Exclusive: FUELL announces bankruptcy, offers ‘cold comfort’ to stranded e-bike customers
FUELL Inc., the electric bicycle and e-motorcycle startup built largely on the name of the legendary motorcycle visionary Erik Buell, has entered into chapter 7 bankruptcy proceedings.
For some time now, I’ve been attempting to chase down answers from the electric bicycle maker FUELL regarding the company’s failure to deliver on its popular Flluid-2 and Flluid-3 e-bike launch and the company’s seemingly incommunicado status. After wading through bounced-back emails from apparently terminated marketing staff, I finally got an answer in the form of a reply to a direct inquiry to the company’s CEO, Francois-Xavier Terny.
However, that reply didn’t come from Terny himself, but rather the lawyer who I learned is now representing FUELL in its new bankruptcy proceedings, which were filed yesterday.
Below is the text of the letter I received.
October 17, 2024
To the creditors of Fuell Inc,
I am currently representing Fuell Inc. in a chapter 7 bankruptcy proceeding filed in the U.S. Bankruptcy Court for the Eastern District of Wisconsin on October 16, 2024 as case #24-25492. A trustee has been appointed to liquidate the assets of the Company. All creditors will be advised to file claims in that proceeding as it appears that there may be assets for payment of unsecured claims after all of the secured claims are paid or otherwise dealt with. A copy of the Notice of the Case is posted nearby.
Management regrets the Company has been forced to take this path. Unfortunately, the Company lacks funds to pay for the labor costs and other required services necessary to assemble and ship products to its customers, and additional funds could not be raised to pay the Company’s outstanding current liabilities or to pay for the assembly and shipment of pre-ordered electric bicycles. I hasten to add that the Company has on hand what it believes to be the parts necessary for the assembly of the bulk of, if not all of the pre-ordered electric bicycles.
After consultation, management has determined that a promptly filed chapter 7 was the best way to provide value for the significant assets held by the Company including, but not limited to, a purchase from the bankruptcy trustee of substantially all of the assets of Fuell Inc. by an interested party who may subsequently, with effort and negotiations, potentially restart the operations and move forward. Obviously, this is the route preferred by management, but it is complicated and fraught with risk. Any creditor or interested party that has such an interest should be contemplating retaining experienced bankruptcy counsel to negotiate with the Trustee for such a purchase.
As the Company has little to no funds, and no employees, it is unable to directly answer creditors’ questions concerning specific orders. Creditors may direct questions to the Trustee who will be apprised of the situation. Since there are no employees at the Company to respond to questions at this time, current inquiries to the company will go unanswered.
All known creditors will receive the notice of the bankruptcy filing and advised to file claims. If you have placed a deposit for the purchase of a product, your claim may be entitled to priority to an extent. You may want to consult with a lawyer on this issue.
Great effort is being made to provide enough information in the bankruptcy schedules so that there is at least a possibility that a potential purchaser of the assets may be able to restart the Company or otherwise redeploy the assets to produce the product intended. Current equity will lose everything that is been invested in the company through this chapter 7 bankruptcy filing.
We trust that this information may be of some cold comfort to you as a creditor of the Company and will certainly give you an idea of what you can expect in the immediate future. As indicated above, you will be notified of the bankruptcy filing as a creditor or other interested party.
If you have an interest in purchasing the assets through the bankruptcy process or know of anyone who may have such an interest, you may contact the Trustee or the undersigned to discuss potential avenues to accomplish that.
Sincerely,
PAULG. SWANSON
Attorney at Law
The deadline for claims to be submitted has been set for December 26, 2024, as described in a notice that accompanied the above letter from Fuell’s lawyer.
Chapter 7 bankruptcy is a legal process in the United States that allows individuals or businesses to eliminate most of their unsecured debts by liquidating non-exempt assets. A court-appointed trustee oversees the sale of these assets, and the proceeds are used to pay off creditors. It’s often referred to as “liquidation bankruptcy” because assets are sold off to settle debts.
In this case, the trustee for FUELL’s bankruptcy is Titania D. Whitten of Whitten Law Offices in Wauwatosa, Wisconsin.
FUELL Inc. was founded in 2019 as a novel electric bicycle and motorcycle company, quickly gaining momentum after is unveiling of high-performance, innovative electric bikes designed for urban commuting. Founded by Erik Buell, a legendary figure in the motorcycle industry, FUELL focused on combining sleek design, advanced technology, and sustainability in its electric mobility offerings.
The company’s first electric bicycle model, the Flluid-1, was widely deemed a success, but controversy swirled around FUELL’s Flluid-2 and Flluid-3 models, which raised over US $1.5M in crowdfunding through an Indiegogo campaign but failed to deliver at scale.
Not long after the campaign ended, I had the chance to test ride one of several early production Flluid-3 electric bikes at Eurobike 2023. At the time, the bike worked quite well and promised a refined commuter experience. However, the company explained that the Valeo internally geared mid-drive motor was a sticking point in production, requiring further custom modifications and slowing down production.
A steady stream of updates slowed to a trickle over the next year and eventually stopped entirely, leading many to worry that the project had been abandoned or that the company was headed for bankruptcy.
Several other high-profile e-bike company bankruptcies added fuel to the fire, with yesterday’s announcement finally bringing closure to the question, though certainly not to the hundreds of customers likely never to receive their FUELL Flluid electric bicycles.
With just over two months left for creditors to make a claim in the bankruptcy filing, hopefully those customers will be able to recover some or all of their money.
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Genesis is turning 10, and it’s celebrating with a few big surprises. The rising luxury brand is rolling out a slate of new hybrids and EVs, including an ultra-luxe flagship SUV and off-roader.
Genesis gears up for new EVs, hybrids, and EREVs
Hyundai’s luxury brand has quickly emerged as a dark horse in the luxury market. Genesis is celebrating its 10th anniversary with a bang.
By 2030, the brand aims to sell 350,000 vehicles annually. Genesis is launching a new lineup, including its first hybrid, a new flagship SUV, an off-roader, and several performance vehicles.
Hyundai confirmed during its CEO Investor Day on Thursday that Genesis will launch several new models soon, including new EVs, hybrids, and extended-range vehicles (EREVs).
Genesis will launch its first hybrid in 2026, followed by EREVs shortly after. At least two new SUVs are set to join the lineup, a full-size flagship model and an off-roader.
Hyundai said the new luxury SUVs will be based on the Neolun and X Gran Equator concepts. Although we have yet to learn all the details, the Neolun is expected to arrive as the GV90, an “ultra-luxe,” full-size flagship electric SUV. The X Gran Equator concept is a more rugged, luxury off-road SUV.
Genesis plans to expand the brand into up to 20 European markets while strengthening its presence in the US. Those in the US will see the first hybrid Genesis vehicles roll out, starting in 2026.
The luxury brand will also launch its first EREV, which Hyundai promises will deliver over 600 miles of range by using a battery and a gas engine that acts as a backup generator.
Genesis is entering “the realm of high-performance vehicles” with its new Magma brand. The first performance model, the GV60 Magma, will arrive later this year.
In under eight years, the Genesis brand sold a total of over 1 million vehicles. Over the next few years, it’s betting on new EVs, hybrids, advanced tech, sleek designs, and more to solidify its position in the luxury space.
Hyundai is also launching new vehicles across nearly all powertrains and segments. Check out our recap of Hyundai’s CEO Investor Day to see what’s coming.
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Starting at under $35,000 with up to 319 miles of range, class-leading tech, and more, the Chevy Equinox EV is hard to beat. But, is “America’s most affordable 315+ miles range EV,” really the best value?
The Chevy Equinox EV wins best value electric vehicle
The fastest-growing EV brand in the US is not Tesla or Rivian, it’s Chevy, largely thanks to the electric Equinox. After launching the lower-priced LT model last year, starting at just $34,995, Chevy’s electric SUV has been flying off the lot.
GM expects the Chevy Equinox EV will be the third top-selling electric vehicle in the US in 2025, behind the Tesla Model Y and Model 3.
Considering what it offers, the electric Equinox is hard to beat, but is it really the best value? According to Cars.com, it is. The online marketplace released its latest Top EV picks ahead of the Federal EV tax credit, set to expire on September 30, naming the 2025 Chevy Equinox EV the best value electric vehicle.
The online car-shopping marketplace sifted through the 77 EV models now available, naming the best for 2026 across value, usability, performance, and technology.
Other top EV picks included the 2026 Hyundai IONIQ 5 for best 2-Row SUV, the 2026 Kia EV9 for best 3-Row SUV, and the 2026 Hyundai IONIQ 6 for top electric car.
The 2026 Lucid Air was named the top luxury EV, while the 2026 Chevy Silverado EV took the title for top electric pickup truck.
“The federal EV tax credit helped make EVs more affordable, and while its expiration at the end of September may slow demand in the short term, it doesn’t mean the end of affordable EVs,” Aaron Bragman, Detroit Bureau Chief at Cars.com, explained.
Many automakers, including Chevy, Nissan, and Hyundai, are planning to launch lower-priced electric vehicles, while several state and local incentives will remain.
| 2025 Chevy Equinox EV trim | Starting Price | EPA-estimated Range | Monthly lease Price (September 2025) |
| LT FWD | $34,995 | 319 miles | $249 |
| LT AWD | $40,295 | 307 miles | $319 |
| RS FWD | $45,790 | 319 miles | $324 |
| RS AWD | $49,090 | 307 miles | $367 |
With leases starting at just $249 per month, the Chevy Equinox EV is hard to match right now. Chevy is offering pretty significant discounts across its entire EV lineup, including a $10,000 bonus on most models and 0% APR financing on any 2025 model year EV.
The Equinox EV is not only one of the most affordable to lease, but it’s also one of the cheapest to insure. According to a recent study from Insurify, the Chevy Blazer and Equinox are the most affordable EVs to insure.
If you’re looking to grab the savings while they are still available, we can help you get started. You can use our links below to find deals on the top electric vehicles in your area.
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EV Realty just broke ground on its first big truck charging hub in San Bernardino, California. The site sits in a prime location: by the San Bernardino Intermodal Facility, 60 million square feet of warehouse space, and Interstates 10 and 215 – a major freight route from the Ports of Los Angeles and Long Beach.
The hub will pack 9.9 megawatts of grid capacity and 76 DC fast charging ports, including megawatt charging pull-through stalls designed for big rigs. It’s built to serve regional and short-haul fleet customers in the Inland Empire metropolitan area, a hotspot for logistics and home to nearly 17,000 medium- and heavy-duty trucks.
EV Realty’s California charging hub is backed by the South Coast Air Quality Management District. It has a conditional award from California’s EnergIIZE Commercial Vehicles Project, funded by the California Energy Commission. It’s scheduled to open later this year.
EV Realty also announced today that it’s secured another $75 million in growth equity from private equity firm NGP, with contributions from the company’s management team. The funding will help scale its Powered Properties portfolio, including construction of the San Bernardino hub.
Founded in 2022, EV Realty is focused on delivering turnkey, scalable charging solutions for commercial truck fleets. Last month, it partnered with Prologis to give drivers charging access across both networks. Earlier this year, EV Realty acquired a portfolio of assets from charging provider Gage Zero.
Read more: Greenlane launches a second long-haul EV truck corridor pilot
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