Five months into his tenure as CEO of Unity Software, Matt Bromberg is overseeing his first big product launch as he tries to push the company past an extended stretch of challenges.
On Friday, the video game software company announced the sixth version of its flagship product, Unity Engine, a set of tools developers can use to produce games across a number of devices, including iPhones and Android phones.
Unity 6 is emphasizing stability, predictable updates and the ability to support hundreds of players in the same virtual world at the same time, Bromberg told CNBC. The company is seeking to rebound from a dark period that’s included layoffs, significant losses, a troubled relationship with many customers and a shakeup at the top.
“With the release of Unity 6, we’re interested in reconnecting with customers and help them understand that it’s our commitment to deliver what matters to them, and that we’re going to be a fundamentally different company in that regard,” Bromberg said.
Bromberg, a veteran of the gaming industry, was appointed CEO on May 1. He previously spent almost six years as COO of mobile game company Zynga, which was acquired by Take-Two Interactive in 2022, and more than four years at Electronic Arts.
Bromberg’s predecessor, John Riccitiello, announced his retirement last October following a controversial pricing change that frustrated numerous developers. James Whitehurst, former CEO of Red Hat, was serving as interim CEO until Bromberg joined.
The new CEO’s first big challenge was unwinding Riccitiello’s decision to implement what became known as the “Unity Runtime Fee.”
Unity Software ex-CEO John Riccitiello speaks onstage during TechCrunch Disrupt SF 2018 in San Francisco on Sept. 5, 2018.
Steve Jennings | TechCrunch | Getty Images
Traditionally, Unity sold its software by the seat, so companies paid an annual fee per user for the engine. In September of last year, the company said customers would have to start paying a flat fee any time an app or game using Unity was downloaded. Game developers rebelled and threatened to find alternative game engines.
Last month, Unity scrapped its runtime fee. Unity Engine 6 will cost about $2,200 per user per year for companies with revenue of more than $200,000. Negotiable pricing will be available for the largest customers. Unity says it will raise its prices on a predictable annual schedule.
“We’re saying to our customers, hey, this is something you can build your multi-billion dollar game business on,” Bromberg said.
Unity is used to build the majority of mobile games, including Monopoly Go, which has grossed an estimated $3 billion, according to one estimate.
Slumping stock price, steady market share
Unity’s problems go beyond the shifting business model. The stock is down 23% over the past year and has lost 90% of its value since peaking in November 2021, which was a little over a year after the company’s IPO.
For the second quarter, Unity reported a net loss of over $125 million. In January, the company said it was cutting about a quarter of its workforce, or roughly 1,800 jobs, in order to improve long-term profitability.
Even after a tumultuous stretch, the company has maintained its strength with game developers. Morgan Stanley analysts wrote in September that Unity’s game engine still has 70% of the mobile market, proving “how deep its moats truly are, as competitors have been unable to gain share at Unity’s expense.”
Bromberg told CNBC that Unity is staying away from the generative artificial intelligence hype. Game developers tend to be skeptical of generative AI, as many say it rips off work from other artists and represents lower-cost competition.
“We’re less excited about making investments in generative AI,” Bromberg said. Instead, Unity will support using AI-created artwork and character designs, and will use AI behind the scenes to speed up the release of a game.
Another area of focus for Bromberg has been simplifying the company’s push into the enterprise. In previous years, Unity has said that its game engine can be used for all kinds of 3D simulations, including “digital twins,” a buzzword that describes creating a full digital simulation of a complicated operation, such as a factory.
Now it’s more about games, which can include plenty of 3D elements.
“Our strategy going forward is going to be to be focused a little bit more narrowly on the organic uses of our engine in industry,” Bromberg said. “That comes down to 3D visualization.”
Bromberg said he remains optimistic about virtual reality and augmented reality, including Apple’s Vision Pro headset, which is supported by Unity 6.
“The real strength of Unity is we take really big, immersive experiences that are created in our engine, and then you can distribute them on any device, no matter how light it is — the world’s worst phone, a set of glasses, a headset,” Bromberg said.
A former EU commissioner has hit back after receiving a U.S. visa ban for alleged censorship.
The Trump administration imposed visa bans on Thierry Breton, a former European Union commissioner behind the Digital Services Act (DSA), and four anti-disinformation campaigners, accusing them of censoring U.S. social media platforms.
“The State Department is taking decisive action against five individuals who have led organized efforts to coerce American platforms to censor, demonetize, and suppress American viewpoints they oppose,” Secretary of State Marco Rubio said in a statement.
He added that “these radical activists and weaponized NGOs have advanced censorship crackdowns by foreign states—in each case targeting American speakers and American companies.”
As such, their entry to the U.S. has “potentially serious adverse foreign policy consequences,” he said.
“Based on these determinations, the Department has taken steps to impose visa restrictions on agents of the global censorship-industrial complex who, as a result, will be generally barred from entering the United States.”
Breton, who served as EU commissioner between 2019 and 2024, wrote on X: “As a reminder: 90% of the European Parliament — our democratically elected body — and all 27 Member States unanimously voted the DSA.”
“To our American friends: “Censorship isn’t where you think it is.””
Rubio did not identify who his department had taken action against, however Under Secretary for Public Diplomacy Sarah Rogers later did so on X.
Josephine Ballon, the co-leader of HateAid who serves on Germany’s Advisory Council of the Digital Services, was among those working on anti-disinformation campaigns to receive sanctions. Her co-leader Anna-Lena von Hodenberg was also affected. CNBC has reached out to Ballon and Von Hodenberg for comment.
The bans are part of efforts to enforce what Rogers refers to as a “red line” for the U.S. and the “extraterritorial censorship of Americans.”
In an interview with GB news on Dec. 4, Rogers took aim at the U.K.’s Online Safety Act (OSA), saying the law was being applied extraterritorially, accounting for U.S. citizens’ speech about U.S. politics on U.S.-based platforms.
Europe’s DSA and the U.K.’s OSA are among only a handful of pieces of legislation designed to keep the power of Big Tech in check and improve safety for children online.
The DSA forces tech giants like Google and Meta to police illegal content more aggressively, or face hefty fines, while the OSA law requires age verification on adult sites and a number of other platforms.
A Waymo car is halted on the road amid a power outage in San Francisco, California, U.S., December 20, 2025, in this screengrab obtained from a social media video.d
Reuters
Three days after a blackout in San Francisco caused Waymo to pause its driverless car service, the Alphabet-owned company said it’s updating its fleet so its vehicles are better prepared to respond during future outages.
“We’ve always focused on developing the Waymo Driver for the world as it is, including when infrastructure fails,” the company said in a blog post late Tuesday.
Power outages began early afternoon on Saturday in San Francisco and peaked roughly two hours later, affecting about 130,000 customers, according to Pacific Gas and Electric. As of Sunday morning, about 21,000 customers remained without power. PG&E said a fire at a substation resulted in “significant and extensive” damage.
With stoplights and traffic signals not functioning, the city was hit with widespread gridlock. Videos shared on social media appeared to show multiple Waymo vehicles stalled in traffic in various neighborhoods.
“We directed our fleet to pull over and park appropriately so we could return vehicles to our depots in waves,” Waymo said in Tuesday’s blog post. “This ensured we did not further add to the congestion or obstruct emergency vehicles during the peak of the recovery effort.”
San Francisco Mayor Daniel Lurie said in an update on X Saturday evening that police officers, fire crews, parking control officers and city ambassadors were deployed across affected neighborhoods.
Waymo said that it’s analyzing the event, and is taking three “immediate steps.”
The first involves “fleet-wide updates” to give vehicles “more context about regional outages,” so cars can take more decisive actions at intersections. The company said it’s also improving its “emergency response protocols,” and is coordinating with Mayor Lurie’s team in San Francisco to better collaborate in emergency preparedness. Finally, Waymo said it’s updating its first responder training “as we discover learnings from this and other widespread events.”
In addition to the Bay Area, Waymo currently serves paid rides to the public in and around Austin, Texas, Phoenix, Atlanta and Los Angeles. The company recently crossed an estimated 450,000 weekly paid rides, and said in December it had served 14 million trips in 2025, putting it on pace to end the year at more than 20 million trips total since launching in 2020.
“Backed by 100M+ miles of fully autonomous driving experience and a record of improving road safety, we are undaunted by the opportunity to challenge the status quo of our roads, and we’re proud to continue serving San Franciscan residents and visitors,” the company said in Tuesday’s blog.
— CNBC’s Lora Kolodny and Jennifer Elias contributed to this report.
Direxion signage at the New York Stock Exchange (NYSE) in New York, US, on Monday, Dec. 22, 2025. The holiday-shortened week started with gains in stocks amid a broad advance that saw a continuation of the bullish momentum on Wall Street.
Michael Nagle | Bloomberg | Getty Images
Motive, a company with software for managing corporate trucks and drivers, on Tuesday filed for an initial public offering on the New York Stock Exchange under the symbol “MTVE.”
The paperwork puts Motive among a fast-growing group of tech companies looking to go public in 2026. Anthropic, OpenAI and SpaceX have all reportedly considered making their shares widely available for trading next year.
Motive is smaller, reporting a $62.7 million net loss on $115.8 million in revenue in the third quarter. The loss widened from $41.3 million in the same quarter of 2024, while revenue grew about 23% year over year. The company had almost 100,000 clients at the end of September.
Ryan Johns, Obaid Khan and Shoaib Makani started Motive in 2013, originally under the name Keep Truckin. Makani, the CEO, is Khan’s brother-in-law.
Investors include Alphabet’s GV, Base10 Partners, Greenoaks, Index Ventures, Kleiner Perkins and Scale Venture Partners.
Motive’s AI Dashcam device for detecting unsafe driving “has prevented 170,000 collisions and saved 1,500 lives on our roads,” Makani wrote in a letter to investors. Most revenue comes from subscriptions, although Motive does sell replacement hardware and professional services.
The San Francisco company changed its name to Motive in 2022, and as of Sept. 30, it employed 4,508 people. Motive employs 400 full-time data annotators who apply labels that are meant to enhance artificial intelligence models.
Motive has ongoing patent-infringement litigation with competitor Samsara, which went public in 2021 and today has a $22 billion market capitalization.