Elon Musk has elevated Omead Afshar, who worked in his office in what many saw as a “chief of staff” position, to a top executive role at Tesla after the young engineer was reportedly in hot water at the automaker.
This appears to be part of a broader leadership shake-up at Tesla.
Afshar has had an interesting career trajectory.
According to his LinkedIn profile, he studied biomedical engineering at UC Irvine and found himself working at medical equipment manufacturer St. Jude Medical from 2011 to 2017.
Then, he did a short 7-month stint as “Manager, High Voltage Operations and Operations Business Systems” at healthcare giant Abbott in Los Angeles before finding himself working in the “office of the CEO” under Elon Musk.
After Musk’s longtime chief of staff (officially the director of the office of the CEO), Sam Teller, left in 2019, Afshar was seen as taking over that role by many people working under Musk at his many companies, but especially Tesla, where Afshar started to lead some projects.
For example, Musk credited Afshar for leading the construction of Gigafactory Texas.
In 2022, Afshar reportedly got in hot water at Tesla.
A report claimed thatAfshar was about to be fired from Tesla over a curious controversy where he allegedly placed an order for a “special glass” for a “secret project,” which the automaker’s finance department flagged as suspicious – triggering an internal investigation.
The basis of the investigation was that an employee was using company resources to secure materials for a project that potentially wasn’t related to Tesla.
According to the report, Tesla had already fired employees related to the investigation, and Afshar was going to be next.
The project has been linked to the story that Musk was planning to build himself a glass house near Austin, which was confirmed in his biography by Walter Isaacson, but the project never came to be.
Tesla never disclosed what happened with its internal investigation, but it was later reported that Musk moved Afshar to SpaceX for a while.
Now, he is back at Tesla.
The Wall Street Journal reports that Musk has made Afshar Vice President of operations in North America and Europe, where he will be in charge of sales and manufacturing.
Zhu is still one of only three executives listed by Tesla as the top leaders on its website, alongside Musk and CFO Vaibhav Taneja. We wouldn’t be surprised to see Afshar show up there soon.
Afshar’s direct reports reportedly include Troy Jones, a 14-year veteran at Tesla and longtime leader of the North American sales and service operations, and Jason Shawhan, the director of manufacturing for Tesla at Giga Texas.
Larger Leadership shake-up at Tesla
Tesla has lost a lot of top leadership over the last year. Many were part of a large wave of layoffs earlier this year and others left on their own since.
Tesla's 'deep bench strenght' took a bit hit in just a year.
Electrek tracks hires and departures closely at Tesla, and we haven’t seen a lot of the formers at top levels lately, but that’s not entirely unusual, as Tesla likes to promote within.
Musk does like loyalty, and we now learn that he has promoted some of his top lieutenants at Tesla beyond Afshar.
Ashok Elluswamy, the longtime head of software for Tesla Autopilot and Full Self-Driving (FSD) programs, has been promoted to vice president of Autopilot and AI software. Elluswamy has been at Tesla for a decade and he has been one of the top figures in Tesla’s ADAS programs for the past 5 years.
Milan Kovac, who has also held top roles in Tesla’s autonomous driving programs, has been promoted to Vice President of Optimus, a program that he has been leading for the past two years.
Electrek’s Take
For better or worse, Elon has made clear that self-driving and humanoid robots are the top priorities at Tesla now. Therefore, it makes sense that some of the people leading those programs are now becoming the top executives at the company.
As for Afshar, that’s quite a rise. His new role definitely makes him one of the top execs at Tesla, which is interesting considering he was reportedly in hot water at Tesla just 2 years ago. One might even be forgiven for thinking that Musk could be grooming him to eventually replace him as CEO of Tesla, a role that he previously he didn’t want to hold forever.
Honestly, my main concern with Tesla’s leadership is similar to my concern with Tesla’s board; they are either too close to Elon or too caught up in his cult of personality.
But now that people like Ashok are taking on bigger leadership roles at Tesla, it would be interesting to see if they get a bigger public voice. I’d like to see Ashok, who is working on FSD every day, give us timelines and data on what is happening instead of Elon.
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With the launch of the first-ever Class 8 vocational EV in the North American market, PACCAR Kenworth is raising the battery-electric bar and underscoring just how far the market has come since the Tesla Semi made its debut nearly a decade ago.
When Tesla pulled the wraps off its all electric Semi truck all the way back in November of 2017, the rest of the industry was hardly thinking about BEVs. Nearly a decade later, the world is still waiting for the Semi to begin regular production, and PACCAR is launching its second generation of HDEVs with the debut of this, the all-new Kenworth T880E vocational truck.
“The Kenworth T880E marks a groundbreaking milestone in Kenworth’s history as we bring to market the first Class 8 battery-electric solution built for vocational applications,” explains Kevin Haygood, Kenworth assistant general manager for sales and marketing. “The T880E is engineered to meet the evolving needs of operators and vocational fleets while still providing the durability, reliability and customization our customers expect.”
The new electric K-whopper is motivated by PACCAR’s in-house ePowertrain platform, capable of putting up to 605 hp and 1,850 lb-ft of peak torque to work, while delivering the same levels of drivability and dependability fleets expect from a Kenworth – but power and torque are only part of the T880E’s work-ready résumé.
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Open to work
Kenworth T880E; via PACCAR.
In addition to a stout, Class 8 electric chassis fitted with heavy-duty Kenworth brakes and axles, the T880E’s central drive eMotor allows for significant wheelbase flexibility so fleet buyers can spec out exactly the machine they need to get the job done. The T880E was also designed to enable lift axle installations from trusted Kenworth upfitters for a vocational-friendly BEV integration.
Additionally, the T880E features a wide selection of factory-installed options that include both high- and low-voltage ePTO (electric Power Take Off) ports, mechanical ePTOs, and the same wide array of body configurations as the ICE version.
Speaking of the ICE version, the electric T880E also can also be had in the same set-back front axle and set-forward front axle configurations with the same multi-piece hood construction. Inside the cab, the latest in driver-focused technology includes the Kenworth SmartWheel and a new 15″ DriverConnect digital touchscreen. Dash and vocational features like RAM Mounts and factory-installed PTO switches are available. The T880E is also offered with Kenworth ADAS packages for customers interested in DigitalVision Mirrors, Bendix Fusion, and Lane Keeping Assist.
It’s so big, you guys
Kenworth T880E; photo by the author.
The T880E was on static display at last week’s ACT Expo in Anaheim, California. Check with your local Kenworth dealer for availability.
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The tire-blistering SU7 Ultra has been the Xiaomi brand’s flagship super sedan since its launch, but a controversial software setting has limited the car to “just” 900 hp in regular driving – resulting in an outcry from owners who ponied up for the big boy numbers. With its latest software update, that missing 648 hp is back on tap!
The SU7 Ultra made waves throughout the performance car world when a bright yellow striped example lined up alongside a white quarter mile king, the 1,000+ hp Tesla Model S Plaid, and promptly smoked it.
That wasn’t all. A preproduction SU7 Ultra prototype lapped the legendary Nürburgring circuit in just 6 minutes and 46.874 seconds, firmly stamping the 1,500+ hp Xiaomi’s alphanumeric into the track’s record books with a time nearly fifteen seconds quicker than a Rimac Nevera or, on the ICE front, either a Corvette ZR1, Viper ACR, or Porsche 918 (take your pick).
It’s hardly any wonder, then, that the customers who signed up – in droves, too – were disappointed to learn that the SU7 they were allowed to buy had been neutered by the safety nannies to the tune of nearly 650 hp. (!)
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We’re so back
The outrage from SU7 Ultra owners was immediate. And, facing mounting pressure online and on social media, Xiaomi ultimately decided to withdraw the performance-limiting features while acknowledging the need for more transparent communication about future software updates they messed up, saying in a statement, “we appreciate the passionate feedback from our community and will ensure better transparency moving forward.”
So, rich people can rocket themselves down the road in 9 second hypercars again and all is right with the world. A happy ending – but one that sort of illuminates a fresh set challenges for automakers peddling “software-defined vehicles” to a market that still thinks of their cars as very much hardware defined products.
The new reality is playing out in real time now, and the Jeff Bezos-backed $20,000 electric compact pickup from Slate Auto is going the other way entirely – time will tell whether more, or less tech is the answer.
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Tesla (TSLA) has started offering reduced interest rates on the new Model Y in the US — this equates to a direct discount on the brand new vehicle that was supposed to spark Tesla’s demand back.
The automaker has announced “1.99% APR or $0 Due at Signing available for well-qualified buyers” on the new Model Y in the US for the first time:
This amounts to a direct discount worth a few thousand dollars. It is the first widely available discount on the new Model Y coming just weeks after the cheaper non-Launch Edition launched in the US.
These discounts and subsidized financing point to soft demand for the updated best-selling vehicle in the US. Tesla just delivered a disastrous first quarter, which it mostly blamed on the Model Y changeover, resulting in lower inventory.
However, industry watchers, including Electrek, noted many signs that the Model Y changeover was not the only issue. Tesla added significantly to its inventory in the first quarter, and the wait times for the new Model Y were extremely short.
Now, the discount weeks after launching the new Model Y confirm the soft demand in the US.
I think it’s clear by now: the new Model Y is not coming to save Tesla.
Let’s be honest: It will still be a significant vehicle program by volume. It just won’t help Tesla return to growth this year.
The RWD Model Y is still coming and has a chance to help in the US. It is already available in China, and it’s not helping Tesla much there, but that’s in a hyper-competitive market, especially at lower prices where the RWD Model Y operates.
Tesla’s performance in Q2 in China will be interesting since it is basically back to its regular lineup for the whole quarter.
The US appears to have been Tesla’s least affected market, but Q3 will be the real test with the full lineup and no backlog of demand for new Model Y.
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