time didn’t explicitly mention any upcoming funding round, but the sources suggested xAI was preparing for a substantial capital raise in the near future.

The funding amount could be more than $20 billion as the exact figure had not been decided, the Bloomberg report added.

Artificial intelligence startup xAI didn’t immediately respond to a CNBC request for comment outside of U.S. business hours.

Faber Report: Elon Musk held call with current xAI investors, sources say

The AI firm last month acquired X in an all-stock deal that valued xAI at $80 billion and the social media platform at $33 billion.

“xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent,” Musk said on X, announcing the deal. “This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.”

Read the full Bloomberg story here.

— CNBC’s Samantha Subin contributed to this report.

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Alphabet jumps 3% as search, advertising units show resilient growth

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Alphabet jumps 3% as search, advertising units show resilient growth

Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.

David Paul Morris | Bloomberg | Getty Images

Alphabet‘s stock gained 3% Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.

GOOGL‘s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley‘s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”

The search giant posted earnings of $2.81 per share on $90.23 billion in revenues. That topped the $89.12 billion in sales and $2.01 in EPS expected by LSEG analysts. Revenues grew 12% year-over-year and ahead of the 10% anticipated by Wall Street.

Net income rose 46% to $34.54 billion, or $2.81 per share. That’s up from $23.66 billion, or $1.89 per share, in the year-ago period. Alphabet said the figure included $8 billion in unrealized gains on its nonmarketable equity securities connected to its investment in a private company.

Adjusted earnings, excluding that gain, were $2.27 per share, according to LSEG, and topped analyst expectations.

Read more CNBC tech news

Alphabet shares have pulled back about 16% this year as it battles volatility spurred by mounting trade war fears and worries that President Donald Trump‘s tariffs could crush the global economy. That would make it more difficult for Alphabet to potentially acquire infrastructure for data centers powering AI models as it faces off against competitors such as OpenAI and Anthropic to develop largely language models.

During Thursday’s call with investors, Alphabet suggested that it’s too soon to tally the total impact of tariffs. However, Google’s business chief Philipp Schindler said that ending the de minimis trade exemption in May, which created a loophole benefitting many Chinese e-commerce retailers, could create a “slight headwind” for the company’s ads business, specifically in the Asia-Pacific region. The loophole allows shipments under $800 to come into the U.S. duty-free.

Despite this backdrop, Alphabet showed steady growth in its advertising and search business, reporting $66.89 billion in revenues for its advertising unit. That reflected 8.5% growth from the year-ago period. The company reported $8.93 billion in advertising revenue for its YouTube business, shy of an $8.97 billion estimate from StreetAccount.

Alphabet’s “Search and other” unit rose 9.8% to $50.7 billion, up from $46.16 billion last year. The company said that its AI Overviews tool used in its Google search results page has accumulated 1.5 billion monthly users from a billion in October.

Bank of America analyst Justin Post said that Wall Street is underestimating the upside potential and “monetization ramp” from this tool and cloud demand fueled by AI.

“The strong 1Q search performance, along with constructive comments on Gemini [large language model] performance and [AI Overviews] adoption could help alleviate some investor concerns on AI competition,” Post wrote in a note.

WATCH: Gemini delivering well for Google, says Check Capital’s Chris Ballard

Gemini delivering well for Google, says Check Capital's Chris Ballard

CNBC’s Jennifer Elias contributed to this report.

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