
An oral history of when Bevo charged Uga at the Sugar Bowl
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David Hale, ESPN Staff WriterOct 17, 2024, 07:00 AM ET
Close- College football reporter.
- Joined ESPN in 2012.
- Graduate of the University of Delaware.
On Jan. 1, 2019, two icons were set to meet at the Sugar Bowl in New Orleans. Yes, Georgia and Texas would face off, but that wasn’t the real draw. It was the meeting between the teams’ mascots — Georgia’s bulldog Uga and Texas’ longhorn steer Bevo — that ultimately captured the nation’s attention.
What began as a made-for-TV moment to fill airtime before kickoff ended up a near catastrophe, a showcase of the strength and majesty of the world’s most famous cow, a preview of the game to come and a tangible example of the incredibly thin line between comedy and tragedy. Above all, it became one of the iconic viral videos in bowl history.
Now SEC rivals, Georgia and Texas are set to play again this week for the first time since the great Bevo-Uga showdown, so we looked back on that famed meeting of mascots for a better understanding of what happened and why live mascots remain an indelible part of the culture of college football.
Lowell Galindo, Longhorn Network play-by-play announcer: People get caught up in the moment, and honestly, who’s thinking that’s going to happen? Surely they’ve talked this through and have it all figured out, and there won’t be any issues, right? Wrong.
Jim Sigmon, Texas team photographer: I was kind of thinking, this is odd because usually other schools don’t bring their live animal mascots over to Bevo. That’s a big-ass animal. I just thought the whole thing was bizarre.
Holly Rowe, ESPN sideline reporter: I saw Uga coming our way and thought, “Aww, what a sweet meet-cute for the mascots,” so I started filming it on my phone. Then things got wild.
Tommy Tomlinson, Georgia fan and author of “Dogland: Passion, Glory, and Lots of Slobber at the Westminster Dog Show”: What’s the old Mel Brooks line? Tragedy is when I get a hangnail. Comedy is when you fall into a hole and die. Depending on which side you were on in this story, it could’ve been both.
Charles Seiler, Uga’s owner and handler: People who’ve been in the mascot business, we don’t like to have problems with the mascots. But I can’t say they lost control because my butt was headed in the other direction.
Part I: A history of live animal mascots
The story of Uga and Bevo’s meeting actually begins 140 years earlier. That’s when Yale’s bulldog Handsome Dan, widely regarded as college football’s first mascot, took to the field at Yale. The term “mascot” comes from the French word “mascotte,” which means “lucky charm,” and for dozens of schools around the country, Handsome Dan and other live animals were exactly that.
Tim Brown, football historian: It was mostly dogs originally. But as teams started coming up with mascots like badgers or buffalo, it was almost like a prank initially. Some students would decide to get one and bring it to the game.
Seiler: When my dad started this thing, he actually smuggled the dog into the Florida State game, and the [newspaper] took some pictures of it. That game was 3-0, and Coach [Wally] Butts, I think kind of tongue-in-cheek, said to my dad, “That game wasn’t very interesting, so it’s good you brought that dog.”
Nowadays, extreme care is taken in selecting just the right animal, and countless hours are spent training both the mascot and its handlers. But of course, incidents have happened along the way.
Taylor Stratton, handler for the Colorado Buffaloes’ buffalo, Ralphie: I talk to them as if they understand me, and the thing I was telling Ralphie VI is, “Oh no, all buffalo do this. It would be weird if you didn’t go to a stadium. This is normal.”
Ricky Brennes, executive director of the University of Texas Silver Spurs, handler for Bevo: A lot of it comes down to their natural temperament and disposition. Without that, it doesn’t matter too much. We took him to band practice, music playing in his pen, hung flags up in the barn to see how he’d react to different types of movement. The previous Bevo did not like flags at all.
Stratton: Because [Ralphie’s] so big and athletic, we do Division I-level strength and conditioning training. They’re doing sprint workouts, making sure their bodies are ready and functioning at peak athletic performance. … We go through different ways we run. Get your chest up and your knees up because you cannot run 25 mph, so you need to let the buffalo pull you while you’re in the air so when you hit the ground you can keep your feet and go as fast as you can.
Adam Harper, handler for SMU‘s stallion, Peruna: The only time he’s not used to loud environments are flyovers, and that’s something we have to plan for. Like, “Be aware guys, Peruna is going to hate that.”
Peter Cashman, handler for Army‘s mules: Mules are funny animals. Certain things bother them and certain things don’t. They can be standing next to the cannon when it goes off, and it’s no problem. But if the wave starts behind them, and it’s in their peripheral vision, that bothers them.
Harper: We form a kind of circle around [Peruna] where it negates anybody from possibly walking behind him. That’s our one big rule: Do not walk behind Peruna.
Cashman: We were at Army-Navy about five years ago, and for some reason, the whole Army team ran out right into the mules where we were standing. We had 50 football players amongst the mules, but nobody was hurt.
Seiler: Baylor used to bring out a bear cub. Uga walked up to sniff the bear’s butt, and he spun around and, damn if he didn’t spin Uga like a top. I don’t think they can possibly bring a cub anymore.
Cashman: The biggest part is keeping [the mules] hidden from Navy. On the road, I have to find a location that is secretive and nobody is going to tell Navy where the mules are. We go in with an unmarked trailer. And it’s the same with the [Navy] goats.
Harper: Before I took the job, one person pulled me aside and said, “This is what happened to me.” He was running with Peruna, and he tripped and fell. We’re tasked to hold on to the reins no matter what, because if Peruna gets loose, you’re not catching him. So if you fall, let him drag you. Just hold on. That’s all that matters. Anyway, he fell at the 40-yard line, and was dragged by Peruna all the way to the end zone. He scored a touchdown. He had a nasty bruise down the side of his body.
Brennes: We had a moment walking Bevo off the field against Nebraska in the Big 12 championship game, and he defecated on the word “Nebraska” when we were walking him off.
Harper: The pooping on TCU‘s field gets talked about still. People still come up and say, “Don’t let [Peruna] poop on the field.” It adds to the celebrity status.
Michael Griffin, former Texas player and Longhorn Network analyst: If I’m not mistaken, didn’t Uga bite somebody before?
Tomlinson: That’s the one where if you go into a dive bar in Georgia, that photo or a painting of it will be on a wall somewhere. That’s one of the top moments, because it’s a literal manifestation of the rivalry. We want to eat the other team. Uga stood in for all of us that day.
Seiler: Auburn hates that [picture]. For five years after that, they put someone on me to make sure I didn’t get that close to the field again.
Brennes: One of the funniest Bevo moments … was Jordan Shipley jumping into Bevo’s pit on a punt return [at Darrell K. Royal Stadium].
Why do I feel the urge to do a Tech post today?
Jordan Shipley visits Bevo after a 46 yard Punt Return TD against Texas Tech
Sept 19, 2009#HookEm pic.twitter.com/uvFsvYc1sb— Longhorn🤘Highlights (@LonghornClips) August 24, 2023
Jordan Shipley, former Texas player and Longhorn Network analyst: It was a short punt, and I already had some speed built up. It ended up being a footrace to the pylon, and I hit the end zone running full speed. In the moment, you don’t think about it, but I had to hop over a couple things, and by the time I look up, I’m literally right in front of Bevo. I put my hands up and hit his horns and jumped back out of there. He was pretty lethargic that day, thank goodness. It was a quick, “OK, I’m going to get out of here.”
Harper: Peruna killed a mascot in the 1930s. I stepped on campus, and the first thing our administration told the new students is that our mascot is Peruna, and he killed the Fordham ram. That’s legendary.
Breckyn Hager, Texas defensive lineman: Well, it’s good Bevo kept it classy.
Part II: The photo op
In college football history, few mascots resonate among the masses like Uga and Bevo, who’ve been a part of their respective programs for generations. The history between bulldogs and bulls, however, goes back much further.
Tomlinson: Wild bulls are huge, ornery animals that are hard to control, especially in frontier days. These dogs were bred to be fearless, and bred physically to have flat faces so they could literally run up to the bull, grab its nose with its teeth and drag its head to the ground.
Brennes: Bevo doesn’t hate dogs. Bevo’s not familiar with what bulldogs are bred for, and let’s be honest, that was bred out of English bulldogs a long time ago.
Seiler: My breeder, she’d get day-old bread and give it to the bulldogs, and they’d go down the fence line and give it to the cows twice a week. Bulldogs don’t care about cows. They’re used to them. A cow is no big deal to a bulldog.
Tomlinson: In some ways, I’d like to think Bevo was striking a blow for his side after all that history. Clearly in that moment, neither bull nor dog had any experience in that sort of thing, but maybe somewhere deep in Bevo’s DNA, he remembered that those dogs used to get the best of his kin.
Before the Sugar Bowl, the Longhorn Network was less concerned with the history of bulls and dogs, and more about filling a little airtime before kickoff, so TV worked with Brennes and Seiler to arrange what was actually a second meeting of the mascots.
Seiler: We were staged right behind Bevo in the parade the day before. We went to go talk to Rick and his guys, and we could see Bevo in the trailer, but his butt’s facing out at me. In order to get a picture of Bevo without getting a butt shot, they had to pull him out backwards. It took him a while to do it, but Bevo was super chill. We took our dog over, and me, my wife and our son got a picture with Bevo and Rick and the owners, and it was no fuss, no muss.
Rowe: [Bevo] is one of the iconic mascots in all of sports — the literal logo for Texas, the Jerry West of college football. I have a fearful and respectful relationship with him, because let’s be honest — I’m 5-8, and the horn span is bigger than me.
Danny Davis, reporter for Austin American-Statesman: At Texas games, the pen he stays in is right in the corner where the media stands for the last five minutes of the game, and he’s usually chill. I don’t know what his problem was that one day. Maybe he wasn’t happy to see the cute, little puppy.
Seiler: We roll up. We’re not quite on time for TV yet. I’ve got the dog in his kennel on the golf cart. I look over at Bevo, and they have him in some makeshift corral, but he’s staring at a concrete wall.
Angela Wang, photographer for The Daily Texan: We all heard Uga was being brought over and thought it would be a great photo opportunity. I was squatting down behind the barricade, facing Uga, with no idea what was happening behind me.
Davis: I was standing around with other journalists and saw Uga come up, and I decided to do a video. Then, of course, all chaos broke loose.
Sigmon: It’s like being at a car wreck. Everything’s perfectly fine, then all of a sudden, s—‘s weird and you’re like, “What happened?” Some of the best TV moments are that way.
Nick Wagner, photographer for Austin American-Statesman: You have the overhead camera, three or four other angles, it was the most perfect setup to catch a viral moment.
Galindo: It was straight out of “Anchorman.” Like, that escalated quickly.
Tre Watson, Texas running back: All we hear is people yelling. I think somebody told us Bevo had just tried to attack the bulldog, and we were lit. We were yelling, “Let’s go Bevo!”
Temple Grandin, animal expert: A longhorn can learn to tolerate that environment, but this was a brand-new stadium, and that’s part of the problem. At home, he’d be used to it, but now you’ve got him in a strange place in a makeshift enclosure, and that probably led to the problem. I’ve seen show steers get upset at just trade show banners on tables. Sudden novelty scares him.
Sigmon: Bevo’s butt was facing where the dog was, and he spun around, and when he saw the dog, he flipped the New Orleans police barricade, just one-horned it, and flung it like it was a bug.
Galindo: I’m shocked there were photographers near the pen with their backs toward Bevo at that moment.
Seiler: There were cameras on tripods. There were people laying down. Some of those sideline guys are nuts. They get taken out by players all the time.
Sigmon: I’m behind the golf cart. The golf cart is between me, the dog and Bevo. The people with wide-angle lenses right up front, I wasn’t going to be one of those people.
Wang: Initially, I heard a woman start screaming. At that time, Uga had started squatting, so I thought it was because she thought he was going to use the restroom on the field.
Kirby Smart, Georgia head coach: I was worried for Uga, to be honest.
Seiler: Uga was sitting down waiting to have his picture made, and I don’t even think he knew Bevo was behind him. Then I heard a lady scream, and I turned around, and saw people dashing. I wasn’t going to wait around, so I just pulled away the dog. In some of those pictures, it looks like Bevo’s like 2 feet from us, but actually he was never within 10 feet of us.
Griffin: The biggest thing I really remember was his horn went over this — I think she was a photographer. I just remember her ducking, and the horn going right over her head.
Wang: I started standing up and thought, “Oh, it’s fine,” so squatted back down, and if you watch the video in slow-mo, you’ll see me kind of duck and the horn barely scrapes by me. I didn’t realize the horn hit me until someone pointed it out on Reddit.
Griffin: She was still doing her job. That’s funny. I thought she was ducking like, “Oh my god.”
Tomlinson: The thing that makes me laugh every time is there were like three announcers, and they’re clearly mocking and enjoying this moment as it leads up to it, talking about it being like the royal wedding. But when it happened, they reverted to football announcers, because one of the guys immediately said, “That’s targeting.”
On the TV feed, the incident is largely played for laughs. Galindo compared it to the meme of Joe Rogan reacting at a UFC fight — hugging, laughing, screaming, chaos.
Galindo: We’re actually on the sideline with a monitor in front of us. We saw Uga come behind us to go see Bevo, but then we’re just watching everything on the monitor.
Griffin: They take Uga out of his crate, and all of a sudden, Bevo is out to destroy.
Shipley: Bevo just kind of squared up and went after him, and he wasn’t going to take “no” for an answer.
Griffin: You’re like, “Oh s—, if Bevo gets loose, where the hell is he going?”
Pre-Game things getting heated 👀 between @FootballUGA and @TexasFootball #bevo #uga pic.twitter.com/K1eNw4Ir4S
— Holly Rowe (@sportsiren) January 2, 2019
Shipley: One of the things they thought was funny about it was the game I ran into Bevo, and they were saying, “It’s a good thing Bevo didn’t treat you like he treated Uga.”
Galindo (on the ESPN broadcast): Can live television get better than that? No!
Hager: The only thing I’ve ever really showed my girlfriend from my football career is that video.
Galindo: I love it, man. That’s what college sports are about — the insanity, the fans, the mascots, the players. So if I’m associated with [the Bevo call] more than anything, I don’t care. I think it’s hilarious.
Ultimately, the entire incident lasts just a few seconds before Bevo’s handlers, the Silver Spurs, get control of the situation, and the TV clip ends with Galindo and Co. repeating the phrase that’s now tethered to the incident in college football lore: That. Was. Awesome.
Watson: I didn’t see it until after the game. We were all talking about it. Bevo really tried to go get him. I just thought it was a nice easy buck. No. That boy was about to lose his life on live television.
Wagner: People right there understood the gravity of it, of how it could’ve been. It was just chaos. That moment, the entire night, the following day. It was a story I’ll tell for the rest of my life.
Griffin: That whole conversation that’s always been said, “Is Bevo drugged up and that’s why he’s so tame during the games?” Now you see that and you’re like, “No, I don’t think he’s drugged.”
Hager: I was actually a Silver Spur. I’ve been very close to Bevo, and there was never, in the four years I was playing, a moment when I thought Bevo was going to do anything out of the ordinary, let alone attack the other team’s mascot. It’s really impressive how they’re able to handle an animal like that, especially in a time when that skill of the true cowboy is kind of lost.
Sigmon: They professionally took care of it. They got the dog safe, and they got Bevo back behind the barricade. But I’m guessing that won’t happen again.
Rowe: I think there was a moment we were all talking and saying, “Wow, that could have gone really badly.” Kudos to the handlers.
Galindo: I want to make sure people know how professional and well trained all the people around Bevo are. But at the end of the day, it is a massive animal. But Ricky Brennes and all those guys, it is shocking how detailed everything is. It’s like the Secret Service preparing for the president to arrive somewhere.
Seiler: At some point, I took the dog back over there, and we did get a picture.
There was, of course, still a game to play, and while no one can say for sure whether Bevo’s charge changed the outcome, the folks at Texas certainly believe it did. Texas, a 12.5-point underdog, pulled off the upset win, 28-21.
Griffin: It was a lot for Texas getting into the Sugar Bowl, but everybody was talking about Georgia being upset, because they weren’t in the College Football Playoff.
Hager: I just remember them being overhyped, and Georgia was going to kill us, and all my friends from Georgia were telling me we were going to get beat pretty bad. And before kickoff, to see our beloved Bevo setting the tone, I think it helped us go out there more relaxed and excited and aggressive.
Davis: College football fans will rally around anything. Bevo charging a little puppy became a rallying cry that night. It became a symbol before they beat a Georgia team no one thought they’d beat.
Watson: Our mascot was ready to go to war with their mascot on full live television. Bevo got us rolling. That was the start and set the tone that we were going to step on some Bulldogs’ necks that day.
Charlie Woerner, Georgia tight end: I remember them showing it on the Jumbotron. Bevo knocked over a fence. It was crazy. I was like, “Dang, I’m glad Uga is OK.”
Hager: Coming in from warming up, it went viral around the locker room. And the main point was, “How can we lose if Bevo’s bossing up like that?”
Griffin: Texas goes on to win the game, and everybody’s like, “It’s because Bevo showed attitude.”
Smart: The incident comes to light because of all the videos since, but I don’t recall it having any impact on us or seeing it prior to the game.
Bijan Robinson, top recruit and future Texas tailback: I wasn’t there when Bevo attacked, but I saw it live on TV. I was like, “That’s the scariest thing for that dog to get attacked by an absolute gigantic mammal.” From that moment, I was like, “I’m going to Texas.”
Rodrigo Blankenship, Georgia kicker: There was a whole lot of content that said, “This sums up the Texas-Georgia game.”
Part III: The aftermath
The game itself became something of an afterthought, while the clip of Bevo’s brashness was a sensation. It spread across social media like wildfire, led “SportsCenter,” and it was Scott Van Pelt’s “Best Thing I Saw” that night. Texas fans immediately adopted the image as the perfect symbol of the state and the school’s ethos of toughness.
Seiler: Rick called me and apologized. I said, “Did you get some good pictures?” He said he thinks that, because Bevo got to the arena like six hours before the game started and hadn’t moved from that spot, he just got worn out from staring at a wall. He just wanted to go for a stroll. I don’t think the cow ever even saw the dog, because there were too many people around.
Galindo: In the moment, we thought it was hilarious and cool and funny. But we really didn’t realize it was that big a deal until we got back to the hotel and at the bar, every TV was on “SportsCenter,” and they’re showing basically my play call.
Davis: This probably says a lot about the industry or how terrible a person I am, but this happens, and the first thing I think is, “Did I get it on camera?” And then, “This is content gold I have here.”
Seiler: I had a photographer come up and say, “Look what Bevo did to me.” He pulled up his shirt, and the guy had a big gash down his back.
Wagner: People were just coming up to me in the press room like, “Can I see your back?” My brother, Peter, had a good line that night in the family group text: “Nick I’ve seen your back more times today than I have in my entire life, and we used to share a room.”
Davis: Nick’s health and wellbeing, I didn’t even think about it at first. Then someone was like, “What happened with Nick?” and I was like, “Oh, s—, I should check on him.”
Wagner: On the workman’s comp form, it asks why you’re receiving treatment, and I just wrote, “Hit by cow.”
Wang: Nick and I always joked that we really wish our careers were something more than this meme, but at the same time, I’ll share it.
Griffin: [Wang] probably has a bright future ahead of her, but now she’s known as the lady who almost got killed by Bevo. When she has kids, they’ll be like, “Hey, you know my mom almost got killed by Bevo, right?”
Davis: It’s been a long-running joke that I peaked that night.
Bevo is not here for this mascot meeting. #HookEm pic.twitter.com/KXgaQzGm0W
— Danny Davis (@_dannydavis) January 2, 2019
Wang: When it first happened, I’d get responses on dating apps like, “Was that you?” My résumé at the bottom on special interests says, “Dodging mascots.”
Galindo: Every year we’d do three or four Longhorn Network promos before the start of the football season. We wanted to play off it, so we did a piece where it was, “Bring your dog to work day.” It was Ricky [Williams], Ship, me and Griff, and we’re all walking our actual dogs on the field at DKR. Ricky and Ship have bulldogs. So we’re walking our dogs, then cut to a shot from behind us of Bevo coming in frame. We all turn and walk the other way like, “Nope, not a good idea.”
But ultimately, there’s no arguing the color, tradition and, occasionally, unpredictability, live mascots bring to the sport.
Stratton: I do think [Ralphie] enjoys it. She’s a 1,000-pound animal, and we use only positive reinforcement, so at the end of the day, we’re not making this buffalo do anything she doesn’t want to do. We can’t make her do anything she doesn’t want to do. … I’ve had so many people come up to me and say, no matter how many times they see Ralphie run, they still get goosebumps. These animals are so special. They’re domestic, but they’re still just a little bit wild. And I think that speaks to our campus. It just gets your adrenaline going to watch four or five crazy college kids hold on to a buffalo for dear life. Who thinks that’s a good idea? But it’s me. I did it, and I love it.
Smart: So many people respect the long history and tradition of each Uga. They’re buried in our stadium. They’re right there. He’s part of the fabric of our culture.
Steve Sarkisian, Texas head coach: Bevo brings a ton of pride to our program and is such a great symbol of the power, strength and determination of Texas football. One of our mantras is “Tough All Day,” and that’s what Bevo is and represents.
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Book excerpt: Does the future of college football need a commissioner?
Published
4 hours agoon
August 25, 2025By
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Bill ConnellyAug 25, 2025, 07:40 AM ET
Close- Bill Connelly is a writer for ESPN. He covers college football, soccer and tennis. He has been at ESPN since 2019.
Editor’s note: On Sept. 2, ESPN writer Bill Connelly’s book “Forward Progress: The Definitive Guide to the Future of College Football” will be released. This edited excerpt looks at whether the sport needs central leadership like professional leagues.
In 1920, professional baseball was in crisis. The Black Sox scandal, in which eight members of the Chicago White Sox — star outfielder “Shoeless Joe” Jackson; co-aces Eddie Cicotte and Lefty Williams; four other starters (first baseman Chick Gandil, shortstop Swede Risberg, third baseman Buck Weaver, and outfielder Happy Felsch); and a key backup infielder (Fred McMullin) — were indicted and accused of throwing the 1919 World Series, had, along with allegations of other fixed games, shaken the sport to its core. Baseball had been governed by a National Commission consisting of three parties with extreme self-interest: National League president John Heydler, American League president Ban Johnson, and Garry Herrmann, president of the Cincinnati Reds team that had beaten the White Sox in the World Series. Its leadership proved lacking in this moment, and its questionable independence severely damaged perceptions. Herrmann resigned from the commission in 1920, and the commissioners couldn’t agree on a new third member.
In early October 1920, days before the start of that season’s World Series between the Brooklyn Robins and Cleveland Indians, leaders of the Chicago Cubs, Chicago White Sox, New York Giants, and Pittsburgh Pirates proposed a tribunal of, in the words of the New York Times, “three of America’s biggest men, with absolute power over both major and minor leagues.” A letter sent to every major and minor baseball club said, “If baseball is to continue to exist as our national game (and it will) it must be with the recognition on the part of club owners and players that the game itself belongs to the American people, and not to either owners or players.”
The letter stated that “the present deplorable condition in baseball has been brought about by the lack of complete supervisory control of professional baseball,” that “the only cure for such condition is by having at the head of baseball men in no wise connected with baseball who are so prominent and representative among the American people that not a breath of suspicion could be ever reflected.” It concluded, “The practical operation of this agreement would be the selection of three men of such unquestionable reputation and standing in fields other than baseball that the mere knowledge of their control of baseball, in itself, would insure that the public interests would first be served, and that, therefore, as a natural sequence, all existing evils would disappear.” This tribunal would have the power to punish players, strip owners of their franchises, “establish a proper relationship between minor leagues and major leagues,” you name it.
This proposal, first discussed by Cubs shareholder A.D. Lasker, became known as the Lasker Plan. Perhaps unsurprisingly, a number of clubs — particularly, those in the American League still loyal to the strong-willed Johnson — initially balked at the idea, to the point where the National League considered beginning an entirely new league with a few insurrectionist AL clubs, including the New York Yankees and Boston Red Sox. But all necessary parties eventually came to the table, and figures as grand as former president William Howard Taft, General John J. Pershing and former treasury secretary William G. McAdoo were under discussion for the tribunal.
The search pretty quickly began to revolve around a single figure: Judge Kenesaw Mountain Landis. A known baseball fan and an occasional showman on the bench, the 54-year-old Landis was known primarily for his antitrust judgment against Standard Oil, issuing the corporation a $29.2 million fine in 1907, equivalent to almost $1 billion today. (The U.S. Court of Appeals would eventually strike down the verdict.) He was regarded as tough but thoughtful, a grand figure but a supporter of the everyman. He would go on to serve as the sport’s first commissioner, a one-man tribunal, until his death in 1944.
Landis proved ruthless and uncompromising when he felt he needed to be. Despite all of the indicted “Black Sox” being acquitted in a criminal trial, Landis still banned them from baseball for life, stating, “Regardless of the verdict of juries, no player that throws a ball game; no player that undertakes or promises to throw a ball game; no player that sits in a conference with a bunch of crooked players and gamblers where the ways and means of throwing ball games are planned and discussed and does not promptly tell his club about it, will ever play professional baseball.” For better or worse, he stuck to that decision through the years despite both legal and emotional appeals.
Landis wasn’t a ruthless traditionalist, however. The All-Star Game was created under his watch in the early 1930s and proved to be a big hit, and while he didn’t seem to approve of the development of farm systems, in which minor league clubs developed affiliations with major league clubs to develop and promote their talent through the ranks, he also didn’t stop it, choosing only to step in on a case-by-case basis. He was far from infallible — you can certainly find inconsistency in some of his decisions, and Lord knows baseball didn’t exactly speed toward integration under his watch. (Jackie Robinson’s major league debut came two and a half years after Landis’ death. He might not have stopped that from happening had he still been in charge, but he certainly wasn’t pushing owners to become more progressive in this regard.) But he provided as steady a hand as possible, and both the trust in and popularity of baseball grew under his watch.
Absolute power? A dictatorial hand over the sport you’ve loved since childhood? Man, sign me up. That sounds amazing. Sure, I’ve never issued a billion-dollar fine to anyone, and my strongest bona fides regarding my general incorruptibility probably stem from the time I went on “The Paul Finebaum Show” and proclaimed that Cincinnati should have ranked higher than the SEC’s Texas A&M in the 2020 College Football Playoff rankings. But that qualifies as speaking truth to power, right?
In 2017, while at SB Nation, I indeed decided to run for college football commissioner. Granted, there was no such election and no such position, but it felt like a good use of time all the same. “College football needs someone to make long-term decisions,” I wrote. “College football needs someone who can reflect the interest of programs at every level: Alabama, Alabama-Birmingham, North Alabama, and all.”
There was an explosion of commish talk in 2016, thanks to a number of issues like College Football Playoff selections, conference schedules (mainly that some conferences play eight conference games and others play nine), and high school satellite camps, an issue that was all the rage for a few months and then vanished from consciousness altogether, to the point where I don’t even feel the need to define it here. “There needs to be somebody that looks out for what’s best for the game,” Alabama‘s Nick Saban said at the time, “not what’s best for the Big Ten or what’s best for the SEC or what’s best for Jim Harbaugh, but what’s best for the game of college football — the integrity of the game, the coaches, the players, and the people that play it. That’s bigger than all of this.” (Harbaugh was at the center of the satellite camp issue that I’m still not going to explain further.) But even with Saban’s high-visibility comments, nothing came of it. Nothing ever comes of it.
Through the decades the only thing everyone has seemingly agreed on in this sport is the need for a commissioner figure.
“Charley Trippi, one of the all-time greats in college and professional football … said college football today needs a national commissioner to direct the game on a national basis. Trippi … charged that the National Collegiate Athletic Association is ‘controlled by the Big Ten.’ He said he felt no conference in the nation should have any kind of monopoly in the game.” — Macon News, 1958
“You don’t think we need a commissioner and a set of rules to make things even? We’re the only sport in America that doesn’t have the same set of rules for everybody that plays … Everybody goes to their own neighborhood and makes their own little rules.” — Florida State head coach Jimbo Fisher, 2016
“I think there’s a perception with the public that perhaps college football doesn’t have its act together because there are so many different entities pulling in different directions.” — former Baylor head coach Grant Teaff, 1994
“… If you’re biased by a specific conference or if you’re impacted by making all your decisions based on revenue and earnings, then we’re never going to get to a good place.” — Penn State head coach James Franklin, 2024
“What this business needs is a commissioner who has the best interest of the game in mind. There needs to be somebody who creates a structure in which people just don’t cannibalize each other. … The NCAA president doesn’t have any legal authority to do much, in his defense, because they’ve given away that authority over the course of the last 60 years.” — West Virginia athletic director Oliver Luck, 2011
“I think we need to have a … commissioner. I think football should be separate from the other sports. Just because our school is leaving to go to the Big Ten in football … our softball team should be playing Arizona in softball. Our basketball team should be playing Arizona in basketball. … And they’ll say, well, how do you do that? Well, Notre Dame’s independent in football, and they’re in a conference in everything else. I think we should all be independent in football. You can have a 64-team conference that’s in the Power 5, and you can have a 64-team conference that’s in the Group of 5, and we separate, and we play each other. You can have the West Coast teams, and every year we play seven games against the West Coast teams and then we play the East — we play Syracuse, Boston College, Pitt, West Virginia, Virginia — and then the next year you play against the South while you still play your seven teams. You play a seven-game schedule, you play four against another conference opponent, division opponent, and you can always play against one Mountain West team every year so we can still keep those rivalries going. … But I think if you went together collectively, as a group, and said there’s 132 teams and we all share the same TV contract, so that the Mountain West doesn’t have one and the Sun Belt doesn’t have another and the SEC another, that we all go together, that’s a lot of games, and there’s a lot of people in the TV world that would go through it. … But I think if we still do the same and take all that money … that money now needs to be shared with the student-athletes, and there needs to be revenue sharing, and the players should get paid, and you get rid of [NIL], and the schools should be paying the players because the players are what the product is. And the fact that they don’t get paid is really the biggest travesty. Not that I’ve thought about it.” — UCLA head coach Chip Kelly, 2023
Kelly’s spiel, spoken at a pace faster than his fastest old Oregon offense at a press conference before UCLA’s LA Bowl appearance, made waves. In a way, he was basically calling for a College Football Association of sorts, an all-of-FBS league that could negotiate a huge television contract to be divvied out in a fair manner. In a perfect world, maybe that’s what would exist. But as with any other “In a perfect world …” construct, the real world prevailed instead.
The waves continued after Kelly’s comments. In January 2024, Nick Saban retired in part because he was frustrated with all the different demands of the NIL era. In February, Saban told ESPN’s Chris Low, “If my voice can bring about some meaningful change, I want to help any way I can, because I love the players, and I love college football. What we have now is not college football — not college football as we know it. You hear somebody use the word ‘student-athlete.’ That doesn’t exist.” A company man until the end, Saban suggested that either SEC commissioner Greg Sankey or Alabama athletic director Greg Byrne might make a good commissioner for the sport. (“They would be more qualified than I am. They’re in it every day and know all the issues.”) In December 2024, Penn State head coach James Franklin expressed frustration with the state of the college football calendar and the fact that his backup quarterback, Beau Pribula, felt he needed to hop into the transfer portal before the Nittany Lions’ College Football Playoff journey began to make sure he had a solid home for the winter semester. His solution? “Let’s get a commissioner of college football that is waking up every single morning and going to bed every single night making decisions that’s in the best interest of college football. I think Nick Saban would be the obvious choice if we made that decision.”
Did anything come of that? Of course not. But that just means I’m still a candidate, right?
Back in 2017, my campaign platform consisted of nine pillars intended to maximize both the athlete’s experience and the fan’s enjoyment of the sport:
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A student-athlete bill of rights to ensure proper health care options, guaranteed undergraduate scholarships, and freer transfer rules.
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A modernized definition of amateurism that allowed players to profit off of their name, image, and likeness.
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The return of the EA Sports video game. (Hey, you have to throw some red meat to the base, right?)
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A fairer recruiting landscape that allowed players easier releases from their letters of intent if a coach left and explored changes to signing periods and regulations surrounding official visits and other recruiting rules.
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A system of promotion and relegation that incorporates actual merit into the sport’s power structure. (This one’s always on my mind.)
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An expanded playoff.
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Ditching unequal conference divisions in favor of a system of permanent rivalries and a larger rotation of opponents.
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Increasing creativity and flexibility in nonconference scheduling. (One idea: a “BracketBuster Saturday” in November in which everyone in FBS gets paired off based on in-season results.)
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Changes in clock rules that stemmed the recent increases in average game times, which had reached nearly three and a half hours per game.
It’s been about eight years since I put that list together, and damned if I haven’t gotten a lot of what I wanted: We’ve seen either partial or complete success for items No. 1, 2, 3, 4, 6, 7, and 9. That’s a hell of a success rate, especially considering how hard it is to actually institute change in this sport at times. But it feels like a lot of the forces I was responding to at the time — mainly, massive disorganization within the sport and an ever-increasing imbalance between haves and have-nots — have only gotten worse since 2017. Why? BECAUSE WE STILL HAVE NO COMMISSIONER! Any change that could have produced progressive outcomes only made the imbalance worse because when no one’s in charge, that really means that the most powerful and self-interested figures in the sport are in charge. And their only goal is to reinforce the power structure.
“I can’t tell you how many times I heard [former Big Ten commissioner] Jim Delany say two things,” former Mountain West commissioner Craig Thompson said. “One: ‘You didn’t bring the Rose Bowl, or the Orange Bowl, or the Sugar Bowl, or the Fiesta Bowl, so [you get] whatever we decide you are worthy of.’ He also used to say, ‘The world cares more about 6-6 Michigan than 12-0 Utah, and until you realize and understand that and accept that …’ and I got it. But we always seemed to find a way to work together for the good of the cause, the good of the overall enterprise. Great, you started the Rose Bowl, but was it all bad that TCU beat Wisconsin in the Rose Bowl [in 2011]? That Utah beat Alabama in the Sugar Bowl [in 2009]? Did the enterprise come crumbling down? No. We’re trying to look at the good of the cause and what’s best for the second most popular sport out there, and what I always had in the back of my mind trying to protect was how we could make sure that people give a damn about college football.”
For somewhere between 10 and 30 years, Delany was the sport’s most powerful figure. He kick-started multiple runs of conference realignment, and the Big Ten’s creation of the Big Ten Network turned out to be a game-changer. But college football’s most powerful figure was also doing everything he could to keep other conferences’ ambitions in check, to almost limit the sport’s potential growth in other areas of the country.
“When people talk about wanting a commissioner, what they’re really asking for is someone whose job it is to look out for the betterment of the sport as a whole,” said NBC Sports’ Nicole Auerbach. “I know it sounds really pollyannaish and idealistic, but you don’t have someone whose job it is to look out for the greater good. So you have competing interests. You have an NCAA president who has certain motivations and goals — and major college football is not even under their purview. And then you have all these different commissioners, and it makes a lot of sense that we ended up in a position where conferences started hiring outside of college sports. They hired businesspeople, they hired media executives, and then those people believe that their goal is to advance the interest only of their conference because that’s how those jobs work.”
“Lately, it seems like we’ve morphed into, ‘I’ve gotta feed the beast,'” said Thompson. “‘I’ve got 18 schools, 16 schools …’ In 2023, there were five autonomous conferences with an average membership of 13 schools each. Now we’ve got four autonomous conferences with an average membership of 17. We’ve gone to that consolidation, and a commissioner is paid to protect his 14, 16, 18 school interests. But, man, it just doesn’t seem like we care as much about how we just keep this thing going, how we keep 80,000 people, 50,000 people, hell, even 30,000 people coming to games.”
Now, professional sports have proven rather definitively that you can be disorganized and inequality-friendly with a commissioner atop the organizational chart. Just look at the last 35 years for most of Europe’s biggest soccer leagues or large swaths of Major League Baseball’s history — baseball had all the inequality a fan of capitalism could possibly crave, especially in the 1990s. And, hey, having an occasional tyrant like David Stern in charge didn’t stop the NBA from basically being ruled by three teams for decades — from 1980 to 2002, the Los Angeles Lakers, Boston Celtics, and Chicago Bulls won 17 of 23 titles. Even in the NFL, all the parity measures in the world couldn’t stop the teams that employed either Tom Brady (New England, then Tampa Bay) or Patrick Mahomes (Kansas City) from winning 10 of 24 Super Bowls from 2001 to 2024.
It’s also not hard to see how a dictatorial figure like the Landis-style commissioner I dream of becoming could get corrupted. (I wouldn’t, of course — you can trust me — but others might.)
You can obviously manage things quite poorly with a commissioner in charge. But the only thing worse might be not having one. Professional organizations have commissioners, and at its highest level college football is now a professional organization of sorts. But a quote from Notre Dame president Father John J. Cavanaugh from the late 1940s still rings impressively true: “The type of reformers I refer to are those who play with the question for public consumption, who seem to say that an indefinable something has to be done in a way nobody knows how, at a time nobody knows when, in places nobody knows where, to accomplish nobody knows what. I wonder if there are not grounds to suspect that the reformers … protest too much, that their zeal may be an excuse for their own negligence in reforming themselves.”
Of course, there’s no place for a commissioner in college football’s structure. There’s no National College Football Office for him or her to occupy. England has spent the last few years working toward an “independent football regulator” (IFR) to oversee soccer as a whole in the country — in a lot of the same ways we’re talking about here — and it might create an intriguing model to follow. Or it might prove to totally lack independence from either partisan government or financial influence. We’ll see.
The creation of the College Football Playoff as an entity might have produced an opportunity for a leadership structure of sorts — imagine a situation in which schools must opt in to CFP membership (which features a set of rules and protocols you must follow) to compete for the CFP title — but it doesn’t appear we’re anywhere close to that at the moment. Among other things, expanding the CFP’s governance potential would again require a vote from Sankey and Petitti to strip themselves of power. “It could come through the CFP,” Auerbach said. “They already have a governance structure. In theory, they could build that out and add all of the bureaucratic pieces they would need to truly govern the sport. But you would need the people who are powerful now to be willing to give up some of that power for the collective good of the sport — you would need to have a willingness from the SEC and Big Ten commissioners, or those schools in their leagues, to give up power to have a collective, centralized, powerful figure. … It’s just hard to imagine that that would happen.”
“I think any governance system probably has to shift power away from the presidents,” said Extra Points’ Matt Brown, “… That could be a centralized commissioner. That could be a different board.” Right now, however, it’s nothing. And without anyone atop the pyramid, any change that could be good for the sport just exacerbates the haves-versus-have-nots divide that already exists.
Writing about the possibility of interleague play in Major League Baseball in the early 1970s, Roger Angell wrote, “The plan is startling and perhaps imperfect, but it is surely worth hopeful scrutiny at the top levels of baseball. I am convinced, however, that traditionalists need have no fear that it will be adopted. Any amalgamation would require all the owners to subdue their differences, to delegate real authority, to accept change, and to admit that they share an equal responsibility for everything that happens to their game. And that, to judge by their past record and by their performance in the strike, is exactly what they will never do.” He was right and wrong: it did come into existence, but it took 25 years to do so. We’ve been talking about a college football commissioner for far longer than that, and there doesn’t yet appear to be much of an appetite for subduing differences or delegating real authority. And it’s hard to imagine that changing without some sort of Black Sox-level emergency.
Then again, we can only envision what we know to envision. “Our imagination is bound by our experiences,” The Athletic’s Ralph Russo said. “And that’s making it hard to see where all this could possibly go. I feel like there’s a conclusion here that nothing in our collective experience could have brought us to. There’s just something, some other event, that is going to influence college football, probably an outside event. I say that because the history of college football is riddled with outside events totally influencing the power structure. It’s demographic movement — where the population goes within the United States. It’s wars. It’s segregation and desegregation. All of these things. So is the next thing something that completely disrupts the university system? Is it something that disrupts the U.S. government?”
At best, a commissioner figure could for the first time give the sport a vision to follow and a steadying hand for guidance. At worst, he or she would reinforce the divides and inequality that have already been established, furrowing his or her brow and talking about how great and deep college football is and how hard it is to satisfy everyone before simply giving the SEC and Big Ten whatever they want.
Regardless, I’m keeping my hat in the ring. CONNELLY 2025 (or 2036, or 2048, whatever it ends up being).
Sports
Sarkisian’s advice for Manning: ‘Just go be you’
Published
4 hours agoon
August 25, 2025By
admin
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Dave WilsonAug 25, 2025, 02:59 PM ET
Close- Dave Wilson is a college football reporter. He previously worked at The Dallas Morning News, San Diego Union-Tribune and Las Vegas Sun.
As the No. 1 Longhorns head to Columbus to face No. 3 Ohio State in what coach Steve Sarkisian called an “epic matchup,” all eyes are on Texas’ new starting quarterback, Arch Manning.
Manning, the preseason Heisman Trophy favorite according to ESPN BET, has made just two starts in two years — against UL Monroe and Mississippi State last season — and this will be his first start on the road or against a ranked team.
With all the noise, Sarkisian said his message to Manning has been just to be himself.
“We’re not asking any superhuman efforts of you to do anything that is extraordinary,” Sarkisian said Monday about what he told Manning. “Just go be you. What you’ve done is good enough to get us to this point and to get him to this point in this juncture of his career. Now go play the way he’s capable of playing to the style that he’s comfortable doing it.”
Manning threw for 939 yards with nine touchdowns and two interceptions in spot duty last season, also rushing for 108 yards and four touchdowns. His best performance was off the bench against UTSA last year, when he replaced Quinn Ewers and threw for 223 yards and four touchdowns on 9-of-12 passing while adding a 67-yard touchdown run — the longest by a Texas quarterback since Vince Young in 2005.
Now that he’s got the job full time, he said he won’t take the opportunity for granted.
“This is what I’ve been waiting for,” Manning said Monday. “I spent two years not playing, so I might as well go have some fun.”
The game marks just the second time since the AP poll debuted in 1950 that two top-3 teams will meet in their season opener, according to ESPN Research. The last time was 2017, when No. 1 Alabama beat No. 3 Florida State 24-7 and went on to win the national championship.
It’s also a rematch of last season’s College Football Playoff semifinal, when the Buckeyes beat the Longhorns 28-14 in the Cotton Bowl.
Sarkisian said these are two different teams from the end of last season.
“If you look at last year’s game, 26 players got drafted off of the two teams,” Sarkisian said. “If you include free agents, 32 players that were playing in that game a year ago are now in the NFL.”
The Longhorns return nine starters and 30 players from last year, but they still are the preseason No. 1. Sarkisian said both teams’ rankings are a testament to their quality, and he touted Ryan Day’s 70-10 head-coaching record.
“They’re not a gimmick team at all,” Sarkisian said of the Buckeyes. “I don’t mean to offend anybody, but the things that they do are sound and so you have to beat them.”
But the Buckeyes have two new coordinators and, like Texas, are breaking in a new starting quarterback, sophomore Julian Sayin in their case.
“He’s a natural passer; he’s got a quick release,” Sarkisian said of Sayin. “He’s a better athlete than you think, and he can run. So we definitely need to be alert to that. … This is going to be one of those where, when you go into the ring with somebody, what’s the plan? As the rounds go on, you’ve got to have to be able to adjust.”
The Longhorns have won their past 11 true road games, which Sarkisian said is a result of their process, focus and game-day routine. But neither he nor Manning has ever been to Ohio Stadium. Manning said he knows he’s got a talented team around him and doesn’t feel any pressure going into such a hostile environment.
“I always have to remind myself, it’s not all about me; it’s the whole team,” Manning said. “It’s going to be a fun one.”
Manning said he doesn’t feel a target on his back as he steps into the role of full-time starter.
“I think that’s all of us at Texas, and I think we kind of try to shift the narrative,” Manning said. “We’re going for everyone else. Target’s not on our back, but we got the red dot on everyone else.”
Sports
Wolverines go with freshman Underwood as QB1
Published
4 hours agoon
August 25, 2025By
admin
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Jake TrotterAug 24, 2025, 08:58 PM ET
Close- Jake Trotter is a senior writer at ESPN. Trotter covers college football. He also writes about other college sports, including men’s and women’s basketball. Trotter resides in the Cleveland area with his wife and three kids and is a fan of his hometown Oklahoma City Thunder. He covered the Cleveland Browns and NFL for ESPN for five years, moving back to college football in 2024. Previously, Trotter worked for the Middletown (Ohio) Journal, Austin American-Statesman and Oklahoman newspapers before joining ESPN in 2011. He’s a 2004 graduate of Washington and Lee University. You can reach out to Trotter at jake.trotter@espn.com and follow him on X at @Jake_Trotter.
True freshman Bryce Underwood has been named Michigan‘s starting quarterback, coach Sherrone Moore said Monday.
“He’s earned the opportunity,” Moore said. “It was not given to him.”
Other Michigan quarterbacks were informed Sunday that Underwood will start, a source told ESPN’s Pete Thamel.
Moore said sophomore Jadyn Davis, who appeared in one game last season, had a strong camp and will serve as the backup to Underwood as the No. 14 Wolverines open the season Saturday against New Mexico before traveling to Oklahoma on Sept. 6 to face the No. 18 Sooners.
Underwood, from nearby Belleville, Michigan, was ESPN’s No. 1 overall recruit in this year’s signing class, flipping his commitment from LSU last November.
He beat out Fresno State transfer Mikey Keene and Davis for the starting job. Davis Warren is still recovering from a torn ACL in his right knee suffered in last season’s bowl win.
The 6-foot-4, 228-pound Underwood won two state championships with Belleville and won 38 straight games in high school.
“Just did the things the right way and used his skill and never tried to do too much,” Moore said. “For a young guy, he was very mature beyond his years, and he’s only 18 years old. He’s going to make mistakes, but that’s what we’re here for, coaches and players. We’re all going to support him.”
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